What Sugarlands Distilling does

Sugarlands Distilling Company, LLC is a privately held craft distillery founded around 2014-2015 and headquartered at 805 Parkway, Gatlinburg, Tennessee, where it operates a production still house, visitor center, retail Jar Shop, and cocktail bar open daily from 10:00 a.m. to 10:30 p.m. The company produces a multi-brand portfolio of alcoholic beverages built on five core lines: Sugarlands Shine (moonshine in 12+ flavors), Sippin' Cream (dessert-inspired cream liqueurs), High Rock Vodka (sugar maple filtered, 7x distilled), Roaming Man Whiskey (pot distilled Tennessee Rye), and Broken Antler Flavored Whiskey (launched nationally in 2026). Distillation processes include proprietary methods such as sugar maple filtration for vodka and Tennessee sour mash technique, with secondary co-branded product lines developed through licensing partnerships with Moonshiners TV personalities (Mark & Digger, Mark Rogers), NASCAR's Richard Petty, and brands like Field & Stream and Eggo.

The company monetizes across four revenue streams: wholesale spirits sales through licensed third-party retailers and a national distributor network, on-site distillery experiences (moonshine tastings at $5 per person, the Roaming Man Hidden Stave whiskey experience at $25+ per guest, cocktail flights, and still house tours), branded merchandise via the shopsugarlands.com e-commerce storefront, and licensing/cause-marketing royalties (e.g., a Folds of Honor partnership tied to Sour Blue Raspberry Moonshine). Direct-to-consumer spirits fulfillment is handled through licensed partners JarFellowSpirits.com and Bottle Nexus, with shipping available to all states except Michigan, South Dakota, Tennessee, and Utah due to three-tier alcohol regulations. Distribution spans regional licensed liquor stores, on-site retail, and a merchandise e-commerce site, with marketing driven by celebrity appearances, social media, a 100+ recipe content library, the Tennessee Whiskey Trail program, and earned media coverage including 2025 USA Today and Rolling Stone craft spirits awards.

The company employs 51-100 people, has no disclosed external funding or parent company, and is in active expansion mode, having entered the tequila category in March 2026 through a strategic distribution partnership with Azul Imports for Azulejos Artisan Tequila while continuing to roll out new product lines and limited-edition collaborations.

Name

Sugarlands Distilling

Legal name

Sugarlands Distilling Company, LLC

Website

https://sugarlands.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Sugarlands Distilling Company is a privately held craft distillery in Gatlinburg, Tennessee that produces moonshine, cream liqueurs, vodka, whiskey, and now tequila for adult consumers and licensed retailers, with national distribution and an on-site tourism and tasting experience.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Craft Distilleries & Microdistilleries (THAFALAH), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Craft distillery
• Moonshine production
• Flavored spirits
• Cream liqueurs
• Tennessee whiskey

Headquarters

HQ city

Gatlinburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Spirits Product Sales: Sale of alcoholic beverages including moonshine, cream liqueurs, vodka, whiskey, and rum through licensed third-party retailers. Products sold in 750ml and 50ml sizes. National distribution through established distributor relationships.
2. On-site Distillery Experiences: Revenue from tastings ($5 per person), whiskey experiences ($25+ tax per guest), cocktail flights, and still house tours at Gatlinburg facility.
3. Merchandise Sales: Branded merchandise sold through shopsugarlands.com including apparel and promotional items.
4. Licensing and Brand Partnerships: Strategic partnerships such as Field & Stream collaboration for themed products and Folds of Honor cause marketing (portion of Sour Blue Raspberry sales).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sugarlands Distilling Company is a craft distillery based in Gatlinburg, Tennessee that produces and sells a multi-brand portfolio of alcoholic spirits including moonshine, cream liqueurs, vodka, whiskey, and rum. The company also operates an on-site distillery visitor center offering paid tastings, tours, cocktail flights, and the Hidden Stave whiskey experience.

Product overview

Sugarlands Distilling Company is a Gatlinburg, Tennessee-based craft distillery producing a multi-brand portfolio of alcoholic beverages. The core product lines include Sugarlands Shine (award-winning moonshine in over 12 flavors), Sippin' Cream (dessert-inspired cream liqueurs), High Rock Vodka (sugar maple filtered, 7x distilled), and Roaming Man Whiskey (pot distilled Tennessee Rye Whiskey). The company operates under several brands including Sugarlands Shine, Sippin' Cream, High Rock Vodka, Roaming Man Whiskey, and Broken Antler Flavored Whiskey. Strategic partnerships bring licensed products like Mark & Digger's Hazelnut Rum and Corn Whiskey (from the TV show Moonshiners), Jim Tom Hedrick's Unaged Rye, Mark Rogers' American Peach, Richard Petty's Petty Punch, and PGA Championship Lemonade. The company also has cause marketing products like Folds of Honor Sour Blue Raspberry (supporting military families), and licensed collaborations including Eggo Blueberry Waffle and Field & Stream products. In 2026, Sugarlands announced its entry into the tequila category through a partnership with Azul Imports for Azulejos Artisan Tequila distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Birthday Cake Sippin' Cream: A 40-proof rum-based cream liqueur capturing rich cake batter and sweet frosting notes, celebrating Sugarlands' 10th birthday.
• Mark & Digger's Hazelnut Rum
• Peppermint Stick Moonshine
• Appalachian Apple Pie Moonshine
• Piña Colada Moonshine
• Chocolate Coffee Sippin' Cream
• Jim Tom Hedrick's Unaged Rye
• Boozy Chocolate Brew
• Maple Rye Smash
• Apple Butter Old Fashioned
• Pumpkin Pecan Chiller
• Brunch Chocolate Coffee
• Field & Stream Sweet Tea
• Eggo Blueberry Waffle Moonshine
• Folds of Honor Sour Blue Raspberry Moonshine
• Mark & Digger's Rye Apple Moonshine
• Mark & Digger's Hazelnut Rum
• Mark & Digger's Mountain Legacy Corn Whiskey
• Strawberries & Cream Sippin' Cream
• Orange Dream Sippin' Cream
• Mint Chocolate Chip Sippin' Cream
• Churro Sippin' Cream
• Chocolate Coffee Sippin' Cream
• Pumpkin Spice Latte Sippin' Cream
• Banana Pudding Sippin' Cream
• Peanut Butter Sippin' Cream
• Peanut Butter Sippin' Cream
• Eggnog Sippin' Cream

Products and services

• Sugarlands Shine (Moonshine) Award-winning moonshine available in 750ml and 50ml jars with more than 12 flavor varieties including apple pie, peppermint stick, butterscotch gold, piña colada, cotton candy, and blackberry. Targeted at adult consumers seeking craft Appalachian-style moonshine.
• Sugarlands Sippin' Cream Dessert-inspired cream liqueur line featuring flavors such as Strawberries & Cream, Chocolate Coffee, Butter Pecan, Mint Chocolate Chip, Banana Pudding, Eggnog, Pumpkin Spice Latte, Orange Dream, Churro, Peanut Butter, and Birthday Cake. Sold in 750ml jars for adult consumers.
• High Rock Vodka Sugar maple filtered, 7x distilled premium vodka available in 750ml and 50ml bottles. Targeted at adult consumers seeking a smoother craft vodka.
• Roaming Man Whiskey Award-winning pot distilled Tennessee Rye Whiskey available in 750ml and 375ml bottles. Featured in the on-site Hidden Stave whiskey experience.
• Broken Antler Flavored Whiskey Flavored whiskey brand featuring variants such as Hot Honey, launched for national rollout to expand Sugarlands' flavored spirits offering.
• Azulejos Artisan Tequila Artisan tequila brand distributed nationally through Sugarlands' distributor relationships and marketing expertise under a partnership with Azul Imports (family-owned under Linda and Chris Quintanilla).
• Mark & Digger Co-Branded Spirits Licensed co-branded spirits including Mark & Digger's Hazelnut Rum, Mark & Digger's Rye Apple Moonshine, and Mark & Digger's Mountain Legacy Corn Whiskey, developed with Moonshiners TV personalities for adult fans of the show.
• Jim Tom Hedrick's Unaged Rye Award-winning unaged rye moonshine with earthy balance between spicy rye and toasted grains with hints of black pepper, co-branded with Jim Tom Hedrick.
• Mark Rogers' American Peach Moonshine Peach-flavored moonshine developed in partnership with Moonshiners star Mark Rogers, sold in 750ml jars.
• Richard Petty's Petty Punch Moonshine Limited edition moonshine co-developed with NASCAR legend Richard Petty and tied to his racing heritage.
• Field & Stream Moonshine Line Outdoor-themed moonshines produced in partnership with Field & Stream, including Field & Stream Sweet Tea and Field & Stream Honey Pecan flavors sold in themed packaging.
• Eggo Blueberry Waffle Moonshine Limited edition moonshine collaboration with Eggo featuring warm, golden waffle flavor and sweet blueberry at 30% ABV (60 proof).
• Folds of Honor Sour Blue Raspberry Moonshine Sweet and slightly tart sour blue raspberry moonshine sold with a portion of proceeds supporting Folds of Honor scholarships for spouses and children of fallen or disabled military and first responders.
• The Hidden Stave Whiskey Experience Paid hands-on whiskey tasting and educational experience at the Gatlinburg distillery featuring nosing and tasting presentations by whiskey experts, available for $25+ tax per guest.
• Distillery Tastings and Tours On-site distillery tasting experiences ($5 per person for ~20-minute moonshine sampling with 12 flavors), cocktail flights, and still house tours available to adult visitors and tourists daily from 10:00 a.m. to 10:30 p.m.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Azul ImportsmajorStrategic or Co-development Partner · 3 March 2026Strategic partnership marking Sugarlands' official entry into the tequila category. Sugarlands will leverage its distributor relationships and marketing expertise to support the national growth of Azul Imports' Azulejos Artisan Tequila brand. Azul Imports remains family-owned under leadership of Linda and Chris Quintanilla. This was Sugarlands' second major strategic expansion in recent weeks, following the national rollout of Broken Antler Flavored Whiskey.
• Mark & DiggercoreStrategic or Co-development PartnerMoonshiners TV personalities Mark Ramsey and Dave Ragsdale collaborate with Sugarlands on co-branded products including Hazelnut Rum, Rye Apple Moonshine, and Mountain Legacy Corn Whiskey. They also appear monthly at the Gatlinburg distillery for meet & greets and jar signings, with on-the-road appearances at liquor depots and festivals.
• Mark RogerscoreStrategic or Co-development PartnerMoonshiners star Mark Rogers collaborates on Mark Rogers' American Peach Moonshine and appears monthly at the Gatlinburg distillery for meet & greets and jar signings, driving significant visitor traffic.
• Field & StreamminorStrategic or Co-development PartnerPartnership producing Field & Stream Sweet Tea and Field & Stream Honey Pecan moonshines. Products embody the spirit of adventure and outdoor tradition, sold in themed packaging.
• Folds of HonorminorGTM or Marketing PartnerCause marketing partnership where a portion of sales from Folds of Honor Sour Blue Raspberry Moonshine supports scholarships for spouses and children of America's fallen or disabled Military and First Responders.
• Tennessee Whiskey TrailminorChannel Partner/ Reseller/ DistributorActive participant in Tennessee Whiskey Trail program - a passport program connecting visitors with participating distilleries. Collect stamps and poker chips from distilleries to redeem for commemorative poker set.
• Richard PettyminorStrategic or Co-development PartnerNASCAR legend Richard Petty collaborates on Richard Petty's Petty Punch Moonshine, a limited edition product tied to racing heritage.
• Bottle NexusminorChannel Partner/ Reseller/ DistributorLicensed fulfillment partner providing direct-to-home shipping of Sugarlands products through their network of retailers. Currently ships to all states except MI, SD, TN, UT.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ole Smoky Moonshine: Largest U.S. moonshine producer, also headquartered in Gatlinburg, TN. Operates a parallel tourism-anchored retail and tasting room model with similar moonshine flavor portfolios and national distribution — the closest direct competitor to Sugarlands.
• Popcorn Sutton Distilling: Tennessee-based moonshine distillery with a multi-flavor product line and licensed distribution. Directly comparable to Sugarlands' core moonshine business and shared Appalachian heritage positioning.
• Tim Smith Spirits: Spirits brand built around Moonshiners TV personality Tim Smith, featuring flavored moonshine and rye products. Comparable to Sugarlands' Mark & Digger and Mark Rogers co-branded product strategy.
• Cathead Distillery: Craft distillery producing a multi-category spirits portfolio (vodka, gin, whiskey) with on-site tasting experiences. Comparable craft, multi-SKU distillery model with experiential tourism component.
• Corsair Distillery: Craft distillery with multi-category spirit lineup (whiskey, gin, vodka, absinthe) and an innovation-led flavor development approach. Comparable craft positioning and category-spanning portfolio.
• Smooth Ambler Spirits: West Virginia craft distillery producing whiskey, gin and vodka with tasting room experiences. Comparable craft distillery scale, multi-category approach and experiential tourism model.
• Old Forge Distillery: Tennessee craft distillery with tasting room and multi-flavor moonshine portfolio. Comparable regional craft spirits competitor with on-site experience offerings.

Broad incumbents

• Jack Daniel's: Iconic Tennessee whiskey producer owned by Brown-Forman. Broad incumbent in the Tennessee spirits category that competes for the same regional whiskey consumer, though at much larger scale and with broader distribution.
• George Dickel: Tennessee whiskey producer owned by Diageo, also based in Tennessee. Overlaps with Sugarlands' Roaming Man Whiskey line as a regional Tennessee whiskey competitor with national distribution.
• Heaven Hill Brands: Large independent American spirits producer spanning whiskey, vodka, rum and flavored liqueurs. Comparable broad portfolio strategy and national wholesale distribution reach, but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sugarlandsshine
• YouTubeyoutube.com/c/SugarlandsDistillingCompany/videos
• Facebookfacebook.com/SugarlandsDistillingCompany
• Instagraminstagram.com/sugarlandsshine
• Pinterestpinterest.com/sugarlandsshine
• LinkedInlinkedin.com/company/sugarlands-distilling-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugarlands Distilling