Art Money
Art Money is an Australian-founded fintech that offers buy-now-pay-later financing for art purchases at 2,000+ partner galleries across Australia, New Zealand, the UK, and the US, serving individual art collectors and galleries via 10-month interest-free installment plans originated by Hatch Bank.
- Company typePrivate
- Founded2015
- HeadquartersChippendale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Art Money does
Art Money is an art-focused fintech company founded in 2015 and headquartered in Chippendale, Sydney, that provides buy-now-pay-later financing for art purchases. The platform enables individual art collectors to pay for artworks through interest-free monthly installments at a network of more than 2,000 partner galleries across Australia, New Zealand, the United Kingdom, and the United States. As of February 2023 the company reported 8,300+ collectors and 20,400+ artworks transacted globally, and it is commercially positioned to galleries as a way to close sales they would otherwise lose to affordability constraints while paying artists immediately.
The company's product portfolio centers on Art Money Interest Free, a 10-installment interest-free BNPL product for partner-gallery purchases, complemented by Art Money Buyer's Premium (a flat monthly-fee product for non-partner and auction purchases), Art Money Verified Buyer (an AML/KYC compliance passport for UK and EU art buyers), and Art Money Credit (a revolving line of credit between $500 and $100,000 originated by Hatch Bank, a California-chartered industrial bank). Underlying technology includes automated algorithmic credit decisioning, biometric face ID verification, encryption-based cloud storage, and integrations with country-specific credit bureaus (Equifax in Australia, Veda Advantage in New Zealand, Experian and TransUnion in the UK). Art Money Pty Ltd holds Australian Credit Licence 470221 under ASIC regulation.
The business model combines a marketplace-commission revenue stream — galleries pay Art Money up to 10% of the financed transaction — with flat monthly fees from the Buyer's Premium service. Go-to-market is driven primarily through a channel-partner motion via galleries and art fairs, supplemented by direct-to-consumer content marketing, social media, and the Art Money Insider newsletter. The company is backed by Christie's Ventures (non-control minority equity stake, February 2023) and 135 early-stage investors. In August 2024 Art Money paused operations after running out of capital amid a global art market downturn and rising interest rates, with founder and CEO Paul Becker launching a $5 million emergency funding round to stabilize and resume the business.
Art Money firmographics
Firmographics- Name
- Art Money
- Legal name
- Art Money Pty Ltd
- Website
- https://artmoney.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Art Money is an Australian-founded fintech that offers buy-now-pay-later financing for art purchases at 2,000+ partner galleries across Australia, New Zealand, the UK, and the US, serving individual art collectors and galleries via 10-month interest-free installment plans originated by Hatch Bank.
- Ownership category
- akta.pro rank
Art Money industry classification
Industry- Product category
- Art Financing Services
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Art Money is headquartered
LocationHeadquarters
- HQ city
- Chippendale
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Art Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Partner Gallery Commission: Partner galleries pay a commission of up to 10% to Art Money, which enables the interest-free business model. In return, Art Money pays galleries within 10 business days and artists can get paid immediately.
- Buyer's Premium Service: For purchases outside partner network, Art Money charges a flat monthly fee for the Buyer's Premium service, enabling purchases from any art seller globally
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Art Money Interest Free - Interest-free installment plan for partner gallery purchases |
| Transaction based/ take rate | Monthly | Art Money Buyer's Premium - Fixed monthly fee for non-partner purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Art Money product offering
Product offeringCore offering
Art Money is an art-focused fintech platform that provides buy-now-pay-later financing for art purchases. The company enables collectors to buy artworks from 2,000+ partner galleries through 10 monthly interest-free payments, with credit originated by Hatch Bank. The platform also serves galleries and auction houses by allowing them to offer financing to their customers, ensuring artists and galleries are paid immediately while buyers spread costs over time.
Product overview
Art Money is an art-focused fintech company offering a portfolio of buy-now-pay-later products for purchasing art. The core offering consists of Art Money Interest Free (10 monthly interest-free payments at 2,000+ partner galleries) and Art Money Credit (revolving line of credit from $500 to $100,000). Additional products include Art Money Buyer's Premium (flat monthly fee for non-partner purchases, currently AU-only) and Art Money Verified Buyer (AML/KYC compliance passport). For art sellers, the platform provides access to financing that helps unlock sales. Credit products are originated by Hatch Bank. The company operates across US, UK, Australia, and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Art Money Interest Free: Buy from 2,000+ partner galleries in 10 monthly payments, interest-free.
- Art Money Buyer's Premium
- Art Money Verified Buyer
Products and services
- Art Money Interest Free Primary buy-now-pay-later product enabling art purchases at 2,000+ partner galleries through 10 monthly interest-free payments, with a minimum 10% deposit required. For artworks $1,000 to $100,000+.
- Art Money Buyer's Premium Financing option for purchasing from any art seller globally (not limited to partner galleries) at a flat monthly fee. Designed for auction purchases and negotiated prices. Currently available to Australian collectors only.
- Art Money Verified Buyer AML/KYC compliance verification service functioning as an 'art passport' for buyers, enabling streamlined identity verification across UK and EU art purchases.
- For Art Sellers Service enabling art sellers (galleries, auction houses, platforms) to offer Art Money financing to their customers, unlocking additional sales potential by providing interest-free payment options.
- Art Money Credit Revolving line of credit between $500 and $100,000 for art purchases, repaid over 10 monthly installments. No APR, no account keeping fees, no annual fee, and no early repayment penalty. Originated by Hatch Bank.
Quantifiable outcome
- 8,300+ collectors globally have used Art Money
- +2 more outcomes
Companies that use Art Money
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Art Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
Art Money partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ArcualminorArt Money partnered with Arcual to expand services and capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Art Money competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Art Money social profiles
Digital presenceArt Money compliance and trust
Trust signalCompliance2 records
Art Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Money leadership team
Management profileNumber of profiles
Profiles1 record
Art Money funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Money
What does Art Money do?
Art Money is an art-focused fintech platform that provides buy-now-pay-later financing for art purchases. The company enables collectors to buy artworks from 2,000+ partner galleries through 10 monthly interest-free payments, with credit originated by Hatch Bank. The platform also serves galleries and auction houses by allowing them to offer financing to their customers, ensuring artists and galleries are paid immediately while buyers spread costs over time.
Is Art Money a public or private company?
Art Money is a private company. It is classified as venture growth investor backed and is currently operating.
When was Art Money founded?
Art Money was founded in 2015. It employs 11 to 50 people.
Where is Art Money based?
Art Money is headquartered in Chippendale, Australia, in the Oceania region.
How does Art Money make money?
Two revenue lines are on record. Partner Gallery Commission is the primary driver. The others are buyer's Premium Service.
Does Art Money have an API?
No public API is recorded for Art Money.
What industry is Art Money in?
Art Money's product category is Art Financing Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.