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Crown & Caliber

Full company profile

uuid000aubf

Namestring
Crown & Caliber
Legal namestring
Crown & Caliber
Websiteurl
crownandcaliber.com
Company typeenum
Private
Founded yearint
2013
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
luxury watch editorial, digital lifestyle magazine, horological journalism, watch collector content, luxury lifestyle media
Industry3 codes
1Mass Market & Paperback Publishing
CodeMPAJAAADPrimaryYes
2Pre-owned Watch Dealers & Exchanges
CodeCRAKAKABPrimaryNo
3Pre-owned, Vintage & Certified Pre-owned Watches
CodeCRAKADAMPrimaryNo
NAICS code1 code
  • Periodical Publishers51312
SIC code1 code
  • Books: Publishing Or Publishing & Printing2731
Product category
Luxury Lifestyle Digital Media
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Editorial/Subscription
TypeSubscription Recurring
Description

Crown & Caliber generates revenue through its digital magazine platform with email newsletter subscriptions ('C&C Correspondence'). The publication was originally a pre-owned watch marketplace but transitioned to an editorial publication model following acquisition by European Watch Company in 2024.

morningstar.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Free email newsletter subscription
ModelFreemiumBilling cadenceMonthly
Notes

The C&C Correspondence newsletter is available for free subscription. Content on the website is accessible to all visitors without paywall.

crownandcaliber.com
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Crown & Caliber operates as a premium digital luxury lifestyle magazine publishing editorial content across watches, machines (automobiles), style, culture, food & drink, and travel for affluent watch collectors and enthusiasts. The platform features recurring editorial sections such as Caught Our Eye, Ask The..., Go Do Something, Lay of the Land, and My First Watch, supported by a companion email newsletter, C&C Correspondence. The company no longer functions as a pre-owned watch marketplace following its 2024 acquisition by European Watch Company and February 2026 relaunch as an editorial publication.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Crown & Caliber operates as a single unified digital editorial platform—a premium online luxury lifestyle magazine targeting watch collectors and enthusiasts. Originally founded in Atlanta in 2013 as a pre-owned luxury watch marketplace, it was acquired by European Watch Company in 2024 and relaunched as a digital magazine in February 2026. The current offering consists of the core Crown & Caliber Digital Magazine, which publishes content across six topic areas (Watches, Machines, Style, Culture, Food & Drink, and Travel), supported by five editorial sections and a companion email newsletter service called C&C Correspondence. No modular products, add-ons, or platform/API offerings were identified.

Product and service2 records
1Crown & Caliber Digital Magazine
CategoryDigital Editorial Publication
Description

A premium digital editorial platform covering watches, style, machines, culture, food & drink, and travel content for luxury watch collectors and enthusiasts. The publication serves as a bridge between serious watch collectors and curious enthusiasts, featuring sections including Caught Our Eye, Ask The..., Go Do Something, Lay of the Land, and My First Watch.

2C&C Correspondence Newsletter
CategoryEmail Newsletter
Description

An email newsletter subscription service delivering curated luxury lifestyle content straight to subscribers' inboxes, covering the latest in watches, automobiles, travel, and lifestyle topics.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Crown & Caliber

Luxury Lifestyle Digital Mediacrownandcaliber.com

Crown & Caliber firmographics

Firmographics
Name
Crown & Caliber
Legal name
Crown & Caliber
Website
https://crownandcaliber.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Crown & Caliber industry classification

Industry
Product category
Luxury Lifestyle Digital Media
NAICS
Periodical Publishers (51312)
SIC
Books: Publishing Or Publishing & Printing (2731)
akta.pro primary industry
Mass Market & Paperback Publishing (MPAJAAAD)
akta.pro secondary industries
Pre-owned Watch Dealers & Exchanges (CRAKAKAB), Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM)

Keywords

  • Luxury watch editorial
  • Digital lifestyle magazine
  • Horological journalism
  • Watch collector content
  • Luxury lifestyle media

Where Crown & Caliber is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Markets served

Crown & Caliber business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Editorial/Subscription: Crown & Caliber generates revenue through its digital magazine platform with email newsletter subscriptions ('C&C Correspondence'). The publication was originally a pre-owned watch marketplace but transitioned to an editorial publication model following acquisition by European Watch Company in 2024.

Pricing tiers

ModelBillingPrice
FreemiumMonthlyFree email newsletter subscription

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Crown & Caliber product offering

Product offering

Core offering

Crown & Caliber operates as a premium digital luxury lifestyle magazine publishing editorial content across watches, machines (automobiles), style, culture, food & drink, and travel for affluent watch collectors and enthusiasts. The platform features recurring editorial sections such as Caught Our Eye, Ask The..., Go Do Something, Lay of the Land, and My First Watch, supported by a companion email newsletter, C&C Correspondence. The company no longer functions as a pre-owned watch marketplace following its 2024 acquisition by European Watch Company and February 2026 relaunch as an editorial publication.

Product overview

Crown & Caliber operates as a single unified digital editorial platform—a premium online luxury lifestyle magazine targeting watch collectors and enthusiasts. Originally founded in Atlanta in 2013 as a pre-owned luxury watch marketplace, it was acquired by European Watch Company in 2024 and relaunched as a digital magazine in February 2026. The current offering consists of the core Crown & Caliber Digital Magazine, which publishes content across six topic areas (Watches, Machines, Style, Culture, Food & Drink, and Travel), supported by five editorial sections and a companion email newsletter service called C&C Correspondence. No modular products, add-ons, or platform/API offerings were identified.

Differentiator

Problem solved

Functional benefit

Products and services

  • Crown & Caliber Digital Magazine A premium digital editorial platform covering watches, style, machines, culture, food & drink, and travel content for luxury watch collectors and enthusiasts. The publication serves as a bridge between serious watch collectors and curious enthusiasts, featuring sections including Caught Our Eye, Ask The..., Go Do Something, Lay of the Land, and My First Watch.
  • C&C Correspondence Newsletter An email newsletter subscription service delivering curated luxury lifestyle content straight to subscribers' inboxes, covering the latest in watches, automobiles, travel, and lifestyle topics.

Companies that use Crown & Caliber

Customer profile

Segments2 records

Ideal customer profiles2 records

Crown & Caliber technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Crown & Caliber partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Crown & Caliber competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Crown & Caliber social profiles

Digital presence

Crown & Caliber financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Crown & Caliber leadership team

Management profile

Number of profiles

Profiles2 records

Crown & Caliber funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Crown & Caliber M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown & Caliber

What does Crown & Caliber do?

Crown & Caliber operates as a premium digital luxury lifestyle magazine publishing editorial content across watches, machines (automobiles), style, culture, food & drink, and travel for affluent watch collectors and enthusiasts. The platform features recurring editorial sections such as Caught Our Eye, Ask The..., Go Do Something, Lay of the Land, and My First Watch, supported by a companion email newsletter, C&C Correspondence. The company no longer functions as a pre-owned watch marketplace following its 2024 acquisition by European Watch Company and February 2026 relaunch as an editorial publication.

Is Crown & Caliber a public or private company?

Crown & Caliber is a private company. It is classified as corporate owned and is currently operating.

When was Crown & Caliber founded?

Crown & Caliber was founded in 2013. It employs 11 to 50 people.

Where is Crown & Caliber based?

Crown & Caliber is headquartered in Atlanta, United States, in the North America region.

How does Crown & Caliber make money?

One revenue line is on record: editorial/Subscription.

Does Crown & Caliber have an API?

No public API is recorded for Crown & Caliber.

What industry is Crown & Caliber in?

Crown & Caliber's product category is Luxury Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAAAD, Mass Market & Paperback Publishing, with a secondary code of CRAKAKAB, Pre-owned Watch Dealers & Exchanges. Its NAICS code is 51312 and its SIC code is 2731.

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Live signals
MorningstarEuropean Watch Company Launches Crown & Caliber as Online Luxury Lifestyle MagazineEuropean Watch Company (EWC), a Boston-based family-owned luxury watch retailer, has relaunched Crown & Caliber as an online luxury lifestyle magazine, expanding from its original focus as a pre-owned watch platform. Crown & Caliber was founded in Atlanta and acquired by EWC in 2024; the relaunch positions the publication to cover watches, style, travel, and lifestyle content for a global audience. Joshua Ganjei, CEO of European Watch Company, and Alexandra Cheney, appointed as Editor-in-Chief and Editorial Director, are leading the editorial expansion targeting collectors and enthusiasts.Ken ResearchNorth America Pre-owned Luxury Watches Market, Emerging Trends, Market Size 2030The North America pre-owned luxury watches market is valued at USD 8.2 billion, driven by consumer preference for sustainable luxury goods and the expansion of online sales platforms. Key players such as WatchBox, Chrono24, and Crown & Caliber are leveraging authentication technologies and digital marketplaces to capture share amidst challenges like counterfeit products.Business InsiderFrom a $100 Swatch to a $20,000 Rolex, these are the watches worn by the most powerful people in business and financeBusiness Insider partnered with watch marketplace Crown & Caliber to identify and compile a feature on the timepieces worn by key decision makers in business and finance. The collaboration highlights watches ranging from a $100 Swatch reportedly worn by a European central bank chief to a $20,000 Rolex worn by a Wall Street executive. The article frames watches as status symbols and conversation starters in professional circles.PR NewswireGrand Seiko and Crown & Caliber Announce Exclusive Trade-In ProgramGrand Seiko and pre-owned watch specialist Crown & Caliber announced an exclusive timepiece trade-in partnership in the United States, launching July 20, 2021. The program allows customers to trade in their existing watches toward purchasing a new Grand Seiko at U.S. boutiques, with Crown & Caliber providing a competitive trade-in offer within three business days. The partnership aims to provide transparency and trust in the luxury watch market by combining data from both companies to ensure customers receive fair value for their trade-ins.QuillandpadWatchBox Commentary On Hodinkee Takeover Of Crown & Caliber And State Of The Pre-Owned MarketWatchBox commentary highlights the booming pre-owned watch market, citing 25 percent revenue growth in the first half of 2020, over 16,000 transactions and average selling prices rising from $12,000 to $18,000. It notes Hodinkee's February 2021 acquisition of Crown & Caliber, which offers one-year guarantees versus WatchBox's two-year guarantee.PR NewswireCrown & Caliber, Celebrity Chef Alton Brown, Rock & Roll Hall of Fame Musician John Oates and Watchmaker Cameron Weiss Auction Watches to Support Those Affected by COVID-19Watch retailer Crown & Caliber has partnered with celebrity chef Alton Brown, Rock & Roll Hall of Fame musician John Oates, and watchmaker Cameron Weiss to auction personal timepieces, with 100 percent of proceeds supporting MusiCares and Giving Kitchen. These charities provide emergency assistance to music and food service industry workers whose livelihoods have been affected by the COVID-19 pandemic. The auction, part of Crown & Caliber's Giving Time initiative which has already raised over $25,000, runs through June 2, 2020.PR NewswireSecond Avenue Capital Partners Provides A $17 Million Senior Secured Credit Facility To Crown & CaliberSecond Avenue Capital Partners has closed a $17 million senior secured credit facility with Crown & Caliber, an online marketplace for authenticated pre-owned luxury watches founded in 2013 in Atlanta. The financing will support Crown & Caliber's growth opportunities and provide additional working capital as the company continues to expand its e-commerce platform for buying and selling pre-owned luxury timepieces. The partnership comes as consumers increasingly shift toward e-commerce and pre-owned luxury goods purchases.Business InsiderThe most expensive watches worn by the British royal familyCrown & Caliber experts ranked seven timepieces worn by British royals by estimated preowned price. The article notes royals rarely wear watches, and when they do, they choose elegant models. It also mentions the family's $88 billion net worth.PR NewswireCrown & Caliber and Brown & Company Jewelers Introduce Luxury Watch Trade-In ProgramCrown & Caliber and Brown & Company Jewelers, both Atlanta-based companies, have launched a luxury watch trade-in program that allows watch owners to sell their timepieces for cash or store credit with an added 20% premium. Crown & Caliber provides complimentary quotes based on thousands of real secondary market sales, while Brown & Co. Jewelers handles the in-store transactions at its two Atlanta locations. The partnership aims to leverage Crown & Caliber's valuation expertise and Brown & Co.'s retail presence to offer a seamless trade-in experience for luxury watch owners.PR NewswireCrown & Caliber et Birks, un bijoutier canadien de premier plan, présentent le programme de reprise de montres de luxeCrown & Caliber, an online marketplace for certified pre-owned luxury watches headquartered in Atlanta, has launched an exclusive partnership with Birks Group, a leading Canadian luxury jeweler, to offer a watch buyback and trade-in program across Birks stores in Canada. The program allows Canadian luxury watch owners to receive either cash or a Birks store credit—with a 20% bonus added to store credit—for their pre-owned high-end watches. This collaboration represents a growing trend where traditional brick-and-mortar retailers partner with online platforms to attract more customers to physical stores.