Realtors Property Resource

What Realtors Property Resource does

Realtors Property Resource (RPR) is a Chicago-based property data and valuation platform that operates as a subsidiary of the National Association of REALTORS (NAR). Founded in 2009 and employing 51–100 people, RPR provides real estate professionals with property information, analytics, and valuation tools distributed primarily through the NAR REALTOR Benefits® program to the trade association's membership base.

RPR's core technology is the Realtors Valuation Model (RVM), a proprietary predictive analytics engine that ingests MLS listing data, off-market data, and publicly recorded sales to produce estimated property values, including on qualifying off-market properties. The RVM is integrated into third-party consumer-facing platforms — notably Broker Public Portal's Cribio home search platform and the Realtor.com+ collaborative portal — and is enabled at the MLS level through an authorization-and-permissions process. Sixteen MLS agreements covering more than 122,000 real estate professionals were signed for the Realtor.com+ platform, making it the largest multi-MLS co-branded portal collaboration to date.

Commercially, RPR operates a B2B data and valuation services model, generating revenue from data licensing and API access arrangements with MLS organizations, brokerages, and partner platforms. Pricing is not publicly disclosed. The company's go-to-market combines channel partnerships (MLS organizations, BPP, Realtor.com®) with NAR-driven community distribution, and it holds registered trademarks for both the RPR brand and the RVM name. Leadership includes Jeff Young (Chief Operating Officer and General Manager) and Karen France (Senior Vice President, Market Engagement).

Name

Realtors Property Resource

Legal name

Realtors Property Resource

Website

https://narrpr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Realtors Property Resource (RPR) is a Chicago-based, NAR-owned property data and valuation platform serving U.S. real estate professionals with its proprietary Realtors Valuation Model (RVM), distributed through NAR REALTOR Benefits® and integrated into MLS systems and consumer home search portals.

Ownership category

akta.pro rank

Product category

Real Estate Data and Analytics

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO) (FSALAGAJ)

akta.pro secondary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Real estate data
• Property valuation
• MLS data integration
• Real estate analytics
• Property intelligence platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data and Valuation Services: RPR provides its Realtors Valuation Model and property data services to MLS organizations, brokerages, and partner platforms. Revenue is derived from data licensing and API access arrangements with MLS partners and platform integrations, distributed through the NAR ecosystem and partner channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

RPR provides real estate professionals and MLS organizations with property data, analytics, and valuation tools through its core platform. Its flagship offering, the Realtors Valuation Model (RVM), generates automated property value estimates using MLS listing data, off-market data, and publicly recorded sales. The platform is distributed through MLS partnerships, consumer-facing portals such as BPP's Cribio and Realtor.com+, and the NAR REALTOR Benefits® program.

Product overview

Realtors Property Resource (RPR) is a property data platform operated by the National Association of REALTORS. The core RPR platform provides property information and analytics to real estate professionals. Its primary data product, the Realtors Valuation Model (RVM), offers automated property valuation estimates using MLS listing data, off-market data, and publicly recorded sales. RVM has been expanded through integrations with consumer-facing platforms like Broker Public Portal's Cribio and Realtor.com+.

Differentiator

Problem solved

Functional benefit

Brands

• Realtors Valuation Model (RVM): Property valuation model using MLS listing data, off-market data, and publicly recorded sales to provide estimated property values on qualifying properties.

Products and services

• Realtors Property Resource (RPR) Platform
• Realtors Valuation Model (RVM)

Quantifiable outcome

• 16 MLS agreements signed representing over 122,000 real estate professionals

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Broker Public Portal (BPP)coreStrategic or Co-development Partner · 12 May 2026BPP and RPR announced collaboration to integrate RPR's Realtors Valuation Model into BPP's Cribio consumer home search platform. The RVM displays estimated property values on qualifying off-market properties using MLS listing data and publicly recorded sales data. The rollout is optional and controlled at the MLS level through an authorization and permissions process.
• NorthstarMLScoreChannel Partner/ Reseller/ Distributor · 12 May 2026NorthstarMLS is an early MLS adopter for the Cribio platform with RVM integration, authorizing the RPR valuation model for their member brokers and agents.
• MIBORcoreChannel Partner/ Reseller/ Distributor · 12 May 2026MIBOR is an early MLS adopter for the Cribio platform with RVM integration, authorizing the RPR valuation model for their member brokers and agents.
• Canopy MLScoreChannel Partner/ Reseller/ Distributor · 12 May 2026Canopy MLS is an early MLS adopter for the Cribio platform with RVM integration, authorizing the RPR valuation model for their member brokers and agents.
• Realtor.com®coreStrategic or Co-development Partner · 21 January 2026RPR's RVM is integrated as a partner technology in Realtor.com+'s collaborative home search platform. This represents the largest multi-MLS, co-branded portal collaboration since online data-sharing began, with 16 MLS agreements signed representing over 122,000 real estate professionals. The platform positions MLSs and professionals at the center of the ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• HouseCanary: HouseCanary is a residential AVM and analytics provider offering automated valuations and market analytics to MLSs, lenders, and real estate professionals. It is the most directly comparable AVM-as-a-service peer to RPR's Realtors Valuation Model.
• ATTOM Data Solutions: ATTOM provides nationwide property data, AVMs, and analytics to real estate, mortgage, and government customers. It competes directly with RPR on property data licensing and valuation for MLS and enterprise real estate clients.

Broad incumbents

• CoreLogic: CoreLogic (now part of ICE) is a major provider of property data, analytics, and AVMs across the U.S. real estate and mortgage ecosystem. It overlaps with RPR's MLS-facing valuation and data licensing offerings as part of a much broader data and analytics portfolio.
• ICE Mortgage Technology (Black Knight): ICE Mortgage Technology, formerly Black Knight, delivers loan origination, servicing, and real estate data and analytics including AVMs. It is a broad incumbent with overlapping MLS- and enterprise-facing valuation and property data products.
• Zillow Group: Zillow operates the Zestimate consumer AVM and the Realtor.com® / Realtor.com+ platforms, overlapping directly with RPR's valuation integration into Realtor.com+ and competing at the consumer AVM layer.
• Redfin: Redfin runs its own home-estimation algorithm and a brokerage + portal business, making it a broad incumbent competitor in consumer-facing property valuation and an integrator of MLS data.
• First American: First American's Data & Analytics division provides property data, AVMs, and title-related analytics serving MLS, lender, and government customers. It is a broad incumbent peer in property data and valuation.
• CoStar Group: CoStar owns Homes.com and a suite of commercial and residential real estate data and analytics platforms. It is a broad incumbent competing for consumer- and enterprise-facing property data and valuation mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/narrpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtors Property Resource