The Comfort Companies

What The Comfort Companies does

The Comfort Companies (legal name Comfort Company), founded in 1989 and headquartered in New Berlin, Wisconsin, designs and manufactures complex rehabilitation wheelchair seating and postural support systems. Its core product portfolio spans three lines — Wheelchair Cushions (air-based Vicair SmartCells, Quadra3D Gel packs, Visco foam, and hybrid configurations), Back Supports (Acta-Back, Acta-Embrace, Acta-Relief, Comfort Unite, Comfort Embrace, and Comfort Relief families with HCPCS-coded SKUs E2611–E2621), and Positioning Accessories (BodiLink head supports, lateral trunk and pelvic supports, Body Point hip belts/chest harnesses, and the patented Halo Safety Ring for institutional bed mobility). The underlying technology stack is built on eight U.S. patents covering moldable aluminum inserts (ATI, 13/407,610), shear-reduction fabric (GlideWear, 8,646,459), adjustable mounting hardware (Compass 7,104,610 / 7,891,739; EAD 7,866,613 B2), and back-support customization (6,733,074), which are combined in a modular "Erector Set" architecture that lets Assistive Technology Professionals (ATPs) tune seating incrementally rather than fabricating static custom molds.

Comfort Company serves two primary verticals — Premium Rehab (active and rehabilitating users requiring advanced positioning) and Home & Long Term Care (geriatric, bariatric, and pediatric users needing durable seating) — plus a Comfort Designs custom-configuration channel for complex anatomies. The go-to-market is a B2B2C channel model: products are configured online or via phone/fax, manufactured in-house at the New Berlin, WI facility, and fulfilled FOB New Berlin with free shipping thresholds ($750 web / $1,000 phone) through a network of Home Medical Equipment retailers, international distributors, and industry trade shows. Customer service is operated from Lebanon, Tennessee, while back-office ordering and brand presence are hosted under Permobil Inc., which acquired the company and now operates Comfort Company as a subsidiary; the Compass Power Mount Bracket integrates the Acta Series directly with Permobil Corpus 3G, Quantum TRU-Balance 3, Quickie 3.7, Rovi Motion Concepts, and Avid Rehab power seating systems, embedding Comfort Company into the dominant U.S. complex rehab power-chair ecosystem. All products carry a lifetime warranty against manufacturer's defects.

Name

The Comfort Companies

Legal name

Comfort Company

Website

https://comfortcompany.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

The Comfort Companies, founded 1989 and based in New Berlin, Wisconsin, designs and manufactures complex rehabilitation wheelchair seating — cushions, back supports, and positioning accessories — using patented moldable, air-cell, and shear-reduction technologies, and is a subsidiary of Permobil Inc. serving Premium Rehab, Home & Long Term Care, bariatric, and pediatric users through HME retailers and international distributors.

Ownership category

akta.pro rank

Product category

Wheelchair Seating & Positioning

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

akta.pro secondary industries

Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Prosthetic Components & Rehabilitation Accessories (Liners, Feet, Knees, Sockets) (HLAHAMAD), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

Keywords

• Wheelchair seating systems
• Postural support products
• Complex rehabilitation technology
• Pressure relief cushions
• Mobility accessories

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wheelchair Seating Products: One-time hardware sales of wheelchair cushions, back supports, and accessories through a network of retailers and distributors. Products are configured and ordered as configured products, with free shipping on orders over $750 online or $1,000 via phone/fax.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Comfort Companies designs and manufactures complex rehabilitation wheelchair seating and postural support products, including wheelchair cushions (air, gel, foam, and hybrid configurations), back supports (Acta-Back, Comfort Unite, Embrace, Relief series), and positioning accessories (BodiLink hardware, head supports, lateral supports, harnesses). All products are manufactured in-house at the New Berlin, Wisconsin facility and sold to clinicians, ATP-certified seating specialists, home medical equipment providers, and end users across pediatric, geriatric, bariatric, and rehabilitative care segments.

Product overview

Comfort Company manufactures wheelchair seating and postural support systems designed for people with rehabilitation needs spanning pediatric, geriatric, and bariatric populations. The product portfolio consists of three core product lines: Wheelchair Cushions (air-based Vicair SmartCell technology, gel QuadraGel, foam, and hybrid configurations), Back Supports (including Acta-Back, Comfort Unite, Comfort Embrace, and Comfort Relief series), and Accessories (BodiLink positioning hardware, arm/foot supports, postural harnesses, and Halo bed safety products). The company operates two main divisions: Premium Rehab for active/rehabilitating users and Home & Long Term Care for durable home healthcare needs. Comfort Designs offers fully custom configurable cushions and back supports. Key technologies include Vicair air cell pressure redistribution, GlideWear shear reduction, BOA dial fit systems, and Compass mounting hardware. The company is headquartered in New Berlin, Wisconsin and is a subsidiary of Permobil.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort Company: Wheelchair seating and postural support products for rehabilitation and long-term care
• Comfort Rehab
• Comfort Care
• Comfort Designs
• BodiLink
• Compass Hardware
• GlideWear

Products and services

• Comfort Company Wheelchair Cushions Wheelchair seating cushions designed for pressure relief, skin protection, and postural alignment, available in air (Vicair SmartCells), gel (QuadraGel), foam (Visco), and hybrid configurations for rehabilitation and long-term care use.
• Comfort Company Back Supports Wheelchair back supports including Comfort Unite, Comfort Relief, Comfort Embrace, and Acta-Back series with adjustable depth, height, and angle configurations for various positioning needs.
• Comfort Company Accessories Positioning and comfort accessories including BodiLink head supports, lateral trunk supports, hip belts, chest harnesses, arm supports, footrests, and postural support hardware for wheelchair seating systems.
• Acta-Back Series Aluminum shell back supports with three-layer foam construction including Visco surface layer, available in standard, LTS, Deep, and Contour configurations with HCPCS codes E2613-E2621.
• Acta-Embrace Series Back supports with integrated adjustable wings and trunk supports for angle, height, and width adjustment with aluminum shell construction for pelvic and scapular relief.
• Acta-Relief Series Adjustable back supports with flexible straps and oversized aluminum shell for aggressive molding to patient anatomy, featuring lateral pads with up to 6 inches of width adjustment.
• Comfort Unite Series Shell contour back supports available in Unite 1 (2.25 inch), Unite 2 (4 inch), and Unite 3 (6-6.5 inch) configurations with optional ROHO air inserts and adjustable lateral trunk support variants.
• M2 Cushion Series Gel-based skin protection and positioning cushions with QuadraGel packs, tapered adductors, and coccyx relief cutouts, available in standard and ATI (Adjustable Technology Insert) versions.
• Vicair Adjuster O2 Adjustable skin protection cushion with Vicair SmartCells providing 550 lb weight capacity, pre-ischial shelf, and individual compartment adjustment for managing pelvic asymmetry.
• Vicair Vector O2 Skin protection and positioning cushion with nine adjustable compartments providing greater trochanter support for lateral stability and ischial well pressure redistribution.
• Vicair Active O2 Low-profile cushion combining ergonomic foam with Vicair SmartCells in four rear compartments for skin protection with easier transfers from foam front section.
• BodiLink Accessories Wheelchair positioning accessories including head supports, lateral trunk supports, and lateral pelvic/thigh supports with GT and PT series hardware for articulation and adjustment.
• Inception Custom Cushion Fully customizable wheelchair cushion available in pediatric to bariatric sizes with configurable foam types, positioning accessories, gel or ROHO air inserts, and custom abductor/adductor options.
• Compass 4 Hardware Patented wheelchair back support mounting hardware with independent depth and recline angle adjustment, featuring 250 lbs rotational clamp strength and quick-release removal capability.
• Compass Power Mount Bracket Power wheelchair mounting bracket integrating Comfort-Series back supports with power seating systems from Quantum, Permobil Corpus, Quickie, Rovi, and Avid Rehab manufacturers.
• Halo Safety Products Institutional bed mobility devices including patented Halo Safety Ring and Halo Safety Wing designed to prevent lateral mattress movement and eliminate entrapment zones in beds.
• Smart Seat Wheelchair cushion with electronic positioning technology for long-term care applications.
• MaxxCare Heel Pro Evolution Heel protection device featuring improved lift, fit, and fixation to prevent heel decubitus and shear forces while allowing user mobility.

Quantifiable outcome

• Products guaranteed for life against manufacturer's defects with free repair or replacement
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Nine partnerships are on record, tiered core.

• VicaircoreTechnology or IntegrationVicair provides SmartCell air cell technology used in Comfort Company's wheelchair cushions including Adjuster O2, Vector O2, and Active O2 products. SmartCells slide against each other under weight to create contour, envelopment, and pressure redistribution without migrating.
• GlideWear (Tamarack)coreTechnology or IntegrationGlideWear shear reduction technology is licensed for use in Comfort Company's cushion and back support products. The technology was adapted from leading prosthetics technology and is available as an embedded upgrade on Stretch-Air and Comfort-Tek fabric options.
• ROHOcoreTechnology or IntegrationROHO air insert technology is integrated into multiple Comfort Company products including Comfort Unite 1/2/3 with ROHO Insert, Custom Comfort products with ROHO insert option, and various Acta-Series cushions. Provides adjustable air cushioning along the spine.
• Body PointcoreTechnology or IntegrationBody Point hip belts and chest harnesses are integrated into Comfort Company's accessory offerings. Body Point Push-Button buckle and 4-point attachment systems are designed for complex rehabilitation positioning needs.
• PermobilcoreStrategic or Co-development PartnerComfort Company is now part of Permobil (acquisition announced). Products integrate with Permobil Corpus 3G Power Seating System via Compass Power Mount Bracket. Combined entity strengthens seating and positioning product portfolio.
• Quantum (Permobil)coreTechnology or IntegrationCompass Power Mount Bracket integrates Comfort Company's Acta Series back supports with Quantum TRU-Balance 3 Power Seating System (PMB-QUANTUM).
• Quickie (Permobil)coreTechnology or IntegrationCompass Power Mount Bracket integrates Comfort Company's Acta Series back supports with Quickie 3.7 Power Seating System (PMB-QUICKIE).
• Rovi (Motion Concepts)coreTechnology or IntegrationCompass Power Mount Bracket integrates Comfort Company's Acta Series back supports with Rovi Motion Concepts Power Seating System (PMB-ROVI).
• BOA TechnologycoreTechnology or IntegrationBOA Fit System dial technology is integrated into Comfort Relief and Custom Comfort Relief back supports. Provides micro-adjustable precision fit with equal, stable pressure distribution for offloading spinal deformities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ROHO (Permobil): ROHO is the leading air-cell wheelchair cushion brand and is also owned by Permobil, making it a direct product competitor and sister company. Comfort Company integrates ROHO air inserts into several Comfort Unite and Acta products, demonstrating the close product overlap.
• Vicair (Permobil): Vicair manufactures the SmartCells air-cell cushion technology used throughout Comfort Company's premium cushion line (Adjuster O2, Vector O2, Active O2) and is itself a Permobil brand. It directly competes in skin-protection cushions for the same complex rehab patient population.
• Ride Designs: Ride Designs builds custom-molded and configured wheelchair cushions and back supports for the complex rehab market. It targets the same ATP/clinical channel and competes head-to-head with Comfort Company's Acta-Embrace, Acta-Relief, and Comfort Designs custom lines on premium cushion specifications.
• Stimulite (Supracor): Supracor's Stimulite line uses honeycomb-based cushions and back supports for wheelchair users and bariatric/long-term care populations. It directly competes with Comfort Company's gel (Quadra3D), foam (Visco), and air (Vicair) cushion lines on skin protection and positioning.
• VARILITE: VARILITE manufactures air-foam wheelchair cushions and seating accessories for active and rehab users. It overlaps with Comfort Company's premium cushion offering on both skin protection and postural positioning for the same clinical distribution channel.
• Matrix Seating Solutions: Matrix produces adjustable wheelchair cushions and back supports with modular positioning hardware aimed at the pediatric and complex rehab markets. It competes directly with Comfort Company's BodiLink accessory family and Acta series back supports.
• Bodypoint (Permobil): Bodypoint designs and manufactures wheelchair positioning components including hip belts, chest harnesses, and ankle supports distributed through the same DME/clinical channel. It is a Permobil sister brand and direct peer in the positioning accessories category that Comfort Company bundles with its cushions and backs.

Broad incumbents

• Invacare: Invacare is a major diversified durable medical equipment manufacturer covering manual and power wheelchairs, seating, and homecare beds. Its seating portfolio (including the Matrx line) targets the same complex rehab customers as Comfort Company but with much broader product range and scale.
• Sunrise Medical: Sunrise Medical manufactures Quickie power wheelchairs and JAY seating (cushions and backs) as part of a broad mobility portfolio. As the manufacturer of Quickie power bases that Comfort Company integrates with via Power Mount Bracket, it is both a partner and a competitor in seating.

Emerging players

• Ki Mobility: Ki Mobility is a focused, growth-oriented wheelchair manufacturer whose seating and accessories increasingly intersect with Comfort Company's positioning focus. It is smaller and narrower in product line than Comfort Company's parent-supported platform but expanding into adjacent rehab seating categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Comfort_Company
• YouTubeyoutube.com/user/PermobilCorporation
• Facebookfacebook.com/PermobilAmericas
• LinkedInlinkedin.com/company/permobil
• Instagraminstagram.com/permobilamericas/?hl=en
• Pinterestpinterest.com/permobilusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Comfort Companies