Developer docs
API playgroundTry for free, no card

Search company profiles

Itaiquara Alimentos

Full company profile

uuid000auza

Namestring
Itaiquara Alimentos
Legal namestring
Itaiquara Alimentos
Company typeenum
Private
Founded yearint
1907
Descriptiontext

Itaiquara Alimentos is a privately held Brazilian food ingredient manufacturer founded in 1907 in Tapiratiba, São Paulo. The company produces a portfolio of more than 78 specialty ingredients and pre-mixes organized across five categories — Confeitaria (confectionery, 50 products), Panificação (baking, 27 products), Pasteurized Eggs, Domestic Consumption (11 products), and Food Service. Core offerings include pasteurized liquid egg products marketed under the Eggbox sub-brand, fresh biological yeast, instant dry yeast and chemical baking powder, ready-to-use fillings and toppings (geleia de brilho, fondant, recheios), flour improvers (Itapan, Melhorita, UI3 stabilizer), release agents, and cake and bread mixes including pão de queijo and panettone. Two manufacturing facilities support the operation: the headquarters plant at Fazenda Itaiquara in Tapiratiba/SP, and a second plant in Passos/MG acquired in 1969 via the purchase of Usina Açucareira Passos S.A., which also serves as the company's sugar milling subsidiary. Certifications include ISO and Kosher.

The company serves professional bakers, confectioners, and food service operators across Brazil through a national distributor and reseller network, complemented by direct website sales of consumer-sized retail packs (100g–390g) targeting home baking enthusiasts. Technical differentiation is built on standardized, ready-to-use formats that reduce ingredient variability and preparation time, improve food safety through pasteurization (eliminating salmonella risk), and extend finished-product shelf life — for example, breads maintain freshness for up to 10 days and panettone products for up to 60 days. The revenue model is B2B-led with quote-based pricing on bulk packaging (1kg to 25kg) distributed through regional resellers; pricing is not publicly disclosed and revenue figures are not reported.

Ownership has remained within the founding family across multiple generations, with no external private equity, venture capital, or public shareholders referenced in available materials. In 2025, Itaiquara initiated a brand restructuring and visual identity modernization under the banner of 'feeding generations with tradition and trust,' signaling intent to reposition the century-old brand for future growth while leveraging its heritage and existing product, manufacturing, and distribution infrastructure.

Short descriptiontext

Itaiquara Alimentos is a privately held Brazilian food ingredient manufacturer founded in 1907, producing 78+ specialty products including pasteurized liquid eggs, yeasts, bread and cake mixes, ready-to-use fillings, and flour improvers for professional bakers, confectioners, and home consumers across Brazil.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersTapiratiba, Brazil
HQ citystring
Tapiratiba
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
bakery ingredients, confectionery ingredients, pasteurized liquid eggs, bread and cake mixes, food ingredient manufacturing
Industry4 codes
1Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases)
CodeAFAKABAFPrimaryYes
2Bakery Fillings, Icings & Decorations Manufacturing
CodeAFAKAAAHPrimaryNo
3Egg ingredient manufacturing (albumen, yolk solids, egg protein isolates/hydrolysates)
CodeAFANAHAGPrimaryNo
4Refrigerated & Frozen Doughs and Batters Manufacturing
CodeAFAKACAMPrimaryNo
NAICS code2 codes
  • Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour311824
  • Sugar and Confectionery Product Manufacturing3113
SIC code2 codes
  • Bakery Products2050
  • Food And Kindred Products2000
Product category
Commercial Bakery and Confectionery Ingredients
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1B2B Food Ingredient Sales
TypeOne Time License
Description

Itaiquara generates revenue by manufacturing and selling a portfolio of 78+ specialty food ingredients and pre-mixes for the baking and confectionery industry. Products are sold in bulk packaging sizes (1kg to 25kg) targeting professional bakers, confectioners, and food service operators through a distribution network across Brazil.

itaiquara.com.br
2Consumer/Home Baking Products
TypeOne Time License
Description

Sale of consumer-sized products (e.g., 100g-390g retail packaging) for home baking enthusiasts, available through retail and direct sales via the company's website.

itaiquara.com.br
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 4 records shown
1Eggbox
Description

Linha de ovos líquidos pasteurizados (clara, gema e integral) para uso profissional em panificação e confeitaria.

itaiquara.com.br
+3 more records
Core offering1 text field

Itaiquara Alimentos manufactures and sells a portfolio of 78+ specialty food ingredients and pre-mixes for the baking and confectionery industry. Core offerings include pasteurized liquid eggs (Eggbox brand whole, whites, and yolks), biological and chemical yeasts (fresh, instant dry, and powder), pre-mixed cake and bread preparations (including Itaflex multi-purpose mix, panettone mix, pão de queijo mix), ready-to-apply fillings and toppings (Recheios, Geleia de Brilho, Fondant), and flour improvers/additives (Itapan, Melhorita, UI3 stabilizer, release agents). Products are sold in bulk packaging for professional bakers, confectioners, and food service operators, with consumer-sized retail packs for home baking enthusiasts.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • EGGBOX reduces egg waste from 20% (with shell eggs) to near zero by eliminating cracked or spoiled eggs
+5 more records
Product overview1 text field

Itaiquara Alimentos is a Brazilian food company specializing in bakery and confectionery solutions with over 100 years of history. The company offers a comprehensive portfolio of pre-mixed products organized into core product categories including: pasteurized liquid egg products under the Eggbox brand (whole eggs, whites, yolks); biological and chemical yeast products (fresh, instant dry, and powder forms); pre-mixed cake preparations in multiple flavors; multi-purpose bread mixes like Itaflex for sweet and savory breads; pão de queijo (Brazilian cheese bread) mix; panettone and confectionery mixes; ready-to-apply fillings and toppings; and flour improvers/additives (Itapan, Melhorita, stabilizers, release agents). The product line serves both professional bakers and domestic consumers, with offerings spanning the entire bakery production chain from basic ingredients to finished product preparations.

Product and service1 record
1Eggbox Pasteurized Liquid Whole Eggs
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Third-party Logistics Reverse Partnership Company
Strategic tierMinorTypeOthers
Description

A partnership with a third-party company for reverse logistics (logística reversa), where annually a significant percentage of packaging materials is recycled through environmental compensation. This partnership also creates a socio-environmental impact by connecting the compensation with waste picker and recycling operator organizations. Additionally, the company partners with a composting facility in the municipality for organic waste transformation.

itaiquara.com.br
Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Belgian global manufacturer of bakery, patisserie, and chocolate ingredients including mixes, fillings, yeasts, and improvers. Closest direct peer to Itaiquara given overlapping product portfolio serving professional bakeries and confectioners across multiple regions.

TypeDirect peer
Description

French-based global leader in yeast and baking solutions with major brands such as Fermipan. Direct peer to Itaiquara in the fresh and dry yeast categories and adjacent bakery ingredients for industrial and artisanal bakeries worldwide.

TypeDirect peer
Description

Global yeast and bakery ingredients arm of Associated British Foods, operating the Fleischmann brand portfolio. Direct peer to Itaiquara in yeast, mixes, and bakery ingredients serving industrial bakeries and foodservice customers globally.

TypeDirect peer
Description

Canadian-based global supplier of yeast and baking ingredients with strong positions in yeast and dough-conditioners. Direct peer to Itaiquara in fresh and dry yeast and adjacent bakery ingredient solutions for professional bakers.

TypeDirect peer
Description

Swiss-based global supplier of bakery, patisserie, and confectionery ingredients with deep mixes, fillings, and toppings portfolios. Direct peer to Itaiquara in cake and bread mixes plus ready-to-use fillings targeting professional bakeries.

6IREKS
TypeDirect peer
Description

German family-owned specialty baker's ingredient company offering malt, baking mixes, improvers, and confectionery ingredients. Comparable to Itaiquara as a multi-generational heritage ingredient supplier focused on bakery trade customers.

TypeBroad incumbent
Description

Brazil's largest pasta and biscuit producer with flour mills and branded baked goods. Regional incumbent with overlapping customer base in Brazilian bakeries and grocery retail, though it operates more downstream as a finished-product manufacturer.

TypeBroad incumbent
Description

Brazilian-headquartered global agribusiness and food ingredients major with milling, sugar, and bakery ingredient exposure. Regional incumbent with broader commodity footprint that overlaps in ingredient supply to industrial food companies in Brazil.

TypeBroad incumbent
Description

Mexican-based global bakery company with significant Brazilian operations producing breads, cakes, and buns. Regional incumbent in Brazil's bakery market, though positioned downstream as a finished bakery producer rather than an ingredient supplier.

10Tondo
TypeRegional player
Description

Brazilian industrial bakery company producing hamburger buns, hot dog buns, and sliced breads for foodservice and retail. Comparable Brazilian regional player overlapping in the bread category, though positioned more downstream than Itaiquara's ingredient focus.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Itaiquara Alimentos

Commercial Bakery and Confectionery Ingredientsitaiquara.com.br

Itaiquara Alimentos is a privately held Brazilian food ingredient manufacturer founded in 1907, producing 78+ specialty products including pasteurized liquid eggs, yeasts, bread and cake mixes, ready-to-use fillings, and flour improvers for professional bakers, confectioners, and home consumers across Brazil.

What Itaiquara Alimentos does

Itaiquara Alimentos is a privately held Brazilian food ingredient manufacturer founded in 1907 in Tapiratiba, São Paulo. The company produces a portfolio of more than 78 specialty ingredients and pre-mixes organized across five categories — Confeitaria (confectionery, 50 products), Panificação (baking, 27 products), Pasteurized Eggs, Domestic Consumption (11 products), and Food Service. Core offerings include pasteurized liquid egg products marketed under the Eggbox sub-brand, fresh biological yeast, instant dry yeast and chemical baking powder, ready-to-use fillings and toppings (geleia de brilho, fondant, recheios), flour improvers (Itapan, Melhorita, UI3 stabilizer), release agents, and cake and bread mixes including pão de queijo and panettone. Two manufacturing facilities support the operation: the headquarters plant at Fazenda Itaiquara in Tapiratiba/SP, and a second plant in Passos/MG acquired in 1969 via the purchase of Usina Açucareira Passos S.A., which also serves as the company's sugar milling subsidiary. Certifications include ISO and Kosher.

The company serves professional bakers, confectioners, and food service operators across Brazil through a national distributor and reseller network, complemented by direct website sales of consumer-sized retail packs (100g–390g) targeting home baking enthusiasts. Technical differentiation is built on standardized, ready-to-use formats that reduce ingredient variability and preparation time, improve food safety through pasteurization (eliminating salmonella risk), and extend finished-product shelf life — for example, breads maintain freshness for up to 10 days and panettone products for up to 60 days. The revenue model is B2B-led with quote-based pricing on bulk packaging (1kg to 25kg) distributed through regional resellers; pricing is not publicly disclosed and revenue figures are not reported.

Ownership has remained within the founding family across multiple generations, with no external private equity, venture capital, or public shareholders referenced in available materials. In 2025, Itaiquara initiated a brand restructuring and visual identity modernization under the banner of 'feeding generations with tradition and trust,' signaling intent to reposition the century-old brand for future growth while leveraging its heritage and existing product, manufacturing, and distribution infrastructure.

Itaiquara Alimentos firmographics

Firmographics
Name
Itaiquara Alimentos
Legal name
Itaiquara Alimentos
Website
https://itaiquara.com.br
Company type
Private
Founded year
1907
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Itaiquara Alimentos is a privately held Brazilian food ingredient manufacturer founded in 1907, producing 78+ specialty products including pasteurized liquid eggs, yeasts, bread and cake mixes, ready-to-use fillings, and flour improvers for professional bakers, confectioners, and home consumers across Brazil.
Ownership category
akta.pro rank

Itaiquara Alimentos industry classification

Industry
Product category
Commercial Bakery and Confectionery Ingredients
NAICS
Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Sugar and Confectionery Product Manufacturing (3113)
SIC
Bakery Products (2050), Food And Kindred Products (2000)
akta.pro primary industry
Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
akta.pro secondary industries
Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH), Egg ingredient manufacturing (albumen, yolk solids, egg protein isolates/hydrolysates) (AFANAHAG), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

  • Bakery ingredients
  • Confectionery ingredients
  • Pasteurized liquid eggs
  • Bread and cake mixes
  • Food ingredient manufacturing

Where Itaiquara Alimentos is headquartered

Location

Headquarters

HQ city
Tapiratiba
HQ country
Brazil
HQ region
Latin America

Offices3 records

Markets served

Itaiquara Alimentos business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. B2B Food Ingredient Sales: Itaiquara generates revenue by manufacturing and selling a portfolio of 78+ specialty food ingredients and pre-mixes for the baking and confectionery industry. Products are sold in bulk packaging sizes (1kg to 25kg) targeting professional bakers, confectioners, and food service operators through a distribution network across Brazil.
  2. Consumer/Home Baking Products: Sale of consumer-sized products (e.g., 100g-390g retail packaging) for home baking enthusiasts, available through retail and direct sales via the company's website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Itaiquara Alimentos product offering

Product offering

Core offering

Itaiquara Alimentos manufactures and sells a portfolio of 78+ specialty food ingredients and pre-mixes for the baking and confectionery industry. Core offerings include pasteurized liquid eggs (Eggbox brand whole, whites, and yolks), biological and chemical yeasts (fresh, instant dry, and powder), pre-mixed cake and bread preparations (including Itaflex multi-purpose mix, panettone mix, pão de queijo mix), ready-to-apply fillings and toppings (Recheios, Geleia de Brilho, Fondant), and flour improvers/additives (Itapan, Melhorita, UI3 stabilizer, release agents). Products are sold in bulk packaging for professional bakers, confectioners, and food service operators, with consumer-sized retail packs for home baking enthusiasts.

Product overview

Itaiquara Alimentos is a Brazilian food company specializing in bakery and confectionery solutions with over 100 years of history. The company offers a comprehensive portfolio of pre-mixed products organized into core product categories including: pasteurized liquid egg products under the Eggbox brand (whole eggs, whites, yolks); biological and chemical yeast products (fresh, instant dry, and powder forms); pre-mixed cake preparations in multiple flavors; multi-purpose bread mixes like Itaflex for sweet and savory breads; pão de queijo (Brazilian cheese bread) mix; panettone and confectionery mixes; ready-to-apply fillings and toppings; and flour improvers/additives (Itapan, Melhorita, stabilizers, release agents). The product line serves both professional bakers and domestic consumers, with offerings spanning the entire bakery production chain from basic ingredients to finished product preparations.

Differentiator

Problem solved

Functional benefit

Brands

  • Eggbox: Linha de ovos líquidos pasteurizados (clara, gema e integral) para uso profissional em panificação e confeitaria.
  • Itaflex
  • Itapan
  • Melhorita

Products and services

  • Eggbox Pasteurized Liquid Whole Eggs

Quantifiable outcome

  • EGGBOX reduces egg waste from 20% (with shell eggs) to near zero by eliminating cracked or spoiled eggs
  • +5 more outcomes

Companies that use Itaiquara Alimentos

Customer profile

Segments4 records

Ideal customer profiles4 records

Itaiquara Alimentos technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Itaiquara Alimentos partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Third-party Logistics Reverse Partnership CompanyminorOthersA partnership with a third-party company for reverse logistics (logística reversa), where annually a significant percentage of packaging materials is recycled through environmental compensation. This partnership also creates a socio-environmental impact by connecting the compensation with waste picker and recycling operator organizations. Additionally, the company partners with a composting facility in the municipality for organic waste transformation.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Itaiquara Alimentos competitors and assessment

Company assessment

Direct peers

  • Puratos: Belgian global manufacturer of bakery, patisserie, and chocolate ingredients including mixes, fillings, yeasts, and improvers. Closest direct peer to Itaiquara given overlapping product portfolio serving professional bakeries and confectioners across multiple regions.
  • Lesaffre: French-based global leader in yeast and baking solutions with major brands such as Fermipan. Direct peer to Itaiquara in the fresh and dry yeast categories and adjacent bakery ingredients for industrial and artisanal bakeries worldwide.
  • AB Mauri: Global yeast and bakery ingredients arm of Associated British Foods, operating the Fleischmann brand portfolio. Direct peer to Itaiquara in yeast, mixes, and bakery ingredients serving industrial bakeries and foodservice customers globally.
  • Lallemand Baking Solutions: Canadian-based global supplier of yeast and baking ingredients with strong positions in yeast and dough-conditioners. Direct peer to Itaiquara in fresh and dry yeast and adjacent bakery ingredient solutions for professional bakers.
  • Bakels: Swiss-based global supplier of bakery, patisserie, and confectionery ingredients with deep mixes, fillings, and toppings portfolios. Direct peer to Itaiquara in cake and bread mixes plus ready-to-use fillings targeting professional bakeries.
  • IREKS: German family-owned specialty baker's ingredient company offering malt, baking mixes, improvers, and confectionery ingredients. Comparable to Itaiquara as a multi-generational heritage ingredient supplier focused on bakery trade customers.

Broad incumbents

  • M. Dias Branco: Brazil's largest pasta and biscuit producer with flour mills and branded baked goods. Regional incumbent with overlapping customer base in Brazilian bakeries and grocery retail, though it operates more downstream as a finished-product manufacturer.
  • Bunge: Brazilian-headquartered global agribusiness and food ingredients major with milling, sugar, and bakery ingredient exposure. Regional incumbent with broader commodity footprint that overlaps in ingredient supply to industrial food companies in Brazil.
  • Grupo Bimbo: Mexican-based global bakery company with significant Brazilian operations producing breads, cakes, and buns. Regional incumbent in Brazil's bakery market, though positioned downstream as a finished bakery producer rather than an ingredient supplier.

Regional players

  • Tondo: Brazilian industrial bakery company producing hamburger buns, hot dog buns, and sliced breads for foodservice and retail. Comparable Brazilian regional player overlapping in the bread category, though positioned more downstream than Itaiquara's ingredient focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Itaiquara Alimentos social profiles

Digital presence

Itaiquara Alimentos compliance and trust

Trust signal

Compliance2 records

Itaiquara Alimentos financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Itaiquara Alimentos leadership team

Management profile

Number of profiles

Itaiquara Alimentos subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Itaiquara Alimentos funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Itaiquara Alimentos M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itaiquara Alimentos

What does Itaiquara Alimentos do?

Itaiquara Alimentos manufactures and sells a portfolio of 78+ specialty food ingredients and pre-mixes for the baking and confectionery industry. Core offerings include pasteurized liquid eggs (Eggbox brand whole, whites, and yolks), biological and chemical yeasts (fresh, instant dry, and powder), pre-mixed cake and bread preparations (including Itaflex multi-purpose mix, panettone mix, pão de queijo mix), ready-to-apply fillings and toppings (Recheios, Geleia de Brilho, Fondant), and flour improvers/additives (Itapan, Melhorita, UI3 stabilizer, release agents). Products are sold in bulk packaging for professional bakers, confectioners, and food service operators, with consumer-sized retail packs for home baking enthusiasts.

Is Itaiquara Alimentos a public or private company?

Itaiquara Alimentos is a private company. It is classified as family owned and is currently operating.

When was Itaiquara Alimentos founded?

Itaiquara Alimentos was founded in 1907. It employs 1,001 to 5,000 people.

Where is Itaiquara Alimentos based?

Itaiquara Alimentos is headquartered in Tapiratiba, Brazil, in the Latin America region.

How does Itaiquara Alimentos make money?

Two revenue lines are on record. B2B Food Ingredient Sales are the primary driver. The others are consumer/Home Baking Products.

Who are Itaiquara Alimentos's main competitors?

Direct peers on record are Puratos, Lesaffre, AB Mauri, Lallemand Baking Solutions, Bakels and IREKS. Broad incumbents are M. Dias Branco, Bunge and Grupo Bimbo. Tondo is listed as a regional player.

Does Itaiquara Alimentos have an API?

No public API is recorded for Itaiquara Alimentos.

What industry is Itaiquara Alimentos in?

Itaiquara Alimentos's product category is Commercial Bakery and Confectionery Ingredients. Its primary akta.pro industry code is AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases), with a secondary code of AFAKAAAH, Bakery Fillings, Icings & Decorations Manufacturing. Its NAICS code is 311824 and its SIC code is 2050.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales