Awen Developers

What Awen Developers does

Awen Developers S.A.P.I de C.V. is a privately held Mexican wellness real estate developer founded in 2017 by Edgar Matute and headquartered in San José del Cabo, Baja California Sur. The company creates, builds, commercializes, and operates turnkey wellness lifestyle communities in AAA Mexican locations, targeting affluent Canadian and U.S. residents seeking second homes, retirement residences, and wellness-focused real estate. Its core product is the ZHANA Communities master-planned wellness community framework, structured around eight dimensions of wellness and incorporating biophilic architecture, conscious/sustainable construction methods, smart technology integration, and integrated wellness programming. The flagship project, Wen Living San Jose del Cabo, is a 39-unit adult-oriented condo development at Club Campestre in Los Cabos currently under construction and a two-time NAHB Gold Award winner (2020 Global Innovation — International Home of The Year and Best 55+ For-Sale Community On The Boards).

The company runs a vertically integrated operating model through a portfolio of more than ten wholly-owned subsidiaries covering the full wellness-real-estate value chain. Construction is handled by Dewellopers; sales and marketing through Wellness Advisors RE (covering for-sale, fractional, for-rent, boutique hotel, and commercial properties); hospitality operations via HOPE Operations; residential sub-brands include Wen Living (adult-oriented), Awen Village (family second homes), Haven (whole ownership ZHANA-lifestyle homes), and Dawn (for-sale and for-rent); lifestyle assets comprise XOUL (holistic wellness boutique hotels), ZHANA Wellness Center, Santé Mediterranean (plant-based Mediterranean restaurant), and ZHANA Mobility; and Orgone Farms supplies organic produce. Pricing is quote-based and not publicly disclosed, reflecting high-ticket, direct-sales cross-border transactions distributed through the subsidiary sales infrastructure rather than public listings or third-party broker networks.

Commercially, the company monetizes through one-time residential real estate sales (condos, whole ownership, fractional ownership), managed services across hospitality, wellness centers, restaurants, farms, and transportation, and professional services via the construction subsidiary. The go-to-market motion is a sales-led, direct-to-consumer enterprise field-sales approach aimed at affluent North American buyers, supported by content marketing (company blog, LinkedIn, Facebook, Instagram), industry thought leadership through the Global Wellness Institute's Wellness Real Estate & Communities Symposiums, and direct-contact conversion via Wen Living and Wellness Advisors RE channels. The firm operates with 1-10 employees, indicating a founder-led, lean team structure supplemented by its subsidiaries and operational partners.

Name

Awen Developers

Legal name

Awen Developers S.A.P.I de C.V.

Website

https://awendevelopers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Awen Developers is a Mexican wellness real estate developer founded in 2017 that designs, builds, commercializes, and operates turnkey wellness lifestyle communities in prime Mexican locations, primarily serving affluent Canadian and U.S. residents through its flagship Wen Living San Jose del Cabo project and a portfolio of over ten integrated sub-brands.

Ownership category

akta.pro rank

Product category

Wellness Real Estate

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE), Villas & Luxury Estates (THAMAAAC)

Keywords

• Wellness real estate
• Master-planned communities
• Residential development
• Boutique hospitality
• Holistic wellness

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wellness Real Estate Sales: The company creates, builds, commercializes, and operates turnkey Wellness Real Estate and Communities. Revenue is generated through the sale of residential properties including condos, whole ownership homes, and fractional ownership options.
2. Wellness Community Operations: Operating hospitality services, wellness centers, boutique hotels, restaurants, organic farms, and transportation services within wellness communities
3. Construction Services: Quality, safety, and efficiency in construction process through subsidiary Dewellopers
4. Boutique Hotel Operations: Through XOUL brand, operating holistic wellness boutique hotels for guests seeking relaxation and wellness experiences
5. Restaurant Operations: Through Santé Mediterranean brand, operating holistic wellness restaurants with Mediterranean and plant-based cuisine

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Awen Developers creates, builds, commercializes, and operates turnkey Wellness Real Estate and Communities in AAA locations in Mexico, tailored to Canadian and US residents primarily. Its offerings include for-sale wellness condo units, whole ownership and fractional ownership homes, and integrated hospitality amenities such as boutique hotels, wellness centers, organic farms, restaurants, and luxury transportation services delivered through a portfolio of owned sub-brands.

Product overview

Awen Developers is a real estate development company that creates, builds, commercializes, and operates turnkey Wellness Real Estate and Communities in AAA locations in Mexico. The company operates a multi-brand portfolio centered around its ZHANA Communities concept, which serves as the master-planned wellness community framework. Within this ecosystem, the company offers residential products (Wen Living, Awen Village, Haven, Dawn for-sale and for-rent units), hospitality (XOUL boutique hotels), lifestyle services (ZHANA Wellness Center, Santé Mediterranean restaurant), agricultural (Orgone Farms organic produce), and mobility (ZHANA Mobility) offerings. The flagship project is Wen Living San Jose del Cabo, a 39-unit condo development currently under construction in Los Cabos.

Differentiator

Problem solved

Functional benefit

Brands

• Wen Living: Adult-oriented wellness sanctuary; vibrant, environmentally friendly community for like-minded people. For-sale residential brand.
• ZHANA Communities
• ZHANA Wellness Center
• Awen Village
• Haven
• Dawn
• XOUL
• Santé Mediterranean
• Orgone Farms
• ZHANA Mobility

Products and services

• Wen Living San Jose del Cabo A wellness-focused for-sale residential condo development of 39 two- and four-bedroom units in San Jose del Cabo, Los Cabos, Mexico, marketed to Canadian and US buyers as a ZHANA Community adult-oriented brand product.
• ZHANA Wellness Center A standalone wellness and fitness center offering operating within ZHANA Communities to deliver holistic well-being programming addressing the eight dimensions of wellness through activities and spaces for community residents and guests.
• XOUL Boutique Hotel A holistic wellness boutique hotel operated by Awen Developers for guests of any age seeking relaxation, active diverse inclusive experiences, and immersive wellness stays in Mexico.
• Santé Mediterranean Restaurant A holistic wellness and environmentally friendly Mediterranean restaurant with plant-based cuisine operating within Awen's wellness communities to serve residents, staff, and external guests.
• Orgone Farms Organic farms producing fresh organic fruits, vegetables, and herbs using sustainable regenerative methods to supply healthy goods to ZHANA Community residents, staff, and clients.
• ZHANA Mobility Healthy, luxury, environmentally friendly transportation services offered to residents and guests within ZHANA Communities in Mexico.
• Wellness Real Estate Development Services (Full-Cycle) Integrated design, construction, commercialization, and operation of wellness real estate communities delivered by Awen Developers and its subsidiary Dewellopers, with sales and marketing handled by Wellness Advisors RE and ongoing hospitality by HOPE Operations.

Quantifiable outcome

• Earned two NAHB awards for Wen Living San Jose del Cabo project
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Global Wellness InstitutemajorStrategic or Co-development Partner · 1 January 2024Active participation in 2024 Wellness Real Estate & Communities Symposium in New York, engaging in industry discussions and showcasing Wen Living San Jose del Cabo project.
• Global Wellness InstitutemajorStrategic or Co-development Partner · 1 September 2021GWI invited Founder and CEO Edgar Matute as distinguished speaker at the inaugural Wellness Real Estate & Communities Symposium, providing platform for showcasing Awen Developers' mission and flagship project.
• DewelloperscoreStrategic or Co-development PartnerConstruction subsidiary responsible for ensuring quality, safety, and efficiency throughout the construction process of wellness real estate developments. Part of the integrated Awen Group ecosystem.
• Wellness Advisors REcoreChannel Partner/ Reseller/ DistributorSales and marketing subsidiary providing comprehensive wellness real estate solutions including for-sale, fractional, for-rent, boutique hotel, and commercial property services.
• HOPE OperationscoreStrategic or Co-development PartnerOperations partner building strategic partnerships with renowned world-class operators to ensure unparalleled hospitality, activities, and services for wellness communities.
• National Association of Home Builders (NAHB)minorOthersNAHB and PCBC provided award recognition for Wen Living project innovation through their 55+ Housing Awards and Global Innovation Awards programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Delos: Delos is a wellness real estate consultancy and technology platform that pioneered the WELL Building Standard. Direct comparable as a category-defining wellness-in-residential-design specialist that consults on and integrates wellness features into real estate developments.
• Six Senses Hotels Resorts Spas: Six Senses operates luxury wellness resorts and branded residences globally under IHG. Closely comparable as it combines luxury hospitality operations with wellness-branded residential real estate in premium resort destinations—Awen's exact playbook for ZHANA Communities and XOUL.
• Canyon Ranch: Canyon Ranch is a pioneer in luxury wellness resorts with branded residential offerings. Comparable as a vertically integrated operator combining wellness hospitality, residential lifestyle, and holistic programming—paralleling Awen's full-cycle wellness community model.
• Miraval Group: Miraval operates destination wellness resorts with residential components in Tucson and Austin. Comparable as it combines wellness hospitality, residential ownership options, and holistic programming for affluent lifestyle-oriented buyers—directly parallel to Awen's ZHANA and Wen Living positioning.

Broad incumbents

• Rosewood Hotels & Resorts: Rosewood operates ultra-luxury hotels and branded residences in premier resort destinations including Los Cabos. Comparable as an established luxury hospitality incumbent with branded wellness residences in the same Los Cabos geography and similar affluent buyer target.
• Aman Resorts: Aman operates ultra-luxury resorts and branded residences globally, with notable Mexico presence. Comparable as it sets the bar for ultra-luxury wellness hospitality and branded residential living in resort geographies, directly relevant to Awen's premium positioning.
• 1 Hotels: 1 Hotels is a luxury hospitality brand with sustainability and wellness positioning and branded residences. Comparable as a sustainability-led, biophilic-design luxury operator that overlaps with Awen's eco-conscious construction and wellness ethos.
• Welltower Inc. Welltower is a healthcare and wellness-focused REIT investing in senior housing, wellness, and post-acute real estate. Comparable as a capital source and category leader in wellness-oriented real estate, even though it operates at much larger scale and across different property types.

Regional players

• Hyatt Inclusive Collection (formerly AMResorts): Hyatt's Inclusive Collection operates luxury all-inclusive resorts across Mexico, the Caribbean, and Latin America, including Los Cabos. Comparable as a major hospitality operator competing for the same Mexican resort real estate and the same affluent North American buyer in Los Cabos.
• Grupo Vidanta: Grupo Vidanta is a leading Mexican luxury resort and residential developer with properties across Mexico's premier destinations including Los Cabos and Nuevo Vallarta. Comparable as a Mexican-domiciled operator of master-planned luxury resort communities with branded residences—the closest regional scale peer to Awen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/awendevelopers
• LinkedInlinkedin.com/company/awen-developers
• Instagraminstagram.com/awendevelopers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awen Developers