Smart-Fill

Name

Smart-Fill

Legal name

Smart-Fill

Website

https://smart-fill.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Pharmacy Buying Group Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Central Fill & Pharmacy Outsourcing Services (HLAFALAM)

akta.pro secondary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Pharmacy buying group
• Independent pharmacy services
• Drug purchasing leverage
• Pharmacy business consulting
• Pharmacy rebate programs

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pharmacy Buying Group Membership: Smart-Fill generates revenue through membership fees and purchasing volume from independent pharmacies. Their model provides members with competitive drug pricing through collective buying power, warehouse programs, and rebate structures. The revenue comes from the spread between negotiated wholesale prices and member pricing, along with warehouse program participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smart-Fill is an independent pharmacy buying group that aggregates member purchasing volume to deliver competitive drug pricing, rebate structures, and back-office business solutions comparable to national chains. Beyond the core buying group, it offers a Warehouse Program for direct inventory purchases (with a $500 minimum), business consulting, long-term care services via Innovatix, and sub-brands Sterling340B and Smart-HRx that help independent pharmacies navigate 340B programs and HR operations, respectively.

Product overview

Smart-Fill is a platform for independent pharmacies consisting of a core buying group plus multiple integrated modules and partner brands. The primary offering is the Smart-Fill Buying Group, which provides competitive pricing and rebates through collective purchasing power. This core is augmented by the Warehouse Program for direct inventory purchasing, Business Consulting for operational expertise, and Long-Term Care Services through Innovatix. Subsidiary brands include Sterling340B (340B contract pharmacy navigation) and Smart-HRx (pharmacy-specific HR back-office). Additional modules cover medication synchronization, Medicare Part D consulting, and educational resources (Smart-Takes). The platform also provides an online Member Portal for account access.

Differentiator

Problem solved

Functional benefit

Brands

• Sterling340B: A solution for navigating the complex 340B contract pharmacy, championing independent pharmacies.
• Smart-HRx

Products and services

• Smart-Fill Buying Group A pharmacy buying group that aggregates independent pharmacies to provide competitive pricing, rebates, and purchasing power comparable to national chains, helping members combat PBM reimbursements, rising fees, and restricted networks.
• Warehouse Program A direct purchasing program offering best pricing on fastest-moving inventory with straightforward per-product pricing, easy ordering, and a $500 minimum purchase requirement.
• Business Consulting Performance consulting services providing business know-how, profitability improvement strategies, and access to tested programs based on 70+ years of independent pharmacy experience, including contract negotiations and operational assessments.
• Long-Term Care Services Long-term care pharmacy support offering lower cost of goods, higher discounts, strong generic rebates, and competitive generic pricing through Smart-Fill's partnership with Innovatix.
• Sterling340B A 340B contract pharmacy program designed to help independent pharmacies navigate the complex 340B program with specialized support and expertise; sub-brand under Astrup Companies.
• Smart-HRx A complete back-office HR solution designed specifically for pharmacies, supporting compliance, driving efficiency, and reducing labor costs through payroll, HR paperwork, and labor cost reduction capabilities; sub-brand under Astrup Companies.

Quantifiable outcome

• Rebates returned to members by end of next month
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• InnovatixcoreStrategic or Co-development PartnerInnovatix provides deep knowledge of wholesaler contracting, management, and negotiations for long-term care pharmacy services. Through this partnership, Smart-Fill members gain access to lower cost of goods, higher discounts, strong generic rebates, and competitive generic pricing.
• Sterling340BcoreStrategic or Co-development PartnerSterling340B is a specialized 340B contract pharmacy service champion for independent pharmacies, helping them navigate the complex and nuanced world of 340B programs. Smart-Fill refers members to Sterling340B for 340B contract pharmacy services.
• Smart-HRxcoreStrategic or Co-development PartnerSmart-HRx is a complete back-office HR solution designed specifically for pharmacies. It provides payroll, HR paperwork, compliance support, and labor cost reduction capabilities. This is a sister company solution used in Smart-Fill's own independent pharmacies.
• Astrup CompaniescoreStrategic or Co-development PartnerSmart-Fill is a part of Astrup Companies, a family-owned business established in 1952. The parent company includes independent retail, long-term care, and specialty pharmacies; buying groups for both retail and closed-door pharmacies; and a family foundation focused on community giving.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McKesson Corporation: Largest U.S. pharmaceutical wholesaler and operator of the Health Mart franchise network, which aggregates independent pharmacies under a buying, distribution, and services umbrella — directly overlapping Smart-Fill's core buying group model at vastly greater scale.
• Cencora (formerly AmerisourceBergen): Top-tier U.S. drug distributor that runs independent pharmacy support programs (including through the former H. D. Smith), offering pricing, distribution, and services comparable to Smart-Fill's collective buying proposition.
• Cardinal Health: Major U.S. pharmaceutical wholesaler whose Retail Independent Customer segment offers pricing programs, operational tools, and services to independent pharmacies — a broader- portfolio competitor to Smart-Fill's buying group offering.

Direct peers

• Good Neighbor Pharmacy (AmerisourceBergen network): Network brand of AmerisourceBergen that bundles independent pharmacies into a buying, marketing, and business services program — the closest large-scale analog to Smart-Fill's buying group with member benefits structure.
• Health Mart (McKesson): McKesson-owned franchise network of independent pharmacies providing collective buying power, distribution, and clinical/business services — a direct functional competitor to Smart-Fill's value proposition.
• Independent Pharmacy Alliance (IPA): U.S. buying group and advocacy organization for independent pharmacies, offering members drug pricing, group purchasing, and back-office services — overlapping closely with Smart-Fill's target market and offering.
• American Pharmacies (APCI): Member-owned buying group serving independent community pharmacies with collective purchasing, rebates, and operational support — a close peer in scale, model, and customer profile to Smart-Fill.
• RxPlus: Independent pharmacy buying group providing aggregated purchasing, rebates, and member services to U.S. community pharmacies — directly comparable in business model and customer base to Smart-Fill.
• ClarusONE Sourcing Services: Joint venture between Walmart and McKesson that operates a generic drug buying platform for U.S. independent pharmacies — directly competing with Smart-Fill on collective purchasing economics for the same customer segment.

Others

• National Community Pharmacists Association (NCPA): U.S. trade association and advocacy body for independent community pharmacists that offers member purchasing programs and partnerships — adjacent to Smart-Fill's buying group model and overlapping in target audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart-Fill