Smile eyes

Name

Smile eyes

Legal name

Augenklinik Airport GmbH

Website

https://smileeyes.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Refractive Surgery and Ophthalmic Medical Services

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-General Medical & Surgical Hospitals, Nec (8062), Ophthalmic Goods (3851)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industries

Refractive Surgery Systems (Excimer/Femtosecond Lasers, Phakic IOL Systems, Wavefront/Guidance) (HLAHAJAG), Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ophthalmic Specialty Hospitals (HLAFAHAJ), Oculoplastics & Orbital Surgery (HLAKAKAI)

Keywords

• Refractive surgery services
• Laser eye surgery
• Lens implantation
• Ophthalmology clinics
• Vision correction treatments

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vision correction procedures: Revenue is generated from one-time surgical procedures including laser eye surgery (SMILE pro, Femto-LASIK, LASEK/PRK) and lens implantation (multifocal lenses, ICL, refractive lens exchange). Each procedure is a single-event payment covering pre-examination, the operation, and follow-up care for up to one year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Smile Eyes is a network of 15 eye laser centers across Germany and Austria performing refractive surgery procedures including laser-based vision correction (SMILE PRO, Femto-LASIK, LASEK/PRK, Presbyond), lens implantation (ICL, multifocal and EDoF lenses, refractive lens exchange), aesthetic eye treatments (eyelid surgery, wrinkle treatment, lid tumor removal) and medical eye care (cataract, glaucoma, macular degeneration, keratoconus). Each procedure is delivered as a one-time surgical service covering pre-examination, the operation and up to one year of follow-up care.

Product overview

Smile Eyes is a network of 15 eye laser centers and partner practices in Germany and Austria offering a comprehensive portfolio of ophthalmic services. The core offerings are refractive surgery procedures including laser treatments (SMILE PRO, Femto-LASIK, LASEK/PRK, Presbyond) and lens procedures (ICL implants, Multifocal lenses, EDoF lenses, Refractive lens exchange). Supporting services include aesthetic eye treatments (eyelid surgery, wrinkle treatment, lid tumor removal) and medical eye care (cataract, glaucoma, macular degeneration, keratoconus treatment, vitreolysis). The company also provides online appointment booking and video consultation services across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• SMILE PRO Minimally invasive laser eye surgery technique (Small Incision Lenticule Extraction) for correcting myopia up to -10 dpt and astigmatism up to 6 dpt. The procedure involves creating and removing a small lens-shaped piece of tissue through a small incision. For adults seeking freedom from glasses and contact lenses.
• Femto-LASIK All-laser LASIK procedure using femtosecond laser for corneal flap creation, treating hyperopia up to +4 dpt and astigmatism. For adults seeking laser-based correction of hyperopia and astigmatism.
• LASEK/PRK Surface laser eye treatment (Photorefractive Keratectomy) for myopia up to -6 dpt, hyperopia up to +2 dpt, and astigmatism up to 3 dpt, involving epithelial removal and laser reshaping. For patients whose corneas are not suitable for flap-based procedures.
• Presbyond Laser vision correction procedure for presbyopia (age-related farsightedness), enabling blended vision for near and distance vision. For adults over 45 with age-related farsightedness who want to reduce dependence on reading glasses.
• Implantable Contact Lenses (ICL) Implantable collamer lenses for correcting high myopia up to approximately -18 dpt, hyperopia up to approximately +7 dpt, and astigmatism up to approximately 5 dpt. Permanently implanted lenses that work with the natural lens. For patients with very high diopter values who are not suitable for laser correction.
• Multifocal Intraocular Lenses Multifocal intraocular lenses that replace the natural eye lens, enabling sharp vision at near, intermediate, and far distances without glasses. Suitable for patients with myopia, hyperopia, astigmatism, and presbyopia typically 55 years and older.
• EDoF Lenses (Extended Depth of Focus) Extended depth of focus lenses representing the latest generation of multifocal lenses, providing enhanced depth of field for improved vision across distances. For patients seeking premium lens-based vision correction.
• Refractive Lens Exchange (RLE) Refractive lens exchange procedure replacing the natural eye lens with artificial intraocular lens for correcting high myopia, hyperopia, and presbyopia. Also known as Clear Lens Exchange (CLE). Routine procedure similar to cataract surgery. For patients unsuitable for laser correction.
• Eyelid Surgery (Augenlidstraffung) Upper and lower eyelid correction surgery using AcuPulse CO2 laser from Lumenis for treating drooping eyelids (dermatochalasis) and under-eye bags. Precision laser technology serves as scalpel replacement for safe, gentle incision. For adults seeking functional or aesthetic eyelid correction.
• Wrinkle Treatment (Faltenbehandlung) Non-surgical wrinkle treatment using injectable fillers and botulinum toxin for smoothing facial wrinkles around the eyes and lips. Ambulatory procedure taking only a few minutes with results lasting several months. For adults seeking aesthetic improvement of the eye area.
• Eyelid Tumor Treatment (Lidtumor-Behandlung) Surgical removal of benign and malignant eyelid tumors (lid tumors), with procedures adapted based on tumor type and biopsy results. For patients with diagnosed eyelid tumors requiring ophthalmic surgical management.
• Vitreolysis (Floater Laser Treatment) Laser treatment for vitreous floaters (mouches volantes) using YAG laser to fragment and dissolve floating particles in the vitreous humor. Ambulatory procedure lasting 20-60 minutes. For patients bothered by persistent floaters.
• Cataract Treatment (Grauer Star) Cataract surgery with artificial intraocular lens implantation. Standard procedure with approximately 800,000 operations performed annually in Germany. For patients with progressive lens opacification causing vision loss.
• Glaucoma Treatment (Grüner Star) Diagnosis and treatment of glaucoma (elevated intraocular pressure) to prevent optic nerve damage and vision loss. For patients diagnosed with or at risk of glaucoma.
• Macular Degeneration Treatment Diagnosis and treatment of retinal diseases including age-related macular degeneration (AMD). For patients with diagnosed or suspected retinal conditions.
• Keratoconus Treatment Corneal disease treatment for keratoconus, a condition where the cornea thins and bulges into a cone shape. For patients with diagnosed keratoconus.
• Ophthalmic Preventive Care and Diagnostics Comprehensive eye examinations, early detection screening, and diagnosis using modern equipment and procedures for optimal eye disease diagnosis. For adults seeking preventive eye care.

Quantifiable outcome

• Over 2 million treatments performed across the Smile Eyes network since founding
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• ZEISS (Carl Zeiss Meditec AG)coreTechnology or IntegrationZEISS is a key technology partner for Smile Eyes. The company uses Carl Zeiss Meditec AG diagnostic and surgical laser equipment across its centers. Smile Eyes Augenklinik München serves as a training center for ZEISS Meditec, where ophthalmologists from around the world come to learn the latest applications and developments. Dr. Rainer Wiltfang, one of the Smile Eyes founders, serves as the scientific director at ZEISS. Smile Eyes is branded as a ZEISS Partner.
• University Hospital MarburgcoreStrategic or Co-development PartnerSmile Eyes co-developed the SMILE-Methode (Small Incision Lenticule Extraction) for vision correction in partnership with Prof. Sekundo and the University of Marburg. This collaboration produced the next-generation procedure for myopia correction that is now used globally.
• Docmedico GmbHcoreTechnology or IntegrationDocmedico provides the Online-Rezeption (online reception) system used on the Smile Eyes website, enabling digital patient communication including inquiries, prescription orders, and document submission. Communication is end-to-end encrypted and processed exclusively on servers in Germany. All data remains within the internal practice area.
• HubSpot Germany GmbHsupportingTechnology or IntegrationHubSpot is used as an integrated software solution covering content management (website and blog), email marketing, social media publishing and reporting, traffic reporting, contact management/CRM, landing pages, and contact forms. Smile Eyes uses HubSpot for its online marketing activities.
• LumenissupportingTechnology or IntegrationSmile Eyes uses the AcuPulse CO2-Laser manufactured by Lumenis for aesthetic eyelid surgery procedures. The laser serves as a precision surgical tool, replacing the scalpel for eyelid corrections with benefits including reduced bleeding and minimal scar tissue.
• matelso GmbHsupportingTechnology or Integrationmatelso provides phone tracking services for Smile Eyes' advertising campaigns. When patients call a tracking number, call information is transferred to the web analytics system for campaign optimization and analysis.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• EuroEyes: EuroEyes is Germany's largest independent eye laser and lens surgery clinic group, operating across Germany and other European countries. Directly comparable to Smile Eyes in core refractive surgery offerings (LASIK, SMILE, ICL, multifocal lenses) and DACH customer base.
• Care Vision: Care Vision is a German eye laser clinic chain offering LASIK, Femto-LASIK, and lens procedures across multiple German cities. Directly competes with Smile Eyes in the same German refractive surgery market with similar DTC marketing and procedure mix.
• LASIK MD: LASIK MD is North America's largest provider of laser vision correction, operating a multi-clinic network across Canada and the US. Closely comparable clinic-network and DTC model to Smile Eyes, with similar focus on laser refractive surgery procedures.
• Vision Group: Vision Group is a French network of ophthalmology clinics offering laser vision correction, cataract surgery, and other eye care services. Directly comparable peer in European elective eye surgery clinic market.
• Centre for Sight: Centre for Sight is a UK-based premium ophthalmology provider specializing in laser eye surgery, lens surgery, and cataract treatment. Comparable in premium positioning, surgeon-led network, and refractive surgery procedure mix.

Broad incumbents

• Optical Express: Optical Express is the UK's largest private provider of laser eye surgery, lens surgery, and intraocular lens procedures. Comparable in service mix and clinic-network model, though UK-focused rather than DACH.
• Pallas Kliniken: Pallas Kliniken is a Swiss group of ophthalmology and aesthetic medicine clinics. Comparable in multi-clinic eye care delivery model and DACH-adjacent market, but broader in scope including general aesthetic medicine.
• Asklepios Augenheilkunde: Asklepios operates one of Germany's largest private hospital networks including ophthalmology departments. Comparable in providing full-spectrum eye care (cataract, refractive, glaucoma) within Germany, though as part of a much broader hospital portfolio.

Regional players

• Augenklinik Berlin-Brandenburg: Augenklinik Berlin-Brandenburg is a German ophthalmic specialty clinic/hospital network concentrated in the Berlin/Brandenburg region. Comparable in offering cataract, refractive and general ophthalmology services, with a more regional/hospital-style positioning.
• Artemis Eye Clinic Group: Artemis is a German eye clinic group operating in North Rhine-Westphalia offering refractive surgery, cataract, and general ophthalmology. Comparable in scope and German market focus, though smaller scale than Smile Eyes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SmileEyesVideos
• Facebookfacebook.com/smileeyes.augenkliniken
• Instagraminstagram.com/smileeyes.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile eyes