Buchwald
Buchwald is a privately held, full-service talent agency founded in 1977, operating 13 specialized departments from New York and Los Angeles to represent actors, writers, creators, and other entertainment professionals on commission-based deals across all major media verticals.
- Company typePrivate
- Founded1977
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Buchwald does
Buchwald, legally Don Buchwald & Associates, Inc., is a privately held full-service talent agency founded in 1977 by Don Buchwald and five associates. The company is headquartered in New York with a second main office in Los Angeles, providing dual-coast coverage of the US entertainment industry. Buchwald operates 13 specialized departments covering broadcast, comedy, podcasts, commercial (NY and print), digital and branded lifestyle, emerging talent, film/theatre/TV, literary and intellectual property, social media influencer talent, sports, voiceover, and animation and gaming. In May 2026 the firm expanded further by launching a Creator Division to capture representation opportunities in the creator economy.
The agency's business model is the standard talent agency commission structure, earning a percentage of deals negotiated on behalf of represented talent across entertainment sectors. Buchwald does not disclose pricing, operates as a direct sales/representation business (agents work deal-by-deal with studios, networks, brands, and production companies), and does not accept unsolicited submissions. Its customer base consists of individual entertainment professionals—actors, writers, directors, comedians, podcasters, social media influencers, sports figures, and voiceover artists—with notable roster members including actors with major studio franchise credits. Recent strategic activity includes co-representation partnerships with MGMT Entertainment and LTPR+ Talent Management, internal agent promotions, and the founding-family leadership departure of Julia Buchwald and Ryan Martin to a competing agency.
Buchwald firmographics
Firmographics- Name
- Buchwald
- Legal name
- Don Buchwald & Associates, Inc.
- Website
- https://buchwald.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Buchwald is a privately held, full-service talent agency founded in 1977, operating 13 specialized departments from New York and Los Angeles to represent actors, writers, creators, and other entertainment professionals on commission-based deals across all major media verticals.
- Ownership category
- akta.pro rank
Buchwald industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where Buchwald is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Buchwald business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Talent Representation Commission: Standard talent agency commission model where the agency earns a percentage fee from deals negotiated on behalf of represented talent across commercial, broadcast, film, theatre, television, literary, and other entertainment sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Buchwald product offering
Product offeringCore offering
Buchwald is a full-service talent agency that represents actors, writers, comedians, podcasters, sports figures, voiceover artists, social media influencers, and other entertainment professionals across 13 specialized departments. The agency negotiates deals with studios, networks, brands, and production companies on behalf of represented talent in commercial, broadcast, film, theatre, television, literary, syndication, and digital/emerging platforms.
Product overview
Buchwald is a full-service talent representation agency founded in 1977 by Don Buchwald and five associates. Headquartered in New York and Los Angeles, the agency offers comprehensive representation across the entertainment industry through 13 specialized departments: Broadcast, Comedy, Podcasts, Commercial NY, Commercial Print NY, Digital & Branded Lifestyle, Emerging Talent, Film/Theatre & TV, Literary & Intellectual Property, Social Media Influencer Talent, Sports, Voiceover, and Animation & Gaming. The agency also launched a Creator Division in May 2026 to expand into the creator economy. Buchwald's core service encompasses commercial, broadcast, film, theatre, television, literary, feature film packaging, personal appearance, syndication (radio, television and digital), and branding/digital representation. The company does not accept unsolicited submissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadcast Talent Representation Talent representation for broadcast media personalities and performers across commercial and broadcast media platforms.
- Comedy Talent Representation Talent representation for comedians and comedy performers across all media platforms.
- Podcast Talent Representation Talent representation for podcast hosts, producers, and personalities in the podcasting medium.
- Commercial Talent Representation Talent representation for commercial advertising work, including on-camera and print advertising in the New York market.
- Digital & Branded Lifestyle Representation Talent representation for digital content creators and branded lifestyle partnerships.
- Film, Theatre & TV Representation Talent representation for film, theatrical productions, and television projects.
- Literary & Intellectual Property Representation Representation for writers, authors, and intellectual property creators in both scripted and unscripted content.
- Social Media Influencer Representation Talent representation specifically for social media influencers and content creators.
- Sports Talent Representation Talent representation for athletes and sports personalities.
- Voiceover Representation Talent representation for voiceover artists across all media formats.
- Animation & Gaming Representation Talent representation for voice actors and performers in animation and gaming industries.
- Emerging Talent Representation Development and representation services for up-and-coming entertainment talent.
- Creator Division Dedicated division for representation of digital content creators in the creator economy, led by agents Mia Conte and Michael Del Moral.
Companies that use Buchwald
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Buchwald technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Buchwald partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LTPR+ Talent ManagementcoreCo-representation partnership with Leigh Taylor Public Relations+ Talent Management (headquartered in Nashville, specializing in luxury lifestyle and hospitality representation) for Top Chef winner Rhoda Magbitang's representation alongside Buchwald.
- MGMT EntertainmentcoreCo-representation partnership where MGMT Entertainment (based in LA and NYC, representing talent including Ethan Hawke, Melissa McCarthy, and Jeff Bridges) shares representation of British actor Sam Buchanan alongside Buchwald for acting career representation.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Buchwald competitors and assessment
Company assessmentDirect peers
- Creative Artists Agency (CAA): CAA is the largest US talent and entertainment agency, representing actors, writers, directors, and athletes in film, TV, theatre, and digital — the same full-service talent representation model Buchwald operates, but at vastly greater scale across global offices.
- William Morris Endeavor (WME): WME is a top-tier global talent agency representing actors, writers, directors, and musicians in film, TV, theatre, sports, and branded deals — a direct competitor across virtually every department Buchwald operates, with materially larger scale and global reach.
- United Talent Agency (UTA): UTA represents actors, writers, directors, and creators across film, TV, publishing, and digital content — competing head-to-head with Buchwald in the full-service representation space and having made notable inroads into the creator economy Buchwald is now targeting.
- Paradigm Talent Agency: Paradigm is a mid-to-large full-service talent agency representing actors, writers, directors, producers, and musicians in film, TV, theatre, publishing, and personal appearances — the closest scale and scope comparison to Buchwald among legacy agencies.
- Gersh Agency: Gersh is a full-service talent agency with offices in Beverly Hills and New York representing actors, writers, directors, producers, and comedians — comparable in size, dual-coast footprint, and department coverage to Buchwald.
- Agency for the Performing Arts (APA): APA represents actors, writers, directors, producers, and comedians across film, TV, theatre, and commercial work — a similarly scaled, long-established dual-coast talent agency directly comparable to Buchwald's positioning.
- Verve Talent and Literary Agency: Verve is a full-service talent and literary agency representing actors, writers, directors, and producers in film, TV, theatre, publishing, and digital — competing with Buchwald for both clients and bookable deals across the same verticals.
- LBI Entertainment: LBI Entertainment is a boutique talent management and production company representing actors, writers, directors, and producers — operating at a similar tier to Buchwald with overlapping film/TV/creator representation.
Emerging players
- Range Media Partners: Range is a newer talent management company representing actors, writers, directors, and musicians with a tech-forward, creator-economy emphasis — competing with Buchwald's newly launched Creator Division for digital and influencer talent.
- Anonymous Content: Anonymous Content is a talent management and production company representing writers, directors, and actors — overlapping with Buchwald on the management-representation side and increasingly competing on package-style deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Buchwald social profiles
Digital presenceBuchwald financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buchwald leadership team
Management profileNumber of profiles
Profiles2 records
Buchwald funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buchwald M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buchwald
What does Buchwald do?
Buchwald is a full-service talent agency that represents actors, writers, comedians, podcasters, sports figures, voiceover artists, social media influencers, and other entertainment professionals across 13 specialized departments. The agency negotiates deals with studios, networks, brands, and production companies on behalf of represented talent in commercial, broadcast, film, theatre, television, literary, syndication, and digital/emerging platforms.
Is Buchwald a public or private company?
Buchwald is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buchwald founded?
Buchwald was founded in 1977. It employs 51 to 100 people.
Where is Buchwald based?
Buchwald is headquartered in New York, United States, in the North America region.
How does Buchwald make money?
One revenue line is on record: talent Representation Commission.
Who are Buchwald's main competitors?
Direct peers on record are Creative Artists Agency (CAA), William Morris Endeavor (WME), United Talent Agency (UTA), Paradigm Talent Agency, Gersh Agency, Agency for the Performing Arts (APA), Verve Talent and Literary Agency and LBI Entertainment. Emerging players are Range Media Partners and Anonymous Content.
Does Buchwald have an API?
No public API is recorded for Buchwald.
What industry is Buchwald in?
Buchwald's product category is Talent Representation Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7361.