Heart of the House Hospitality

What Heart of the House Hospitality does

Heart of the House Hospitality is a U.S. hospitality staffing agency that places temporary, temp-to-hire, and direct-hire workers across hotels, food and beverage operations, event venues, stadiums and arenas, and senior living communities. Founded in 2006 as ECU Staffing and rebranded in 2017, the Indianapolis-headquartered company operates across 33 U.S. markets with embedded Account Managers and Market Managers in each market and a multi-thousand associate workforce deployed at client properties. Its service portfolio spans seven core offerings — Managed Housekeeping, Hotel Staffing, Food and Beverage Staffing, Event Staffing, Stadium and Arena Staffing, Overnight Cleaning, and Assisted Living Staffing — with Managed Housekeeping representing the higher-value, full-department outsourcing engagement model.

The company generates revenue primarily through bill rates charged to hotel and hospitality clients for associate hours worked under temporary staffing arrangements, supplemented by premium managed-services contracts where Heart of the House supplies on-site supervisors running full housekeeping departments. It also earns placement fees on temp-to-hire and direct-hire conversions. Pricing is quote-based, varying by market, role, shift, volume, and service model, and is not publicly disclosed. The go-to-market is exclusively B2B, executed through field-based account management, an inbound "Request Talent" web channel, and AHLA conference participation; the company also recruits workers directly through a job-seeker portal and an unlimited referral program.

Heart of the House became 100% employee-owned through an Employee Stock Ownership Plan in May 2024 and operates as a subsidiary of Servantex. It carries no proprietary technology stack beyond a third-party Avionte/sonar applicant tracking platform, and there is no disclosed AI/ML capability. The company differentiates on its ESOP-driven retention model, exclusive hospitality focus, on-site supervision under managed engagements, and four consecutive years of ClearlyRated Best of Staffing recognition (2023-2026) with an NPS of 88.1% — well above industry benchmarks.

Name

Heart of the House Hospitality

Legal name

Heart of the House Hospitality

Website

https://heartofthehouse.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Heart of the House Hospitality is an employee-owned (ESOP), U.S.-based hospitality staffing agency placing temporary, temp-to-hire, and managed-housekeeping associates across hotels, food and beverage, events, stadiums, and senior living communities in 33 markets, serving enterprise clients such as Marriott and Hyatt.

Ownership category

akta.pro rank

Product category

Hospitality Staffing Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Caterers (722320)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel/Resort) Housekeeping Services (IMAIADAF)

akta.pro secondary industries

Event Hospitality & VIP Lounge Staff (HSACAEAH), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Hospitality staffing services
• Managed housekeeping solutions
• Hotel workforce staffing
• Temporary hospitality workers
• Event banquet staffing

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary/Contract Hospitality Staffing: Heart of the House places temporary hospitality workers (housekeepers, F&B staff, event servers, etc.) at client properties. Revenue is earned on bill rates charged to hotel and hospitality clients for associate hours worked. This is the primary revenue stream.
2. Managed Housekeeping Services: Full managed services model where Heart of the House runs a client's housekeeping department end-to-end — recruiting, training, scheduling, on-site supervision, and quality control. This premium model generates higher per-department revenue than pure temp staffing.
3. Temp-to-Hire and Direct Hire Placement: The company also supports temp-to-hire and direct hire staffing engagements, where clients can convert temporary associates to permanent employees after a defined period. Placement fees may apply.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Heart of the House Hospitality is a hospitality-only staffing agency that places temporary, temp-to-hire, and direct-hire associates — including housekeepers, F&B staff, banquet servers, event support, stadium workers, and senior living support staff — into hotels, event venues, stadiums, and assisted living communities across 33 U.S. markets. Its premium offering is Managed Housekeeping, in which on-site Heart of the House supervisors run a client's housekeeping department end-to-end, including recruiting, scheduling, training, and quality control. Revenue is earned through bill rates on associate hours and placement fees on conversions.

Product overview

Heart of the House is an employee-owned hospitality staffing agency offering a portfolio of managed staffing services for hotels, food and beverage operators, event venues, stadiums, and senior living communities across 33 U.S. markets. The company's service portfolio centers on seven hospitality-specific staffing solutions: Managed Housekeeping (full department outsourcing), Hotel Staffing, Food and Beverage Staffing, Event Staffing, Stadium and Arena Staffing, Overnight Cleaning, and Assisted Living Staffing. The company distinguishes itself through an employee-owned (ESOP) ownership structure, on-site supervision for managed services, and employee retention and recognition programs including Milestone Awards, Associate Spotlight Awards, and a Referral Program. Four-time winner of the ClearlyRated Best of Staffing award for both client and employee satisfaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Housekeeping Full-service housekeeping department outsourcing in which Heart of the House takes over recruiting, scheduling, training, on-site supervision, and quality assurance for a hotel's housekeeping operations. Targeted at hotel operators seeking consistent cleanliness scores and reduced administrative burden on hotel management.
• Hotel Staffing Temporary, temp-to-hire, and direct hire staffing for hotel operations including front-of-house and back-of-house positions. Provides pre-screened hospitality associates to hotels needing surge or replacement coverage.
• Food and Beverage Staffing Staffing services for food and beverage operations including servers, cooks, bartenders, banquet staff, and culinary team members. Serves hotels, restaurants, and event operators.
• Event Staffing Specialized staffing for corporate events, weddings, conferences, and social gatherings, providing servers, setup and breakdown crews, and event coordinators. Targets hotels, venues, and event operators.
• Stadium and Arena Staffing Staffing for sports venues, stadiums, and arenas, including concession workers, ushers, ticket takers, and event support staff for large-scale sports and entertainment events.
• Overnight Cleaning Night-shift cleaning and custodial services for hotels and commercial properties, providing after-hours janitorial and housekeeping coverage.
• Assisted Living Staffing Non-clinical staffing for senior living and assisted living communities, covering dietary, housekeeping, laundry, and activity support staff. Targeted at senior living operators needing non-clinical hospitality labor.

Quantifiable outcome

• 88.1% Net Promoter Score (vs. 36% staffing industry average, 29% hotel industry average)
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Society for Human Resource Management (SHRM)minorOthersIndustry association membership. Heart of the House is a member of SHRM, which provides HR resources, compliance guidance, and professional development support for the company's workforce management practices.
• American Hotel & Lodging Association (AHLA)coreOthersIndustry association membership. Heart of the House is a member of AHLA and actively participates as a sponsor and exhibitor at AHLA conferences and events, using these platforms for B2B relationship building with hotel brands and management companies.
• American Staffing Association (ASA)minorOthersIndustry association membership in the staffing trade association, which provides advocacy, compliance resources, and industry standards guidance.
• Hospitality Financial and Technology Professionals (HFTP)minorOthersIndustry association membership focused on financial and technology professionals in hospitality. Supports best practices and networking in hospitality finance and operations.
• Staffing Industry Analysts (SIA)minorOthersIndustry research and analyst organization covering the staffing sector. Membership provides market intelligence, data, and industry trend analysis.
• Writers' Guild Certified SupplierminorOthersCertifies Heart of the House as an approved supplier/vendor for a specific industry group, likely in the context of preferred vendor status.
• Servantex (Parent Company)coreOthersHeart of the House is a Servantex company. Servantex is the parent organization providing corporate infrastructure, strategic direction, and shared services. Chris Taylor is President of Servantex Family of Companies. The ESOP structure means employees own shares in the company through Servantex.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Randstad North America: Large multi-vertical staffing firm with hospitality staffing offerings through its hospitality-focused brands. Represents enterprise-scale competition on national hotel RFPs where Heart of the House competes.
• Adecco Group: Global multi-vertical staffing giant (parent of Adecco USA) with significant hospitality and hotel staffing lines. Competes for enterprise hotel-brand contracts but as part of a much broader portfolio rather than a hospitality-only focus.
• ManpowerGroup: Global staffing conglomerate with hospitality and event-staffing capabilities through its Experis and Manpower brands. Competes for high-volume hotel and event contracts at scale.

Emerging players

• Centerline Hospitality Staffing: Hospitality-focused staffing agency providing hotel, banquet, and event staffing with a multi-market U.S. footprint. A close functional analog for managed-services and event staffing in mid-tier markets.
• Atrium Hospitality (staffing services): Hospitality management and staffing provider offering workforce solutions to hotels, resorts, and senior living. Adjacent peer with overlap on managed services and senior-living staffing segments.

Direct peers

• Gecko Hospitality: Specialized hospitality recruiting and staffing firm focused on hotel and restaurant management placements. Overlaps with Heart of the House on F&B and hotel operations recruiting, though Gecko leans more heavily on direct-hire/executive search.
• Esani Workforce Solutions: Hospitality-focused staffing and managed-services firm providing housekeeping, F&B, and event staffing to hotels and venues. Direct competitor in managed-housekeeping and temporary hospitality staffing.
• Remedy Intelligent Staffing: General staffing firm with a dedicated hospitality division offering temporary, temp-to-hire, and direct-hire hotel staffing. Directly overlaps with Heart of the House's hotel staffing, F&B, and event offerings across similar U.S. markets.
• Hospitality Staffing Solutions (HSS): HSS is a direct competitor to Heart of the House in managed housekeeping and hospitality staffing for hotels, and is explicitly used as a comparison point on Heart of the House's own website. Both firms focus exclusively on hospitality verticals with similar managed-services models.

Others

• Aaron's, Inc. (Workforce Solutions / QSR staffing adjacencies): Listed for context only as a broader workforce/hospitality-adjacent operator; not a direct competitor but illustrates the type of multi-vertical operator that could enter the hospitality managed-services niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSot51drrVzrms2vtWa1LOg
• Facebookfacebook.com/HeartoftheHouseHospitality
• LinkedInlinkedin.com/company/heartofthehousehospitality
• Instagraminstagram.com/hoth_hospitality
• Xx.com/The_HotHH

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of the House Hospitality