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PetShop.co.uk

Full company profile

uuid000avb2

Namestring
PetShop.co.uk
Legal namestring
PetShopBowl Ltd
Websiteurl
petshop.co.uk
Company typeenum
Private
Founded yearint
2010
Descriptiontext

PetShop.co.uk (legal entity PetShopBowl Ltd) is a UK-based, direct-to-consumer online pet supply retailer founded in 2010 and headquartered in Stratford-upon-Avon, operating exclusively within the United Kingdom. The company sells pet food, treats, toys, accessories, grooming products, health products, and prescription veterinary medicines across at least ten species — dogs, cats, birds, rabbits, hamsters, chinchillas, ferrets, guinea pigs, hedgehogs, fish, and horses — through its own website (petshop.co.uk) and native iOS/Android applications, offering next-day delivery for orders placed by 7pm and free delivery on orders over £59.99. The catalogue spans 150+ third-party brands plus two own-brand lines (PetShop.co.uk Naturals and PetShop.co.uk Finest), and the company is registered with the UK Veterinary Medicines Directorate (Reg no:2036762) and LegitScript-verified, enabling the sale of prescription veterinary medicines.

The technology backbone runs on NetSuite's SuiteCommerce platform, with SearchSpring powering site search and product recommendations, Cookiebot managing GDPR cookie consent, and Exponea handling marketing automation and customer journey orchestration. Revenue is generated primarily through transactional online retail — marking up products purchased from brands and distributors — supplemented by the Bottomless Bowl subscription programme (5–20% recurring savings) and a promotional layer that includes 3-for-2 deals, half-price second-item bundles, and clearance discounts of up to 70%. The go-to-market is direct-to-consumer via paid search (Google Ads, Microsoft Advertising), social (Facebook, Instagram, TikTok, YouTube, X), SEO, email, and a customer service team whose credibility is anchored in a 4.8/5 Trustpilot rating and earned media coverage in BBC News, the London Evening Standard, and Sky News.

The company is privately held with no disclosed external investment, parent, or institutional investors; ownership and management include co-founder Adam Taylor and co-founder/COO Alexandra Tamasan. Headcount sits in the 51–100 range, and the firm has filed no disclosed funding rounds, M&A, or restructuring events, leaving ownership dynamics and revenue scale as the principal data gaps. The operating profile is consistent with a bootstrapped, mid-market UK e-commerce operator pursuing category depth (own-brand, veterinary medicines, subscription) rather than geographic expansion.

Short descriptiontext

PetShop.co.uk (PetShopBowl Ltd) is a privately held UK direct-to-consumer online pet supply retailer founded in 2010, selling food, accessories, grooming, and prescription veterinary medicines for dogs, cats, birds, and small animals across 150+ brands plus two own-label lines via its website and mobile apps.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersStratford-upon-avon, United Kingdom
HQ citystring
Stratford-upon-avon
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online pet supplies, pet food retail, pet accessories, veterinary medicines, pet care products
Industry4 codes
1Pet Supplies Inventory-led Online Retailers
CodeCRAFADAHPrimaryYes
2General Pet Supplies Retail (Multi-category)
CodeCRALAHAAPrimaryNo
3Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick)
CodeCRALAHACPrimaryNo
4Pet Food & Treats Retail
CodeCRALAHABPrimaryNo
NAICS code2 codes
  • Pet and Pet Supplies Retailers45991
  • Pet and Pet Supplies Retailers459910
Product category
Online Pet Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1E-commerce Retail Sales
TypeOne Time License
Description

PetShop.co.uk generates revenue through direct online retail sales of pet food, treats, toys, accessories, and health products to consumers. The business model involves marking up products purchased from brands and distributors, with various promotional mechanics including subscription discounts, bulk purchase incentives, and clearance sales.

petshop.co.uk
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Pricing details1 tier
1Standard retail pricing with promotional discounts
ModelOtherBilling cadencePay-as-you-go
Notes

Products priced individually with regular promotional offers including percentage discounts, bundle deals (3-for-2, Buy 1 Get 2nd Half Price), and clearance sales up to 70% off. Free delivery on orders over £59.99.

petshop.co.uk
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 2 records shown
1PetShop.co.uk Finest
Description

Premium own-brand pet food and products line

petshop.co.uk
+1 more record
Core offering1 text field

PetShop.co.uk is a UK-based direct-to-consumer online retailer selling pet supplies across multiple categories including dogs, cats, small pets, and birds. The company sells pet food, treats, toys, grooming products, accessories, health products, and registered veterinary medicines from over 150 brands (including its own PetShop.co.uk Finest and Naturals ranges), offering next-day delivery for orders placed by 7pm and free UK delivery on orders over £59.99.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 4.8 out of 5 customer rating on Trustpilot
Product overview1 text field

PetShop.co.uk operates as an online pet supply retailer offering a single unified e-commerce platform. The core product is the PetShop.co.uk Online Store, which serves as the main shopping destination. The company also offers a subscription service called Bottomless Bowl for recurring deliveries of pet supplies. The platform is built on NetSuite's SuiteCommerce platform and utilises SearchSpring for search functionality.

Product and service5 records
1PetShop.co.uk Online Store
CategoryOnline Pet Retail
2Bottomless Bowl Subscription
CategorySubscription Service
3PetShop.co.uk Finest Range
CategoryOwn-Brand Pet Products
4PetShop.co.uk Naturals Range
CategoryOwn-Brand Pet Products
5Veterinary Medicines (VMD Registered)
CategoryPet Health Products
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1PDSA Vet Care
Strategic tierMinorTypeOthers
Description

PDSA Vet Care branded products are sold through PetShop.co.uk, providing pet owners access to veterinary-quality health products.

2V.M.D (Veterinary Medicines Directorate)
Strategic tierCoreTypeOthers
Description

Registered with V.M.D (Reg no:2036762) enabling the sale of veterinary medicines, demonstrating regulatory compliance for selling prescription pet medications.

petshop.co.uk
Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PetShop.co.uk

Online Pet Retailpetshop.co.uk

PetShop.co.uk (PetShopBowl Ltd) is a privately held UK direct-to-consumer online pet supply retailer founded in 2010, selling food, accessories, grooming, and prescription veterinary medicines for dogs, cats, birds, and small animals across 150+ brands plus two own-label lines via its website and mobile apps.

What PetShop.co.uk does

PetShop.co.uk (legal entity PetShopBowl Ltd) is a UK-based, direct-to-consumer online pet supply retailer founded in 2010 and headquartered in Stratford-upon-Avon, operating exclusively within the United Kingdom. The company sells pet food, treats, toys, accessories, grooming products, health products, and prescription veterinary medicines across at least ten species — dogs, cats, birds, rabbits, hamsters, chinchillas, ferrets, guinea pigs, hedgehogs, fish, and horses — through its own website (petshop.co.uk) and native iOS/Android applications, offering next-day delivery for orders placed by 7pm and free delivery on orders over £59.99. The catalogue spans 150+ third-party brands plus two own-brand lines (PetShop.co.uk Naturals and PetShop.co.uk Finest), and the company is registered with the UK Veterinary Medicines Directorate (Reg no:2036762) and LegitScript-verified, enabling the sale of prescription veterinary medicines.

The technology backbone runs on NetSuite's SuiteCommerce platform, with SearchSpring powering site search and product recommendations, Cookiebot managing GDPR cookie consent, and Exponea handling marketing automation and customer journey orchestration. Revenue is generated primarily through transactional online retail — marking up products purchased from brands and distributors — supplemented by the Bottomless Bowl subscription programme (5–20% recurring savings) and a promotional layer that includes 3-for-2 deals, half-price second-item bundles, and clearance discounts of up to 70%. The go-to-market is direct-to-consumer via paid search (Google Ads, Microsoft Advertising), social (Facebook, Instagram, TikTok, YouTube, X), SEO, email, and a customer service team whose credibility is anchored in a 4.8/5 Trustpilot rating and earned media coverage in BBC News, the London Evening Standard, and Sky News.

The company is privately held with no disclosed external investment, parent, or institutional investors; ownership and management include co-founder Adam Taylor and co-founder/COO Alexandra Tamasan. Headcount sits in the 51–100 range, and the firm has filed no disclosed funding rounds, M&A, or restructuring events, leaving ownership dynamics and revenue scale as the principal data gaps. The operating profile is consistent with a bootstrapped, mid-market UK e-commerce operator pursuing category depth (own-brand, veterinary medicines, subscription) rather than geographic expansion.

PetShop.co.uk firmographics

Firmographics
Name
PetShop.co.uk
Legal name
PetShopBowl Ltd
Website
https://petshop.co.uk
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
51–100 employees
Short description
PetShop.co.uk (PetShopBowl Ltd) is a privately held UK direct-to-consumer online pet supply retailer founded in 2010, selling food, accessories, grooming, and prescription veterinary medicines for dogs, cats, birds, and small animals across 150+ brands plus two own-label lines via its website and mobile apps.
Ownership category
akta.pro rank

PetShop.co.uk industry classification

Industry
Product category
Online Pet Retail
NAICS
Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
akta.pro primary industry
Pet Supplies Inventory-led Online Retailers (CRAFADAH)
akta.pro secondary industries
General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Food & Treats Retail (CRALAHAB)

Keywords

  • Online pet supplies
  • Pet food retail
  • Pet accessories
  • Veterinary medicines
  • Pet care products

Where PetShop.co.uk is headquartered

Location

Headquarters

HQ city
Stratford-upon-avon
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

PetShop.co.uk business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

  1. E-commerce Retail Sales: PetShop.co.uk generates revenue through direct online retail sales of pet food, treats, toys, accessories, and health products to consumers. The business model involves marking up products purchased from brands and distributors, with various promotional mechanics including subscription discounts, bulk purchase incentives, and clearance sales.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goStandard retail pricing with promotional discounts

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

PetShop.co.uk product offering

Product offering

Core offering

PetShop.co.uk is a UK-based direct-to-consumer online retailer selling pet supplies across multiple categories including dogs, cats, small pets, and birds. The company sells pet food, treats, toys, grooming products, accessories, health products, and registered veterinary medicines from over 150 brands (including its own PetShop.co.uk Finest and Naturals ranges), offering next-day delivery for orders placed by 7pm and free UK delivery on orders over £59.99.

Product overview

PetShop.co.uk operates as an online pet supply retailer offering a single unified e-commerce platform. The core product is the PetShop.co.uk Online Store, which serves as the main shopping destination. The company also offers a subscription service called Bottomless Bowl for recurring deliveries of pet supplies. The platform is built on NetSuite's SuiteCommerce platform and utilises SearchSpring for search functionality.

Differentiator

Problem solved

Functional benefit

Brands

  • PetShop.co.uk Finest: Premium own-brand pet food and products line
  • PetShop.co.uk Naturals

Products and services

  • PetShop.co.uk Online Store
  • Bottomless Bowl Subscription
  • PetShop.co.uk Finest Range
  • PetShop.co.uk Naturals Range
  • Veterinary Medicines (VMD Registered)

Quantifiable outcome

  • 4.8 out of 5 customer rating on Trustpilot

Companies that use PetShop.co.uk

Customer profile

Segments1 record

Ideal customer profiles1 record

PetShop.co.uk technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

PetShop.co.uk partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and core.

  • PDSA Vet CareminorOthersPDSA Vet Care branded products are sold through PetShop.co.uk, providing pet owners access to veterinary-quality health products.
  • V.M.D (Veterinary Medicines Directorate)coreOthersRegistered with V.M.D (Reg no:2036762) enabling the sale of veterinary medicines, demonstrating regulatory compliance for selling prescription pet medications.

Scale indicators3 records

Expansion highlights5 records

PetShop.co.uk competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

PetShop.co.uk social profiles

Digital presence

PetShop.co.uk compliance and trust

Trust signal

Compliance2 records

PetShop.co.uk financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PetShop.co.uk leadership team

Management profile

Number of profiles

Profiles2 records

PetShop.co.uk funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PetShop.co.uk M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetShop.co.uk

What does PetShop.co.uk do?

PetShop.co.uk is a UK-based direct-to-consumer online retailer selling pet supplies across multiple categories including dogs, cats, small pets, and birds. The company sells pet food, treats, toys, grooming products, accessories, health products, and registered veterinary medicines from over 150 brands (including its own PetShop.co.uk Finest and Naturals ranges), offering next-day delivery for orders placed by 7pm and free UK delivery on orders over £59.99.

Is PetShop.co.uk a public or private company?

PetShop.co.uk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PetShop.co.uk founded?

PetShop.co.uk was founded in 2010. It employs 51 to 100 people.

Where is PetShop.co.uk based?

PetShop.co.uk is headquartered in Stratford-upon-avon, United Kingdom, in the Europe region.

How does PetShop.co.uk make money?

One revenue line is on record: E-commerce Retail Sales.

Does PetShop.co.uk have an API?

No public API is recorded for PetShop.co.uk.

What industry is PetShop.co.uk in?

PetShop.co.uk's product category is Online Pet Retail. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRALAHAA, General Pet Supplies Retail (Multi-category). Its NAICS code is 45991.

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