Taurus Advisory
Taurus Advisory is an owner-managed German M&A boutique advising the upper Mittelstand, corporations, and financial investors on company sales, acquisitions, and succession planning, supplemented by the Taurus Akademie education platform and a digital company-valuation tool.
- Company typePrivate
- Founded2009
- HeadquartersBad Soden Am Taunus, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Taurus Advisory does
Taurus Advisory GmbH is an owner-managed M&A boutique headquartered in Bad Soden am Taunus (near Frankfurt am Main) with a regional office in Vienna, providing transaction advisory to the upper German Mittelstand, listed and international corporations, and financial investors including private equity, family offices, and institutional investors. The firm offers three core advisory services — company sale (Unternehmensverkauf), company acquisition (Unternehmenskauf), and company succession (Unternehmensnachfolge) — and bundles them with sector expertise across 12 verticals (Automotive, Construction, Services, Energy, Facility Management, Healthcare & Pharma, Retail, Industry, Food, Technology & Media, Transport & Logistics, and Packaging). Taurus discloses a 250+ completed-transaction track record over 15+ years, a 98% succession success rate, and an 86% value uplift from first offer to final purchase price, and is positioned as a Forbes-recognized boutique operating on an owner-led, conflict-free "Best Advice" basis.
The firm's product surface combines fee-based advisory mandates with the in-house Taurus Akademie education platform, which delivers €490-per-seat one-day seminars (capped at 25 participants), free 60-minute "M&A Insights" webinars, and free "Unternehmerfrühstück" breakfast events co-hosted with auditors, tax consultants, and lawyers. A complementary digital tool, the Unternehmenswertrechner, offers self-service company valuation using multiplier and DCF methods on a database of more than 100,000 companies. As a founding partner of the 7/oceans international M&A alliance, Taurus extends its reach to a cross-border investor network while remaining anchored in the DACH region. Core revenue mechanics are success-based advisory fees on completed buy-side and sell-side mandates, supplemented by Akademie seminar fees and relationship-driven lead generation from the content/event channels.
Taurus Advisory firmographics
Firmographics- Name
- Taurus Advisory
- Legal name
- Taurus Advisory GmbH
- Website
- https://taurusadvisory.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taurus Advisory is an owner-managed German M&A boutique advising the upper Mittelstand, corporations, and financial investors on company sales, acquisitions, and succession planning, supplemented by the Taurus Akademie education platform and a digital company-valuation tool.
- Ownership category
- akta.pro rank
Taurus Advisory industry classification
Industry- Product category
- M&A Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
- akta.pro secondary industries
- Sell-Side M&A Advisory (FSAEAGAA), Buy-Side M&A Advisory (FSAEAGAB), Corporate Strategy Advisory (BPAHADAA)
Keywords
Where Taurus Advisory is headquartered
LocationHeadquarters
- HQ city
- Bad Soden Am Taunus
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Taurus Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- M&A Transaction Advisory: Success-based advisory fees for company sales, acquisitions, and succession planning. The company emphasizes its structured approach and professional project management throughout the transaction process.
- Taurus Akademie Seminars: Fee-based seminars on company acquisition and sale (490 EUR per person plus VAT). Complimentary webinars ('M&A Insights') and events ('Unternehmerfrühstück') serve as lead generation and knowledge transfer platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-day seminar on company acquisition and sale for managing directors, board members, shareholders and executives |
| Freemium | Pay-as-you-go | M&A Insights Webinar Series |
| Freemium | Pay-as-you-go | Unternehmerfrühstück Events |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Taurus Advisory product offering
Product offeringCore offering
Taurus Advisory is an owner-managed M&A boutique advising the upper Mittelstand, large corporations, and financial investors on company sales, acquisitions, and succession planning. Engagements span the full transaction lifecycle — from target identification, valuation and preparation through structured bidding, due diligence coordination, and closing — delivered through offices in Bad Soden am Taunus and Vienna and the 7/oceans international alliance. The advisory is complemented by the proprietary Taurus Akademie education platform and an online Unternehmenswertrechner (Company Value Calculator).
Product overview
Taurus Advisory is an owner-managed M&A boutique serving the German upper mid-market segment. The company offers a unified advisory platform combining core consulting services (company sale, acquisition, and succession advisory) with an integrated educational platform (Taurus Akademie). The advisory services include transactional support from target identification through closing, while Taurus Akademie provides complementary educational products including in-person seminars, digital webinars (M&A Insights), and networking events (Unternehmerfrühstück). A digital self-service tool, the Unternehmenswertrechner, offers online company valuation. All services are delivered through the firm's offices in Bad Soden am Taunus and Vienna, with global reach via the 7/oceans international alliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Unternehmensverkauf (Company Sale) End-to-end M&A advisory service for owners of upper mid-sized German companies (Mittelstand) selling their business, covering preparation, valuation, buyer identification, structured bidding process, due diligence coordination, and closing. Designed for businesses with EBIT of at least EUR 750,000 seeking optimal purchase price and confidential execution.
- Unternehmenskauf (Company Acquisition) M&A advisory service for buyers in the German Mittelstand segment, covering target identification, valuation, due diligence support, and transaction execution. Aimed at corporates, financial investors, and strategic acquirers seeking add-ons or platform investments in the upper mid-market.
- Unternehmensnachfolge (Company Succession) Specialised M&A advisory for business owners planning the transfer of their life's work to suitable successors. Combines confidential succession planning with access to a network of trusted financial investors and strategic buyers, with a reported 98% success rate.
- Unternehmenswertrechner (Company Value Calculator) Self-service online tool enabling entrepreneurs to estimate their company's value using multiplier approaches and DCF analysis, based on a database of more than 100,000 companies. Functions as a lead-generation tool feeding Taurus Advisory's professional M&A advisory engagements.
- Taurus Akademie Proprietary educational platform from Taurus Advisory offering fee-based one-day seminars, free digital webinars (M&A Insights), and free networking events (Unternehmerfrühstück) on company acquisition, company sale, and succession topics — for managing directors, board members, shareholders and executives of medium-sized companies and corporations.
- Seminare (Seminars) — 'Unternehmenskauf/-verkauf im Mittelstand' One-day paid seminars on company acquisition and sale for managing directors, board members, shareholders and executives of medium-sized companies, limited to 25 participants for intensive exchange, priced at EUR 490 per person plus VAT. Covers valuation, due diligence and transaction processes and is delivered in partnership with lawyers, auditors and tax consultants.
- Webinare / M&A Insights Free webinar series (M&A Insights) within Taurus Akademie offering compact 60-minute expert-led sessions on complex M&A topics, complementing the in-person Taurus Akademie seminars with deeper dives into transaction-related themes.
- Unternehmerfrühstück (Entrepreneur Breakfast) Free breakfast event series run as part of Taurus Akademie, analysing current M&A activity, trends, and tax/legal topics in cooperation with auditors, tax consultants and lawyers; serves as both networking and lead-generation channel for the firm.
Quantifiable outcome
- 98% success rate in company successions advised by Taurus
- +3 more outcomes
Companies that use Taurus Advisory
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Taurus Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Taurus Advisory partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dr. Musil, E. Ederer, R. HolzmanncoreNew partners in Vienna office strengthening Taurus Advisory's presence in the Austrian M&A market with expanded local expertise.
- 7/oceans International NetworkcoreFounding partner of 7/oceans - an innovative international alliance of renowned M&A advisory firms. Provides clients with access to a first-class global investor network combined with deep industry expertise for sustainable transaction success.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Taurus Advisory competitors and assessment
Company assessmentDirect peers
- IMAP: International M&A advisory network with strong mid-market focus. Like Taurus, IMAP serves owner-led Mittelstand companies with a partnership-driven boutique model and cross-border investor reach, making it the closest peer in structure and target segment.
- Oaklins: Global M&A advisory boutique with deep mid-market specialisation across 45+ countries. Comparable to Taurus in serving entrepreneurial companies, providing cross-border deal access through an alliance of partner firms, and offering sector-specific expertise.
- Clairfield International: International M&A advisory firm focused on mid-market transactions with a partnership structure. Directly comparable to Taurus in serving Mittelstand owners and family businesses with cross-border transaction execution.
- goetzpartners: Independent advisory firm focused on the German Mittelstand and larger mid-cap transactions. Directly comparable in geographic focus, client profile (owner-led companies), and full-service M&A offering including succession planning.
- D&A Partners: Boutique M&A advisor for German Mittelstand companies. Comparable in size, owner-led boutique structure, Mittelstand focus and provision of buy-side and sell-side advisory services.
- SGP Corporate Finance: Independent German M&A advisory boutique with similar Mittelstand positioning. Comparable owner-led model, mid-market deal sizes, and full-service transaction advisory offering.
- Arcis Capital: Independent M&A boutique advising German Mittelstand on company sales, acquisitions and succession. Comparable in size, boutique structure, DACH focus, and Mittelstand client profile.
Broad incumbents
- Lincoln International: Global mid-market investment bank with strong DACH presence. Competes with Taurus in the upper Mittelstand segment but operates at significantly larger scale with broader sector coverage and global execution capabilities.
- BDO Corporate Finance: Mid-market M&A advisory arm of the BDO global accounting network. Comparable in serving mid-sized German companies with M&A and succession advisory, but operates as part of a larger accounting/audit platform rather than a pure advisory boutique.
Others
- Rothschild & Co: Global independent financial advisory group with significant mid-market and Mittelstand M&A practice. Overlaps with Taurus on German upper mid-market transactions but offers substantially broader sector and product coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Taurus Advisory social profiles
Digital presenceTaurus Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taurus Advisory leadership team
Management profileNumber of profiles
Profiles7 records
Taurus Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taurus Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taurus Advisory
What does Taurus Advisory do?
Taurus Advisory is an owner-managed M&A boutique advising the upper Mittelstand, large corporations, and financial investors on company sales, acquisitions, and succession planning. Engagements span the full transaction lifecycle — from target identification, valuation and preparation through structured bidding, due diligence coordination, and closing — delivered through offices in Bad Soden am Taunus and Vienna and the 7/oceans international alliance. The advisory is complemented by the proprietary Taurus Akademie education platform and an online Unternehmenswertrechner (Company Value Calculator).
Is Taurus Advisory a public or private company?
Taurus Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taurus Advisory founded?
Taurus Advisory was founded in 2009. It employs 11 to 50 people.
Where is Taurus Advisory based?
Taurus Advisory is headquartered in Bad Soden Am Taunus, Germany, in the Europe region.
How does Taurus Advisory make money?
Two revenue lines are on record. M&A Transaction Advisory is the primary driver. The others are taurus Akademie Seminars.
Who are Taurus Advisory's main competitors?
Direct peers on record are IMAP, Oaklins, Clairfield International, goetzpartners, D&A Partners, SGP Corporate Finance and Arcis Capital. Broad incumbents are Lincoln International and BDO Corporate Finance. Rothschild & Co is listed as an others.
Does Taurus Advisory have an API?
No public API is recorded for Taurus Advisory.
What industry is Taurus Advisory in?
Taurus Advisory's product category is M&A Advisory Services. Its primary akta.pro industry code is BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side), with a secondary code of FSAEAGAA, Sell-Side M&A Advisory. Its NAICS code is 54161 and its SIC code is 8742.