Fisher Mall

What Fisher Mall does

Fisher Mall is a privately held Philippine shopping and leisure complex operated by Mallers Management Corporation, with two branches in Metro Manila: a 120,000 square-meter flagship at the intersection of Quezon Avenue and Roosevelt Junction in Quezon City, and a multi-floor branch at C-4 Road Corner Dagat-dagatan Avenue in Malabon. The business anchors itself on a differentiated physical asset — over-designed, flood- and earthquake-resilient construction on adobe soil, generator sets exceeding 100% demand, climate control held at 22°C, and a 200-meter LED-lit façade designed by Arch. Felino Palafox with interiors by Arch. Jonathan Gan — combined with family-oriented amenities including secure parking, hotel-standard restrooms, baby care facilities, and a chapel. It positions its brand around a Filipino fishing-heritage narrative that distinguishes it from generic mid-tier malls.

The revenue model blends recurring and transactional streams: retail and F&B space leasing to a diversified tenant base that includes banks (BDO, BPI), remittance services (LBC, Western Union, Cebuana Lhuillier), restaurants, and various retail stores; cinema operations under the Fisher Box Office sub-brand, operated through subsidiary Lalaland Funtertainment Inc. across five 250-seat HD digital theaters (one 3D-capable), with online ticketing carrying a Php 20 convenience fee and a captive snack bar; and the Fisher Elite loyalty program, which charges Php 120 for new membership and Php 100 for renewal over a two-year term, with loadable credits, points (1 point = Php 1.00), and partner-redemption mechanics. A Fisher Express sub-brand extends the umbrella into quick-service retail through its own website.

Go-to-market is primarily a retail-showroom / direct-to-consumer physical model targeting first-to-third-generation families and middle-to-upper-class demographics in the surrounding neighborhoods, with digital channels (corporate website, Facebook, Twitter, Instagram, and the Fisher Box Office ticketing portal) used for top-of-funnel engagement and bottom-of-funnel ticket conversion. There is no indication of external funding, public listing, or material M&A activity; the company appears to be growing organically from internally generated cash flow within the National Capital Region.

Name

Fisher Mall

Legal name

Mallers Management Corporation

Website

https://fishermall.com.ph

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Shopping Mall Operations and Retail Real Estate

NAICS

General Merchandise Retailers (455), Amusement Parks and Arcades (7131)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

akta.pro secondary industry

Private-Label & Store Card Schemes (FSAMAAAE)

Keywords

• Retail shopping mall
• Cinema operations
• Retail space leasing
• Loyalty membership program
• Leisure entertainment complex

Headquarters

HQ city

Quezon

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Retail Space Leasing: Mall generates revenue by leasing retail space to tenants including banks (BDO, BPI), service providers (LBC, Western Union, Cebuana Lhuillier), restaurants, and various retail stores across multiple floors
2. Cinema Operations (Fisher Box Office): Revenue from ticket sales for movie screenings across five cinemas with 250-seat capacity each, including 3D-capable theater. Additional revenue from snack bar (Fisher Snacks) with no outside food/drink policy enforced
3. Fisher Elite Loyalty Program: Membership-based loyalty program with Php 120 new membership fee and Php 100 replacement/renewal fee. Members earn points on purchases, receive perks, and can use load credits for transactions. Revenue also generated through cinema club ticket bundles
4. Cinema Convenience Charges: Convenience charge of Php 20.00 per ticket for online and advance ticket purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fisher Mall operates a 120,000 square-meter leisure and retail mall complex across two Metro Manila branches (Quezon City and Malabon), offering leased retail and dining space to tenants, a five-theater digital cinema operation branded Fisher Box Office, the Fisher Elite paid loyalty membership program, and Fisher Express quick-service offerings. Revenue is generated through recurring retail space leasing, cinema ticket and concession sales, loyalty membership fees, and load credits at partner establishments.

Product overview

Fisher Mall operates as a multi-location shopping and leisure complex in the Philippines, consisting of two branches in Quezon City and Malabon. The portfolio comprises the core mall properties offering retail, dining, and services, complemented by the Fisher Box Office cinema chain and the Fisher Elite loyalty program. Supporting offerings include Fisher Express for quick-service needs. The Fisher Box Office runs its own online ticketing platform (fisherboxoffice.fishermall.com.ph) with account registration, ticket purchasing, and seat selection capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fisher Mall Quezon Avenue Branch 120,000 square-meter leisure complex in Quezon City offering leased retail, banking, dining, and service stores across multiple floors, with on-site cinema, secure parking, hotel-standard restrooms, baby care facility, chapel, and a 200-meter LED-lit façade. Designed for first- to third-generation families from nearby neighborhoods and middle to upper-class demographics.
• Fisher Mall Malabon Branch Second Fisher Mall branch in Malabon providing multi-level retail, dining, and service establishments to local consumers and families in the northern Metro Manila area.
• Fisher Box Office Cinema In-house digital cinema operation offering first-run movies, special indie films, classics, and curated genre screenings across five theaters (one 3D-capable), each seating 250 with stadium seats for unobstructed views. Includes online seat reservation, in-cinema food delivery and hawkers service, Fisher Snacks concession, and strict no-outside-food policy. MTRCB ratings enforced.
• Fisher Elite Loyalty Program Paid loyalty membership program allowing members to earn points on purchases at Fisher Mall partner establishments, load credits (minimum Php 100) onto cards, redeem rewards, and access cinema club ticket bundles and exclusive perks. Membership valid for two years with renewable extensions.
• Fisher Express Quick-service food or retail sub-brand associated with Fisher Mall, providing convenient on-the-go options for mall visitors through its dedicated online presence.

Quantifiable outcome

• 120,000 square meter leisure complex serving diverse customer base
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Arch. Felino PalafoxminorOthersInternationally renowned urban planner who provided structural design for Fisher Mall's modern architectural marvel. Contributed to the 120,000 square meter leisure complex design.
• Arch. Jonathan GanminorOthersLeading interior designer who crafted the interior aesthetics of Fisher Mall, contributing to the modern architectural appeal of the leisure complex.
• Lalaland Funtertainment Inc.coreOthersOperating entity for Fisher Box Office cinema operations within Fisher Mall. Operates five digital cinemas including one 3D-capable theater with 250-seat capacity each. Collects and processes personal data for ticket purchases and compliance with MTRCB classifications. Contact: [email protected]

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fishermallph
• Facebookfacebook.com/OfficialFisherMall
• Instagraminstagram.com/fishermallph
• LinkedInlinkedin.com/company/fisher-retail-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Mall