Accra Care

What Accra Care does

Accra Care (legal name: Accra Management Group, Inc.) is a Minnesota-based nonprofit organization and the state's largest homecare services provider, serving more than 11,000 clients across all 87 Minnesota counties with a workforce of over 16,000 employees in direct-care and administrative roles. Founded in 1992 by a nurse, Accra delivers a portfolio of Medicaid-funded home and community-based services (HCBS) including self-directed Personal Care Assistance (PCA Choice), the newer Community First Services and Supports (CFSS) program replacing PCA/CSG, 245D Waivered Services (respite, homemaker, Individual Community Living Support, Individualized Home Supports, night supervision), and Financial Management Services (FMS) that support consumer-directed programs. Approximately 99.6% of Accra's clients are Minnesota Medicaid enrollees, making the organization fundamentally dependent on state-administered HCBS funding and reimbursement rates.

Accra's service delivery is supported by three internally developed technology platforms: Accra Access (a client and caregiver web portal for managing services, timecards, and communications), Accra Mobile (an electronic timecard application for caregiver scheduling and payroll submission), and AccraFinity (a unified home care and client-profile data platform covering PCA Choice, 245D, and FMS programs). These systems were built by an in-house development team formed under CTO Timothy Jones, who joined in 2020 and was promoted to CTO in January 2023. The organization holds Minnesota DHS provider approval, 245D licensure, and CFSS authorization under both agency and budget models, and completed DHS revalidation to maintain its approved status.

Accra's go-to-market combines county case-manager referrals, self-referrals through its website, and community outreach via partnerships with schools, disability advocacy organizations, and healthcare providers. The organization markets through a podcast (Champions of Homecare), a blog, a newsletter trusted by 4,000+ case managers (Accra Advocate), and social media. In June 2021, Accra formed a strategic partnership with Minnesota Community Care to deliver Assisted Telehealth and In-home Care Management to Medicaid enrollees. In June 2025, Colin Raymond succeeded long-tenured CEO John Dahm (CEO since 2011), bringing healthcare operations experience from U.S. Renal Care, ChenMed, and DaVita KidneyCare.

Name

Accra Care

Legal name

Accra Management Group, Inc.

Website

https://accrahomecare.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

10,001+ employees

Short description

Accra Care is a Minnesota-based nonprofit and the state's largest homecare provider, serving 11,000+ Medicaid-funded clients across all 87 Minnesota counties with self-directed personal care, CFSS, 245D, and financial management services.

Ownership category

akta.pro rank

Product category

Home Health and Personal Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Health Care and Social Assistance (62)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

Keywords

• Homecare services
• Personal care assistance
• Medicaid HCBS waiver
• Financial management services
• Self-directed homecare

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicaid/Home and Community Based Services (HCBS): Accra generates revenue primarily through Medicaid-funded home and community based services programs including PCA Choice, CFSS, 245D Waivered Services, and Financial Management Services. The company serves primarily Medicaid enrollees (98-99.6% of clients) through fee-for-service arrangements with state programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Accra Care provides self-directed homecare services to individuals with disabilities, chronic illnesses, and older adults across all 87 Minnesota counties. Its core offerings include Personal Care Assistance (PCA Choice), Financial Management Services (FMS), 245D Waivered Programs, and the newer Community First Services and Supports (CFSS), all funded primarily through Minnesota Medicaid HCBS programs. The organization also operates proprietary technology platforms (Accra Access portal, Accra Mobile app, AccraFinity) to support service delivery, caregiver scheduling, and client profile management.

Product overview

Accra Care operates as a comprehensive homecare service provider offering a portfolio of interconnected services. The core offerings include PCA Choice (self-directed personal care assistance), Financial Management Services (FMS) for CDCS/CSG self-directed programs, 245D Waivered Programs (respite, homemaker, ICLS, IHS, night supervision), and the newer Community First Services and Supports (CFSS) which replaces PCA Choice and CSG. Accra also provides technology platforms including Accra Access (web portal), AccraFinity (internal data platform), and Accra Mobile (timecard/scheduling app) to support service delivery. All services are delivered throughout Minnesota's 87 counties.

Differentiator

Problem solved

Functional benefit

Products and services

• PCA Choice (Personal Care Assistance Choice) Self-directed Personal Care Assistance services for children and adults, helping with activities of daily living such as dressing, grooming, eating, bathing, transfers, mobility, positioning, and toileting, as well as light housekeeping, laundry, and meal preparation for adults. Services are available in the home and community and serve individuals with autism, behavioral diagnoses, disabilities, chronic disease, medically complex diagnoses, mental illness, and seniors.
• Financial Management Services (FMS)
• 245D Waivered Programs
• Community First Services and Supports (CFSS)
• Accra Access Portal
• Accra Mobile
• AccraFinity

Quantifiable outcome

• More than 11,000 clients served across Minnesota
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Minnesota Community CarecoreStrategic or Co-development Partner · 1 June 2021Accra and Minnesota Community Care partnered to bring healthcare into Medicaid enrollees' homes through Assisted Telehealth and In-home Care Management. This partnership improves care for underserved populations by combining Accra's homecare services with Minnesota Community Care's healthcare services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Addus HomeCare Corporation: Addus is one of the largest personal care and home and community-based services (HCBS) providers in the U.S., with a heavy Medicaid payer mix and focus on self-directed care models. It directly competes with Accra in the personal care assistance and HCBS space, and is the closest publicly traded comparable.
• BrightSpring Health Services: BrightSpring provides home and community health services including personal care, behavioral health, and home health, with a diversified Medicaid-heavy payer mix. Comparable to Accra in serving complex Medicaid populations across multiple HCBS program types.
• Help at Home: Help at Home is a leading personal care services provider focused exclusively on Medicaid HCBS for elderly and disabled individuals. It is a direct peer to Accra in delivering self-directed and agency-model personal care across multiple states.
• Pennant Group: Pennant operates home health, hospice, and senior living services with significant Medicaid HCBS exposure. Comparable to Accra in personal care and community-based service delivery, though geographically diversified across the Western U.S.
• Aveanna Healthcare: Aveanna is a large home health and personal care provider with a meaningful Medicaid HCBS book, particularly for medically complex pediatric and adult clients. It is a direct peer to Accra in self-directed and agency-based personal care.
• Bayada Home Health Care: Bayada is a large, mission-driven home health and personal care provider serving pediatric and adult Medicaid and private-pay clients across many states. It is comparable to Accra in its self-directed care model focus and non-profit/mission orientation.
• Interim HealthCare: Interim HealthCare provides home health, hospice, and personal care services through a large franchise network, including significant Medicaid HCBS exposure. Comparable to Accra in personal care and HCBS service delivery across multiple states.

Broad incumbents

• Modivcare: Modivcare provides non-emergency medical transportation, personal care, and monitoring services with a meaningful Medicaid HCBS segment. It is comparable to Accra as a broader Medicaid HCBS platform, though it is more diversified across transportation and monitoring.
• Amedisys: Amedisys is a large home health and hospice provider (now part of UnitedHealth/Optum) with Medicare-heavy revenue, but with growing personal care and HCBS capabilities. Comparable to Accra as a broad home-care incumbent with personal care offerings.
• LHC Group: LHC Group (now part of UnitedHealth/Optum) operates home health, hospice, and personal care services across many states, including Medicaid HCBS. Comparable to Accra as a broad incumbent with overlapping personal care capabilities, though more Medicare-skewed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@accrahomecare
• Facebookfacebook.com/AccraHomecare
• LinkedInlinkedin.com/company/accra

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accra Care