AIAAA

What AIAAA does

AIAAA (Arizona Interscholastic Athletic Administrators Association), founded in 1982 and headquartered in Gilbert, Arizona, is a nonprofit professional association serving high school and middle/junior high school athletic directors across the state of Arizona. The organization was established by a group of high school athletic directors to raise professional standards in interscholastic athletic administration and is an exclusive state affiliate of the National Interscholastic Athletic Administrators Association (NIAAA), with a formal coordination relationship with the Arizona Interscholastic Association (AIA).

The association's core offerings are educational and certification-based rather than technology-based: a portfolio of more than 40 Leadership Training Institute (LTI) courses across Foundation, Operations and Management, and Leadership tracks; four professional certification credentials (Registered Athletic Administrator / Certified Athletic Administrator / Certified Master Athletic Administrator / Certified Interscholastic Athletic Administrator, plus a Middle School Registered Athletic Administrator track); an annual state conference (the 2026 edition scheduled September 12-15 at the Prescott Resort & Conference Center); a mentor program pairing new athletic directors with experienced CMAA/CAA credentialed administrators; an awards and Hall of Fame program; and a periodic newsletter. Distribution runs through the aiaaa.org website, email communications, organic social channels (Twitter, Instagram), and the FinalForms AMP registration platform.

AIAAA's revenue model is built on three streams: recurring membership dues from athletic directors and administrators, conference and exhibitor/sponsor registration revenue, and LTI course fees. Pricing is not publicly disclosed. The organization is governed by a volunteer board drawn from member schools across all six AIA classifications (1A through 6A) and middle school representatives, with Renee Regoli (CMAA) as Executive Director and Kraig Leuschner (CAA) as President. There is no private equity, venture capital, or external ownership.

Name

AIAAA

Legal name

Arizona Interscholastic Athletic Administrators Association

Website

https://aiaaa.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

AIAAA is a nonprofit professional association founded in 1982 that provides certification, Leadership Training Institute courses, and an annual conference for Arizona high school and middle school athletic administrators, operating as the state's NIAAA affiliate.

Ownership category

akta.pro rank

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: AIAAA charges membership fees for athletic directors and administrators to join the association and access certification, training, and networking benefits.
2. Conference and event registration: Revenue generated from annual state conferences, with exhibitor and sponsor registrations as well as AD attendance fees through the AMP registration system.
3. LTI course fees: Leadership Training Institute courses generate revenue through participant registration fees for certification and professional development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AIAAA is a non-profit professional association that provides professional development, certification programs (CAA, CMAA, CIAA, MSRAA), and Leadership Training Institute (LTI) courses for Arizona high school and middle school athletic administrators. It also hosts an annual state conference, operates a mentor program for new athletic directors, and provides industry recognition through awards and a Hall of Fame.

Product overview

AIAAA (Arizona Interscholastic Athletic Administrators Association) is a professional association for high school athletic administrators, not a technology product company. It offers a portfolio of membership services including an Annual State Conference, Leadership Training Institute (LTI) courses for professional development, professional certification programs (CAA, CMAA, CIAA, MSRAA), a Mentor Program for new athletic directors, Awards and Hall of Fame recognition, and periodic newsletters. These services are delivered through in-person events, educational courses, and the AIAAA AMP registration system powered by FinalForms.

Differentiator

Problem solved

Functional benefit

Products and services

• AIAAA Annual State Conference

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• National Interscholastic Athletic Administrators Association (NIAAA)coreStrategic or Co-development Partner · 1 January 1982AIAAA is an affiliate of NIAAA, promoting the mission and programs of the national organization. NIAAA provides the LTI certification curriculum and standards that AIAAA delivers to Arizona members. The USCAH three-tier program is now available through NIAAA.
• Arizona Interscholastic Association (AIA)coreStrategic or Co-development Partner · 1 January 1982AIAAA works closely with the Arizona Interscholastic Association, the governing board for all Arizona high school athletics. Missy Townsend, CMAA serves as the AIA Executive Board Representative on the AIAAA board.
• National Federation of High Schools (NFHS)minorStrategic or Co-development Partner · 1 January 1982AIAAA promotes the programs of the NFHS which relate to the field of athletic administration, including coaching education and sports officials training.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Interscholastic Athletic Administrators Association (NIAAA): NIAAA is the national umbrella body for interscholastic athletic administrators and directly provides the LTI curriculum, certification standards, and USCAH programs that AIAAA delivers locally. It is the most directly comparable peer, differing only in geographic scope (national vs. state-level Arizona).
• Texas High School Athletic Directors Association (THSADA): THSADA is the Texas state chapter of athletic directors and runs a near-identical model to AIAAA (membership dues, annual state conference, LTI certification, sponsor programs). It is a state-level peer with the same product/customer structure.
• Ohio Interscholastic Athletic Administrators Association (OIAAA): OIAAA serves Ohio high school ADs through membership, conferences, awards, and LTI course delivery as an NIAAA affiliate. It is a state-level peer operating the same membership-and-training framework as AIAAA.

Broad incumbents

• Arizona Interscholastic Association (AIA): AIA is the official state governing body for Arizona high school athletics and a close strategic partner of AIAAA, sharing board representation. It is comparable as a statewide interscholastic athletics organization, but its mission is governance and rule-setting rather than AD professional development.
• National Federation of State High School Associations (NFHS): NFHS is the national body that AIAAA formally partners with for coach/official training and rules content. While focused on rules, officiating, and coaching education rather than AD certification, it is directly comparable as an interscholastic athletics membership and education organization.
• National Association of Secondary School Principals (NASSP): NASSP is the national professional association for secondary school principals, comparable in mission (professional development, advocacy, recognition) and membership model to AIAAA, but for a broader set of school leaders rather than athletic administrators specifically.

Others

• FinalForms: FinalForms provides the AIAAA AMP registration platform used by AIAAA for member and conference sign-up. It is comparable as a technology enabler in the interscholastic athletic administration workflow, though not a direct competitor to AIAAA's training/membership offering.

Emerging players

• Athletic Business: Athletic Business is a media and events company serving high school and collegiate athletic administrators, including conferences and content similar to AIAAA's annual state conference and newsletter. It is a partial-overlap peer operating commercially rather than as a member-driven nonprofit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aiaaa_online
• Instagraminstagram.com/aiaaa_online
• LinkedInlinkedin.com/company/arizona-interscholastic-athletic-administrators-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIAAA