Highmark Blue Shield
- Company typePrivate
- Founded1996
- HeadquartersLatham, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Highmark Blue Shield does
Highmark Blue Shield is a private, for-profit health insurance company headquartered in Latham, New York, founded in 1996. The company offers health coverage plans to individuals, families, and employers, operating under the broader Blue Cross Blue Shield license framework associated with the Highmark affiliated enterprise. The company's primary disclosed customer-facing product is the "My Highmark" online member portal, which gives members access to their coverage information, benefits details, and member guides.
The company's revenue model is consistent with a regulated health insurance carrier: it collects premiums from individual, family, and employer-sponsored plan members in exchange for coverage of defined medical benefits, monetizing through underwriting margins, investment income on reserves, and broker/employer distribution channels. Specific pricing schedules, plan tiers, premium rates, membership counts, or underwriting performance metrics were not disclosed in the available source material.
Beyond core health plan administration, the company's only documented strategic activity is co-sponsorship of the TED Democracy Philadelphia: Founding Futures event (announced March 31, 2026), aligning it with a civic-engagement initiative tied to America's 250th anniversary. The company has 101–250 employees per the supplied firmographic data and shows no publicly disclosed funding rounds, M&A activity, management roster, regulatory actions, or technology stack details beyond the member portal.
Highmark Blue Shield firmographics
Firmographics- Name
- Highmark Blue Shield
- Website
- https://highmarkblueshield.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Highmark Blue Shield industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)
Keywords
Where Highmark Blue Shield is headquartered
LocationHeadquarters
- HQ city
- Latham
- HQ country
- United States
- HQ region
- North America
Markets served
Highmark Blue Shield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Highmark Blue Shield product offering
Product offeringCore offering
Highmark Blue Shield is a health insurance company that offers health coverage plans to individuals, families, and employers. The company provides a member portal called 'My Highmark' through which members can access their health plan information, coverage details, benefits, and member guides.
Product overview
Highmark Blue Shield is a health insurance company offering health coverage plans to individuals, families, and employers. The company provides a member portal called 'My Highmark' through which members can access their health plan information and guides.
Differentiator
Problem solved
Functional benefit
Products and services
- My Highmark Online member portal providing health plan members access to their coverage information, benefits details, and member guides. Designed for individual members, families, and employer-sponsored plan participants to self-serve plan information.
Companies that use Highmark Blue Shield
Customer profileIdeal customer profiles2 records
Highmark Blue Shield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Highmark Blue Shield partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship.
- Bank of AmericaflagshipBank of America is co-sponsoring the TED Democracy Philadelphia: Founding Futures event scheduled for June 13, 2026, at the Kimmel Center for the Performing Arts. The event is part of America's 250th anniversary (Semiquincentennial) celebrations and will feature 15+ original TED Talks on topics including media literacy, AI ethics, economic equity, and democratic renewal.
- Comcast NBCUniversalflagshipComcast NBCUniversal is co-sponsoring the TED Democracy Philadelphia: Founding Futures event scheduled for June 13, 2026, at the Kimmel Center for the Performing Arts. The event is part of America's 250th anniversary (Semiquincentennial) celebrations and will feature 15+ original TED Talks on topics including media literacy, AI ethics, economic equity, and democratic renewal.
- The Pew Charitable TrustsflagshipThe Pew Charitable Trusts is co-sponsoring the TED Democracy Philadelphia: Founding Futures event scheduled for June 13, 2026, at the Kimmel Center for the Performing Arts. The event is part of America's 250th anniversary (Semiquincentennial) celebrations and will feature 15+ original TED Talks on topics including media literacy, AI ethics, economic equity, and democratic renewal. The organization also supports the TED Democracy LIVE initiative with more than 65 library host locations across 42 states and territories.
- Commonwealth of Pennsylvania Office of TourismflagshipThe Commonwealth of Pennsylvania Office of Tourism is co-sponsoring the TED Democracy Philadelphia: Founding Futures event scheduled for June 13, 2026, at the Kimmel Center for the Performing Arts. The event is part of America's 250th anniversary (Semiquincentennial) celebrations and positions Philadelphia as the center of national conversations about democratic values and civic engagement.
- Visit PhiladelphiaflagshipVisit Philadelphia and TED announced the 'TED Democracy Philadelphia: Founding Futures' event, with Highmark Blue Shield as a sponsor. The day-long TED event is scheduled for June 13, 2026, at the Kimmel Center for the Performing Arts in Philadelphia, marking America's 250th anniversary (Semiquincentennial). Visit Philadelphia leads the coordination of this flagship civic engagement initiative.
Recent moves2 records
Expansion highlights2 records
Highmark Blue Shield competitors and assessment
Company assessmentDirect peers
- CDPHP: CDPHP is a nonprofit health plan serving the Capital Region and upstate New York. Its commercial and individual health-plan offering and member-services model make it directly comparable to Highmark Blue Shield.
- Excellus BlueCross BlueShield: Excellus BlueCross BlueShield is a nonprofit Blue plan serving upstate New York. It competes in the same regional health-insurance and member-engagement category.
- MVP Health Care: MVP Health Care is a regional nonprofit insurer with commercial and individual plans in New York and neighboring markets. Its product mix and regional distribution are comparable to Highmark's proposition.
- Independent Health: Independent Health is a Western New York health plan offering employer and individual coverage. It is a direct regional peer in health-plan administration and member services.
- Univera Healthcare: Univera Healthcare is a nonprofit health insurer serving western and central New York, with individual, Medicare, and employer products. It overlaps Highmark's regional insurance proposition.
- EmblemHealth: EmblemHealth is a New York-focused health insurer serving individuals, families, and employer groups. It is a direct regional peer by customer mix and plan administration.
- Fidelis Care: Fidelis Care is a New York health insurer with individual, family, and government-sponsored coverage. It is comparable in health-plan distribution and member acquisition, although its public-program mix is more prominent.
- UPMC Health Plan: UPMC Health Plan is a Pennsylvania-based regional insurer offering commercial, individual, and government coverage. It is a direct peer in the same regional carrier and member-service model.
Broad incumbents
- Aetna: Aetna is a large national health insurer serving employers and individuals. It provides a broad incumbent benchmark for plan distribution, scale, and member engagement.
- UnitedHealthcare: UnitedHealthcare is a large national health insurer serving commercial and public-program populations. It is a broad incumbent comparable through health-plan distribution and member services.
Market position
Strengths3 records
Weaknesses1 record
Competitive moat4 records
Key risks1 record
Key highlights4 records
Customer concentration
Highmark Blue Shield social profiles
Digital presenceHighmark Blue Shield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highmark Blue Shield leadership team
Management profileNumber of profiles
Highmark Blue Shield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highmark Blue Shield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highmark Blue Shield
What does Highmark Blue Shield do?
Highmark Blue Shield is a health insurance company that offers health coverage plans to individuals, families, and employers. The company provides a member portal called 'My Highmark' through which members can access their health plan information, coverage details, benefits, and member guides.
Is Highmark Blue Shield a public or private company?
Highmark Blue Shield is a private company. It is classified as corporate owned and is currently operating.
When was Highmark Blue Shield founded?
Highmark Blue Shield was founded in 1996. It employs 101 to 250 people.
Where is Highmark Blue Shield based?
Highmark Blue Shield is headquartered in Latham, United States, in the North America region.
Who are Highmark Blue Shield's main competitors?
Direct peers on record are CDPHP, Excellus BlueCross BlueShield, MVP Health Care, Independent Health, Univera Healthcare, EmblemHealth, Fidelis Care and UPMC Health Plan. Broad incumbents are Aetna and UnitedHealthcare.
Does Highmark Blue Shield have an API?
No public API is recorded for Highmark Blue Shield.
What industry is Highmark Blue Shield in?
Highmark Blue Shield's product category is Health Insurance. Its primary akta.pro industry code is FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts). Its NAICS code is 524114 and its SIC code is 6321.