Name

Sensapure Flavors

Legal name

Sensapure Flavors

Website

https://sensapure.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Flavor Manufacturing for Functional Beverages

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Flavor Houses & Compound Flavor Manufacturing (AFAJADAA)

akta.pro secondary industries

Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL), Flavor Modulators & Masking Agents (Bitter Blockers, Off-Note Maskers) (AFAJADAG), Sweetness Modulators & Enhancers (Sweetness Boosters, Temporal Modifiers) (AFAJADAH), Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

Keywords

• Flavor manufacturing
• Functional beverage flavors
• Clean-label flavor systems
• Custom flavor development
• Spray dried flavors

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Flavor Sales: B2B custom flavor development and manufacturing for functional beverage and supplement brands. Revenue generated from liquid flavors, powdered flavors, extracts, emulsions, and masking agents sold to brands and contract manufacturers.
2. Contract Manufacturing Services: Spray drying, dry blending, and pre-mix production services for beverage and supplement manufacturers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sensapure Flavors is a B2B flavor house that develops and manufactures custom liquid, powdered, spray-dried, and encapsulated flavors for functional beverage, sports nutrition, and dietary supplement brands. Its portfolio includes clean-label systems (SensaNaturals, SensaNaturals Plus), masking agents, extracts, emulsions, and a 1,500-flavor library, sold with co-creation services, end-to-end product development, sensory evaluation, and contract spray drying/dry blending.

Product overview

Sensapure Flavors is a functional beverage-focused flavor house providing a comprehensive portfolio of flavor solutions for sports nutrition, supplements, and functional food and beverage brands. The core offering centers on SensaNaturals and SensaNaturals Plus clean-label flavor systems using whole-food ingredients and natural flavors. The company maintains a library of approximately 1,500 powder and liquid flavor variants including extracts, emulsions, and specialized masking agents. Proprietary technologies include SensAroma for enhanced aroma delivery, SensaCap for shelf-life extension, and SensaBuilt for application-specific custom flavors. The company provides full product development services from concept through commercialization including formulation, sensory evaluation, contract spray drying, and dry blending, with manufacturing facilities in Salt Lake City and Lehi, Utah totaling over 97,000 sq. ft. including six spray dryers, four research labs, and climate-controlled production capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SensaNaturals™: A full-spectrum, clean-label flavor solution engineered to overcome taste challenges without requiring 'flavor' declarations on ingredient decks. Based on recognizable, whole-food ingredients for functional foods and beverages.
• SensaNaturals Plus™

Products and services

• SensaNaturals Clean-Label Flavor Solutions Full-spectrum clean-label flavor system using recognizable whole-food ingredients (fruit powders, botanicals) that appear as declared components on ingredient labels, eliminating "flavor" declarations. Targeted at functional food and beverage brands needing transparent labeling.
• SensaNaturals Plus Hybrid Flavor System Hybrid clean-label system that combines real fruit ingredients (for label authenticity) with natural flavors (for standardized aroma, potency, and bitterness masking) in functional beverages and supplements.
• Core Powder Flavor Library Catalog of approximately 1,500 powder flavor options covering fruit, chocolate, vanilla, citrus, and specialty flavor profiles, with custom flavors available by request for functional food and beverage brands.
• Liquid Flavors Water-soluble liquid flavor systems sold to beverage and supplement brands, with a 35 lb minimum order quantity and 5-week standard lead time.
• Powdered Flavors Dry powder flavor formulations sold to food, beverage, and supplement manufacturers, with a 100 lb minimum order quantity and 5-week standard lead time.
• Spray Dried Flavors Encapsulated spray-dried flavor powders produced using Sensapure's six spray dryers, designed for powdered supplement and functional beverage applications.
• Natural Flavor Extracts Natural flavor extracts for product enhancement in functional food, beverage, and supplement applications.
• Emulsified Flavor Systems Emulsified flavor systems designed for consistent distribution in liquid and powdered applications.
• Flavor Masking Agents Specialty masking solutions for alternative sweeteners, vitamins and minerals, sodium/salt, caffeine, dietary supplements, whey and soy proteins, and omega-3/fatty acids.
• Flavor Sample Fulfillment Service Sample fulfillment service offering 50g standard samples with 48-hour library sample shipping and 7-10 business day custom sample turnaround, available via the sensapure.store e-commerce site and direct sales contact.
• Product Development Lab Services End-to-end product development services from concept through commercialization including formulation, application development, sensory evaluation, and cost management for functional food and beverage brands.
• Beverage Design Lab (Turnkey Beverage Kits / Premix Development) Premix development combining functional, nutritional, and flavor system ingredients into custom beverage blends, delivered as turnkey beverage kits ready for filling.
• Flavor & Sensory Lab Services State-of-the-art laboratory services staffed by flavor chemists for flavor matching, development, and sensory evaluation using trained panels.
• Contract Spray Drying Service Manufacturing service utilizing six spray dryers for encapsulated spray dry flavor production offered to brands and contract manufacturers.
• Dry Blending Service Dry ingredient blending capabilities across blending bays from 15 to 300 cubic feet for powdered beverage and supplement formulations.
• Pre-Mix Precision Service Pre-blended active ingredient kits and finished blend totes for rapid powder container filling, supplied from the Lehi facility for Ready-to-Mix (RTM) and Ready-to-Drink (RTD) solutions.
• Sensory Evaluation Service Sensory testing and evaluation services using trained panels and consumer feedback protocols to validate flavor performance.
• Flavor Optimization Service Cost reduction and supply simplification through flavor consolidation and system optimization for functional food and beverage brands.
• Masking Services Expert application services to mask bitterness and off-notes from active ingredients including adaptogens, caffeine, CBD, amino acids, and stevia.

Quantifiable outcome

• 3.7 weeks average lead time (2023)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Symrise: Major global flavor house serving food, beverage, and nutrition end-markets. Comparable in offering breadth and capability to compete for Sensapure's functional beverage customers.
• IFF (International Flavors & Fragrances): Top-tier global flavor and fragrance player with extensive beverage and nutrition portfolios. Among the companies most capable of replicating Sensapure's specialized masking capabilities at scale.
• Givaudan: World's largest flavor and fragrance company with a portfolio spanning food, beverage, and nutrition. They compete for the same functional beverage brand business and have the scale to undercut specialty players.
• DSM-Firmenich: Global flavor, fragrance, and nutrition ingredients major formed through DSM and Firmenich merger. Competes broadly across beverage, supplement, and nutrition categories with deep R&D resources.
• Mane: French-headquartered global flavor and fragrance house with significant beverage and nutrition exposure. Competes for the same functional beverage and supplement accounts, with growing capabilities in natural flavors.

Direct peers

• Gold Coast Ingredients: Specialty ingredient and flavor manufacturer serving food and beverage formulators. Comparable specialty house with a focus on savory and sweet flavor systems for CPG and nutrition customers.
• Synergy Flavors: B2B flavor manufacturer (owned by McCormick) with broad flavor portfolio across beverage, nutrition, and food applications. Highly comparable mid-to-large specialty flavor house competing for similar functional beverage customers.
• Comax Flavors: Independent flavor house specializing in natural and clean-label flavor systems for food, beverage, and nutrition. Comparable in size and customer overlap, particularly in masking and natural flavor solutions.
• FONA International: Independent, privately held custom flavor house serving food and beverage manufacturers. Like Sensapure, FONA competes on speed, technical service, and application support for mid-market and enterprise CPG brands.
• Blue Pacific Flavors: Specialty flavor company focused on clean-label, natural, and organic flavors. Direct competitor to Sensapure's SensaNaturals positioning for the same functional and better-for-you beverage customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sensapure
• Facebookfacebook.com/SensapureFlavors
• LinkedInlinkedin.com/company/18065637

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensapure Flavors