Breda University of Applied Sciences
Breda University of Applied Sciences (BUas) is a Dutch hogeschool in Breda serving approximately 7,000 students from over 100 countries through 31+ specialised bachelor, master, and professional programmes in Tourism, Leisure, Logistics, Games, Media, and Data Science & AI.
- Company typePrivate
- Founded1966
- HeadquartersBreda, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Breda University of Applied Sciences does
Breda University of Applied Sciences (BUas) is a private Dutch higher education institution (hogeschool) headquartered in Breda, Netherlands, founded in 1966 as NHTV and rebranded in 2004. The institution serves approximately 7,000 students from over 100 countries through a specialised portfolio of 12 bachelor, 12 master, 4 professional, 2 pre-master, and 1 associate degree programmes across seven domains: Tourism, Leisure & Events, Hotel & Facility, Logistics & Built Environment, Media & Creative Business, Games, and Data Science & AI. BUas also offers the only wo-level (academic) Tourism and Leisure bachelor's programmes in the Netherlands via partnerships with Wageningen University & Research and Tilburg University.
BUas operates R&D infrastructure across 13 professorship lectoraten with dedicated labs and studios (Taste Lab, Horizon building, Innovation Square, Game Studio, XR Lab). Its technology stack centres on an internal AI Strategy Compass framework, the BUas Matchmaker recommendation tool, and a first-in-EU deployment of Anthropic's Claude for Education generative AI platform for all staff and students. Specialised R&D outputs include the multimodal RECOVRY VR tool for addiction recovery and the FUEL behavioural research project.
Revenue is generated through four primary streams: (1) Dutch government-subsidised statutory tuition fees (approximately €2,600/year for EU/EEA students), (2) higher institutional tuition fees for non-EU international students, (3) executive and professional education programmes (Executive MBA Imagineering, Master Media Innovation, Master Strategic Events Management, professional doctorates), and (4) competitive research grants from NWO, Erasmus+, and industry partners. Distribution is primarily direct via the national Studielink application system, supported by study choice advisors, open days, digital marketing, and a 170+ partner university exchange network.
Breda University of Applied Sciences firmographics
Firmographics- Name
- Breda University of Applied Sciences
- Legal name
- Breda University of Applied Sciences
- Website
- https://buas.nl
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Breda University of Applied Sciences (BUas) is a Dutch hogeschool in Breda serving approximately 7,000 students from over 100 countries through 31+ specialised bachelor, master, and professional programmes in Tourism, Leisure, Logistics, Games, Media, and Data Science & AI.
- Ownership category
- akta.pro rank
Breda University of Applied Sciences industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ)
- akta.pro secondary industries
- Marketing, Sales & Brand Management Schools (EDAHAHAE), Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)
Keywords
Where Breda University of Applied Sciences is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Breda University of Applied Sciences business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Government-Funded Tuition (Statutory Fee): EU/EEA students pay the Dutch statutory tuition fee set by the Dutch government. Dutch higher education is substantially subsidised by the government, making this the primary funding mechanism.
- Institutional Tuition Fee (Non-EU Students): Non-EU international students pay higher institutional tuition fees, which is a significant revenue stream for the university.
- Executive and Professional Education: Revenue from executive masters (MBA Imagineering, Master Media Innovation, Master Strategic Events Management), professional doctorates, and professional training programmes for working adults.
- Research Grants and Project Funding: BUas receives research funding from Dutch Research Council (NWO), European funding mechanisms including Erasmus+, and industry partners for applied research projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EU/EEA students - Statutory tuition fee |
| Subscription | Annual | Non-EU international students - Institutional tuition fee |
| Subscription | Annual | Executive and Professional Education programmes |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Breda University of Applied Sciences product offering
Product offeringCore offering
Breda University of Applied Sciences (BUas) is a private Dutch hogeschool delivering specialised higher education across bachelor, master, associate degree, pre-master, and executive professional programmes in Tourism, Leisure & Events, Hotel & Facility, Logistics & Built Environment, Media & Creative Business, Games, and Data Science & AI. The institution serves roughly 7,000 students on a single campus in Breda, generates revenue through government-set statutory tuition, higher institutional fees for non-EU students, executive education fees, and applied research grants, and integrates project-based learning with industry partners from year one.
Product overview
Breda University of Applied Sciences (BUas) is a higher education institution offering a portfolio of educational programmes across 10 domains: Tourism, Leisure & Events, Hotel & Facility, Logistics & Built Environment, Media & Creative Business, Games, and Data Science & AI. The portfolio includes 12 bachelor's programmes (both hbo and wo-level), 12 master's programmes (including executive and part-time options), 1 associate degree, 4 professional programmes, and 2 pre-masters. The university also provides AI-powered student selection tools (BUas Matchmaker), an AI assistant platform via Claude for Education partnership, and research-focused initiatives like the AI Strategy Compass framework and the RECOVRY VR tool for addiction recovery.
Differentiator
Problem solved
Functional benefit
Brands
- Meaningful AI Endeavours: BUas AI program focusing on responsible and meaningful AI implementation in education and research
- KreativEU
- Fresh Brains
Products and services
- Applied Data Science & Artificial Intelligence (Bachelor) Four-year English-taught HBO bachelor that trains students to become data specialists extracting knowledge and insights from data and applying Artificial Intelligence in practical ways. Rated best in the Netherlands with highest student satisfaction.
- Associate Degree Tourism & Leisure Two-year HBO-level associate degree preparing students for executive or supervisory roles in the tourism, leisure, and hospitality sectors.
- Bachelor of Science Leisure Studies Three-year scientific bachelor programme diving into leisure and researching innovative, sustainable business models. The only scientific bachelor's programme in Leisure in the Netherlands, delivered in collaboration with Tilburg University.
- Bachelor of Science Tourism University-level bachelor investigating sustainable tourism from economic, social, and environmental perspectives. The only scientific bachelor's in Tourism in the Netherlands, with year 3 spent at Wageningen University & Research.
- Built Environment (Bachelor) HBO bachelor specialising in mobility, traffic and transport, spatial planning, or urban design, contributing to a liveable and sustainable environment.
- Creative Business (Bachelor) HBO bachelor exploring the latest media trends and developing media concepts and products combining creativity, technological insight, and commercial thinking.
- Creative Media and Game Technologies (Bachelor) HBO bachelor described as one of the best game programmes in the world, where students develop real games in the Game Studio and specialise in Visual Arts, Programming, or Design & Production.
- Hotel Management (Bachelor)
Quantifiable outcome
- Applied Data Science & AI programme ranked best in the Netherlands with highest student satisfaction
- +3 more outcomes
Companies that use Breda University of Applied Sciences
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Breda University of Applied Sciences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Breda University of Applied Sciences partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, flagship and core.
- Hospital Canteens (FUEL Project Partners)minorMultiple partners involved in the three-year FUEL food research project testing interventions in hospital canteens. The project develops strategies based on behavioural science, nutrition, and organisational psychology to improve healthy and sustainable food choices.
- Anthropic (Claude for Education)flagshipBUas is the first higher education institution in the EU to partner with Anthropic's Claude for Education, providing an advanced AI assistant (Claude) available to all staff and students. Unlike free AI tools, this provides professional-grade capabilities for teaching, research, and study support, reflecting BUas's commitment to innovation and responsible AI use.
- KreativEU Alliance (10 European Universities)flagshipBUas is part of KreativEU, a European Universities Initiative alliance of 10 small-scale institutions in historic cities working together to centre creative potential of cultural heritage in education, research, and knowledge sharing. The ecocultural vision covers the connection between culture and nature. The alliance is funded through Erasmus+ and includes eight thematic work packages. BUas leads WP5 on AI & Sustainability. Polytechnic University of Tomar (Portugal) is the coordinating partner.
- 170+ International Partner UniversitiescoreBUas maintains a network of over 170 international partner universities worldwide, enabling student exchanges, joint research, and collaborative programmes. This global network is a key element of BUas's internationalisation strategy under Global Engagement.
- Wageningen University & ResearchcoreThe Bachelor of Science Tourism programme is offered in collaboration with Wageningen University & Research, with students spending year 3 at Wageningen. This provides students with access to both a university of applied sciences and a leading research university.
- Tilburg UniversitycoreThe Bachelor of Science Leisure Studies is offered in collaboration with Tilburg University. This is the only academic-level (wo) programme in Leisure in the Netherlands, combining BUas's applied approach with Tilburg University's academic research environment.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Breda University of Applied Sciences competitors and assessment
Company assessmentBroad incumbents
- Tilburg University: Tilburg University is a Dutch research university collaborating with BUas on the Bachelor of Science Leisure Studies (the only wo-level Leisure programme in NL). It is comparable as a Dutch higher-education institution in the same region, with broader academic scope but overlapping Leisure & Tourism research interests.
- Wageningen University & Research: Wageningen is a Dutch research university collaborating with BUas on the Bachelor of Science Tourism programme (Year 3 delivered at Wageningen). It is a broader incumbent in the Dutch higher-education landscape with deeper research capabilities but overlapping applied tourism domain expertise.
Direct peers
- Hotelschool The Hague: Hotelschool The Hague is a Dutch specialized university of applied sciences focused exclusively on international hospitality management, operating a single campus in The Hague with strong industry placement. It directly competes with BUas's Hotel Management programme for Dutch and international students and runs an analogous applied-sciences model in the same Dutch hotel/hospitality education segment.
- NHL Stenden University of Applied Sciences: NHL Stenden is one of the largest Dutch hogescholen with strong international orientation and multiple campuses including in Leeuwarden and Groningen. It offers overlapping programmes in tourism, leisure, media, and logistics at the applied-sciences level, competes directly with BUas for Dutch and international students, and shares the small-scale international positioning.
- Zuyd University of Applied Sciences: Zuyd is a Dutch hogeschool located in the southern Netherlands (Maastricht, Heerlen, Sittard) offering applied programmes in tourism, leisure, hospitality, and creative business that overlap with BUas's domains. It competes for similar southern-Netherlands and international student populations.
- Fontys University of Applied Sciences: Fontys is one of the largest Dutch hogescholen with multiple campuses across the southern Netherlands, including Tilburg and Eindhoven. It offers overlapping applied programmes in tourism, leisure, logistics, and creative business, and competes directly with BUas for Dutch and EU students in the southern Netherlands catchment area near Breda.
- Saxion University of Applied Sciences: Saxion is a Dutch hogeschool of comparable size to BUas with campuses in Enschede, Deventer, and Apeldoorn. It offers applied-sciences programmes in tourism, hospitality, logistics, and creative media that overlap directly with BUas's portfolio, competing for similar student segments in the Dutch higher-education market.
- Rotterdam University of Applied Sciences: Rotterdam UAS is a large Dutch hogeschool in the Randstad region offering applied programmes across domains including logistics, media, creative business, and facility management that overlap with BUas's portfolio. It competes for the same Dutch hogeschool applicant pool and shares the international-applicant positioning.
- Inholland University of Applied Sciences: Inholland is a multi-campus Dutch hogeschool with applied programmes in tourism, leisure, creative media, and business, overlapping with BUas's portfolio. It competes for Dutch and international students across the Randstad and other regions.
Regional players
- Modul University Vienna: Modul University is a privately-owned Austrian university specializing in tourism, hospitality, and sustainability management, with a comparable small-scale international profile. It is a regional peer for BUas's tourism, leisure, and hospitality portfolio outside the Dutch market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Breda University of Applied Sciences social profiles
Digital presenceBreda University of Applied Sciences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breda University of Applied Sciences leadership team
Management profileNumber of profiles
Profiles13 records
Breda University of Applied Sciences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breda University of Applied Sciences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breda University of Applied Sciences
What does Breda University of Applied Sciences do?
Breda University of Applied Sciences (BUas) is a private Dutch hogeschool delivering specialised higher education across bachelor, master, associate degree, pre-master, and executive professional programmes in Tourism, Leisure & Events, Hotel & Facility, Logistics & Built Environment, Media & Creative Business, Games, and Data Science & AI. The institution serves roughly 7,000 students on a single campus in Breda, generates revenue through government-set statutory tuition, higher institutional fees for non-EU students, executive education fees, and applied research grants, and integrates project-based learning with industry partners from year one.
Is Breda University of Applied Sciences a public or private company?
Breda University of Applied Sciences is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Breda University of Applied Sciences founded?
Breda University of Applied Sciences was founded in 1966. It employs 501 to 1,000 people.
Where is Breda University of Applied Sciences based?
Breda University of Applied Sciences is headquartered in Breda, Netherlands, in the Europe region.
How does Breda University of Applied Sciences make money?
Four revenue lines are on record. Government-Funded Tuition (Statutory Fee) is the primary driver. The others are institutional Tuition Fee (Non-EU Students), executive and Professional Education and research Grants and Project Funding.
Who are Breda University of Applied Sciences's main competitors?
Broad incumbents on record are Tilburg University and Wageningen University & Research. Direct peers are Hotelschool The Hague, NHL Stenden University of Applied Sciences, Zuyd University of Applied Sciences, Fontys University of Applied Sciences, Saxion University of Applied Sciences, Rotterdam University of Applied Sciences and Inholland University of Applied Sciences. Modul University Vienna is listed as a regional player.
Does Breda University of Applied Sciences have an API?
No public API is recorded for Breda University of Applied Sciences.
What industry is Breda University of Applied Sciences in?
Breda University of Applied Sciences's product category is Higher Education. Its primary akta.pro industry code is EDAHAEAJ, Technical Universities with Architecture, Built Environment & Design Engineering, with a secondary code of EDAHAHAE, Marketing, Sales & Brand Management Schools. Its NAICS code is 611310 and its SIC code is 8200.