Developer docs
API playgroundTry for free, no card

Search company profiles

Fors Marsh Group

Full company profile

uuid000auzn

Namestring
Fors Marsh Group
Websiteurl
forsmarsh.com
Company typeenum
Private
Founded yearint
2002
Short descriptiontext

Fors Marsh Group is a privately-held behavioral science research and consulting firm founded in 2002 and based in Arlington, Virginia. It applies its COM-B Behavioral Science Framework to cybersecurity awareness, usability testing, and policy research for U.S. government agencies.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersArlington, United States
HQ citystring
Arlington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
behavioral science research, government research consulting, communication campaign evaluation, usability testing services, election research services
Industry2 codes
1Policy, Regulatory & Public Affairs Research
CodeBPAHALAFPrimaryYes
2Survey, Panel & Fieldwork Services
CodeBPAHALAJPrimaryNo
SIC code2 codes
  • Services-Management Consulting Services8742
  • Services-Advertising Agencies7311
Product category
Government Research & Consulting
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Fors Marsh Group is a research and consulting firm founded in 2002 in Arlington, US, that applies behavioral science to address challenges for government agencies. Its work spans cybersecurity awareness, communication campaign research and evaluation, election research, and usability testing for public-sector clients.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Communication Campaign Research & Evaluation
CategoryCommunication Research Services
2Election Research
CategoryElection Research Services
3Civilian Experience and Policy Research
CategoryPolicy Research Services
No data
Peers10 records
1Westat
TypeDirect peer
Description

Employee-owned research firm headquartered in Rockville, MD that conducts survey, evaluation, and policy research for U.S. federal agencies. Highly comparable to Fors Marsh on government-only research services, methodology-driven engagement model, and mid-sized headcount.

2NORC at the University of Chicago
TypeDirect peer
Description

Independent research organization conducting survey research, policy evaluation, and behavioral studies for federal agencies. Closely comparable on research methodology orientation, public-affairs focus, and federal client base.

3Mathematica
TypeDirect peer
Description

Nonpartisan research organization providing data analytics, program evaluation, and policy research to federal and state agencies. Comparable on policy research depth, federal contracting posture, and survey-based methodology.

4Abt Associates
TypeDirect peer
Description

Research and consulting firm delivering social, economic, and health policy research for U.S. and international government clients. Comparable scale, federal research focus, and program-evaluation orientation.

5RTI International
TypeDirect peer
Description

Independent nonprofit research institute delivering survey research, behavioral science, and policy evaluation for federal agencies. Strong overlap on behavioral science methodology and government-only research focus.

6Ipsos Public Affairs
TypeDirect peer
Description

Practice of global research firm Ipsos dedicated to public opinion, policy, and survey research for government and association clients. Directly comparable on survey/panel fieldwork and public-affairs research for government buyers.

7ICF International
TypeBroad incumbent
Description

Public consulting firm with a large federal practice spanning digital modernization, communications, and social programs. Comparable on government-research and communications work, but operates at a much larger scale and with a broader portfolio than Fors Marsh.

8Booz Allen Hamilton
TypeBroad incumbent
Description

Large federal consulting firm with deep cybersecurity and behavioral science capabilities serving defense, civilian, and intelligence agencies. Overlaps with Fors Marsh on government cybersecurity human-factors work, but competes across a much wider service portfolio.

9Gallup
TypeBroad incumbent
Description

Global analytics and consulting firm known for public opinion and workforce polling, with substantial U.S. government research work. Comparable on survey research methodology and government clientele, though diversified into commercial sectors.

10The Lewin Group
TypeDirect peer
Description

Health and human services policy research firm acquired by Optum, serving federal and state agencies on program evaluation and policy analysis. Comparable on civilian-experience and policy research orientation toward HHS and adjacent civilian agencies.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fors Marsh Group

Government Research & Consultingforsmarsh.com

Fors Marsh Group is a privately-held behavioral science research and consulting firm founded in 2002 and based in Arlington, Virginia. It applies its COM-B Behavioral Science Framework to cybersecurity awareness, usability testing, and policy research for U.S. government agencies.

Fors Marsh Group firmographics

Firmographics
Name
Fors Marsh Group
Website
https://forsmarsh.com
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
251–500 employees
Short description
Fors Marsh Group is a privately-held behavioral science research and consulting firm founded in 2002 and based in Arlington, Virginia. It applies its COM-B Behavioral Science Framework to cybersecurity awareness, usability testing, and policy research for U.S. government agencies.
Ownership category
akta.pro rank

Fors Marsh Group industry classification

Industry
Product category
Government Research & Consulting
SIC
Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
akta.pro primary industry
Policy, Regulatory & Public Affairs Research (BPAHALAF)
akta.pro secondary industry
Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

  • Behavioral science research
  • Government research consulting
  • Communication campaign evaluation
  • Usability testing services
  • Election research services

Where Fors Marsh Group is headquartered

Location

Headquarters

HQ city
Arlington
HQ country
United States
HQ region
North America

Markets served

Fors Marsh Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Fors Marsh Group product offering

Product offering

Core offering

Fors Marsh Group is a research and consulting firm founded in 2002 in Arlington, US, that applies behavioral science to address challenges for government agencies. Its work spans cybersecurity awareness, communication campaign research and evaluation, election research, and usability testing for public-sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Communication Campaign Research & Evaluation
  • Election Research
  • Civilian Experience and Policy Research

Companies that use Fors Marsh Group

Customer profile

Segments1 record

Ideal customer profiles1 record

Fors Marsh Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Fors Marsh Group competitors and assessment

Company assessment

Direct peers

  • Westat: Employee-owned research firm headquartered in Rockville, MD that conducts survey, evaluation, and policy research for U.S. federal agencies. Highly comparable to Fors Marsh on government-only research services, methodology-driven engagement model, and mid-sized headcount.
  • NORC at the University of Chicago: Independent research organization conducting survey research, policy evaluation, and behavioral studies for federal agencies. Closely comparable on research methodology orientation, public-affairs focus, and federal client base.
  • Mathematica: Nonpartisan research organization providing data analytics, program evaluation, and policy research to federal and state agencies. Comparable on policy research depth, federal contracting posture, and survey-based methodology.
  • Abt Associates: Research and consulting firm delivering social, economic, and health policy research for U.S. and international government clients. Comparable scale, federal research focus, and program-evaluation orientation.
  • RTI International: Independent nonprofit research institute delivering survey research, behavioral science, and policy evaluation for federal agencies. Strong overlap on behavioral science methodology and government-only research focus.
  • Ipsos Public Affairs: Practice of global research firm Ipsos dedicated to public opinion, policy, and survey research for government and association clients. Directly comparable on survey/panel fieldwork and public-affairs research for government buyers.
  • The Lewin Group: Health and human services policy research firm acquired by Optum, serving federal and state agencies on program evaluation and policy analysis. Comparable on civilian-experience and policy research orientation toward HHS and adjacent civilian agencies.

Broad incumbents

  • ICF International: Public consulting firm with a large federal practice spanning digital modernization, communications, and social programs. Comparable on government-research and communications work, but operates at a much larger scale and with a broader portfolio than Fors Marsh.
  • Booz Allen Hamilton: Large federal consulting firm with deep cybersecurity and behavioral science capabilities serving defense, civilian, and intelligence agencies. Overlaps with Fors Marsh on government cybersecurity human-factors work, but competes across a much wider service portfolio.
  • Gallup: Global analytics and consulting firm known for public opinion and workforce polling, with substantial U.S. government research work. Comparable on survey research methodology and government clientele, though diversified into commercial sectors.

Market position

Customer concentration

Fors Marsh Group social profiles

Digital presence

Fors Marsh Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fors Marsh Group leadership team

Management profile

Number of profiles

Profiles4 records

Fors Marsh Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fors Marsh Group M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fors Marsh Group

What does Fors Marsh Group do?

Fors Marsh Group is a research and consulting firm founded in 2002 in Arlington, US, that applies behavioral science to address challenges for government agencies. Its work spans cybersecurity awareness, communication campaign research and evaluation, election research, and usability testing for public-sector clients.

When was Fors Marsh Group founded?

Fors Marsh Group was founded in 2002. It employs 251 to 500 people.

Where is Fors Marsh Group based?

Fors Marsh Group is headquartered in Arlington, United States, in the North America region.

Who are Fors Marsh Group's main competitors?

Direct peers on record are Westat, NORC at the University of Chicago, Mathematica, Abt Associates, RTI International, Ipsos Public Affairs and The Lewin Group. Broad incumbents are ICF International, Booz Allen Hamilton and Gallup.

Does Fors Marsh Group have an API?

No public API is recorded for Fors Marsh Group.

What industry is Fors Marsh Group in?

Fors Marsh Group's product category is Government Research & Consulting. Its primary akta.pro industry code is BPAHALAF, Policy, Regulatory & Public Affairs Research, with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its SIC code is 8742.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
LA Business JournalLos Angeles Business JournalBarú Advertising, a Culver City-based agency, has been acquired by Fors Marsh, an Arlington-based firm. The acquisition expands Fors Marsh's presence in California, the second-largest state buyer of its services. Barú's Spanish-language services and work with state agencies like CalHOPE are highlighted.Capitol CommunicatorFors Marsh acquires BARÚ Advertising and Wandersman CenterFors Marsh acquired BARÚ Advertising, a California multicultural marketing agency, and the Wandersman Center, an implementation-science leader. The acquisitions give Fors Marsh a stronger platform to connect with communities and ensure programs deliver results.PR NewswireFors Marsh Addresses U.S. Maternity Care Shortage with Innovative Onsite Birth Doula Employee Benefits, in Partnership with Stork ClubFors Marsh has expanded its partnership with Stork Club to provide comprehensive nationwide onsite birth doula care coverage for employees as part of their well-being benefits. The Stork Club program connects employees with over 600 vetted birth doulas offering virtual, in-labor room, and at-home support throughout pregnancy, birth, and postpartum. Research cited in the article indicates that birth doula care can reduce unnecessary C-sections and lower overall maternity employer costs.PR NewswireNew 'Risky Movers' Report From Fors Marsh Provides Insights About Who's Moving Into Harm's WayFors Marsh released a new "Risky Movers" report on August 15, 2023, analyzing demographic patterns of people who relocate to climate high-risk areas. The report identifies six archetypes representing different groups of movers facing climate vulnerabilities: The Young and Vulnerable (29%), Wilting and Worried Out West (27%), The Mortgaged Middle (25%), Fires and Floods on a Fixed Income (10%), Affluent and Concerned on the Coast (5%), and Retired and Well-Resourced (4%). The insights aim to help shape public policies, communications, and risk-informed actions to build climate resilience across different population groups.PR NewswireFors Marsh Celebrates Release of EAC's 2022 EAVS ReportThe U.S. Election Assistance Commission (EAC) released its Election Administration and Voting Survey (EAVS) report for the November 2022 federal election, with Fors Marsh serving as the implementing partner for the fourth consecutive election cycle since 2016. The survey collects voting data from thousands of state, territorial, and local election officials nationwide, covering voter registration, turnout, early voting, vote by mail, poll workers, and voting technology. Fors Marsh highlighted improvements to the survey, including a pre-election policy survey, and emphasized their role in collecting, verifying, and making the data accessible to various audiences.PR NewswireFors Marsh Acquires Brunet-GarcíaFors Marsh has acquired Brunet-García, a full-service social impact marketing firm based in Florida. The two organizations will combine their research-driven experience with creative talent to address public health and safety challenges for federal and state clients. Terms of the acquisition were not disclosed.PR NewswireNew National Research From Fors Marsh Calls for Urgent Employer Action to Support Workers in RecoveryFors Marsh released findings from its 2022 Workplace Recovery Survey, which highlights the critical role employers can play in supporting the 14 million U.S. workers in recovery from substance use disorder. The report urges organizational leaders to implement specific actions, such as educating staff on benefit coverage and facilitating support meetings, to create a more recovery-friendly workplace environment. Fors Marsh is currently convening stakeholders to design unified guidelines for improving recovery readiness, aligning with federal strategies from the White House and the Surgeon General.PR NewswireFORS MARSH TO INCLUDE THE PreTRM® TEST IN ITS EMPLOYEE MATERNITY BENEFITS PACKAGE IN COLLABORATION WITH SERA PROGNOSTICSSera Prognostics and Fors Marsh announced a collaboration to include Sera's PreTRM® test in Fors Marsh's employee maternity benefits package, effective January 1, 2023. The initiative aims to identify risks for spontaneous preterm birth early, thereby improving maternal and neonatal health outcomes while potentially reducing high-risk maternity costs.PR NewswireLynne Doner Lotenberg Joins Fors Marsh Group as Vice President, Communication Campaign Research and EvaluationFors Marsh Group (FMG) has appointed Lynne Doner Lotenberg as Vice President of its newly formed Communication Campaign Research and Evaluation (CCR&E) practice area, a role that will integrate new methodological approaches into the firm's communications research and evaluation work. The new practice consolidates FMG's marketing and outreach research activities and will serve as the research arm for all FMG communication campaigns. Ms. Lotenberg brings experience from prior roles at Hager Sharp and collaborations with public health organizations including the CDC, NIH, and Robert Wood Johnson Foundation.PR NewswireFors Marsh Group CEO Announces Pledge to Conduct First Comprehensive Multiyear Public Opinion Survey on Attitudes about Substance Use Disorder at Conference, Joining Former President Bill Clinton as oFors Marsh Group CEO Ben Garthwaite announced a pledge to conduct an annual multiyear public opinion survey on substance use disorder stigma and recovery attitudes. The announcement, made at the Mobilize Recovery Conference alongside former President Bill Clinton, included initial polling results indicating high employer caution regarding hiring individuals with SUD history despite strong public support for workplace recovery programs.