What Pro-face does

Pro-face is a global specialist in Human Machine Interface (HMI) technology and industrial edge computing, operating as a wholly-owned brand under Schneider Electric Japan Holdings Ltd. Founded as a pioneer in HMI in the 1980s and formally established under the Schneider Electric umbrella by 1996, the company designs and manufactures a comprehensive portfolio spanning Industrial PCs (PS6000 and PSA6000 Series), Advanced HMIs (GP6000, GPW6000, GPH6000, SP5000/5000X Series), Standard and Handheld HMIs (GP4000 family), Basic HMIs (ST6000, STM6000, STC6000, STW6000, LT4000M, GP4100, ET6000), Edge Box solutions, Flat Panel Monitors, and supporting accessories. The technology architecture is built around the "HMI Centric" concept, connecting operational technology (OT) with information technology (IT) via OPC UA server/client capabilities, proprietary software platforms (GP-Pro EX and BLUE/BLUE Open Studio with 650+ ready-to-use parts), and secure remote access (Pro-face Connect with IEC62443 compliance).

The business serves two primary customer segments: machine builders and OEMs who embed Pro-face HMIs into industrial equipment, and industrial end users operating manufacturing facilities. Vertical reach spans semiconductor manufacturing, EV battery production, pharmaceutical, food and beverage, automotive, data centers, logistics, special purpose vehicles, HVAC, and energy. Revenue is generated primarily through one-time hardware sales of HMI devices and Industrial PCs, supplemented by subscription-based software licensing for BLUE and Pro-face Connect, perpetual software licenses for GP-Pro EX, and customization services (logo, overlay, kitting, engineering). Distribution occurs via direct regional sales offices, electrical and industrial automation distributors, IT channel partners, OEM partnerships, and digital software downloads.

Go-to-market combines product-led growth (free software trials, virtual showroom, downloadable design tools), enterprise field sales through worldwide regional offices, and multi-tier channel partner distribution. Strategic alliances with Trellix (cybersecurity), AVEVA (graphics), Siemens (PLC tag import), FANUC (CNC visualization), COGNEX (vision systems), Modicon (I/O expansion), Silex Technology (data conversion), and Node-RED (open source framework) position Pro-face as an integration hub within Schneider Electric's broader industrial automation ecosystem. The company maintains certifications across safety (IEC61508 SIL3, ISO13849 PLe), hazardous locations (UL, ATEX, KCs, NEPSI), marine classification societies, and pharmaceutical (FDA 21 CFR Part 11), enabling entry into regulated verticals.

Name

Pro-face

Legal name

Schneider Electric Japan Holdings Ltd.

Website

https://proface.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-face, a Schneider Electric brand, manufactures industrial HMI devices, Industrial PCs, and edge computing solutions for machine builders, OEMs, and industrial end users across semiconductor, EV battery, pharmaceutical, automotive, and general manufacturing verticals globally.

Ownership category

akta.pro rank

Product category

Industrial HMI and Automation Equipment

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Electronic Computer Manufacturing (334111), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Computers (3571), Electrical Industrial Apparatus (3620)

akta.pro primary industry

SCADA/HMI Platforms (IMAGABAB)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Industrial Panel PCs & HMI Terminals (HDACALAE), Industrial Embedded Computers (Box PCs) (HDACALAF)

Keywords

• Industrial HMI systems
• Human machine interface
• Industrial panel PCs
• Edge computing devices
• Automation software

Headquarters

HQ city

Saline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. HMI Hardware Sales: Sale of Human Machine Interface devices across multiple product tiers: Entry HMI (ET6000), Basic HMI (ST6000, STM6000, STC6000, STW6000, LT4000M, GP4100), Advanced HMI (GP6000, GPW6000, GPH6000, SP5000, SP5000X, GP4000, GP4000H, GP4000R), and Handheld HMIs. Hardware constitutes the primary revenue stream.
2. Industrial PC (IPC) Hardware: Sale of industrial computing platforms including PS6000 Series, PSA6000 Series panel PCs, and Box PC (Edge Box). These rugged computers provide edge computing capabilities for industrial automation applications.
3. Flat Panel Monitors: Sale of industrial display solutions including FP6000 Series and FP5000 Series, along with Multi Display Adapters and Display Adapters for extended visualization setups.
4. Software Licenses - BLUE: BLUE and BLUE Open Studio software sold through build time licenses (yearly subscription or perpetual) and runtime licenses. Subscription model provides regular updates and support. Licensing tiers include Basic, Professional versions with single, group, team, and entity seat options.
5. Software Licenses - GP-Pro EX: GP-Pro EX screen editor licensed per seat (1, 3, 10, or 100 licenses). Also includes WinGP licenses for IPC and PC/AT-compatible systems. Upgrade licenses available for existing V4.x users.
6. Data Management & Remote Software: Pro-Server EX for data collection, GP-Viewer EX for remote monitoring, Pro-face Remote HMI for mobile device access, and Pro-face Connect for secure remote access. These products generate recurring revenue through licenses and subscriptions.
7. Pro-face Connect Subscriptions: Cloud-based remote access service with Essential Pack and Enterprise Pack subscription options. Includes GateManager domain, LinkManager floating licenses, and SiteManager device agents. Annual subscription model.
8. Customization Services: HMI Customization services including logo/overlay/label customization, protective coating, kitting (pre-install, package), and HMI Engineering Services for specialized requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Pro-face manufactures industrial Human Machine Interface (HMI) hardware, Industrial PCs (IPC), edge computing devices, and proprietary HMI development software for industrial automation. The product portfolio spans entry-level to advanced modular HMIs (GP6000, SP5000, ST6000, ET6000 series), panel and box PCs (PS6000, PSA6000), flat panel monitors, and software platforms (BLUE, GP-Pro EX, Pro-face Connect) that enable machine builders, OEMs, and factory operators to visualize, control, and remotely monitor industrial processes with OT/IT integration.

Product overview

Pro-face, a brand under Schneider Electric, is a global leader in Human Machine Interface (HMI) technology since the 1980s. The company offers a comprehensive portfolio of industrial automation products organized across hardware and software categories. Hardware includes Industrial PCs (PS6000, PSA6000 Series), Advanced HMIs (GP6000, GPW6000, GPH6000, SP5000, SP5000X Series), Standard/Handheld/Rear Mount HMIs (GP4000, GP4000H, GP4000R Series), Basic HMIs (ST6000, STM6000, STC6000, STW6000, LT4000M, GP4100 Series), Entry HMIs (ET6000 Series), Edge Computing solutions (Edge Box, Multi-Converter), Flat Panel Monitors (FP6000, FP5000 Series), and USB/I/O accessories (EZ Series, CANopen HTB Unit). Software products include BLUE and BLUE Open Studio for HMI design and SCADA applications, GP-Pro EX for screen and logic programming, Pro-Server EX for data management, Pro-face Remote HMI for mobile monitoring, and Pro-face Connect for secure remote access. The product ecosystem is unified through the HMI Centric Architecture concept, enabling seamless OT/IT connectivity and supporting Industry 4.0/IIoT integration.

Differentiator

Problem solved

Functional benefit

Brands

• BLUE: Cutting-edge HMI development and secure solutions across multiple platforms
• BLUE Open Studio
• GP-Pro EX
• Pro-face Connect
• Pro-Server EX
• Pro-face Remote HMI

Products and services

• PS6000 Series Powerful industrial panel PC designed for edge computing applications with Intel Core i7/i5/i3/Celeron/Atom processors. Features modular design, IP66F/67F front protection, fanless models, and configurable bundles with pre-installed software/OS for industrial automation environments.
• PSA6000 Series Entry-level panel PC with 13th Gen Intel Core i5 and 7th Gen Atom processors running Windows 11 IoT Enterprise LTSC 2024. Ultra-slim 58.8mm depth, IP66 front protection, glove-compatible PCAP touch, delivering up to 500% performance improvement over PS5000 with 12.2% lower power consumption.
• GP6000 Series High-performance Advanced HMI with modular structure for expandability. Available in Advanced model (wide screens, expandable interface) and Standard model (4:3 format). Supports GP-Pro EX software with screen sizes from 5.7" to 15" wide.
• GPW6000 Series Advanced Web HMI with secure browser-based access via HTTPS protocol. Features capacitive touch, modern UI, flexible orientation. Available in 19", 10" Wide (15" Wide Q2 2026).
• GPH6000 Series Advanced Handheld HMI with Emergency Stop switch, Enabling switch, Key switch, and SIL3/PLe safety function. Available in 10" Wide (P-CAP) and 7" Wide (Resistive) models. Supports temperature range of -20 to 60°C with 20-30% power reduction in backlight standby mode.
• SP5000 Series Flagship modular Smart Portal HMI with expandable display and box modules. Supports sizes from 7" to 19" Wide, SD/CFast storage, DVI-D, and extensive expansion options including Modicon TM3 I/O modules.
• SP5000X Series Outdoor HMI designed for harsh environments with sunlight-readable screen and extreme temperature resistance. Suitable for special purpose vehicles, parking lots, gas stations, and oil and gas industry applications.
• GP4000 Series Standard HMI with 65,536-color TFT LCD, sizes from 5.7" to 12.1", IP65f/67f protection, UL Hazardous Locations Class I Div 2, ATEX Zone 2/22, KCs, NEPSI, and marine certifications (DNV, GL, ABS, BV, LR, RINA, NK, CCS).
• GP4000H Series Advanced handheld HMI with Emergency Stop switch, 3-Position Enable Switch, and Key Switch for enhanced safety. Available in red, yellow, or gray switch colors.
• GP4000R Series Rear-mount HMI with flat mounting design that fits seamlessly into equipment. Features dust/mold prevention suitable for medical and food manufacturing equipment.
• ST6000 Series Basic HMI with 16 million colors display. Features aluminum front panel with CNC machining and supports BLUE and GP-Pro EX software. Available in Wide and 4:3 formats.
• STM6000 Series Basic modular HMI with easy 22mm hole mounting using push-button system requiring no tools. Features modular design with display and rear module separation capability.
• STC6000 Series Hybrid HMI with built-in PLC control function combining HMI and control in a single unit. Features EtherNet/IP, DIO, AIO, and TM3 module expansion support.
• STW6000 Series Basic Web HMI with HTML5 Browser function for displaying web content. Features 16 million colors, dual Ethernet ports with embedded switch for daisy chain, and enhanced cybersecurity.
• LT4000M Series Compact HMI with 22mm hole mounting and hybrid HMI control function. Features DIO, AIO, CANopen, and TM3 expansion module support. Available in 3.5" and 5.7" sizes.
• GP4100 Series Compact HMI with 4.3" Wide screen, color display, twice the display area and 8x resolution compared to monochrome models. Features network data collection and remote tablet monitoring capability.
• ET6000 Series Entry-level HMI focused on essential machine visualization with improved display quality. Available in 7" to 15" wide sizes with 16M colors and 64MB application memory.
• BLUE Software Cutting-edge HMI development software with intuitive engineering for faster customization and modification. Features over 650 ready-to-use parts, FDA 21 CFR Part 11 compliance, OPC UA certification. Available in Basic and Professional editions with yearly subscription or perpetual licensing.
• BLUE Open Studio Development and runtime SCADA software for creating dashboards and OEE interfaces. Integrates all tools needed for SCADA HMI applications with support for Industrial IoT solutions.
• GP-Pro EX Screen and logic programming software for all Pro-face HMIs. Features ready-made functions, legacy application compatibility, OPC UA Server & Client, Siemens PLC tag import function, and reduced development time. Available in per-seat licenses (1, 3, 10, or 100).
• Pro-Server EX Data collection software connecting production site to office through network. Enables productivity and efficiency improvement without equipment remodeling.
• Pro-face Remote HMI Mobile device remote monitoring software for HMI. Enables equipment information access on tablet/smartphone via TLS-secured connection. Available on iOS, Android, and Windows.
• Pro-face Remote HMI Client for Win Windows desktop application for remote viewing of multiple HMI screens from a single PC.
• Pro-face Connect Cloud-based VPN solution for secure remote access over internet without programming or firewall configuration. Features x.509 certificate authentication, AES encryption, ISA99 and IEC62443 compliance. Available in Essential Pack and Enterprise Pack annual subscriptions plus individual licenses.
• Edge Box Industrial edge computing solution for data collection and OT/IT connectivity. Includes Edge Box PC, Edge Box HMI, and Gateway Box options with various protocols, easy IT connection, and embedded HTML5 web server for retrofit deployments.
• Multi-Converter Multi-protocol converter for data collection from HMI, PLC and IoT devices. Connects to a wide variety of equipment and PLCs, supports GP-Pro EX software.
• FP6000 Series Industrial flat panel monitor with high visibility and reliability. Supports capacitive multi-touch with glove mode and water detection. Available in Wide (10" to 22") and 4:3 (12", 15") formats.
• FP5000 Series Industrial TFT display supporting gesture operation with multi-touch capability even with work gloves. Features improved environment resistance.
• EZ Series USB devices for HMI expansion including illuminated switches, fingerprint recognition, LAN adapter, and other USB solutions. No programming required.
• CANopen Slave HTB Unit Hybrid terminal block with CANopen slave containing 12 digital inputs, 6 relay outputs, and 2 transistor source outputs. Connects up to 63 HTB units with up to 7 EX modules each.
• HMI Customization Services Customization services including logo/overlay/label customization, protective coating, and kitting (pre-install, package) for OEM branding requirements, plus HMI Engineering Services for specialized requirements.

Quantifiable outcome

• PSA6000 delivers up to 500% more performance than PS5000 Slim Type
• +4 more outcomes

Named customers3 records

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• TrellixcoreTechnology or Integration · 19 January 2022Trellix provides embedded allowlist security technology for PS6000 series IPCs. The partnership enables Maximizes Productivity and Minimizes Risk through Trellix Embedded allowlist solution. Trellix emerged from the merger of McAfee Enterprise and FireEye in October 2021 and follows Schneider Electric's SDL process compliant with IEC62443 standard.
• AVEVAcoreTechnology or IntegrationAVEVA Industrial Graphics is integrated with Pro-face solutions, providing a common graphics editor with AVEVA software suite. PS6000 series features AVEVA Industrial Graphics as part of its best-in-class pre-installed bundle for improved business efficiency.
• Modicon (Schneider Electric)coreTechnology or IntegrationModicon TM3 I/O expansion modules are supported by SP5000 series and LT4000M series HMIs. Enables flexible I/O expansion for industrial control applications through direct compatibility.
• SiemenscoreTechnology or IntegrationGP-Pro EX supports Siemens PLC tag import function, allowing tag information from STEP7 Project Files to be imported directly to HMI screen data, reducing screen creation man-hours. Supports BOOL, BYTE, WORD, DWORD, SINT/USINT, INT/UINT, DINT/UDINT, REAL, STRING, ARRAY, STRUCTURE data types.
• FANUCcoreTechnology or IntegrationPro-face HMI combined with Silex data converter enables easy visualization of FANUC CNC information alongside other peripheral devices without changing existing programs or architecture. GP6000 series supports FANUC CNC with data converter.
• COGNEXcoreTechnology or IntegrationCOGNEX In-Sight vision system communication driver enables on-site adjustments and image viewing on GP4000 series HMIs. Supports In-Sight Micro series and In-Sight 5000 series, allowing video images from up to 3 cameras on a single screen.
• Silex TechnologycoreTechnology or IntegrationSilex Technology chose Pro-face HMI as solution for CNC visualization. The partnership enables easy CNC information visualization with peripheral devices. Part of HMI Centric Architecture for Industrial IoT realization.
• Schneider ElectricflagshipStrategic or Co-development PartnerPro-face is a brand under Schneider Electric Japan Holdings Ltd. Schneider Electric provides parent company resources including SDL (Secure Development Lifecycle) processes compliant with IEC62443, global distribution network, and cross-brand integration opportunities. Copyright states 1996-2025 Schneider Electric Japan Holdings Ltd.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Siemens: Siemens offers the SIMATIC HMI portfolio (Comfort Panels, Unified Comfort Panels, Mobile Panels) directly competing with Pro-face's GP6000/SP5000/GPH6000 ranges. Deep PLC tag integration (Siemens PLCs) is explicitly supported by Pro-face GP-Pro EX, evidencing deep overlap in machine builder mindshare.
• Rockwell Automation: Rockwell's Allen-Bradley PanelView Plus and FactoryTalk View families compete head-to-head with Pro-face's Advanced HMIs in North American discrete and process manufacturing, with similar ruggedization, remote access, and PLC integration capabilities.
• Mitsubishi Electric: Mitsubishi's GOT2000 / GOT SIMPLE HMI series directly compete with Pro-face's Basic and Advanced HMI tiers, particularly in Asian and global machine builder markets where Mitsubishi's MELPLC integration is strong.
• Beijer Electronics: Beijer Electronics' iX HMI software and X2 panel series compete directly with Pro-face's BLUE/GP-Pro EX software and HMI hardware, particularly in European and Nordic industrial markets, with comparable subscription/perpetual licensing models.
• Red Lion Controls: Red Lion's Graphite HMI panels and Crimson software compete with Pro-face's Advanced HMI and edge connectivity offerings, with strong overlap in OT/IT protocol conversion and remote monitoring use cases.
• Weintek: Weintek's cMT series HMI and EasyBuilder Pro software directly compete with Pro-face's basic and mid-range HMI lines, particularly on price-sensitive OEM projects, and offer similar OPC UA and cloud connectivity features.
• Advantech: Advantech's TPC and UNO series industrial panel PCs and IPPC lines compete with Pro-face's PS6000 and PSA6000 IPCs in edge computing and HMI-integrated industrial computing applications.

Broad incumbents

• Schneider Electric (EcoStruxure / Magelis): Schneider Electric is both Pro-face's parent and a direct HMI competitor via its Magelis HMISTO and Harmony ranges. The overlap creates portfolio cannibalization risk but also validates Pro-face's positioning within Schneider's broader industrial automation offering.
• ABB: ABB's CP600 and Panel 800 HMI series compete as part of its broader Ability industrial automation portfolio. ABB offers overlapping capabilities but doesn't specialize as exclusively in HMI as Pro-face does.

Emerging players

• AVEVA: AVEVA is a strategic partner of Pro-face (AVEVA Industrial Graphics integrated on PS6000) but also a competitor in higher-end SCADA/HMI (AVEVA Edge, Plant SCADA). As AVEVA expands its edge and visualization stack, it could both enable and encroach on Pro-face's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProfaceGlobal
• YouTubeyoutube.com/playlist?list=PLVT6ukZ0j0Wn3669NZ_ubVT7R1ypZoDya
• Facebookfacebook.com/Owlett-Jaton-218321751561022
• LinkedInlinkedin.com/sharing/share-offsite/?url=https://www.proface.com

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-face