What JoJo Tanks does

JoJo Tanks is a South Africa-based manufacturer and retailer of water storage and water management solutions, founded in 1976 and headquartered in Johannesburg. The company's core offering is one-piece molded water storage tanks manufactured from virgin Linear Low-Density Polyethylene (LLDPE), available in capacities from 750L to over 5,000L in Slimline, vertical and other configurations, with UV stabilization, BPA-free food-grade materials, and a black inner lining designed to inhibit algae growth. The product portfolio extends beyond tanks into a full water management system: Smart Series variable-speed pressure pumps (up to 50% energy savings), pressure booster pumps, borehole pump kits (including solar variants), submersible pumps, and an emerging IoT ecosystem — the JoJo Monitor range of Bluetooth/Sigfox-connected tank level sensors, water meters, and a wireless solar-powered pump controller, paired with a proprietary mobile application. Additional categories include water filtration, rainwater harvesting accessories, sanitation (septic and conservancy tanks), chemical storage, and niche lines such as quad bike chemical tanks, beverage tanks, and tank-shaped piggy banks.

The business sells primarily through a hybrid go-to-market model combining a direct e-commerce storefront (jojo.co.za/shop), a nationwide authorized distributor network, and a certified installer network — the latter two locatable via the company website. All products are unit-priced in South African Rand (ZAR), ranging from approximately R130 for novelty piggy banks to R12,535 for a 1.5kW variable-speed drive booster pump. Customers span three primary segments: domestic/residential (rainwater harvesting, municipal backup, drought preparedness), agricultural (irrigation, livestock, chemical application), and industrial/commercial (process water and chemical containment). The 1,000L Slimline Tank won Product of the Year 2026 in the Water Storage Tanks category (Kantar consumer survey, n=2,000).

Revenue model is predominantly one-time hardware sales, with a thin recurring element from IoT subscriptions (e.g., a 1-year Sigfox subscription is bundled with the R4,999 monitor). In April 2026 the company declared force majeure and implemented price increases of more than 31% in response to global energy-driven input cost inflation, signaling material exposure to polymer and energy price volatility. The company is privately held with no disclosed institutional ownership, no public listing, and no disclosed revenue figures.

Name

JoJo Tanks

Legal name

JoJo Tanks

Website

https://jojo.co.za

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

JoJo Tanks is a 50-year-old South African manufacturer of LLDPE water storage tanks, pumps, IoT water-monitoring devices, and related accessories, selling direct-to-consumer, through distributors, and via certified installers to residential, agricultural, and industrial customers across South Africa.

Ownership category

akta.pro rank

Product category

Water Storage Solutions

NAICS

Water Supply and Irrigation Systems (22131), Pump and Compressor Manufacturing (33391), Water, Sewage and Other Systems (2213), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Water Storage & Delivery Infrastructure (Tanks, Reservoir Liners, Bladders) (AFABAHAK)

akta.pro secondary industries

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG), Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD)

Keywords

• Water storage tanks
• Rainwater harvesting systems
• Plastic tank manufacturing
• Water pump solutions
• Water monitoring devices

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Others, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical products including water storage tanks, pumps, accessories, and IoT monitoring devices. Revenue generated from direct consumer purchases through e-commerce and distributor network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

JoJo Tanks manufactures and sells virgin LLDPE water storage tanks in capacities ranging from 750L to 5000L+, complemented by a full range of pumps (Smart Series variable-speed pressure pumps, booster pumps, borehole kits, solar and submersible pumps), IoT-enabled water monitoring devices, water filters, rainwater harvesting accessories, and chemical and sanitation storage solutions. The portfolio serves domestic, agricultural, industrial and commercial water storage, transfer, and management needs across South Africa.

Product overview

JoJo Tanks is South Africa's leading water storage solutions company offering a comprehensive portfolio of plastic tank products and water management systems. The core offering centers on virgin LLDPE water storage tanks available in various form factors (Slimline, vertical, underground) ranging from 750L to 5000L+ capacities. Complementing the tank line is a full range of pump products including Smart Series variable-speed pressure pumps (0.37kW-1.1kW), pressure booster pumps, borehole pump kits (0.18kW-0.75kW), solar borehole pumps, and submersible drainage pumps (0.18kW-2.2kW). The product ecosystem extends to IoT-enabled water monitoring devices (tank level sensors and water meters) linked to a proprietary mobile application, along with comprehensive accessories including DIY tank stands, pump covers, tank-to-tank connector kits, rainwater harvesting components (first flush diverters, leaf eaters), water filters, and sanitation systems. Additional consumer products include beverage storage tanks, savings tanks (piggy banks), and agricultural quad bike tanks. The portfolio serves domestic, agricultural, industrial and commercial water storage and management needs across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Storage Tanks Virgin LLDPE water storage tanks in various capacities (750L to 5000L+) including Slimline and vertical configurations, UV-stabilised, BPA-free, food-grade safe with black inner lining to prevent algae growth. Sold to homeowners, farmers, and industrial buyers across South Africa.
• Smart Series Pressure Pumps Variable-speed pressure pumps (0.37kW-1.1kW) with permanent-magnet motors delivering up to 50% energy savings and ultra-quiet operation, designed for household and light commercial water pressure boosting.
• Pressure Booster Pumps Range of centrifugal and jet pumps (Basic to 1.5kW) for household water pressure boosting and irrigation.
• Borehole Pump Kits Complete pre-assembled borehole pump kits (0.18kW-0.75kW) for water extraction from boreholes, wells, rivers and dams.
• Solar Borehole Pump Kits Solar-powered borehole pump (0.21kW) with MPPT technology for off-grid water extraction.
• Submersible Pumps (WSD Range) Continuous-duty submersible pumps (0.18kW-2.2kW) for drainage, sump and tank water transfer applications.
• Water Monitoring Devices (IoT) IoT-enabled tank level and water meter devices using Sigfox and Bluetooth connectivity for remote water monitoring via the JoJo mobile app. Priced at R4,999 for the IoT Water Tank Level Monitor (with 1-year Sigfox subscription).
• Remote Tank Pump Controllers Wireless pump controllers with solar-powered tank level sensors for remote pump operation control, enabling efficient off-site pump management for tank owners.
• Water Filters Point-of-entry water filtration systems including filters, cartridges, filter combos and water conditioners for residential and small commercial water treatment.
• Tank Level Indicators Mechanical and IoT-based tank level monitoring devices including float systems and digital displays that monitor water levels up to 2.3 meters on JoJo Slimline and vertical tanks up to 5,500 liters.
• Rainwater Harvesting Accessories First flush diverters, leaf eaters, rainheads, filter screens, mozzie screens and pipe adapters for residential and farm rainwater collection systems.
• Tank-to-Tank Connector Kits Modular connector kits (elbow, T-piece, extension) and PVC pipes for linking multiple JoJo tanks in series to scale total storage capacity.
• Chemical Storage Tanks Industrial-grade tanks for chemical storage with reinforced construction for demanding environments, used in industrial and agricultural chemical containment applications.
• Sanitation Products Septic tanks, conservancy tanks, pit toilets and chemical toilets for residential, commercial and industrial wastewater management.
• Quad Bike Tanks Medium-duty chemical tanks (50L, 75L, 100L) with SG 1.4 rating for agricultural chemical spray application from quad bikes.
• Beverage and Water Storage 20L food-grade HDPE beverage tanks for indoor water and drink storage with BPA-free certification, suited to homes and small commercial beverage storage.

Quantifiable outcome

• Up to 50% energy savings with Smart Series variable-speed pumps compared to conventional pumps
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roto Mould (RotoTank): Direct South African competitor that roto-moulds polyethylene water storage tanks, chemical tanks, and underground tanks for residential, agricultural, and industrial customers—the most head-to-head rival to JoJo Tanks in the domestic market.
• Bushman Tanks: Southern African plastic and steel water storage tank manufacturer serving domestic, agricultural, and commercial customers with a comparable tank-plus-accessory portfolio and dealer-based distribution model.
• National Poly Industries: South African manufacturer of polyethylene tanks and related water storage solutions, competing directly with JoJo across Slimline, vertical, and chemical-resistant tank SKUs in the domestic channel.
• Enduramaxx: UK-based rotational moulder of polyethylene water storage, chemical, and agricultural tanks—comparable plastic-moulding product portfolio and targeting of rainwater harvesting and agricultural water applications.
• Balmoral Tanks: Manufacturer of plastic (and steel) sectional and one-piece water storage tanks for potable, process, and stormwater applications—comparable tank-and-system supplier with international reach and similar municipal/commercial target segments.

Regional players

• Polymaster: Australian polyethylene water tank manufacturer with a comparable lineup of Slimline, round, and underground tanks plus a parallel expansion into pumps and accessories, serving a similarly water-scarce but geographically distinct market.

Broad incumbents

• Sintex Plastics (Sintex BAPL Limited): Large Indian diversified plastics manufacturer with a major plastic water tank and consumer tank division, offering a similar cost-competitive LLDPE/HDPE tank portfolio at much greater scale across South Asia and select export markets.
• Grundfos: Global pump manufacturer whose booster, submersible, and variable-speed pump lines directly overlap JoJo's Smart Series, pressure booster, and borehole pump SKUs—an established scale competitor in the connected-pump category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jojo_tanks
• Facebookfacebook.com/JoJoTanksSaveWater
• LinkedInlinkedin.com/company/jojo-tanks

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoJo Tanks