Fors Marsh Group
Fors Marsh Group is a privately-held behavioral science research and consulting firm founded in 2002 and based in Arlington, Virginia. It applies its COM-B Behavioral Science Framework to cybersecurity awareness, usability testing, and policy research for U.S. government agencies.
- Company typePrivate
- Founded2002
- HeadquartersArlington, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Fors Marsh Group firmographics
Firmographics- Name
- Fors Marsh Group
- Website
- https://forsmarsh.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fors Marsh Group is a privately-held behavioral science research and consulting firm founded in 2002 and based in Arlington, Virginia. It applies its COM-B Behavioral Science Framework to cybersecurity awareness, usability testing, and policy research for U.S. government agencies.
- Ownership category
- akta.pro rank
Fors Marsh Group industry classification
Industry- Product category
- Government Research & Consulting
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Policy, Regulatory & Public Affairs Research (BPAHALAF)
- akta.pro secondary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Fors Marsh Group is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
Fors Marsh Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Fors Marsh Group product offering
Product offeringCore offering
Fors Marsh Group is a research and consulting firm founded in 2002 in Arlington, US, that applies behavioral science to address challenges for government agencies. Its work spans cybersecurity awareness, communication campaign research and evaluation, election research, and usability testing for public-sector clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Communication Campaign Research & Evaluation
- Election Research
- Civilian Experience and Policy Research
Companies that use Fors Marsh Group
Customer profileSegments1 record
Ideal customer profiles1 record
Fors Marsh Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fors Marsh Group competitors and assessment
Company assessmentDirect peers
- Westat: Employee-owned research firm headquartered in Rockville, MD that conducts survey, evaluation, and policy research for U.S. federal agencies. Highly comparable to Fors Marsh on government-only research services, methodology-driven engagement model, and mid-sized headcount.
- NORC at the University of Chicago: Independent research organization conducting survey research, policy evaluation, and behavioral studies for federal agencies. Closely comparable on research methodology orientation, public-affairs focus, and federal client base.
- Mathematica: Nonpartisan research organization providing data analytics, program evaluation, and policy research to federal and state agencies. Comparable on policy research depth, federal contracting posture, and survey-based methodology.
- Abt Associates: Research and consulting firm delivering social, economic, and health policy research for U.S. and international government clients. Comparable scale, federal research focus, and program-evaluation orientation.
- RTI International: Independent nonprofit research institute delivering survey research, behavioral science, and policy evaluation for federal agencies. Strong overlap on behavioral science methodology and government-only research focus.
- Ipsos Public Affairs: Practice of global research firm Ipsos dedicated to public opinion, policy, and survey research for government and association clients. Directly comparable on survey/panel fieldwork and public-affairs research for government buyers.
- The Lewin Group: Health and human services policy research firm acquired by Optum, serving federal and state agencies on program evaluation and policy analysis. Comparable on civilian-experience and policy research orientation toward HHS and adjacent civilian agencies.
Broad incumbents
- ICF International: Public consulting firm with a large federal practice spanning digital modernization, communications, and social programs. Comparable on government-research and communications work, but operates at a much larger scale and with a broader portfolio than Fors Marsh.
- Booz Allen Hamilton: Large federal consulting firm with deep cybersecurity and behavioral science capabilities serving defense, civilian, and intelligence agencies. Overlaps with Fors Marsh on government cybersecurity human-factors work, but competes across a much wider service portfolio.
- Gallup: Global analytics and consulting firm known for public opinion and workforce polling, with substantial U.S. government research work. Comparable on survey research methodology and government clientele, though diversified into commercial sectors.
Market position
Customer concentration
Fors Marsh Group social profiles
Digital presenceFors Marsh Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fors Marsh Group leadership team
Management profileNumber of profiles
Profiles4 records
Fors Marsh Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fors Marsh Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fors Marsh Group
What does Fors Marsh Group do?
Fors Marsh Group is a research and consulting firm founded in 2002 in Arlington, US, that applies behavioral science to address challenges for government agencies. Its work spans cybersecurity awareness, communication campaign research and evaluation, election research, and usability testing for public-sector clients.
When was Fors Marsh Group founded?
Fors Marsh Group was founded in 2002. It employs 251 to 500 people.
Where is Fors Marsh Group based?
Fors Marsh Group is headquartered in Arlington, United States, in the North America region.
Who are Fors Marsh Group's main competitors?
Direct peers on record are Westat, NORC at the University of Chicago, Mathematica, Abt Associates, RTI International, Ipsos Public Affairs and The Lewin Group. Broad incumbents are ICF International, Booz Allen Hamilton and Gallup.
Does Fors Marsh Group have an API?
No public API is recorded for Fors Marsh Group.
What industry is Fors Marsh Group in?
Fors Marsh Group's product category is Government Research & Consulting. Its primary akta.pro industry code is BPAHALAF, Policy, Regulatory & Public Affairs Research, with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its SIC code is 8742.