What msg Plaut Austria GmbH does

msg Plaut Austria GmbH is a Vienna-based IT consulting and solutions provider that combines strategic business consulting with implementation of SAP and Microsoft enterprise platforms for mid-market and large enterprise clients. The firm emerged in 2019 from the merger of Plaut Consulting Austria GmbH and msg systems GmbH Austria and operates as the Central Europe and Central Asia arm of the privately held msg Group, drawing on a consulting heritage dating back to 1946. It serves clients across banking, insurance, manufacturing, food & beverages, public sector, healthcare, utilities, logistics, and wholesale in Austria, the Czech Republic, Hungary, Poland, Romania, Slovenia, Ukraine, and Central Asia (Kazakhstan, Uzbekistan), with 750+ consultants across 9 countries and €95+ million in 2024 revenue.

Its product and technology portfolio is built on SAP (S/4HANA, Cloud ERP, FPSL, Fiori, Analytics Cloud) and Microsoft (Azure, Microsoft 365, Copilot) foundations, augmented by proprietary industry-specific solutions developed within msg Group and certified as SAP Solution Extensions. Core proprietary offerings include the Unified Administration Platform (UAP) for insurance policy administration, UAP.Reinsurance, msg.Insurance Suite, the SAP Dairy Management by msg and SAP Meat and Fish Management by msg packages, msg S/4 DMI for discrete manufacturing, and msg.Variant with 60+ add-ons. AI features span msg.Claimsbot (conversational claims), msg.SIMA (smart input management), msg.ProfileMap (profile mapping), the Greenwashing Detector (SAP Sustainability Control Tower extension built on Aleph Alpha LLMs), and msg.passbrains as a group-wide AI platform, supported by partnerships with Aleph Alpha, NVIDIA, Microsoft, AWS, Google Cloud, and Snowflake.

msg Plaut generates revenue through four streams: SAP consulting and implementation services, Microsoft and Azure consulting, managed application services (Application Management Services for SAP and Microsoft estates), and licensing/royalties for its proprietary software. Go-to-market is enterprise field sales executed through industry-aligned business units (Banking, Insurance, Manufacturing/Commerce/Services, Public/Healthcare/Utilities, Security & Safety, Digital Solutions), supplemented by distribution through the SAP and Microsoft partner ecosystems and msg Group cross-sell channels. The firm holds SAP Gold Partner and Microsoft Gold Partner status and has won SAP Pinnacle Awards in 2019, 2020, 2023, and 2024.

Name

msg Plaut Austria GmbH

Legal name

msg Plaut AG

Website

https://msg-plaut.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

msg Plaut Austria GmbH is a Vienna-based IT consulting firm combining strategic business consulting with SAP and Microsoft implementation and proprietary industry solutions for enterprise clients in banking, insurance, manufacturing, food & beverages, public sector, and utilities across Central Europe and Central Asia.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting and SAP Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• SAP consulting services
• Enterprise IT implementation
• Digital transformation consulting
• Cloud migration services
• Industry-specific software

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SAP Consulting & Implementation Services: As a certified SAP Gold and Solution Extension Partner, msg Plaut provides end-to-end SAP consulting and implementation services including SAP S/4HANA migrations, SAP Cloud ERP deployments, SAP Solution Manager, SAP Fiori, and SAP Business Suite implementations. Revenue is generated through professional services, project-based consulting, and implementation engagements.
2. Microsoft Consulting Services: Full-service Microsoft and Microsoft Azure consulting including Modern Workplace, Azure Cloud development and operations, and SAP on Azure integration. Revenue is generated through consulting engagements, implementation projects, and managed services.
3. Managed Application Services: Application Management Services providing ongoing support, maintenance, and optimization of SAP and Microsoft systems post-implementation.
4. Proprietary Software Solutions: Revenue from proprietary software products including msg.Insurance Suite, UAP, msg S/4 DMI, msg.Variant, SAP Dairy Management by msg, SAP Meat and Fish Management by msg, and msg for banking products (MARZIPAN, ORRP, THINC, BAIS, IDA).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

msg Plaut Austria GmbH combines strategic business consulting with solution-oriented IT implementation, specializing in SAP and Microsoft technologies for enterprise clients. The company delivers end-to-end digital transformation services including SAP S/4HANA implementations, cloud migrations, and managed application services, complemented by proprietary industry-specific software products for banking, insurance, manufacturing, and food & beverage sectors.

Product overview

msg Plaut is a product-based consulting group headquartered in Vienna that combines business management and strategic consulting with intelligent, sustainable, industry-specific IT solutions. As part of the msg Group, they specialize in digital ecosystems with deep SAP and Microsoft technology expertise. Their portfolio centers on the Unified Administration Platform (UAP) for insurance as the core policy administration system, complemented by UAP.Reinsurance for reinsurance management. For manufacturing clients, msg S/4 DMI Solutions provides an SAP S/4HANA-based all-in-one discrete manufacturing solution enhanced by msg.Variant add-ons (including msg.Variant Modeling and msg.Variant CoFE). The food and beverages sector is served through SAP Dairy Management by msg and SAP Meat and Fish Management by msg. Banking clients benefit from MARZIPAN, ORRP, THINC, BAIS, and IDA solutions. Their AI offerings include msg.SIMA, msg.Claimsbot, msg.ProfileMap, msg.passbrains, and the Greenwashing Detector. Microsoft Cloud Solutions and the Digital Clip integration bridge SAP and Microsoft ecosystems. The company also offers comprehensive ESG transformation services and operates across Austria, Central Europe, and Central Asia with over 750 consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Unified Administration Platform (UAP)

Quantifiable outcome

• 3,800+ successful projects completed in AT/CE/CA regions
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature18 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• MicrosoftcoreTechnology or Integration · 1 January 2010msg Plaut is a Microsoft Gold Partner providing full-service Microsoft and Microsoft Azure consulting. The partnership involves Modern Workplace, Azure development and operations, SAP on Azure integration, and Microsoft 365 Copilot implementations. msg Plaut operates a Microsoft Competence Center.
• SAPcoreTechnology or Integration · 1 January 1982msg Plaut has been an SAP partner since 1982 and is a certified SAP Gold Partner and SAP Solution Extension Partner in CE and DACH. The company develops proprietary industry solutions that are part of SAP's official global portfolio, including SAP Dairy Management by msg and SAP Meat and Fish Management by msg. msg Plaut delivers end-to-end SAP consulting from strategy to implementation, including SAP S/4HANA transformations, SAP Cloud ERP, and managed application services.
• Aleph AlphastrategicTechnology or IntegrationStrategic AI partnership for European AI technologies. msg Plaut leverages Aleph Alpha LLMs in its AI solutions, including the Greenwashing Detector for the SAP Sustainability Control Tower. Part of msg Plaut's commitment to European AI sovereignty and digital humanism.
• Microsoft AzurecoreTechnology or Integrationmsg Plaut leverages Microsoft Azure as a primary cloud platform for its managed services, RISE with SAP deployments, and cloud-native application development. Azure's global infrastructure supports msg Plaut's multi-country operations.
• AWS (Amazon Web Services)strategicTechnology or IntegrationAWS is used as the cloud platform for RISE with SAP deployments, including the msg S/4 DMI solution running in AWS Private Cloud. msg Plaut holds the SAP-AWS Partner Competency.
• NVIDIAstrategicTechnology or IntegrationNVIDIA is listed among msg Plaut's AI technology partnerships, providing GPU computing capabilities for AI workloads including generative AI and machine learning projects.
• msg GroupcoreStrategic or Co-development Partnermsg Plaut is part of msg Group, an owner-managed German IT group with over 10,000 experts in 35 countries. msg Group provides global resources, innovation, and methodologies. msg Plaut benefits from decision-making freedom while accessing msg Group's portfolio of industry solutions, R&D, and global delivery capabilities. msg systems AG became a major shareholder in 2011.
• Repuco UnternehmensberatungstrategicStrategic or Co-development PartnerRepuco Unternehmensberatung is msg Plaut's dedicated subsidiary for the public sector. It supports ministries, municipalities, and public institutions in digital transformation, citizen services improvement, and regulatory compliance. Operates as an integrated part of msg Plaut Group.
• m3 management consultingstrategicStrategic or Co-development Partnerm3 management consulting is part of msg and specializes in strategy and management consulting for the energy industry. It complements msg Plaut's utilities SAP solutions with strategic consulting for the energy sector.
• Association of Austrian Municipal Companies (VKÖ)minorGTM or Marketing PartnerRegular knowledge exchange through lectures, webinars, and events with the Association of Austrian Municipal Companies (VKÖ) for utilities sector engagement.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global IT services giant with massive SAP and Microsoft practices. Directly comparable on enterprise application services and digital transformation, but operates at much greater scale and across all geographies including CE/DACH where msg Plaut competes for large SAP S/4HANA wins.
• Capgemini: Global systems integrator with deep SAP and Microsoft capabilities, banking/insurance industry focus, and a strong DACH presence. Competes with msg Plaut on S/4HANA transformation deals, managed services, and industry-specific SAP Solution Extensions.
• Deloitte (Consulting): Big Four advisory firm combining management consulting with large-scale SAP and enterprise technology implementation. Closely mirrors msg Plaut's "consulting + IT implementation" hybrid model, particularly in financial services and insurance.
• T-Systems: Deutsche Telekom's enterprise services arm and one of the leading DACH-based SAP partners. Comparable due to similar SAP Solution Extension strategy and DACH geographic overlap, particularly for regulated industries and public sector work.
• NTT Data: Global SAP partner and systems integrator with significant SAP S/4HANA and Microsoft Azure practices. Comparable for mid-market and large-enterprise SAP transformations across Europe, including banking and insurance.
• Atos: European-headquartered IT services firm with strong SAP, cloud, and digital transformation capabilities. Competes with msg Plaut in DACH/Central Europe across manufacturing, banking, and public sector SAP programs.

Direct peers

• BearingPoint: European-origin management and technology consulting firm with strong SAP practice, headquartered with significant DACH operations. Highly comparable hybrid consulting/implementation model and similar focus on financial services, public sector, and manufacturing.
• SNP Schneider-Neureither & Partner: Germany-based SAP-focused consulting firm specializing in S/4HANA migrations and data transformation. Direct competitor on RISE with SAP implementation work, especially in DACH manufacturing and enterprise markets.
• msg systems AG (Parent Group): Parent organization of msg Plaut Austria GmbH and operator of multiple sister brands (msg life, msg for banking, msg nexinsure, etc.). Provides the underlying IP, products, and shared solutions portfolio that msg Plaut Austria sells and implements.
• Allgeier: DACH-headquartered IT services group with SAP, Microsoft, and enterprise application capabilities. Comparable mid-tier size, similar focus on insurance, banking, and public sector digitalization in Central Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/msg-plaut

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about msg Plaut Austria GmbH