Buchwald

What Buchwald does

Buchwald, legally Don Buchwald & Associates, Inc., is a privately held full-service talent agency founded in 1977 by Don Buchwald and five associates. The company is headquartered in New York with a second main office in Los Angeles, providing dual-coast coverage of the US entertainment industry. Buchwald operates 13 specialized departments covering broadcast, comedy, podcasts, commercial (NY and print), digital and branded lifestyle, emerging talent, film/theatre/TV, literary and intellectual property, social media influencer talent, sports, voiceover, and animation and gaming. In May 2026 the firm expanded further by launching a Creator Division to capture representation opportunities in the creator economy.

The agency's business model is the standard talent agency commission structure, earning a percentage of deals negotiated on behalf of represented talent across entertainment sectors. Buchwald does not disclose pricing, operates as a direct sales/representation business (agents work deal-by-deal with studios, networks, brands, and production companies), and does not accept unsolicited submissions. Its customer base consists of individual entertainment professionals—actors, writers, directors, comedians, podcasters, social media influencers, sports figures, and voiceover artists—with notable roster members including actors with major studio franchise credits. Recent strategic activity includes co-representation partnerships with MGMT Entertainment and LTPR+ Talent Management, internal agent promotions, and the founding-family leadership departure of Julia Buchwald and Ryan Martin to a competing agency.

Name

Buchwald

Legal name

Don Buchwald & Associates, Inc.

Website

https://buchwald.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Buchwald is a privately held, full-service talent agency founded in 1977, operating 13 specialized departments from New York and Los Angeles to represent actors, writers, creators, and other entertainment professionals on commission-based deals across all major media verticals.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

Keywords

• Talent representation
• Entertainment agency
• Talent management
• Artist representation
• Broadcast talent

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation Commission: Standard talent agency commission model where the agency earns a percentage fee from deals negotiated on behalf of represented talent across commercial, broadcast, film, theatre, television, literary, and other entertainment sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Buchwald is a full-service talent agency that represents actors, writers, comedians, podcasters, sports figures, voiceover artists, social media influencers, and other entertainment professionals across 13 specialized departments. The agency negotiates deals with studios, networks, brands, and production companies on behalf of represented talent in commercial, broadcast, film, theatre, television, literary, syndication, and digital/emerging platforms.

Product overview

Buchwald is a full-service talent representation agency founded in 1977 by Don Buchwald and five associates. Headquartered in New York and Los Angeles, the agency offers comprehensive representation across the entertainment industry through 13 specialized departments: Broadcast, Comedy, Podcasts, Commercial NY, Commercial Print NY, Digital & Branded Lifestyle, Emerging Talent, Film/Theatre & TV, Literary & Intellectual Property, Social Media Influencer Talent, Sports, Voiceover, and Animation & Gaming. The agency also launched a Creator Division in May 2026 to expand into the creator economy. Buchwald's core service encompasses commercial, broadcast, film, theatre, television, literary, feature film packaging, personal appearance, syndication (radio, television and digital), and branding/digital representation. The company does not accept unsolicited submissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast Talent Representation Talent representation for broadcast media personalities and performers across commercial and broadcast media platforms.
• Comedy Talent Representation Talent representation for comedians and comedy performers across all media platforms.
• Podcast Talent Representation Talent representation for podcast hosts, producers, and personalities in the podcasting medium.
• Commercial Talent Representation Talent representation for commercial advertising work, including on-camera and print advertising in the New York market.
• Digital & Branded Lifestyle Representation Talent representation for digital content creators and branded lifestyle partnerships.
• Film, Theatre & TV Representation Talent representation for film, theatrical productions, and television projects.
• Literary & Intellectual Property Representation Representation for writers, authors, and intellectual property creators in both scripted and unscripted content.
• Social Media Influencer Representation Talent representation specifically for social media influencers and content creators.
• Sports Talent Representation Talent representation for athletes and sports personalities.
• Voiceover Representation Talent representation for voiceover artists across all media formats.
• Animation & Gaming Representation Talent representation for voice actors and performers in animation and gaming industries.
• Emerging Talent Representation Development and representation services for up-and-coming entertainment talent.
• Creator Division Dedicated division for representation of digital content creators in the creator economy, led by agents Mia Conte and Michael Del Moral.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LTPR+ Talent ManagementcoreChannel Partner/ Reseller/ Distributor · 13 July 2026Co-representation partnership with Leigh Taylor Public Relations+ Talent Management (headquartered in Nashville, specializing in luxury lifestyle and hospitality representation) for Top Chef winner Rhoda Magbitang's representation alongside Buchwald.
• MGMT EntertainmentcoreChannel Partner/ Reseller/ Distributor · 8 April 2026Co-representation partnership where MGMT Entertainment (based in LA and NYC, representing talent including Ethan Hawke, Melissa McCarthy, and Jeff Bridges) shares representation of British actor Sam Buchanan alongside Buchwald for acting career representation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Creative Artists Agency (CAA): CAA is the largest US talent and entertainment agency, representing actors, writers, directors, and athletes in film, TV, theatre, and digital — the same full-service talent representation model Buchwald operates, but at vastly greater scale across global offices.
• William Morris Endeavor (WME): WME is a top-tier global talent agency representing actors, writers, directors, and musicians in film, TV, theatre, sports, and branded deals — a direct competitor across virtually every department Buchwald operates, with materially larger scale and global reach.
• United Talent Agency (UTA): UTA represents actors, writers, directors, and creators across film, TV, publishing, and digital content — competing head-to-head with Buchwald in the full-service representation space and having made notable inroads into the creator economy Buchwald is now targeting.
• Paradigm Talent Agency: Paradigm is a mid-to-large full-service talent agency representing actors, writers, directors, producers, and musicians in film, TV, theatre, publishing, and personal appearances — the closest scale and scope comparison to Buchwald among legacy agencies.
• Gersh Agency: Gersh is a full-service talent agency with offices in Beverly Hills and New York representing actors, writers, directors, producers, and comedians — comparable in size, dual-coast footprint, and department coverage to Buchwald.
• Agency for the Performing Arts (APA): APA represents actors, writers, directors, producers, and comedians across film, TV, theatre, and commercial work — a similarly scaled, long-established dual-coast talent agency directly comparable to Buchwald's positioning.
• Verve Talent and Literary Agency: Verve is a full-service talent and literary agency representing actors, writers, directors, and producers in film, TV, theatre, publishing, and digital — competing with Buchwald for both clients and bookable deals across the same verticals.
• LBI Entertainment: LBI Entertainment is a boutique talent management and production company representing actors, writers, directors, and producers — operating at a similar tier to Buchwald with overlapping film/TV/creator representation.

Emerging players

• Range Media Partners: Range is a newer talent management company representing actors, writers, directors, and musicians with a tech-forward, creator-economy emphasis — competing with Buchwald's newly launched Creator Division for digital and influencer talent.
• Anonymous Content: Anonymous Content is a talent management and production company representing writers, directors, and actors — overlapping with Buchwald on the management-representation side and increasingly competing on package-style deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/buchwaldtalent
• Facebookfacebook.com/buchwaldtalent
• LinkedInlinkedin.com/company/buchwaldtalent
• Instagraminstagram.com/buchwaldtalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buchwald