ContentNext Media
ContentNext Media operates the GigaOm technology research and advisory brand, producing practitioner-led research across 150+ topics for enterprise technology buyers (CISO, CIO, CTO, CFO) and technology vendors through syndicated subscriptions, commissioned research, and advisory services.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ContentNext Media does
ContentNext Media, doing business as GigaOm, is a privately held B2B technology research and advisory firm founded in 2002 and operated through its legal entity Knowingly Corporation. The firm produces practitioner-led research across more than 150 technology topics spanning cloud and infrastructure, data/analytics/AI, DevOps, network and edge, people/processes/applications, and security and risk. Its core product portfolio is split between syndicated research subscriptions (GigaOm Radar reports, CxO Brief Lite, Sales Enablement) and commissioned custom research (Benchmark Reports, CxO Brief, Compete Battlecards), with advisory workshops layered on top.
The research is delivered through a proprietary portal at portal.gigaom.com, supported by vendor login and marketing review portals for technology sellers. GigaOm's go-to-market is sales-led and dual-sided: it targets enterprise technology buyers (CISO, CIO, CTO, CFO personas) who need defensible vendor evaluation and decision support, and technology vendors who commission custom research and battlecards to support their own sales cycles. Marketing is distributed across a multi-channel content engine including LinkedIn, X, YouTube, a Spotify podcast, Reddit, and email newsletters, with a New York mailing address and an Englewood, Colorado headquarters.
Pricing is quote-based and not publicly disclosed; named enterprise customers include Microsoft, NetApp, Immuta, Datadobi, Commvault, Vespa, and SAP. The firm employs 11-50 people and continues to publish research in May 2026, though it noted the 2026 passing of founder Om Malik on its homepage, marking a leadership continuity event for the brand.
ContentNext Media firmographics
Firmographics- Name
- ContentNext Media
- Legal name
- Knowingly Corporation
- Website
- http://www.contentnext.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ContentNext Media operates the GigaOm technology research and advisory brand, producing practitioner-led research across 150+ topics for enterprise technology buyers (CISO, CIO, CTO, CFO) and technology vendors through syndicated subscriptions, commissioned research, and advisory services.
- Ownership category
- akta.pro rank
ContentNext Media industry classification
Industry- Product category
- Technology Research and Advisory
- NAICS
- Periodical Publishers (513120), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
Keywords
Where ContentNext Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ContentNext Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Research Subscriptions: Syndicated research subscription products including GigaOm Radar reports, CxO Brief Lite, and Sales Enablement materials. These are recurring subscription-based offerings sold to enterprise technology buyers and vendors.
- Commissioned Custom Research: Custom research engagements commissioned by vendors including Benchmark Reports, CxO Brief, and Compete Battlecards. These are likely one-time or project-based engagements with technology vendors seeking market intelligence and competitive positioning.
- Advisory Services: Hands-on workshops and expert guidance helping teams align around buyer needs, differentiation, and executive-level conversations. Long-term support through adoption, maturity, and disruption phases.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ContentNext Media product offering
Product offeringCore offering
ContentNext Media operates the GigaOm technology research and advisory business, producing practitioner-led syndicated and commissioned research across more than 150 technology topics. Its offerings include GigaOm Radar vendor evaluation reports, CxO Brief and CxO Brief Lite executive decision briefs, Sales Enablement research, commissioned Benchmark Reports, Compete Battlecards, and hands-on advisory workshops delivered to enterprise technology buyers and vendors through a proprietary research portal.
Product overview
GigaOm, operated by ContentNext Media, is a technology research and advisory firm offering a portfolio of syndicated and commissioned research products. The core offerings include the GigaOm Radar for vendor evaluation, CxO Brief and CxO Brief Lite for executive decision-making, Sales Enablement for seller-side research, Benchmark Reports for commissioned comparative analysis, and Compete Battlecards for competitive positioning. The platform also provides access to a research portal with over 150 technology topics across multiple domains including Cloud, Infrastructure & Management, Data, Analytics & AI, DevOps, Network & Edge, People, Processes & Applications, and Security & Risk.
Differentiator
Problem solved
Functional benefit
Products and services
- GigaOm Radar Vendor evaluation and comparison research reports that map vendors against key criteria and visualize their relative positions in the technology landscape, designed for enterprise technology buyers and vendors.
- CxO Brief Lite Streamlined executive-level research brief designed to help technology decision-makers quickly understand technology landscape and vendor positioning.
- Sales Enablement Research and insights designed to support technology sellers in understanding market positioning, competitive landscape, and buyer needs as part of a research subscription.
- Benchmark Report Commissioned comparative research that evaluates vendor performance, capabilities, and differentiation against defined criteria, typically commissioned by technology vendors.
- CxO Brief In-depth executive-level research brief providing strategic analysis on technology adoption, vendor evaluation, and decision-making frameworks for C-suite leaders, commissioned by technology vendors.
- Compete Battlecards Competitive intelligence documents that help sales teams understand how to position against competing vendors in deal scenarios, commissioned by technology vendors.
Quantifiable outcome
- Up to 30x ROI on investment for GigaOm customers
Companies that use ContentNext Media
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
ContentNext Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ContentNext Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
ContentNext Media competitors and assessment
Company assessmentDirect peers
- Forrester Research: Large independent research and advisory firm serving enterprise technology buyers and vendors with syndicated research, advisory, and peer events. Forrester is the closest analogue to GigaOm's model — both sell outcome-oriented analyst research, commissioned research, and advisory services to overlapping CIO/CISO audiences.
- 451 Research (S&P Global Market Intelligence): Independent technology research firm producing syndicated and commissioned research on enterprise IT, data, cloud, and security. Now part of S&P Global, 451 is highly comparable to GigaOm's coverage breadth and practitioner-led research methodology.
- Constellation Research: Independent research and advisory firm led by R 'Ray' Wang focused on disruptive technology including AI, cloud, and digital transformation. Closely comparable to GigaOm in size, independent positioning, practitioner-led analyst model, and enterprise subscription + advisory mix.
- Nucleus Research: Independent research firm specializing in ROI case studies and outcome-based analysis of enterprise technology. Highly comparable to GigaOm's outcome/risk framing and practitioner-led approach, with a similar target buyer base.
- Aberdeen Strategy & Research: Independent technology research firm focused on ROI/buyer's-journey-style analysis and vendor evaluation. Closely mirrors GigaOm's practitioner-led, outcomes-rather-than-features positioning and overlap in enterprise software evaluation research.
Broad incumbents
- Gartner: The dominant enterprise technology research and advisory firm, offering Magic Quadrants, Hype Cycles, subscription research, and large-scale advisory. Gartner competes with GigaOm in the same CIO/CISO buyer pool but at much greater scale and breadth of coverage.
- IDC (International Data Corporation): Global market intelligence firm producing syndicated IT research, vendor analysis, and custom commissioned research for technology buyers and sellers. IDC directly overlaps GigaOm's syndicated and commissioned research offerings and targets the same enterprise buyer personas.
- TechTarget: Enterprise technology media and research company operating networks like SearchEnterpriseIT and SearchCIO, plus intent data and demand-generation products. Overlaps with GigaOm on the enterprise tech research and content side, while adding a much larger B2B media audience and demand-gen layer.
Emerging players
- The Register: Independent technology news and analysis publication covering enterprise IT infrastructure, software, and emerging tech. The Register is comparable to GigaOm's news/research content publishing side, though it monetizes primarily via advertising rather than subscriptions.
- Wikibon (SiliconANGLE / theCUBE): Independent enterprise technology research and media platform, including the Wikibon analyst community and theCUBE interview coverage of enterprise tech. Comparable to GigaOm on practitioner-led coverage of cloud, data, and AI for enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights7 records
Customer concentration
ContentNext Media social profiles
Digital presenceContentNext Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
ContentNext Media leadership team
Management profileNumber of profiles
Profiles3 records
ContentNext Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ContentNext Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ContentNext Media
What does ContentNext Media do?
ContentNext Media operates the GigaOm technology research and advisory business, producing practitioner-led syndicated and commissioned research across more than 150 technology topics. Its offerings include GigaOm Radar vendor evaluation reports, CxO Brief and CxO Brief Lite executive decision briefs, Sales Enablement research, commissioned Benchmark Reports, Compete Battlecards, and hands-on advisory workshops delivered to enterprise technology buyers and vendors through a proprietary research portal.
When was ContentNext Media founded?
ContentNext Media was founded in 2002. It employs 11 to 50 people.
Where is ContentNext Media based?
ContentNext Media is headquartered in New York, United States, in the North America region.
How does ContentNext Media make money?
Three revenue lines are on record. Research Subscriptions are the primary driver. The others are commissioned Custom Research and advisory Services.
Who are ContentNext Media's main competitors?
Direct peers on record are Forrester Research, 451 Research (S&P Global Market Intelligence), Constellation Research, Nucleus Research and Aberdeen Strategy & Research. Broad incumbents are Gartner, IDC (International Data Corporation) and TechTarget. Emerging players are The Register and Wikibon (SiliconANGLE / theCUBE).
Does ContentNext Media have an API?
No public API is recorded for ContentNext Media.
What industry is ContentNext Media in?
ContentNext Media's product category is Technology Research and Advisory. Its primary akta.pro industry code is MPAJAMAC, Online News & Magazine Publishing Platforms (CMS & Hosting). Its NAICS code is 513120 and its SIC code is 8742.