Must Share News
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Must Share News firmographics
Firmographics- Name
- Must Share News
- Legal name
- MS News Pte. Ltd.
- Website
- https://mustsharenews.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Must Share News industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where Must Share News is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Must Share News business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Sponsored/Branded Content: Partnerships with brands to produce sponsored content that is clearly labelled and declared. This is the primary commercial revenue stream, working with brands on editorial or video marketing campaigns.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Must Share News product offering
Product offeringCore offering
Must Share News is a Singapore-based digital news platform that publishes original news articles, long-form features, and short explanatory pieces ("MS Explains") targeted at social-media-native millennial readers. The site is monetized through sponsored and branded content partnerships with advertisers seeking reach into Singapore's younger, mobile-first audience.
Product overview
Must Share News (MS News) is a single-product news platform offering independent, locally-owned news coverage for Singaporeans. The platform provides original news content across multiple categories including Latest News, Singapore, International, People, Opinion, Lifestyle, Entertainment, Branded content, and MS Originals series (MS Explains, MS Features, MS Investigates, MS Mysteries, MS Polls, MS Unsolved). The company also produces video content and accepts branded/sponsored content partnerships, operating as part of TSL Media Group.
Differentiator
Problem solved
Functional benefit
Products and services
- MS News Digital News Platform Free-to-read online news website at mustsharenews.com delivering original news articles, long-form features, and MS Explains short-form explainer content targeted at Singapore's social-media-native millennial audience.
- Sponsored / Branded Content Service Native advertising and sponsored editorial service offered to brand partners who want to reach MS News' engaged Singapore millennial audience through article-style branded content on the platform and across its social channels.
Companies that use Must Share News
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Must Share News technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Must Share News partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TSL Media GroupparentTSL Media Group is the parent organization of MustShareNews. MS News operates as part of the TSL Media Group portfolio of media properties including TheSmartLocal.com. The Data Protection Notice confirms legal entity as MS News Pte. Ltd.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Must Share News competitors and assessment
Company assessmentBroad incumbents
- CNA (Channel NewsAsia): Major Singapore-based news brand (Mediacorp) covering Singapore, regional, and international news across digital, TV, and social. Broad incumbent with overlapping digital news content and significant advertiser relationships.
- TODAY (Mediacorp): Established Singapore news outlet (Mediacorp-owned) with strong digital presence and younger-reader positioning. A broader incumbent that competes for both audience attention and ad spend but with deeper resources and a wider portfolio.
- The Straits Times: Singapore's flagship English-language newspaper (SPH Media). A broad incumbent with significant reach and resources across print and digital; competes for advertiser attention even though it serves a more general audience.
Direct peers
- The Smart Local: Sibling brand under the same TSL Media Group parent. Operates a similar digital-first, social-media-led content model targeting younger Singapore audiences with branded content monetization, making it the closest direct comparator.
- Coconuts: Digital media company covering Southeast Asia (including Singapore) with news, lifestyle, and branded content across multiple city editions. Comparable digital-first, multi-market model with similar revenue mix.
- Vulcan Post: Singapore-headquartered digital media outlet covering tech, startups, lifestyle, and current affairs across Southeast Asia with a youth-friendly tone. Comparable audience, distribution approach, and sponsored-content revenue model.
- The Online Citizen: Singapore-based independent digital news outlet covering local politics, social issues, and community news. Competes for similar reader attention and a slice of the same advertiser base, though with a more activist/grassroots editorial angle.
- Mothership: Leading Singapore digital-native news outlet targeting social-media-savvy readers with viral, shareable content and a similar mix of editorial and branded/sponsored revenue. Competes directly for the same millennial audience and advertiser wallet.
- Rice Media: Digital-first news and lifestyle publisher covering Singapore and broader Southeast Asia with a youth-oriented, social-native editorial voice and branded content monetization — closely comparable in audience and business model.
Emerging players
- Tech in Asia: Digital media company covering the tech and startup ecosystem across Southeast Asia, including Singapore. Comparable digital-first distribution and sponsored content model, though focused on the tech/business niche rather than general news.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Must Share News social profiles
Digital presenceMust Share News compliance and trust
Trust signalCompliance1 record
Must Share News financial estimates
Financial estimateRevenue estimate
Valuation estimate
Must Share News leadership team
Management profileNumber of profiles
Profiles4 records
Must Share News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Must Share News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Must Share News
What does Must Share News do?
Must Share News is a Singapore-based digital news platform that publishes original news articles, long-form features, and short explanatory pieces ("MS Explains") targeted at social-media-native millennial readers. The site is monetized through sponsored and branded content partnerships with advertisers seeking reach into Singapore's younger, mobile-first audience.
Is Must Share News a public or private company?
Must Share News is a private company. It is classified as corporate owned and is currently operating.
When was Must Share News founded?
Must Share News was founded in 2014. It employs 1 to 10 people.
Where is Must Share News based?
Must Share News is headquartered in Singapore, Singapore, in the Asia region.
How does Must Share News make money?
One revenue line is on record: sponsored/Branded Content.
Who are Must Share News's main competitors?
Broad incumbents on record are CNA (Channel NewsAsia), TODAY (Mediacorp) and The Straits Times. Direct peers are The Smart Local, Coconuts, Vulcan Post, The Online Citizen, Mothership and Rice Media. Tech in Asia is listed as an emerging player.
Does Must Share News have an API?
No public API is recorded for Must Share News.
What industry is Must Share News in?
Must Share News's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 513110 and its SIC code is 2711.