What Noval Properties does

Noval Properties is a Dominican Republic-based real estate developer founded in 2003 that designs, builds, and sells residential and hospitality projects in the country's premier tourist destinations, including Punta Cana, Cap Cana, Las Terrenas, Santo Domingo, and Juan Dolio. The company operates a vertically integrated ecosystem of four wholly-owned divisions: Noval (construction and development), Noval Properties (sales and commercialization), Casa By Noval (interior design and furnishing), and Caribbean Connection (hotel and rental management), which together cover the full investor lifecycle from acquisition through ongoing rental income. The company pioneered the Branded Residences model in the Dominican Republic through co-development partnerships with international hotel operators including Aston Hotel, Meliá (INNSiDE by Meli\u00e1), Wyndham, and Harper Hotels.

Noval Properties targets international high-net-worth individuals and investors from the US, Europe, and Latin America who seek USD-denominated Caribbean real estate exposure, CONFOTUR tax benefits (100% property transfer tax exemption and 15-year IPI exemption), and potential residency by investment. Primary revenue is generated through one-time unit sales of villas, apartments, and condominiums at price points ranging from $189,000 to over $1M USD, supplemented by recurring managed services revenue from Caribbean Connection's hotel management, interior design fees from Casa By Noval, and rental income transaction fees. The company has delivered over 3,000 units across 38+ projects, with 6,500 additional units in the development pipeline and $1.2B USD in total assets.

The go-to-market combines direct sales through regional offices, inside sales handling global inquiries, a global broker referral network earning USD commissions, and the Noval Global Investment Tour, which holds investor events in Buenos Aires, Panama, San Juan, and Miami. The Fly & Buy program reimburses up to $2,000 USD in travel costs to lower buyer friction, and Noval Academy trains over 1,000 broker allies annually. The company is privately held under legal entity NOVAL SRL, led by CEO César Latrilla, and is family-controlled with no disclosed institutional equity backing.

Name

Noval Properties

Legal name

NOVAL SRL

Website

https://novalproperties.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Noval Properties is a Dominican Republic-based real estate developer, founded in 2003, that builds and sells branded residential and hotel projects to international investors, operating a vertically integrated ecosystem spanning construction, sales, interior design, and hotel management.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate and Rental and Leasing (53), Real Estate Property Managers (53131)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Real estate development
• Residential construction
• Branded residences
• Hotel management services
• Property sales

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Property Sales: Primary revenue stream from the sale of residential units (villas, apartments, condominiums) across branded residences and standard developments. Properties are sold to international investors and individuals at various price points ranging from $189,000 to $1M+ USD.
2. Hotel Management — Caribbean Connection: Caribbean Connection division manages hotel operations and administers investor properties for rental income, generating recurring revenue from property owners who opt into hotel management programs at branded residences.
3. Interior Design & Furnishing — Casa By Noval: Casa By Noval division provides interior design and furnishing services for properties, creating an additional revenue stream from custom design, furniture packages, and turnkey furnishing solutions.
4. Vacation Rental Management: Property rental management for vacation rentals, managing short-term lettings for property owners to generate rental income that is shared between the property owner and the management platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Noval Properties is the sales and commercialization division of NOVAL SRL, a Dominican Republic-based real estate developer founded in 2003 that develops, builds, sells, and manages residential and hotel real estate. The group operates four divisions — Noval (construction), Noval Properties (sales/commercialization), Casa By Noval (interior design), and Caribbean Connection (hotel management) — and offers branded residences in partnership with international hotel operators including Aston Hotel, Meliá, and Wyndham across five countries.

Product overview

Noval Properties is a real estate development company operating since 2003 in the Dominican Republic, functioning as a unified ecosystem with four divisions: Noval (construction and development), Noval Properties (sales and commercialization), Casa By Noval (interior design and furniture), and Caribbean Connection (hotel management). The company specializes in Branded Residences in partnership with international hotel chains including Aston Hotel, Meliá, and Wyndham. Its core product portfolio includes residential developments such as Aquamarine INNSiDE by Meliá in Juan Dolio, Poseidonia Residences and Villas by Aston in Punta Cana, Silver Beach in Las Terrenas, Riviera Bay in Cana Bay, Jardines de Bellas Artes in Santo Domingo, The Reef in Las Terrenas, and Oceana Hotel Boutique Wyndham in Bávaro. Supporting services include the Noval Global Investment Tour (international investor platform), Fly & Buy (travel reimbursement program up to $2,000 USD), Noval Academy (professional training), and CONFOTUR investment advisory. The company has delivered over 3,000 units across 38+ projects with $1.2 billion USD in total asset value.

Differentiator

Problem solved

Functional benefit

Products and services

• Noval Properties (Sales and Commercialization) Sales and commercialization division of NOVAL SRL, marketing and selling the group's residential and branded-residence units directly to individual buyers and through broker networks across five countries.
• Noval Construction In-house construction division of NOVAL SRL delivering residential and hotel projects, with 3,000+ units delivered and 6,500 units in development.
• Casa By Noval Interior design service offered as part of the NOVAL SRL group, providing design and furnishing solutions for the group's residential and branded-residence developments.
• Caribbean Connection Hotel management division of NOVAL SRL, operating the hospitality side of the group's branded-residence and hotel assets in partnership with international hotel operators.
• Branded Residences (Aston Hotel, Meliá, Wyndham) Co-branded residential units developed in partnership with international hotel operators Aston Hotel, Meliá, and Wyndham, combining residential ownership with hotel management and rental programs.

Quantifiable outcome

• Annual investment returns of 6% to 12% estimated for CONFOTUR-approved projects
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Aston Hotel / BY ASTON HOTELcoreStrategic or Co-development PartnerInternational hotel management company managing branded residence properties including Poseidonia Residences and Villas Poseidonia. Provides hotel management services that enable property owners to rent units when not in use, generating rental income while ensuring professional maintenance. This partnership is central to Noval's Branded Residences model.
• Meliá Hotels International (INNSiDE by Meliá)coreStrategic or Co-development PartnerMeliá Hotels International provides international hotel management standards for the Aquamarine project in Juan Dolio. The INNSiDE by Meliá branding signifies luxury residential-hotel developments with hotel-standard amenities and rental management, attracting international investors seeking hotel-managed properties.
• Wyndham Hotels & Resorts (Oceana Hotel Boutique Wyndham)coreStrategic or Co-development PartnerWyndham Hotels & Resorts manages the Oceana Hotel Boutique project in Bávaro, Punta Cana. This boutique hotel with 61 luxury rooms and suites operates under Wyndham's international brand standards, offering prestige and rental returns for investor property owners.
• Harper HotelssupportingStrategic or Co-development PartnerHarper Hotels provides hotel management for Hotel Reserva Real in Dominican Republic. Featured in Noval Properties' branded residence portfolio, contributing to the hotel-managed investment property ecosystem.
• Ecoservice DominicanasupportingOthersEnvironmental certification body that awarded Noval Properties the 'Sello Verde Green & Safe' environmental certification through its subsidiary Ecoservice Dominicana. Confirms Noval's sustainable construction practices meet environmental standards.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noval Properties