Newstar

Commercial LED Displaysnewstar-led.com

Shenzhen Newstar Optoelectronic Co., Ltd (NewStar) is a privately held Shenzhen-based LED display manufacturer founded in 2009 that designs, produces, and sells indoor and outdoor LED panels and modules to commercial retail, sports, theater, and outdoor advertising customers globally through project-based B2B sales.

Company typePrivate
Founded2009
HeadquartersLonghua, China
Headcount51–100
GTM typeB2B
OfferingHardware or Manufacturing

What Newstar does

Shenzhen Newstar Optoelectronic Co., Ltd, doing business as NewStar LED Display, is a privately held Chinese LED display manufacturer founded in 2009 and headquartered in the Longhua District of Shenzhen. The company designs, produces, and sells indoor and outdoor LED display panels and modules for commercial applications, serving retail and commercial advertising, sports stadiums and venues, entertainment and theater, corporate and exhibition, and outdoor public display customers across China, Europe (France, Lithuania), and Asia (Japan, Korea). Its product portfolio spans nine series covering the full pixel pitch spectrum: FC fixed outdoor billboards (P6.67-P16), FN/FN Pro commercial outdoor front-service displays, FI customized digital signs, E/E-Pro indoor dual-service displays, U Series fine pitch video walls (down to 0.9mm), T Series ultra-thin digital wallpaper, and Warrior rental displays, plus standalone indoor and outdoor LED modules. Core technology combines DIP and SMD packaging with proprietary features including dual front/rear service design, virtual pixel technology, IP65-IP67 weather protection rated from -45°C to +70°C, automatic brightness control, and RGB color mixing, built around tier-1 LED chips from Epistar, Nichia, and Cree, and integrated with Novastar, Dbstar, and HuiduHD controllers.

The business model is project-based B2B hardware sales with customized panel sizing and configuration, supplemented by component/module replacement sales and after-sales professional services. Pricing is quote-based and project-specific depending on pixel pitch, screen size, resolution, and customization requirements, structured as multi-year contracts. Go-to-market is sales-led, combining direct website inquiry, phone, email, WhatsApp Business for international buyers, and content marketing across Facebook, Twitter, Pinterest, YouTube, LinkedIn, and X, with trade show presence at Infocomm and Canton Fair (including pandemic-era virtual editions). The company operates with 51-100 employees, has no disclosed external funding, and serves a globally distributed customer base evidenced by marquee installations including the Paris Theater FC800 outdoor display, Lithuania P2.5 indoor video wall, Tokyo 2020 Olympic Games venues, and Korean market deployments.

Newstar firmographics

Firmographics

Name: Newstar
Legal name: Shenzhen Newstar Optoelectronic Co.,Ltd
Website: https://newstar-led.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 51–100 employees
Short description: Shenzhen Newstar Optoelectronic Co., Ltd (NewStar) is a privately held Shenzhen-based LED display manufacturer founded in 2009 that designs, produces, and sells indoor and outdoor LED panels and modules to commercial retail, sports, theater, and outdoor advertising customers globally through project-based B2B sales.
Ownership category
akta.pro rank

Newstar industry classification

Industry

Product category: Commercial LED Displays
NAICS: Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
akta.pro primary industry: Digital Signage & Commercial Displays (HDACADAL)
akta.pro secondary industries: Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

LED display manufacturing
Indoor LED displays
Outdoor LED displays
Digital signage solutions
Fine pitch video walls

Where Newstar is headquartered

Location

Headquarters

HQ city: Longhua
HQ country: China
HQ region: Asia

Offices1 record

Markets served

Newstar business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

LED Display Hardware Sales: Sale of complete LED display systems including indoor and outdoor LED panels, video walls, digital signs, and rental displays. Products sold include various series (FC, FS, FN, FI, E, U, T, W) with different pixel pitches and panel sizes.
LED Module and Component Sales: Sale of LED modules, cabinets, and replacement components for maintenance and upgrades. Modules available in various sizes (320x320mm, 250x250mm) and pixel configurations.
Customized Display Solutions: Bespoke LED display manufacturing and installation services for specific project requirements including custom sizes and configurations.
Professional Services: Technical support, consultation, and after-sales service for LED display installation and maintenance.

Pricing tiers

Model	Billing	Price
Unit Pricing	Multi-year contract	Customized project-based pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Newstar product offering

Product offering

Core offering

Newstar manufactures and supplies a comprehensive range of indoor and outdoor LED display products for commercial, business, and sports sectors. Its portfolio includes fixed outdoor billboards, front-service commercial displays, customized digital signs, fine pitch indoor video walls, ultra-thin digital wallpaper displays, rental LED displays, and standalone LED modules. The company operates its own manufacturing facility in Shenzhen with automated production lines for LED modules and cabinets.

Product overview

NewStar is a manufacturer of LED display solutions offering a comprehensive portfolio of indoor and outdoor LED display products. The product lineup includes fixed installation displays (FC Series for outdoor billboards, E/E Pro Series for indoor), commercial displays (FN/FN Pro Series for outdoor front-service applications), digital signage (FI Series for customized indoor/outdoor signs), fine pitch video walls (U Series with ultra HD resolution), ultra-thin digital wallpaper displays (T Series), rental displays (Warrior Series), and component modules. The products serve various commercial applications including advertising, retail, stadiums, theaters, and public information displays, with support for multiple pixel pitches, brightness levels, and installation configurations.

Differentiator

Problem solved

Functional benefit

Brands

FC Series: Standard Outdoor LED Billboards Display with 960x960 panel size, pixel pitches 6.67/8/10/16mm, dual service capability
FN Series
FI Series
E Series
E-Pro Series
U Series
Warrior Series

Products and services

FC Series Outdoor LED Billboard Standard outdoor LED billboard display with 960 x 960mm panel size, dual service (front and rear maintenance), suitable for fixed outdoor installations with pixel pitches P6.67, P8, P10, and P16, for commercial and advertising use.
FN Series Commercial Outdoor LED Display Commercial outdoor LED display with front service design, featuring small pixel pitches (2.9/3.9/4.81/5.95mm) for high-definition video wall applications, available in multiple panel sizes for indoor and outdoor use.
FN Pro Series High-Performance Outdoor LED Display High-performance mixed outdoor LED display with P2.9/P3.9/P4.8 pixel options, brightness above 5500 nits, aluminum profile cabinet, front and rear service capability, IP rating protection, and support for customized panel sizes.
FI Series Customized LED Digital Sign Customized LED digital sign for indoor and outdoor advertising, supporting custom panel sizes with standard 1ft x 1ft module size, available in pixel pitches P6.35, P7.62, P8.46, P10.16, and P16.9.
U Series Fine Pitch LED Video Wall Ultra high-definition fine pitch LED display for indoor video wall applications, featuring pixel pitches of 0.9/1.2/1.5/1.6/1.8mm, all-in-one design for easy installation in commercial environments.
T Series Digital Wallpaper LED Display Digital wallpaper LED display with ultra-thin form factor, panel sizes of 250 x 750mm and 500mm widths, designed for seamless wall mounting in indoor environments.
E Series Indoor LED Display Indoor LED display with 480 x 480mm panel size and dual service capability (front and rear maintenance), suitable for fixed indoor installations with pixel pitches of 1.5/1.6/1.8/2.5/3mm.
E Pro Series Enhanced Indoor LED Display Enhanced indoor fixed LED display with 500 x 500mm panel size, dual service capability, optimized for indoor commercial applications with pixel pitches of 1.9/2.6/2.9/3.9mm.
Warrior Series Rental LED Display Rental LED display designed for events and temporary installations, featuring durable construction and easy setup for touring, concerts, and exhibition applications.
Outdoor LED Display Modules Standalone outdoor LED display modules available in various sizes including 1ft x 1ft, 320 x 320mm, and 250 x 250mm, designed for outdoor advertising and signage applications and as replacement components.
Indoor LED Modules Indoor LED modules for building customized indoor LED displays, with module sizes such as 320 x 160mm, featuring high refresh rates up to 3840Hz.
Customized LED Display Solutions Bespoke LED display manufacturing and configuration service for specific project requirements, including custom panel sizes, configurations, and installation specifications.

Quantifiable outcome

LED screen design life exceeds 11 years (100,000 hours rated continuous use)
+2 more outcomes

Companies that use Newstar

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Newstar technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Newstar partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Newstar competitors and assessment

Company assessment

Direct peers

Unilumin Group: Shenzhen-based LED display manufacturer with a global footprint and a product portfolio spanning fine pitch indoor video walls, outdoor fixed installations, and rental LED. Directly comparable to NewStar across product categories, customer segments (advertising, sports, retail), and B2B sales motion.
Leyard Optoelectronic: One of China's largest LED display manufacturers, offering indoor fine pitch, outdoor, and rental LED products for advertising, broadcast, sports, and control room applications. Competes with NewStar across essentially the same product matrix and customer verticals.
Absen Optoelectronic: Shenzhen-headquartered LED display manufacturer with strong international sales coverage and a product lineup covering indoor, outdoor, rental, and fine pitch LED. Directly competes with NewStar's FC, FN, E, and Warrior series for commercial advertising and event customers globally.
Liantronics (Lian Truong): Chinese LED display manufacturer with a long-standing presence in fixed outdoor billboards, stadium screens, and indoor LED panels. Closely overlaps NewStar's outdoor FC series and stadium use cases in both product specification and customer profile.
ROE Visual: Specialized LED display manufacturer focused on rental and event applications, including concerts, touring, and broadcast. Directly comparable to NewStar's Warrior Series rental line and shares the same event production customer base.
AOTO Electronics: Chinese LED display manufacturer serving financial, retail, sports, and transportation verticals with indoor and outdoor LED products. Overlaps with NewStar across digital signage, sports stadium, and indoor video wall use cases.
Qiangli Jucai: Shenzhen-based LED display maker with a comparable product range covering fixed outdoor, indoor fine pitch, and rental LED. Competes head-to-head with NewStar in the mid-market Chinese OEM/ODM and export commercial display segments.
Dicolor Optoelectronics: Chinese LED display manufacturer offering rental, fixed installation, and creative LED products for events, retail, and advertising. Comparable to NewStar in scale, product breadth, and target customer verticals across commercial display applications.

Broad incumbents

Christie Digital Systems: Established global projection and LED display vendor with broad portfolio spanning control rooms, large venues, and commercial signage. Competes with NewStar in the high-end fine pitch and large venue LED segments as a broader incumbent with much wider brand recognition.
Samsung Electronics (Display Division): Global consumer electronics and commercial display giant offering LED signage, video walls, and smart signage solutions under its display business. Overlaps with NewStar's commercial LED signage use cases as a much larger, branded incumbent competing in retail, corporate, and outdoor display markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Newstar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Newstar leadership team

Management profile

Number of profiles

Newstar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Newstar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newstar

What does Newstar do?

Is Newstar a public or private company?

Newstar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Newstar founded?

Newstar was founded in 2009. It employs 51 to 100 people.

Where is Newstar based?

Newstar is headquartered in Longhua, China, in the Asia region.

How does Newstar make money?

Four revenue lines are on record. LED Display Hardware Sales are the primary driver. The others are LED Module and Component Sales, customized Display Solutions and professional Services.

Who are Newstar's main competitors?

Direct peers on record are Unilumin Group, Leyard Optoelectronic, Absen Optoelectronic, Liantronics (Lian Truong), ROE Visual, AOTO Electronics, Qiangli Jucai and Dicolor Optoelectronics. Broad incumbents are Christie Digital Systems and Samsung Electronics (Display Division).

Does Newstar have an API?

No public API is recorded for Newstar.

What industry is Newstar in?

Newstar's product category is Commercial LED Displays. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 541850.