Legends Outlets

What Legends Outlets does

Legends Outlets is a single physical outlet shopping center located in Kansas City, Kansas, doing business as "Tanger Kansas City at LEGENDS." The property operates as part of Tanger Inc.'s nationwide portfolio of outlet centers; Tanger Inc. is a publicly traded real estate investment trust listed on the NYSE under the ticker SKT. Legends Outlets itself is structured as a private operating subsidiary with a disclosed headcount of 1-10 employees, and its financial results roll up into the parent REIT rather than being separately reported.

The center hosts approximately 15 or more national brand outlet stores — including Nike Factory Store, Adidas, Under Armour, Coach, Kate Spade New York, H&M, Sephora, Crocs, Old Navy Outlet, Levi's Outlet, Michael Kors, Sunglass Hut, The Children's Place, Buckle, Gap, Lids, and Loft Outlet — offering brand-name apparel, footwear, accessories, and cosmetics at outlet-level pricing. The product surface is augmented by a Tanger-branded loyalty program (TangerClub) with a paid Gold tier at $20/year, SMS text-alert signup for deal notifications, email marketing, and recurring in-mall promotional events.

The business model is primarily a real-estate rental model: Legends Outlets generates revenue by leasing retail space to brand tenants who then sell directly to end consumers, supplemented by a small recurring-revenue stream from TangerClub Gold memberships. Go-to-market is direct-to-consumer foot traffic driven by promotional pricing (e.g., $20 off $100+ purchases, $25 off $100+, up to 50% off clearance) and loyalty-program discounts. Target consumer segments are value-conscious and deal-seeking shoppers, including families, athletic-apparel buyers, and fashion-conscious discount shoppers in the greater Kansas City metropolitan area. The offering is described as a unified brick-and-mortar retail experience augmented with digital membership benefits, with no disclosed proprietary technology stack beyond standard CRM and mobile-app infrastructure.

Name

Legends Outlets

Legal name

Tanger Inc.

Website

https://legendsshopping.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Legends Outlets is a physical outlet shopping center in Kansas City, Kansas, doing business as Tanger Kansas City at LEGENDS and operated by Tanger Inc. (NYSE: SKT). It leases space to 15+ national brand outlet tenants and runs the TangerClub loyalty program to drive foot traffic.

Ownership category

akta.pro rank

Product category

Outlet Shopping Mall / Outlet Retail Centers

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Outlet shopping mall
• Brand outlet retail
• Retail tenant leasing
• Loyalty rewards program
• Promotional discounts

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Retail Tenant Rentals: The outlet center generates revenue by renting retail space to brand outlet stores. Tenants include Nike Factory Store, Adidas, Under Armour, Coach, Kate Spade New York, and other national brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Legends Outlets operates the Tanger Kansas City at LEGENDS outlet shopping center in Kansas City, Kansas, which leases retail space to brand outlet stores (Nike Factory Store, Adidas, Under Armour, Coach, Kate Spade New York, H&M, Sephora, Old Navy Outlet, Levi's Outlet, Michael Kors, and others) selling brand-name merchandise at discounted prices. The center also operates the TangerClub customer loyalty program (with a Gold tier at $20/year) and Tanger Text Updates SMS alerts to drive shopper engagement and foot traffic.

Product overview

Tanger Kansas City at LEGENDS is a physical retail outlet mall operated by Tanger Inc. The offering consists of the outlet shopping center itself (featuring stores from brands like Nike Factory Store, Adidas, Under Armour, Gap, Old Navy, Coach, Crocs, H&M, Kate Spade New York, Sephora, and others), supplemented by TangerClub, a customer loyalty program offering exclusive deals and rewards, and Tanger Text Updates, an SMS marketing service. The portfolio is a unified brick-and-mortar retail experience augmented with digital membership benefits.

Differentiator

Problem solved

Functional benefit

Brands

• TangerClub: Tanger's loyalty/rewards program offering exclusive deals, early access to sales, and rewards for shoppers at Tanger outlet centers.

Products and services

• Tanger Kansas City at LEGENDS outlet shopping center Physical outlet shopping center located in Kansas City, Kansas, leasing retail space to brand outlet stores such as Nike Factory Store, Adidas, Under Armour, Sunglass Hut, Coach, Crocs, H&M, Kate Spade New York, Lids, Old Navy Outlet, Levi's Outlet, Michael Kors, Sephora, Buckle, Gap, and The Children's Place. Targeted to value-conscious consumers and families seeking brand-name merchandise at outlet pricing.
• TangerClub Customer rewards loyalty program providing exclusive deals, early access to sales, and promotional offers. Includes a TangerClub Gold membership tier with additional perks such as a $10 gift card bonus and year-round exclusive discounts.
• Tanger Text Updates SMS-based marketing notification service allowing customers to receive deal alerts and promotional offers via text messages. Members opt in to recurring autodialed marketing messages.

Quantifiable outcome

• Regular promotional events drive foot traffic with specific deals such as $20 OFF $100+ purchases, $25 OFF $100+ purchases, and up to 50% off clearance items

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tanger Inc.coreOthersTanger Inc. is the parent company and operator of the Tanger Kansas City at LEGENDS outlet center. The Tanger brand manages the mall, its tenant relationships, marketing programs (TangerClub), and operational logistics.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tanger Inc. The parent REIT (NYSE: SKT) operating this center; Tanger Inc. runs a national portfolio of nearly identical outlet malls, sharing the same TangerClub loyalty program, marketing stack, and tenant mix, making each Tanger property a directly comparable peer.
• Simon Premium Outlets: Direct format competitor running ~90 outlet centers under Simon; uses the same outlet mall proposition (anchor brand stores at 25–70% off) targeted at the same value-and-brand-conscious shopper as Legends Outlets.

Broad incumbents

• Simon Property Group: Largest U.S. mall REIT (NYSE: SPG) and operator of Simon Premium Outlets; competes head-to-head with Tanger for outlet tenants, brand relationships, and shopper traffic across overlapping U.S. trade areas.
• Macerich: U.S. shopping center REIT (NYSE: MAC) operating regional malls and lifestyle centers; competes for retailer co-tenancy decisions and shopper traffic in overlapping catchments even where formats are not strictly outlets.
• TJX Companies: Parent of TJ Maxx, Marshalls, HomeGoods and Homesense (NYSE: TJX); the dominant U.S. off-price retail format that competes for the same value-oriented shopper basket that Legends Outlets targets, particularly in apparel and accessories.
• Ross Stores: Off-price retailer (NYSE: ROST) operating Ross Dress for Less and dd's DISCOUNTS; competes with outlet malls for value-driven apparel and home shoppers with a comparable in-store treasure-hunt merchandising model.
• Brookfield Properties: Operator of a major U.S. mall portfolio (and increasingly outlet-style centers) under the Brookfield brand; competes for the same premium brand tenants (Nike, Coach, Michael Kors) that anchor Legends Outlets.

Emerging players

• Saks OFF 5TH: Off-price arm of Saks Global (formerly HBC) offering designer apparel and accessories at outlet pricing; competes for the same brand-name-seeking value shopper as the Kate Spade, Coach, and Michael Kors stores at Legends Outlets.
• Nordstrom Rack: Off-price banner of Nordstrom Inc., offering branded apparel and accessories at outlet pricing; overlaps with the apparel and accessories tenants at Legends Outlets for the same quality-and-value seeking customer.

Regional players

• Cabela's / Bass Pro Shops: Destination sporting goods retailer with flagship experiential store formats that pull regional shopper traffic; comparable to Legends Outlets as a category-defining destination retail concept in the Kansas City region, though in a different vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LegendsShopping
• YouTubeyoutube.com/user/TangerFactory
• Facebookfacebook.com/LegendsOutlets
• LinkedInlinkedin.com/company/tanger-inc
• Instagraminstagram.com/tangeroutlets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legends Outlets