EraGem

What EraGem does

EraGem, Inc. is a privately held, founder-owned direct-to-consumer fine jewelry retailer headquartered in Bellevue, Washington. Founded in 2006 by Michael Magnotti and Weston, the company specializes in pre-owned, vintage, antique, and estate jewelry sold exclusively online through EraGem.com, supplemented by private in-person viewing appointments at its downtown Bellevue showroom (up to six items per visit). The catalog spans engagement rings (vintage/antique, sapphire, lab-grown diamond), wedding bands, gemstone jewelry across more than twenty categories, Old European Cut Diamonds, a Tiffany & Co. collection, men's jewelry, and named specialty collections such as the Estate of French Baron Henry de Feriet. New items are posted on weekdays, with email notifications for subscribers, and pricing ranges from under $1,000 to over $165,000 per piece.

The technology foundation is a Magento-based e-commerce storefront (EraGem.com) with customer accounts, a product catalog, and a 256-bit SSL encrypted checkout supporting American Express, Visa, Mastercard, Discover, PayPal, BreadPay financing, and Partial.ly layaway plans. EraGem maintains an in-house photography and videography team and leverages third-party gemological certification from GIA and AGL for product authentication and appraisal. The 12-person team includes multiple GIA-credentialed gemologists and an on-staff Appraiser/QA manager, supporting capabilities such as complimentary ring resizing, a 60-day money-back guarantee, a one-year service warranty, and an upgrade/buyback program. The company is BBB-accredited with an A+ rating.

EraGem makes money through one-time jewelry sales with no subscription or recurring revenue model. Financing (BreadPay, US customers only) and layaway (Partial.ly, 25-50% deposit with three monthly installments) are offered as transaction-supporting mechanisms rather than distinct revenue streams. Demand generation runs through organic social channels (Instagram, Facebook, Pinterest, YouTube, TikTok), email marketing, and bottom-of-funnel review platforms (Google, Weddingwire, Yelp, BBB). As of November 14, 2025, EraGem discontinued international shipping due to tariff and return-logistics complexity, narrowing its served market to US-based consumers.

Name

EraGem

Legal name

EraGem, Inc.

Website

https://eragem.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

EraGem is a privately held, founder-owned direct-to-consumer e-commerce retailer of pre-owned, vintage, antique, and estate fine jewelry, founded in 2006 and based in Bellevue, Washington, serving US consumers with GIA-certified engagement rings, wedding bands, and gemstone jewelry priced from under $1,000 to over $165,000.

Ownership category

akta.pro rank

Product category

Estate & Vintage Fine Jewelry Retail

NAICS

Jewelry Retailers (45831), Used Merchandise Retailers (459510)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Authenticated Luxury Resale Marketplaces (CRAKAKAA)

akta.pro secondary industries

Pre-owned Fine Jewelry Dealers (CRAKAKAC), Pre-owned/Vintage Jewelry & Watch Retail (Resale) (CRAKAGAI), Managed Consignment & Authentication-led Resale (CRAFAGAN)

Keywords

• Estate jewelry retail
• Vintage engagement rings
• Pre-owned fine jewelry
• Antique jewelry sales
• Diamond jewelry e-commerce

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Jewelry Sales: One-time transaction sales of fine pre-owned jewelry items ranging from estate rings to luxury diamond pieces. Prices range from under $1,000 to over $100,000 per item. No subscription model.
2. Layaway Plans: Flexible layaway program with 25-50% deposit and remaining balance in three equal monthly installments. No upfront fees; 90% refund if cancelled. Processed through Partial.ly.
3. Financing: Partnership with BreadPay (Comenity Capital Bank) offering installment financing. Currently available to US customers only.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

EraGem sells pre-owned and estate fine jewelry, including vintage and antique engagement rings, wedding bands, gemstone jewelry, and a curated Tiffany & Co. collection, exclusively through its EraGem.com website. The company supports purchases with complementary services such as complimentary ring resizing (up to two sizes), a 60-day money-back guarantee, a one-year service warranty, an upgrade/buyback program, and flexible layaway and financing options. Pricing ranges from under $1,000 to over $165,000 per item, with free overnight insured shipping on domestic orders.

Product overview

EraGem is a fine jewelry company specializing in previously owned pieces from all eras, ranging from the mid-1800s to the present. Founded in 2006 and based in Bellevue, Washington, the company operates exclusively through its website at EraGem.com. The core product portfolio centers on estate and vintage fine jewelry including engagement rings (vintage, antique, sapphire, and lab-grown diamond styles), wedding bands, and general estate jewelry across all categories (rings, necklaces, bracelets, earrings, brooches, and watches). The company also features a specialized Tiffany & Co. collection and Old European Cut Diamonds. Gemstone offerings span alexandrite, amethyst, aquamarine, citrine, coral, emerald, garnet, jade, opal, pearl, peridot, ruby, sapphire, spinel, tanzanite, topaz, tourmaline, turquoise, and zircon. Additional offerings include men's jewelry, new daily arrivals, and a sale section called The Vault. A notable specialty collection features items from the Estate of French Baron Henry de Feriet. EraGem provides complementary services including complimentary ring resizing, a 60-day money-back guarantee, one-year service warranty, and an upgrade/buyback program for previously purchased items.

Differentiator

Problem solved

Functional benefit

Products and services

• Vintage & Antique Engagement Rings Curated collection of pre-owned vintage and antique engagement rings spanning various historical periods, featuring unique designs not found in modern retail stores. Targeted at individuals and couples seeking one-of-a-kind engagement rings.
• Sapphire Engagement Rings Pre-owned engagement rings featuring sapphire gemstones, available in various cuts and settings. Targeted at buyers seeking a colored gemstone alternative to traditional diamond engagement rings.
• Lab Grown Diamond Rings Collection of engagement rings featuring lab-grown diamonds as a more sustainable alternative to mined diamonds. Targeted at buyers seeking environmentally conscious diamond options.
• Wedding Bands Pre-owned and vintage wedding bands in various metals including yellow gold, white gold, and platinum. Targeted at couples purchasing wedding bands alongside engagement rings.
• Estate Jewelry Broad category of pre-owned fine jewelry including rings, necklaces, bracelets, earrings, brooches and pins, and ladies watches from various eras. Targeted at collectors and gift buyers seeking authenticated vintage pieces.
• Tiffany & Co. Collection Curated selection of pre-owned Tiffany & Co. jewelry pieces. Targeted at buyers seeking authenticated second-hand Tiffany & Co. items.
• Old European Cut Diamonds Collection featuring antique diamond cuts from the early 20th century, valued for their unique character and craftsmanship. Targeted at collectors and buyers seeking vintage diamond cuts.
• Gemstone Jewelry Fine jewelry featuring various gemstones including Alexandrite, Amethyst, Aquamarine, Citrine, Coral, Emerald, Garnet, Jade, Opal, Pearl, Peridot, Ruby, Sapphire, Spinel, Tanzanite, Topaz, Tourmaline, Turquoise, and Zircon. Targeted at buyers seeking jewelry with specific gemstone types.
• Men's Jewelry Pre-owned fine jewelry designed for men, including rings, bracelets, and accessories. Targeted at male customers seeking vintage and estate men's jewelry.
• The Vault (Sale Section) Discounted pre-owned fine jewelry items available at reduced prices, including 20% off common on popular items. Targeted at value-oriented jewelry buyers.
• Estate of French Baron Henry de Feriet Collection Exclusive collection of 33 antique items from the estate of French Baron Henry de Feriet (born 1837, recipient of the Legion of Honor), married to Julie Kampé of Ukraine in 1870, featuring Victorian and Edwardian period jewelry from the late 19th and early 20th century. Targeted at collectors of antique jewelry with documented provenance.

Quantifiable outcome

• 30,000+ fine jewelry items successfully sold and delivered to customers worldwide since 2006
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• GIA (Gemological Institute of America)minorOthersThird-party gemological certification and appraisal partner. Many EraGem pieces are GIA certified with grading reports for diamonds and colored stones. Kim, the Appraiser/QA manager, holds a Graduate Gemology degree from GIA.
• AGL (American Gemological Laboratory)minorOthersThird-party gemological certification partner for colored gemstone grading. Many estate pieces feature AGL certifications verifying authenticity and quality.
• Better Business BureauminorOthersBBB accreditation demonstrating commitment to ethical business practices and customer service standards. EraGem maintains an A+ rating with the BBB.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1stDibs: 1stDibs is an online marketplace connecting buyers with dealers of vintage and antique jewelry, furniture, and fine art. It directly competes with EraGem's curated vintage engagement ring and estate jewelry offerings through its jewelry dealer network.
• The RealReal: The RealReal is a leading authenticated online luxury resale marketplace offering consigned pre-owned jewelry, watches, and fashion. It is a direct competitor to EraGem in the authenticated DTC resale of fine jewelry, with overlapping target buyers and GIA-trained authentication teams.
• Vestiaire Collective: Vestiaire Collective is a global authenticated luxury resale platform with a dedicated fine jewelry category. It overlaps with EraGem on authenticated resale of pre-owned luxury and designer jewelry pieces to a global buyer base.
• Worthy: Worthy is an online auction house specializing in pre-owned fine jewelry and diamonds, offering GIA-graded authentication. It competes with EraGem in the buyer acquisition flow for estate jewelry and in the seller-side sourcing of high-value pieces.
• WP Diamonds: WP Diamonds is a specialist online buyer and seller of pre-owned fine jewelry, watches, and diamonds. It is comparable to EraGem in its authenticated resale model and target market of consumers selling or buying high-value estate pieces.
• Lang Antiques: Lang Antiques is a San Francisco-based dealer specializing in antique and vintage fine jewelry from the Georgian, Victorian, Edwardian, and Art Deco periods. It is directly comparable to EraGem's estate and antique engagement ring focus, serving collectors seeking documented period pieces.
• Circa: Circa is an international buyer and seller of pre-owned fine jewelry and watches with showrooms in major US cities. It directly competes with EraGem in authenticated resale of estate and vintage fine jewelry, including signed pieces and antique categories.

Broad incumbents

• Christie's (Jewelry): Christie's is a global auction house with a dedicated fine jewelry department that handles antique, estate, and signed pieces. It competes with EraGem for estate jewelry sourcing and for buyers of high-value antique and vintage jewelry at auction.
• Sotheby's (Jewelry): Sotheby's operates a major global auction house with a significant jewelry department handling estate and signed pieces. While broader than EraGem, it competes for high-value estate jewelry sellers and buyers, especially for provenance-rich collections like EraGem's specialty offerings.

Emerging players

• Brilliant Earth: Brilliant Earth is an online retailer specializing in ethically sourced and lab-grown diamond engagement rings and fine jewelry. While primarily new rather than pre-owned, it overlaps with EraGem in lab-grown diamond engagement rings and competes for sustainability-minded buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/EraGem
• Facebookfacebook.com/EraGem
• Instagraminstagram.com/eragem
• Pinterestpinterest.com/EraGem
• TikToktiktok.com/@eragem
• Xx.com/eragemjewelry
• LinkedInlinkedin.com/company/era-gem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EraGem