Pacific Cycle
Pacific Cycle is a Madison, Wisconsin-based bicycle company and wholly-owned subsidiary of Dutch conglomerate Pon Holdings B.V., managing iconic brands Schwinn and Mongoose alongside Kulana, Pacific Bicycles, and InStep through mass-market retail and direct-to-consumer channels.
- Company typePrivate
- Founded1977
- HeadquartersMadison, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pacific Cycle does
Pacific Cycle, Inc. is a Madison, Wisconsin-based bicycle and cycling products company founded in 1977 by Chris Hornung, currently operating as a wholly-owned subsidiary of Dutch conglomerate Pon Holdings B.V. The company pioneered the mass-market model of importing and distributing bicycles to US department stores, and over four decades has assembled a portfolio of iconic cycling brands: Schwinn (acquired 2001, over 120 years of heritage), Mongoose (acquired 2000, BMX pioneer since 1974), and complementary brands Kulana (cruisers), Pacific Bicycles (value-oriented kids, hybrid, and mountain bikes), and InStep (bike trailers and jogging strollers).
The company's product portfolio spans traditional bicycles, electric bikes (Ascend Cabrillo and Minaret), mountain bikes, BMX bikes, children's bikes, hybrid and road bikes, jogging strollers, and bike trailers. Manufacturing and supply-chain operations are not disclosed in detail; the company's core competency appears to be brand stewardship, product specification, quality oversight (including a Schwinn Quality Standard), mass-market distribution, and lifecycle customer support including product registration, owner's manuals, and CPSC-coordinated recall management.
Pacific Cycle generates revenue through hardware sales of branded bicycles and cycling products via four primary channels: (1) mass-market retail partnerships with Target, Bass Pro Shops, Cabela's, and major department stores, (2) online marketplace presence on Amazon.com, (3) brand-owned direct-to-consumer e-commerce through schwinnbikes.com and mongoose.com, and (4) post-sale support infrastructure. Pricing is set by individual retail partners and is not publicly disclosed. Customer segments span general consumers, performance/BMX riders (Mongoose), and families with children (Schwinn kids, InStep trailers). The company is actively hiring, has an operating LinkedIn presence, and maintains multiple consumer-care and recall contact channels, indicating ongoing operating activity.
Pacific Cycle firmographics
Firmographics- Name
- Pacific Cycle
- Legal name
- Pacific Cycle Inc.
- Website
- https://pacific-cycle.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pacific Cycle is a Madison, Wisconsin-based bicycle company and wholly-owned subsidiary of Dutch conglomerate Pon Holdings B.V., managing iconic brands Schwinn and Mongoose alongside Kulana, Pacific Bicycles, and InStep through mass-market retail and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Pacific Cycle industry classification
Industry- Product category
- Bicycles and Cycling Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where Pacific Cycle is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Cycle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Bicycle and cycling product sales: Pacific Cycle generates revenue primarily through the sale of bicycles and cycling-related products under the Schwinn, Mongoose, Kulana, and Pacific Bicycles brands, as well as InStep trailers and jogging strollers.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Pacific Cycle product offering
Product offeringCore offering
Pacific Cycle designs, manufactures, sources, and distributes bicycles and cycling-related products across multiple owned brands — Schwinn, Mongoose, Kulana, Pacific Bicycles, and InStep — serving consumer segments from kids to adult riders. The company brings products to market through national mass and specialty retailers (Target, Bass Pro Shops, Cabela's), department stores, online marketplaces (Amazon.com), and brand-owned direct-to-consumer websites (schwinnbikes.com, mongoose.com), supported by a warranty, parts, and product-registration program.
Product overview
Pacific Cycle is a bicycle company that distributes multiple brands under a unified platform. The company operates as the parent of legendary brands Schwinn and Mongoose, complemented by Kulana (cruiser bikes), Pacific Bicycles (value-oriented kids', hybrid, and mountain bikes), and InStep (bike trailers). Founded in 1977, Pacific Cycle serves as a mass-market importer and distributor, making cycling accessible to millions through its portfolio of brands spanning from premium heritage bikes to affordable everyday options.
Differentiator
Problem solved
Functional benefit
Brands
- Schwinn: The original American bike brand. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders.
- Mongoose
- InStep
- Kulana
- Pacific Bicycles
Products and services
- Schwinn bicycles and cycling products Full lineup of Schwinn-branded bicycles and cycling accessories for adult and youth riders, sold across mass and specialty retail, online marketplaces, and schwinnbikes.com. Schwinn is the flagship heritage brand of Pacific Cycle.
- Mongoose bicycles and BMX products Mongoose-branded bicycles and related BMX/mountain bike products targeted at youth, BMX, and action-sport riders, distributed through mass retailers, Amazon.com, and mongoose.com.
- Kulana cruiser bicycles Kulana-branded cruiser bicycles marketed as accessible, lifestyle-oriented beach and neighborhood cruisers within Pacific Cycle's value brand family.
- Pacific Bicycles value-tier bikes Affordable Pacific Bicycles-branded bicycles positioned as value-tier recreational bikes for general consumer and family use, distributed through mass-market retail channels.
- InStep bike trailers and jogging strollers InStep-branded bike trailers and jogging strollers for transporting children, completing Pacific Cycle's family-utility accessory range sold alongside bicycles at mass retail.
Companies that use Pacific Cycle
Customer profileSegments3 records
Ideal customer profiles1 record
Pacific Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pacific Cycle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PeopleForBikescorePacific Cycle partners with PeopleForBikes, an organization that advocates for better riding conditions and promotes cycling accessibility. The partnership aligns with Pacific Cycle's mission to make cycling accessible to everyone.
- Free Bikes 4 KidzcorePartnership with Free Bikes 4 Kidz, a Wisconsin-based organization that provides bicycles to communities in need. Pacific Cycle supports this initiative as part of its commitment to community impact through cycling.
- USA BMX FoundationcorePartnership with USA BMX Foundation to promote inclusive biking communities and support BMX racing development. Aligns with Mongoose brand's roots in BMX culture.
- Pon Holdings B.V.corePacific Cycle is part of Pon Holdings B.V., its affiliates and subsidiaries. Pon is a large international enterprise involved in cycling and other businesses. Pacific Cycle's websites state that content is owned by or licensed to companies part of Pon Holdings B.V.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pacific Cycle competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Cycle social profiles
Digital presencePacific Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Cycle leadership team
Management profileNumber of profiles
Pacific Cycle subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pacific Cycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Cycle
What does Pacific Cycle do?
Pacific Cycle designs, manufactures, sources, and distributes bicycles and cycling-related products across multiple owned brands — Schwinn, Mongoose, Kulana, Pacific Bicycles, and InStep — serving consumer segments from kids to adult riders. The company brings products to market through national mass and specialty retailers (Target, Bass Pro Shops, Cabela's), department stores, online marketplaces (Amazon.com), and brand-owned direct-to-consumer websites (schwinnbikes.com, mongoose.com), supported by a warranty, parts, and product-registration program.
Is Pacific Cycle a public or private company?
Pacific Cycle is a private company. It is classified as corporate owned and is currently operating.
When was Pacific Cycle founded?
Pacific Cycle was founded in 1977. It employs 251 to 500 people.
Where is Pacific Cycle based?
Pacific Cycle is headquartered in Madison, United States, in the North America region.
How does Pacific Cycle make money?
One revenue line is on record: bicycle and cycling product sales.
Does Pacific Cycle have an API?
No public API is recorded for Pacific Cycle.
What industry is Pacific Cycle in?
Pacific Cycle's product category is Bicycles and Cycling Accessories. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 336991 and its SIC code is 3751.