Hjellegjerde

What Hjellegjerde does

Hjellegjerde AS is a Norwegian furniture manufacturer founded in 1941 in Sykkylven, now headquartered in Sandnes, Norway, and operating as a wholly-owned subsidiary of Interstil Holding AS. The company designs and produces seating and related furniture — sofas, armchairs, relaxation/zero-gravity motion chairs, and outdoor/garden pieces — under the Hjellegjerde and Fjords brands, with classic designs including the Blinken chair (1956) and Bravo chair (1957). Manufacturing is vertically integrated across wholly-owned facilities in Lithuania (UAB Hjellegjerde Baltija) and Thailand (Hjellegjerde Asia), both recently ISO 9001 and ISO 14001 certified, alongside historical Norwegian origins and a co-developed Spinnaker line with Hødnebø.

The core product technology centers on quality frame construction using cross-laminated plywood, solid wood and steel, combined with cold foam padding and nozag spring seating systems. Material customization is a key feature, with three leather collections (Nordicline, Softline, Astroline) and an extensive textile program; the outdoor line uses SunProof All Weather Olefin textile on aluminum frames. Products are backed by a 5-year warranty on mechanisms, foam, plastic parts and upholstery, signaling a durability-oriented value proposition. Iconic mid-century Norwegian design heritage and 80+ years of brand recognition constitute the primary differentiator.

Hjellegjerde monetizes primarily through wholesale hardware sales to independent furniture retailers. In Norway, the company sells through major chains including Skeidar, Møbelringen and Fagmøbler; internationally, distribution is handled by wholly-owned subsidiaries Fjords USA (Flemington, New Jersey) and Fjords Canada, supplemented by trade show presence at High Point Market and a dedicated contract/Horeca sales division serving hospitality and commercial interiors. Consolidated FY2024 revenue was 618 million NOK (reported under Interstil Holding AS) with 256 total employees, of which only 25 are based in Norway and 231 in foreign operations across Lithuania, Thailand, China, Sweden and the USA. Pricing is set by individual retailers, with examples such as Fjords zero-gravity motion chairs (Nova, Cosmo) listed at USD 2,945–3,595 in the US channel.

Name

Hjellegjerde

Legal name

Hjellegjerde AS

Website

https://hjellegjerde.no

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

Hjellegjerde AS is a Norwegian furniture manufacturer (founded 1941) that designs and produces sofas, armchairs, and outdoor furniture under the Hjellegjerde and Fjords brands, selling through major Scandinavian retailers and wholly-owned North American distribution subsidiaries.

Ownership category

akta.pro rank

Product category

Home Furniture Manufacturing

NAICS

Upholstered Household Furniture Manufacturing (337121), Nonupholstered Wood Household Furniture Manufacturing (337122), Furniture Merchant Wholesalers (42321)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Upholstered furniture
• Sofa manufacturing
• Reclining chairs
• Outdoor furniture
• Scandinavian furniture design

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Furniture Sales: Hjellegjerde generates revenue through the design, manufacture, and sale of furniture including sofas, chairs, and outdoor/garden furniture. Products are sold through independent furniture retailers and the company's own distribution channels in Norway and internationally.
2. Contract/Horeca Market: Expansion into contract market and hospitality sector through dedicated sales division.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Hjellegjerde designs, manufactures, and distributes upholstered furniture including sofas, reclining and lounge chairs, and outdoor/garden furniture for the Norwegian and international consumer markets. The company combines traditional Scandinavian craftsmanship with modern production technology, utilizing cross-laminated plywood frames, cold foam padding, and nozag springs. Products are sold under the Hjellegjerde, Hjellegjerde Hage, and Spinnaker by Hødnebø brands through a network of independent retailers and own distribution subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Fjords USA: US distribution subsidiary of Hjellegjerde/Fjords furniture products
• Hjellegjerde Hage
• Spinnaker by Hødnebø

Products and services

• Hjellegjerde Sofa Collection Upholstered sofas designed and manufactured by Hjellegjerde, sold through Norwegian furniture retail chains and international distribution for residential living rooms.
• Hjellegjerde Chairs (Stoler) Lounge chairs and recliners manufactured by Hjellegjerde, including classic Norwegian designs and modern ergonomic seating, sold through Norwegian furniture retailers.
• Hjellegjerde Hage (Garden/Outdoor Furniture) Weather-resistant outdoor and garden furniture collection using SunProof All Weather Olefin textile, quick-draining foam, and aluminum frames, designed for Norwegian outdoor living spaces and sold through furniture retailers including Fagmøbler.
• Spinnaker by Hødnebø Elegant chair collection co-developed with Hødnebø, featuring timeless Scandinavian design and ergonomic comfort, manufactured by Hjellegjerde and marketed as a premium chair line.

Quantifiable outcome

• 5-year warranty coverage on mechanisms, foam, plastic parts, and upholstery demonstrates product durability.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• EU NextGenerationEUminorOthers · 1 January 2025Hjellegjerde Baltija in Lithuania received EU funding support of 1,661.91 EUR for installation of electric vehicle charging stations under the Lithuania recovery plan financed by the EU's Recovery and Resilience Facility.
• SkeidarcoreChannel Partner/ Reseller/ DistributorSkeidar is Norway's largest privately-owned furniture and interior company, serving as a major retail channel for Hjellegjerde products. Products are available through Skeidar's retail locations and website.
• MøbelringencoreChannel Partner/ Reseller/ DistributorMøbelringen is a nationwide Norwegian furniture specialist chain and authorized retailer of Hjellegjerde products including Blinken and Bravo chairs.
• FagmøblermajorChannel Partner/ Reseller/ DistributorFagmøbler is a nationwide Norwegian furniture chain with focus on quality, service and specialist knowledge, distributing Hjellegjerde garden collection and other products.
• Interstil Holding AScoreOthersHjellegjerde is a brand within Interstil Holding AS, a Norwegian group with activities in development, production, import and distribution of furniture and interior products. Brands include Hjellegjerde, Interstil, Fjords, and Nordic Furniture Group.
• Fjords USA, Inc.coreChannel Partner/ Reseller/ DistributorWholly-owned distribution subsidiary for Hjellegjerde/Fjords products in the United States, located in Flemington, New Jersey.
• HødnebøminorStrategic or Co-development PartnerHødnebø is a collaboration partner for the Spinnaker chair line. Spinnaker by Hødnebø features design by Linda Steen and Lena Axelsson, combining Hødnebø's design expertise with Hjellegjerde's manufacturing capabilities.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Article: Direct-to-consumer online furniture retailer specializing in mid-priced Scandinavian-style sofas and chairs. Represents the digital-native competitive threat to traditional wholesale-distributed Scandinavian furniture brands like Hjellegjerde.
• Muuto: Danish design-led furniture brand owned by MillerKnoll. Comparable in Scandinavian design heritage serving residential and contract markets through dealers and contract channels.
• Hay: Danish contemporary furniture and accessories brand. Comparable Scandinavian design DNA and presence in premium residential and contract segments, though Hay skews more toward modern/contemporary rather than heritage craftsmanship.

Direct peers

• Montana Furniture: Danish modular furniture manufacturer offering shelving, seating, and tables. Comparable Scandinavian craftsmanship, premium positioning, and international distribution through design retailers.
• BoConcept: Danish furniture brand with global franchise retail network selling sofas, chairs, and tables. Comparable mid-premium positioning, Scandinavian design language, and multi-channel retail model (own stores + partners) similar to Hjellegjerde's distribution approach.
• Ekornes: Iconic Norwegian furniture manufacturer (Stressless recliners, IMG) operating globally through retail and own distribution. Closest direct competitor to Hjellegjerde in premium Scandinavian seating with similar heritage, brand-led positioning, and international wholesale model.
• Fritz Hansen: Danish premium furniture manufacturer of designer chairs, sofas, and tables. Comparable in design heritage, premium positioning, and contract/horeca distribution, serving overlapping architectural and high-end residential segments.
• Fredericia Furniture: Danish premium furniture manufacturer with iconic mid-century and contemporary designs (Børge Mogensen, Hans J. Wegner). Comparable craft-based manufacturing, premium pricing, and contract/horeca channel exposure.
• Hjort Knudsen: Danish furniture manufacturer specializing in upholstered seating (sofas, chairs). Comparable mid-premium positioning, European retail distribution, and contract market exposure.

Broad incumbents

• IKEA (Inter IKEA Group): Global Swedish furniture giant. Operates in the same category at a fundamentally different price tier; relevant as the category anchor whose brand awareness and scale shape overall Scandinavian furniture demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hjellegjerde