New Zealand Trade and Enterprise

What New Zealand Trade and Enterprise does

New Zealand Trade and Enterprise (NZTE) is a New Zealand Crown entity and the government's official international business development agency, established in 2003 under the NZTE Act 2003 and operating under the Crown Entities Act 2004 and Public Finance Act 1989. It supports more than 5,000 New Zealand exporters annually across 47 global locations spanning 24 time zones and 40 languages, serving NZ businesses at every stage from pre-revenue startups to established enterprises, with a dedicated focus on Māori businesses and entities. On 1 July 2025, the related entity Invest New Zealand was established as a separate Autonomous Crown Entity dedicated to foreign direct investment attraction.

NZTE's core technology and service platform centers on myNZTE, a digital portal providing registered customers with practical tools, workshops, events, market insights, and in-market expertise. The product portfolio includes Export Essentials (market entry preparation), Capital Solutions (funding facilitation), Bespoke Market Research, Beachhead Advisors (independent expert network), the International Growth Fund (contestable co-investment program), and Live Deals (an investor-opportunity matching platform under Invest New Zealand). Supporting programs include the New Zealand International Business Awards (NZIBAs) and Trade with New Zealand, a gateway portal for international buyers. An internal AI governance framework governs ethical and security implications of generative AI use in service delivery.

As a Crown entity, NZTE is funded by the New Zealand Government and provides core services free of charge to eligible NZ exporters. Its go-to-market combines enterprise field sales (dedicated customer managers for Focus customers), event-driven ministerial and Prime Minister-led trade missions to China, Saudi Arabia, Singapore, and Latin America, direct-to-consumer digital platforms (myNZTE, Live Deals), and channel partnerships with Enterprise Singapore, Singapore Business Federation, ExportNZ, and Kea New Zealand. Reported outcomes include $3.81 billion in export deals facilitated, $1.5 billion in new investment attracted with 1,717 jobs created, and 43% growth in exports to Latin America since 2021.

Name

New Zealand Trade and Enterprise

Legal name

New Zealand Trade and Enterprise

Website

https://nzte.govt.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Zealand Trade and Enterprise is a government Crown entity providing export development support to over 5,000 New Zealand businesses across 47 global locations, offering advisory services, trade missions, co-investment funding, and digital tools via the myNZTE platform.

Ownership category

akta.pro rank

Product category

International Trade Development Services

NAICS

Scientific Research and Development Services (5417)

akta.pro primary industry

Value Chain Development & Supplier Upgrading (BPADAMAI)

akta.pro secondary industries

Technical Assistance, Policy Lending & Capacity Building Programs (BPADACAN), Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC)

Keywords

• Export development services
• Foreign direct investment
• Trade advisory services
• Market entry support
• International business development

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: NZTE is a Crown entity funded by the New Zealand Government through public money. Operates under the Crown Entities Act 2004, Public Finance Act 1989, and NZTE Act 2003. Services are provided free to eligible New Zealand exporters.
2. Co-investment Services: International Growth Fund provides co-investment opportunities for high-impact international growth projects. Investment is limited and priority given to initiatives delivering clear benefits to NZ such as job creation. Only NZTE Focus customers may be invited to apply.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

NZTE is the New Zealand Government's international business development agency, providing free export advisory services, market research, in-market expertise via Beachhead advisors, trade mission facilitation, and co-investment funding through the International Growth Fund to help New Zealand businesses grow internationally. Services are delivered through a global network of offices across 47 locations and the myNZTE digital portal, supporting over 5,000 NZ exporters annually at every stage from pre-revenue startups to established multinationals.

Product overview

New Zealand Trade and Enterprise (NZTE) is the New Zealand Government's international business development agency, providing a portfolio of advisory services and digital platforms rather than a unified software product. The core offering centers on myNZTE, an online portal delivering practical tools, workshops, market research, and in-market expertise. Supporting services include Export Essentials for market entry preparation, Capital Solutions for funding, Money Matters for financial guidance, Bespoke Market Research, Beachhead Advisors network, and the International Growth Fund for co-investment. The Live Deals platform connects investors with NZ investment opportunities. Trade with New Zealand and regional Tech Solutions Directories serve international buyers seeking NZ products and technology. NZIBAs recognizes export excellence. Services are delivered through global offices across 47 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• myNZTE Portal Online customer portal providing New Zealand exporters with practical tools, workshops, events, trusted insights, and in-market expertise for international growth. Offers registered customers access to export resources, courses, and advisor services for self-directed international expansion.
• Export Essentials Foundational programme to prepare New Zealand businesses for international market entry, building core export capabilities for businesses at the early stages of their international growth journey.
• Capital Solutions Service helping New Zealand businesses secure right-fit capital faster for growth initiatives, providing guidance and connections to appropriate funding sources for international expansion.
• Money Matters Independent financial guidance service for New Zealand exporters navigating international growth, providing straightforward advice on financial aspects of market entry and expansion.
• Bespoke Market Research Customised market research providing critical insights for key business decisions in target international markets, tailored to specific NZ exporter needs and market opportunities.
• Beachhead Advisors Network of independent expert advisors providing in-market advice to support New Zealand export growth in specific international markets, offering specialised local expertise and connections.
• International Growth Fund Contestable co-investment programme supporting high-impact international growth projects for eligible NZTE Focus customers, providing funding for initiatives delivering clear benefits to New Zealand such as job creation.
• Live Deals Online platform showcasing NZTE-supported investment opportunities for qualified registered investors, including managed fund opportunities, connecting international investors with New Zealand businesses raising capital.
• New Zealand International Business Awards (NZIBAs) Annual awards programme celebrating the vital contribution New Zealand exporters make to the country's economy and communities, recognising excellence across categories including Supreme Award, Best Large Business, Best Medium Business, Best Emerging Business, and Excellence in Brand Storytelling.
• Trade with New Zealand Gateway portal for international buyers to explore and connect with New Zealand products, suppliers, technology vendors, producers, and manufacturers across sectors including food and beverage, technology, renewable energy, agritech, cleantech, and aquaculture.
• NZ Tech Solutions Directories Regional directories showcasing New Zealand technology companies and solutions for international markets, covering regions including Australia, USA, UK/EU, and East Asia to help international buyers discover NZ tech capabilities.

Quantifiable outcome

• $101.38 billion in annual NZ export value supported
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• New Zealand Wine Brands (11 brands)minorGTM or Marketing Partner · 10 June 2026NZTE successfully held 'New Zealand Wine Summit 2026 Busan' bringing together 11 NZ wine brands with 30 sommeliers and chefs from Busan and Gyeongnam regions. Part of 'Wines by New Zealand: Sauvignon Blanc in Bloom' campaign promoting NZ wine diversity.
• Singapore Business FederationcoreStrategic or Co-development Partner · 8 March 2026Co-convenor of inaugural Singapore-New Zealand Leadership Forum (SNZLF) alongside NZTE. Forum brought together 29 NZ business leaders with Singapore counterparts to advance strategic, economic and commercial interests across trade, supply chains, and green/digital growth.
• New Zealand Medicinal Cannabis Council (NZMCC)minorGTM or Marketing Partner · 29 October 2025NZMCC hosted Industry Day 2025 featuring regulatory briefings, clinical and industry sessions on prescribing, cultivation, export readiness. NZTE supports NZ medicinal cannabis companies in international markets.
• Enterprise SingaporecoreStrategic or Co-development Partner · 9 October 2025Three-year Enhanced Partnership for Growth signed October 2025, building on agreement first signed in 2019. Focus areas: Trade and Connectivity, and Technology and Innovation. Activities include joint industry events, business delegations, and B2B exchanges. Two-way trade reached NZ$11 billion in year ended June 2025.
• ExportNZminorChannel Partner/ Reseller/ DistributorMembership-based organisation providing networking opportunities and practical support programmes for NZ exporters. Recommended as resource for finding distributors.
• Kea New ZealandminorChannel Partner/ Reseller/ DistributorBusiness networking agency connecting NZ businesses internationally through Kea Connect programme. Referenced as resource for exporters seeking distributor contacts.
• Ministry for Primary Industries (MPI)coreStrategic or Co-development PartnerCoordinating with food and fibre sector exporters during Middle East conflict. Working with MFAT, MBIE, and NZTE to assess trade disruptions and provide practical support including certification assistance for redirecting shipments.
• Ministry of Business, Innovation and Employment (MBIE)coreStrategic or Co-development PartnerJoint response to Middle East trade disruptions. MBIE reporting on fuel supplies as part of 4-phase fuel management framework.
• Ministry of Foreign Affairs and Trade (MFAT)coreStrategic or Co-development PartnerCollaborating on broader trade impacts from Middle East conflict. MFAT providing tariff finder and FTA information resources.

Scale indicators11 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Enterprise Singapore: Singapore's government enterprise development agency, mandated to grow Singapore-based businesses globally and attract investment. Direct counterpart to NZTE — co-signed the Enhanced Partnership for Growth in October 2025 and runs near-identical exporter and investor attraction programmes.
• Austrade (Australian Trade and Investment Commission): Australian government's trade promotion and investment attraction agency operating across 80+ international markets with a similar exporter-development and FDI mandate. Closest regional peer to NZTE given geographic, linguistic and economic proximity.
• JETRO (Japan External Trade Organization): Japanese government-affiliated trade and investment promotion organisation with global office network focused on helping Japanese SMEs internationalise and attracting foreign investment into Japan — structurally identical mandate to NZTE.
• KOTRA (Korea Trade-Investment Promotion Agency): Korean government trade and investment promotion agency operating ~120 offices globally to support Korean exporters and attract FDI. Direct functional peer to NZTE in mandate, structure, and service portfolio.
• Enterprise Ireland: Irish government enterprise development agency supporting Irish-owned businesses to internationalise, with dedicated export, capital, and in-market expertise programmes — a small-country trade and investment development model highly comparable to NZTE.
• MATRADE (Malaysia External Trade Development Corporation): Malaysia's national trade promotion agency with a mandate to develop and promote Malaysian exports globally and attract FDI — comparable scope, government mandate, and global office footprint to NZTE.
• HKTDC (Hong Kong Trade Development Council): Statutory body promoting Hong Kong's trade in goods and services through offices in 50+ cities and flagship trade events. Operates a near-identical model to NZTE: government-mandated, fee-light export promotion, and trade mission facilitation.
• GTAI (Germany Trade and Invest): German federal economic development agency providing market intelligence, FDI consulting and export support to German companies. A large-economy direct mandate parallel to NZTE, with comparable myNZTE-style market research and in-market advisory services.
• Business France: French national agency supporting international growth of French companies and inward investment into France across a ~80-country network. Directly comparable mandate, funding model, and service mix to NZTE.
• Trade Commissioner Service of Canada (Global Affairs Canada): Canadian government's international trade promotion service embedded in Global Affairs Canada with presence in 160+ markets. Closely matched to NZTE in providing market intelligence, business matchmaking, and ministerial-led trade missions for exporters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-zealand-trade-and-enterprise
• Instagraminstagram.com/nzte
• Xx.com/nztenews
• Facebookfacebook.com/nztradeandenterprise

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Trade and Enterprise