What CCleaner does

CCleaner is a UK-based software company founded in 2005 and headquartered in London, with a workforce of 51-100 employees. The company develops utility software tools intended to make devices run faster, safer, and more efficiently across desktop PCs, mobile devices, cloud environments, and corporate networks. Its functional scope covers system optimization, registry cleanup, temporary file removal, privacy data clearing, and device management, targeting pain points such as slow computer performance, cluttered registries, accumulated temporary files, and privacy risks from browsing data.

The company serves a horizontally segmented customer base spanning personal users, enterprise organizations, gamers, and multimedia users. Its product surface explicitly extends from consumer desktop utilities to enterprise device management, indicating both a long-tail consumer distribution motion and a higher-touch commercial channel. Third-party market analysis identifies CCleaner as a key player in the global utility software market alongside Microsoft and NortonLifeLock, positioning the brand within the consumer and prosumer utility category rather than a niche specialist.

Specific information on CCleaner's pricing model, revenue mechanics, leadership team, funding history, partnerships, certifications, and recent strategic moves is not present in the available source data. The company's operating geographies, ownership structure, and detailed product roadmap are similarly undisclosed, limiting the granularity with which its business model can be characterized beyond a horizontal utility software proposition across multiple device categories.

Name

CCleaner

Website

https://ccleaner.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

CCleaner is a UK-based software company founded in 2005 that develops utility tools for system optimization, privacy cleanup, and device management across desktop, mobile, cloud, and corporate networks, serving personal, enterprise, gaming, and multimedia users.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Core offering

CCleaner develops software tools for desktops, PCs, mobile devices, cloud environments, and corporate networks that keep devices running safely, quickly, and efficiently. Its offerings focus on system optimization, registry cleanup, privacy protection, and device management for both individual consumers and enterprise customers.

Differentiator

Problem solved

Functional benefit

Products and services

• CCleaner (Personal/Consumer Edition) Consumer-focused system optimization software for individual PC users that cleans temporary files, fixes registry issues, removes browsing data, and improves overall computer speed and security.
• CCleaner for Enterprise Enterprise version of CCleaner providing system optimization, data security, and centralized device management across corporate networks and endpoints for business organizations.
• CCleaner for Mobile Mobile version of CCleaner's optimization and cleanup tools designed to maintain device performance, manage storage, and protect privacy on smartphones and tablets.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Microsoft: Microsoft bundles cleanup, security, and device management features natively into Windows, and is explicitly cited alongside CCleaner as a key player in the utility software market. As a broad incumbent, Microsoft sets the baseline against which standalone utility software competes and represents both a competitive threat and a distribution enabler.

Direct peers

• Ashampoo: Ashampoo offers WinOptimizer and a suite of system maintenance, cleanup, and privacy utilities for Windows PCs. It is a direct peer to CCleaner, serving consumer and prosumer users with similar performance and security-oriented software tools.
• Avira: Avira offers consumer security, privacy, and performance optimization utilities with overlapping cleanup and protection capabilities. It is a direct peer to CCleaner in the personal device utility category with a comparable freemium consumer go-to-market.
• IObit: IObit develops PC optimization, registry cleaning, driver updating, and security utilities such as Advanced SystemCare and IObit Malware Fighter. It competes head-to-head with CCleaner in the consumer and SMB system utilities category with a similar freemium and subscription monetization model.
• MacPaw: MacPaw's CleanMyMac product line is a direct competitor in the system cleanup and optimization category, addressing the same pain points of clutter, performance, and privacy. Both companies serve end users seeking to keep devices fast, safe, and organized through paid utility software.
• Gen Digital (NortonLifeLock): Gen Digital, formed from the merger of NortonLifeLock and Avast, is a direct peer offering consumer security, privacy, and device optimization utilities. CCleaner is explicitly identified as a key player in the utility software market alongside NortonLifeLock, serving overlapping personal and small business customers with adjacent performance and protection capabilities.
• Glarysoft: Glarysoft offers Glary Utilities, a freemium suite for PC cleanup, registry repair, privacy protection, and performance optimization. It competes directly with CCleaner in the personal utility category with comparable feature set and target audience.
• WiseCleaner: WiseCleaner develops Wise Disk Cleaner, Wise Registry Cleaner, and Wise Care 365, offering PC cleanup, registry repair, and system optimization. It is a direct peer competing for the same personal utility buyer as CCleaner.

Emerging players

• Malwarebytes: Malwarebytes is a security-focused peer with overlapping privacy and device protection capabilities. While more concentrated on threat detection than system optimization, it competes for the same personal and SMB security and privacy wallet and increasingly overlaps with CCleaner's data security use cases.
• Systweak: Systweak develops PC optimization, cleanup, and security utilities including Advanced PC Cleanup and Systweak Antivirus, competing in the same consumer utility software category as CCleaner with a similar feature set focused on Windows performance and privacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/follow
• Facebookfacebook.com/CCleanerGlobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCleaner