BestMoney
BestMoney is a US financial product comparison marketplace connecting consumers with lenders, insurers, banks, and investment providers across 20+ verticals via editorial content, 100+ comparison tools, and affiliate referral fees.
- Company typePrivate
- Founded2009
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What BestMoney does
BestMoney is a US financial product comparison marketplace operated as a DBA of Natural Intelligence Technologies Inc., a subsidiary of Natural Intelligence Ltd., founded in 2009. The platform aggregates and compares offers from financial product providers across more than 20 verticals, including credit cards, mortgage loans, car and home insurance, life and pet insurance, online banking, personal and business loans, debt consolidation, investments, student loans, money transfer, tax relief, and gold/silver IRAs. Users access the platform primarily through organic search, where they can use over 100 comparison tools, calculators, and a personalized 'Find Your Match' feature to identify suitable products, with newer capabilities including a conversational AI-powered car insurance shopping experience.
The underlying technology is a content-led comparison marketplace rather than a transactional platform: BestMoney does not underwrite loans or insurance itself but acts as an intermediary connecting consumer demand with lender, insurer, and bank partners. The platform holds an NMLS license (#2084135) for mortgage-related services and a state insurance producer license (NPN: 19016703) for insurance referrals, providing limited regulatory legitimacy in regulated verticals.
The business model is product-led growth monetized via affiliate and referral fees. BestMoney generates revenue when users are matched with or referred to partner financial institutions across lending, banking, insurance, and investment categories. Distribution is exclusively US-domestic and relies on content marketing, SEO, social media, and an email newsletter as primary demand generation channels, with no disclosed enterprise sales motion or paid advertising strategy beyond partner co-marketing. No headcount, funding history, or revenue figures are publicly disclosed.
BestMoney firmographics
Firmographics- Name
- BestMoney
- Legal name
- Natural Intelligence Technologies Inc.
- Website
- https://bestmoney.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BestMoney is a US financial product comparison marketplace connecting consumers with lenders, insurers, banks, and investment providers across 20+ verticals via editorial content, 100+ comparison tools, and affiliate referral fees.
- Ownership category
- akta.pro rank
BestMoney industry classification
Industry- Product category
- Personal Finance Comparison Platform
- NAICS
- Other Activities Related to Credit Intermediation (522390), Web Search Portals and All Other Information Services (51929)
- SIC
- Loan Brokers (6163), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where BestMoney is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BestMoney business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Fees: BestMoney earns commissions when users are matched with or referred to financial product providers (lenders, insurers, banks). The platform connects users with lending partners and platforms that may extend loans or provide financial services.
- Lead Generation: Generating qualified leads for financial product companies across lending, banking, insurance and investment verticals. Revenue is earned per lead submitted to partner financial institutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BestMoney product offering
Product offeringCore offering
BestMoney is a consumer-facing financial product comparison marketplace that aggregates offers from third-party lenders, insurers, banks, and investment platforms across 15+ verticals including credit cards, mortgages, insurance, loans, banking, and investments. It provides side-by-side comparison tools, calculators, editorial content authored by financial experts, and personalized matching features such as "Find Your Match" and AI-powered car insurance shopping to help consumers choose suitable financial products.
Product overview
BestMoney is a financial product comparison marketplace operated by Natural Intelligence Technologies Inc. (NMLS #2084135, NPN: 19016703) that enables consumers to compare financial products across 20+ categories including Credit Cards, Mortgage Loans, Car Insurance, Online Banking, Life Insurance, Pet Insurance, Debt Consolidation, Personal Loans, Renters Insurance, Business Loans, Money Transfer, Home Insurance, Investments, Gold and Silver IRA, Travel Insurance, Student Loans, Tax Relief, Car Loans, Business Insurance, and Financial Advisor tools. The platform aggregates and compares offers from multiple providers, providing editorial reviews, educational content, and comparison tools to help users make financial decisions. BestMoney generates revenue through advertising and referral partnerships with financial product providers rather than direct lending or insurance underwriting.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 72% of Gen Z prefer online banks (based on BestMoney survey)
Companies that use BestMoney
Customer profileSegments6 records
Ideal customer profiles1 record
BestMoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BestMoney partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- AmerisaveminorAmerisave is a mortgage lender partner that has worked with BestMoney for marketing lead generation. John Bankston, SVP of Marketing at Amerisave, provided a testimonial noting quality traffic and conversion rates. Amerisave offers mortgage refinancing and purchase loans.
- Financial Product Providers (Lenders, Insurers, Banks)coreBestMoney partners with a wide variety of financial brands across lending, banking, personal finance and insurance verticals. Partners include mortgage lenders, insurance providers, banks, credit card issuers, loan marketplaces, and investment platforms that pay referral/lead generation fees when users are matched with their products.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
BestMoney competitors and assessment
Company assessmentDirect peers
- LendingTree: LendingTree operates a loan comparison marketplace connecting consumers with multiple lenders across mortgages, personal loans, auto, business, and student loans, monetized through lead-generation fees — directly comparable to BestMoney's lending lead-gen model.
- NerdWallet: NerdWallet is the leading US consumer financial product comparison marketplace, covering credit cards, banking, mortgages, loans, insurance, and investing with an affiliate-driven, content-led model — directly comparable to BestMoney's horizontal PLG marketplace approach.
- The Zebra: The Zebra is a US auto and home insurance comparison marketplace monetized through agent and carrier referral fees — directly comparable to BestMoney's car and home insurance comparison verticals.
- Insurify: Insurify is a digital insurance comparison platform using AI to match drivers with carriers across auto and home insurance — directly comparable to BestMoney's AI-driven car insurance shopping experience.
- Bankrate: Bankrate (owned by Red Ventures) is a long-established US financial comparison site covering credit cards, mortgages, banking, and insurance, monetized through affiliate referrals — directly comparable to BestMoney across virtually every vertical.
- Finder.com: Finder.com is a global personal finance comparison platform covering credit cards, banking, insurance, and investing, monetized through affiliate referrals — directly comparable to BestMoney's multi-vertical comparison marketplace model.
- ValuePenguin: ValuePenguin (operated by LendingTree) is a US financial product comparison and research site covering insurance, banking, credit cards, and investing — directly comparable to BestMoney's content-and-comparison led monetization model.
Emerging players
- Policygenius: Policygenius is a US insurance comparison marketplace focused on life, disability, and home insurance, monetized through carrier referral fees — overlapping with BestMoney's life, home, and renters insurance verticals.
- Credible: Credible is a US loan comparison marketplace for student loan refinancing, personal loans, and mortgages, monetized through lender referral fees — overlapping with BestMoney's student loan, personal loan, and mortgage verticals.
Broad incumbents
- Credit Karma (Intuit): Credit Karma is a major US personal finance platform owned by Intuit that recommends credit cards, loans, and insurance products through a free, data-driven comparison model — a broad incumbent operating adjacent to BestMoney's marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BestMoney social profiles
Digital presenceBestMoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
BestMoney leadership team
Management profileNumber of profiles
BestMoney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BestMoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BestMoney
What does BestMoney do?
BestMoney is a consumer-facing financial product comparison marketplace that aggregates offers from third-party lenders, insurers, banks, and investment platforms across 15+ verticals including credit cards, mortgages, insurance, loans, banking, and investments. It provides side-by-side comparison tools, calculators, editorial content authored by financial experts, and personalized matching features such as "Find Your Match" and AI-powered car insurance shopping to help consumers choose suitable financial products.
Is BestMoney a public or private company?
BestMoney is a private company. It is classified as corporate owned and is currently operating.
When was BestMoney founded?
BestMoney was founded in 2009. It employs 1 to 10 people.
Where is BestMoney based?
BestMoney is headquartered in Wilmington, United States, in the North America region.
How does BestMoney make money?
Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are lead Generation.
Who are BestMoney's main competitors?
Direct peers on record are LendingTree, NerdWallet, The Zebra, Insurify, Bankrate, Finder.com and ValuePenguin. Emerging players are Policygenius and Credible. Credit Karma (Intuit) is listed as a broad incumbent.
Does BestMoney have an API?
No public API is recorded for BestMoney.
What industry is BestMoney in?
BestMoney's product category is Personal Finance Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 522390 and its SIC code is 6163.