Fisher Mall
- Company typePrivate
- Founded2013
- HeadquartersQuezon, Philippines
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Fisher Mall does
Fisher Mall is a privately held Philippine shopping and leisure complex operated by Mallers Management Corporation, with two branches in Metro Manila: a 120,000 square-meter flagship at the intersection of Quezon Avenue and Roosevelt Junction in Quezon City, and a multi-floor branch at C-4 Road Corner Dagat-dagatan Avenue in Malabon. The business anchors itself on a differentiated physical asset — over-designed, flood- and earthquake-resilient construction on adobe soil, generator sets exceeding 100% demand, climate control held at 22°C, and a 200-meter LED-lit façade designed by Arch. Felino Palafox with interiors by Arch. Jonathan Gan — combined with family-oriented amenities including secure parking, hotel-standard restrooms, baby care facilities, and a chapel. It positions its brand around a Filipino fishing-heritage narrative that distinguishes it from generic mid-tier malls.
The revenue model blends recurring and transactional streams: retail and F&B space leasing to a diversified tenant base that includes banks (BDO, BPI), remittance services (LBC, Western Union, Cebuana Lhuillier), restaurants, and various retail stores; cinema operations under the Fisher Box Office sub-brand, operated through subsidiary Lalaland Funtertainment Inc. across five 250-seat HD digital theaters (one 3D-capable), with online ticketing carrying a Php 20 convenience fee and a captive snack bar; and the Fisher Elite loyalty program, which charges Php 120 for new membership and Php 100 for renewal over a two-year term, with loadable credits, points (1 point = Php 1.00), and partner-redemption mechanics. A Fisher Express sub-brand extends the umbrella into quick-service retail through its own website.
Go-to-market is primarily a retail-showroom / direct-to-consumer physical model targeting first-to-third-generation families and middle-to-upper-class demographics in the surrounding neighborhoods, with digital channels (corporate website, Facebook, Twitter, Instagram, and the Fisher Box Office ticketing portal) used for top-of-funnel engagement and bottom-of-funnel ticket conversion. There is no indication of external funding, public listing, or material M&A activity; the company appears to be growing organically from internally generated cash flow within the National Capital Region.
Fisher Mall firmographics
Firmographics- Name
- Fisher Mall
- Legal name
- Mallers Management Corporation
- Website
- https://fishermall.com.ph
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Fisher Mall industry classification
Industry- Product category
- Shopping Mall Operations and Retail Real Estate
- NAICS
- General Merchandise Retailers (455), Amusement Parks and Arcades (7131)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)
- akta.pro secondary industry
- Private-Label & Store Card Schemes (FSAMAAAE)
Keywords
Where Fisher Mall is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
Fisher Mall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Retail Space Leasing: Mall generates revenue by leasing retail space to tenants including banks (BDO, BPI), service providers (LBC, Western Union, Cebuana Lhuillier), restaurants, and various retail stores across multiple floors
- Cinema Operations (Fisher Box Office): Revenue from ticket sales for movie screenings across five cinemas with 250-seat capacity each, including 3D-capable theater. Additional revenue from snack bar (Fisher Snacks) with no outside food/drink policy enforced
- Fisher Elite Loyalty Program: Membership-based loyalty program with Php 120 new membership fee and Php 100 replacement/renewal fee. Members earn points on purchases, receive perks, and can use load credits for transactions. Revenue also generated through cinema club ticket bundles
- Cinema Convenience Charges: Convenience charge of Php 20.00 per ticket for online and advance ticket purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Cinema Ticket with Convenience Fee |
| Subscription | Multi-year contract | Fisher Elite Loyalty Card Membership |
| Usage-based | Pay-as-you-go | Card Load Credits |
| Transaction based/ take rate | Pay-as-you-go | Points Redemption |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Fisher Mall product offering
Product offeringCore offering
Fisher Mall operates a 120,000 square-meter leisure and retail mall complex across two Metro Manila branches (Quezon City and Malabon), offering leased retail and dining space to tenants, a five-theater digital cinema operation branded Fisher Box Office, the Fisher Elite paid loyalty membership program, and Fisher Express quick-service offerings. Revenue is generated through recurring retail space leasing, cinema ticket and concession sales, loyalty membership fees, and load credits at partner establishments.
Product overview
Fisher Mall operates as a multi-location shopping and leisure complex in the Philippines, consisting of two branches in Quezon City and Malabon. The portfolio comprises the core mall properties offering retail, dining, and services, complemented by the Fisher Box Office cinema chain and the Fisher Elite loyalty program. Supporting offerings include Fisher Express for quick-service needs. The Fisher Box Office runs its own online ticketing platform (fisherboxoffice.fishermall.com.ph) with account registration, ticket purchasing, and seat selection capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fisher Mall Quezon Avenue Branch 120,000 square-meter leisure complex in Quezon City offering leased retail, banking, dining, and service stores across multiple floors, with on-site cinema, secure parking, hotel-standard restrooms, baby care facility, chapel, and a 200-meter LED-lit façade. Designed for first- to third-generation families from nearby neighborhoods and middle to upper-class demographics.
- Fisher Mall Malabon Branch Second Fisher Mall branch in Malabon providing multi-level retail, dining, and service establishments to local consumers and families in the northern Metro Manila area.
- Fisher Box Office Cinema In-house digital cinema operation offering first-run movies, special indie films, classics, and curated genre screenings across five theaters (one 3D-capable), each seating 250 with stadium seats for unobstructed views. Includes online seat reservation, in-cinema food delivery and hawkers service, Fisher Snacks concession, and strict no-outside-food policy. MTRCB ratings enforced.
- Fisher Elite Loyalty Program Paid loyalty membership program allowing members to earn points on purchases at Fisher Mall partner establishments, load credits (minimum Php 100) onto cards, redeem rewards, and access cinema club ticket bundles and exclusive perks. Membership valid for two years with renewable extensions.
- Fisher Express Quick-service food or retail sub-brand associated with Fisher Mall, providing convenient on-the-go options for mall visitors through its dedicated online presence.
Quantifiable outcome
- 120,000 square meter leisure complex serving diverse customer base
- +1 more outcomes
Companies that use Fisher Mall
Customer profileSegments3 records
Ideal customer profiles2 records
Fisher Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fisher Mall partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Arch. Felino PalafoxminorInternationally renowned urban planner who provided structural design for Fisher Mall's modern architectural marvel. Contributed to the 120,000 square meter leisure complex design.
- Arch. Jonathan GanminorLeading interior designer who crafted the interior aesthetics of Fisher Mall, contributing to the modern architectural appeal of the leisure complex.
- Lalaland Funtertainment Inc.coreOperating entity for Fisher Box Office cinema operations within Fisher Mall. Operates five digital cinemas including one 3D-capable theater with 250-seat capacity each. Collects and processes personal data for ticket purchases and compliance with MTRCB classifications. Contact: [email protected]
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fisher Mall competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fisher Mall social profiles
Digital presenceFisher Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fisher Mall leadership team
Management profileNumber of profiles
Fisher Mall subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fisher Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fisher Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fisher Mall
What does Fisher Mall do?
Fisher Mall operates a 120,000 square-meter leisure and retail mall complex across two Metro Manila branches (Quezon City and Malabon), offering leased retail and dining space to tenants, a five-theater digital cinema operation branded Fisher Box Office, the Fisher Elite paid loyalty membership program, and Fisher Express quick-service offerings. Revenue is generated through recurring retail space leasing, cinema ticket and concession sales, loyalty membership fees, and load credits at partner establishments.
Is Fisher Mall a public or private company?
Fisher Mall is a private company. It is classified as corporate owned and is currently operating.
When was Fisher Mall founded?
Fisher Mall was founded in 2013. It employs 501 to 1,000 people.
Where is Fisher Mall based?
Fisher Mall is headquartered in Quezon, Philippines, in the Asia region.
How does Fisher Mall make money?
Four revenue lines are on record. Retail Space Leasing is the primary driver. The others are cinema Operations (Fisher Box Office), fisher Elite Loyalty Program and cinema Convenience Charges.
Does Fisher Mall have an API?
No public API is recorded for Fisher Mall.
What industry is Fisher Mall in?
Fisher Mall's product category is Shopping Mall Operations and Retail Real Estate. Its primary akta.pro industry code is CRAGACAH, Mid-Tier Department Stores (Mall-Based Chains), with a secondary code of FSAMAAAE, Private-Label & Store Card Schemes. Its NAICS code is 455 and its SIC code is 5311.