Fresh.Land
Fresh.Land is a Copenhagen-based digital platform, founded in 2015, that enables consumers to order freshly harvested fruits and vegetables online for direct delivery, operated by a 1-10 person team led by co-founders Mathilde Jakobsen (CEO) and Filipe Leal (CFO).
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Fresh.Land firmographics
Firmographics- Name
- Fresh.Land
- Website
- https://fresh.land
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fresh.Land is a Copenhagen-based digital platform, founded in 2015, that enables consumers to order freshly harvested fruits and vegetables online for direct delivery, operated by a 1-10 person team led by co-founders Mathilde Jakobsen (CEO) and Filipe Leal (CFO).
- Ownership category
- akta.pro rank
Fresh.Land industry classification
Industry- Product category
- Online Grocery
- akta.pro primary industry
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
- akta.pro secondary industry
- Fresh Produce Distribution (CRAOABAB)
Keywords
Where Fresh.Land is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Fresh.Land business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Fresh.Land product offering
Product offeringCore offering
Fresh.Land is an award-winning digital platform that sells freshly harvested fruits and vegetables directly to consumers through online ordering. The service delivers produce from growers to end customers, bypassing traditional supermarket channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh.Land Fresh.Land is an online fresh produce delivery service that allows consumers in Denmark to order freshly harvested fruits and vegetables through its website for direct delivery.
Companies that use Fresh.Land
Customer profileIdeal customer profiles1 record
Fresh.Land technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fresh.Land competitors and assessment
Company assessmentDirect peers
- Misfits Market: US online grocer delivering surplus and 'imperfect' fresh produce and grocery items directly to consumers on a subscription basis. Operates in the same DTC fresh produce category as Fresh.Land with comparable online-only model.
- Oddbox: UK-based subscription service delivering 'surplus' and odd-shaped fresh fruit and vegetables directly from farms to consumers. Shares the farm-to-consumer DTC produce model and online ordering experience with Fresh.Land.
- Imperfect Foods: US DTC subscription service delivering surplus and imperfect fresh produce, grocery, and pantry items to consumers. Highly comparable online platform, subscription-based ordering, and farm-sourced fresh produce positioning.
- Aarstiderne: Denmark-based subscription produce box service delivering seasonal, partly organic fruit and vegetables directly from farms to consumers. Closest direct peer to Fresh.Land in terms of geography, DTC model, and farm-sourced fresh produce offering.
- The FruitGuys: US produce delivery company sourcing fresh fruit and vegetables from local farms and delivering to homes and offices. Shares farm-direct sourcing, fresh produce positioning, and subscription/online ordering model with Fresh.Land.
- Riverford Organic Farmers: UK farmer-owned organic produce box and grocery delivery company with subscription model. Comparable to Fresh.Land on farm-direct sourcing, organic positioning, and DTC delivery to households.
- Farmbox Direct: US-based online subscription service delivering organic produce and other farm products directly to consumers. Comparable DTC farm-sourced produce model with online ordering and home delivery.
- Abel & Cole: UK-based online retailer delivering organic fruit, vegetables and groceries directly from farms to consumers' homes. Highly comparable business model — farm-sourced fresh produce, online ordering, and home delivery — making it a strong European benchmark.
Market position
Customer concentration
Fresh.Land social profiles
Digital presenceFresh.Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh.Land leadership team
Management profileNumber of profiles
Profiles2 records
Fresh.Land funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh.Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh.Land
What does Fresh.Land do?
Fresh.Land is an award-winning digital platform that sells freshly harvested fruits and vegetables directly to consumers through online ordering. The service delivers produce from growers to end customers, bypassing traditional supermarket channels.
Is Fresh.Land a public or private company?
Fresh.Land is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh.Land founded?
Fresh.Land was founded in 2015. It employs 1 to 10 people.
Where is Fresh.Land based?
Fresh.Land is headquartered in Copenhagen, Denmark, in the Europe region.
Who are Fresh.Land's main competitors?
Direct peers on record are Misfits Market, Oddbox, Imperfect Foods, Aarstiderne, The FruitGuys, Riverford Organic Farmers, Farmbox Direct and Abel & Cole.
Does Fresh.Land have an API?
No public API is recorded for Fresh.Land.
What industry is Fresh.Land in?
Fresh.Land's product category is Online Grocery. Its primary akta.pro industry code is AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery, with a secondary code of CRAOABAB, Fresh Produce Distribution.