Villa Lighting Supply, Inc.

What Villa Lighting Supply, Inc. does

Villa Lighting Supply, Inc. is a family-owned commercial lighting and electrical distributor founded in 1972 by Jack and Suzy Villa in St. Louis, Missouri, and currently led by CEO John Villa. The company distributes more than 100,000 SKUs from over 300 manufacturers — including Cooper Lighting Solutions, GE Current, Metalux, Juno, McGraw-Edison, Lithonia, Lutron, and Eaton — spanning indoor and outdoor LED fixtures, lamps, ballasts, LED drivers, lighting controls, exit and emergency equipment, and switch gear. Its 200,000 sq ft LEED Silver certified headquarters houses a $25 million inventory, and a network of 12 regional offices (Bismarck, Boston, Chicago, Cleveland, Des Moines, Jefferson City, Nashville, New Haven, New Orleans, Palm Springs, Princeton, Raleigh) supports field-sales coverage across the United States and global rollout projects.

The business operates a hybrid enterprise field-sales and e-commerce motion. Enterprise customers use a customized web ordering platform integrated with the company's ERP system to access real-time stock, pricing, shipping, and personalized product catalogs, while 12 regional offices provide local account management. Complementary professional services include photometric lighting design, code compliance, turnkey energy-efficiency program management, rebate processing, recycling, and maintenance programs. Since 2020, Villa has expanded into Germicidal Ultra Violet (GUV) disinfection fixtures through a strategic partnership with Cooper Lighting Solutions, with efficacy validated by Boston University research.

Revenue is generated primarily through hardware distribution to enterprise customers, supplemented by professional service fees. Pricing is quote-based and not publicly disclosed; turnkey programs run on multi-year contracts with free initial energy assessments. Customer concentration is spread across named logos in retail (Walgreens 25+ years, Target 15+ years, Amazon, Best Buy, Five Below, Crate & Barrel, Bass Pro, Petco, PetSmart, Tractor Supply, Sleep Number, The Container Store, Discount Tire, QuikTrip), restaurants (Chick-fil-A, Dunkin', Panda Express, Blaze Pizza, Burger King, Cracker Barrel, Dave & Buster's, Perry's Steakhouse), hospitality (Topgolf, AC Hotels, Moxy Hotels, Delaware North), automotive (BMW, Aston Martin), grocery (HEB, Big Y), and financial services (Edward Jones, Ameritrade, PNC). Founder Jack Villa stated in September 2020 that the company sells "over $250 million worth of lighting" annually.

Name

Villa Lighting Supply, Inc.

Legal name

Villa Lighting Supply Inc.

Website

https://villalighting.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Villa Lighting Supply is a family-owned commercial lighting and electrical distributor founded in 1972, distributing 100,000+ SKUs from 300+ manufacturers to enterprise customers across retail, restaurant, hospitality, automotive, grocery, and financial services in the US and globally.

Ownership category

akta.pro rank

Product category

Commercial Lighting Distribution

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Commercial lighting distribution
• LED lighting fixtures
• Electrical components supply
• Lighting design services
• Energy efficiency retrofits

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Lighting Products Distribution: Distribution of lighting fixtures, lamps, ballasts, LED drivers, and electrical components to commercial customers. Products include indoor/outdoor fixtures, controls, exit/emergency equipment, and switch gear from over 300 manufacturers.
2. Professional Services: Turnkey programs including energy assessments, lighting design services, installation partnering, rebate processing, and maintenance programs. Services include new construction project management, retrofits, and ongoing maintenance.
3. Rebate Assistance Services: Assistance capturing utility rebate incentives for energy efficiency projects, including identifying qualifying projects, evaluating options, calculating payback periods, and assisting with rebate filing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Villa Lighting Supply distributes commercial lighting fixtures, lamps, ballasts, LED drivers, controls, exit and emergency lighting, and switch gear from over 300 manufacturers to business customers. The company complements its product distribution with turnkey energy-efficiency programs, lighting design services, retrofit installations, maintenance programs, and utility rebate assistance. It serves commercial, retail, restaurant, hospitality, grocery, healthcare, and automotive customers from local projects to global rollout programs.

Product overview

Villa Lighting Supply is a family-owned commercial lighting distribution company founded in 1972, offering over 100,000 lighting and electrical products from more than 300 manufacturers. The company operates a web-based ordering platform that integrates with their ERP system to provide real-time inventory and pricing to customers. Their product portfolio spans indoor/outdoor LED fixtures, ballasts, LED drivers, lamps, exit/emergency lighting, and lighting controls from brands including Cooper Lighting Solutions, GE Current, Metalux, Juno, Sure-Lites, McGraw-Edison, and many others. They provide complementary services including design services, turnkey programs, rebate assistance, recycling services, and maintenance programs for commercial, retail, hospitality, healthcare, grocery, restaurant, and automotive industries across 12 regional offices nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Lighting Fixtures Extensive range of indoor lighting fixtures for commercial and residential applications including LED troffers, bath/vanity fixtures, chandeliers, pendants, recessed fixtures, track lighting, wall sconces, under cabinet lighting, and decorative fixtures. Sourced from manufacturers such as Metalux, Elite, Juno, GE, and others.
• Outdoor Lighting Fixtures Bollards, flood lights, wall packs, landscape lighting, parking fixtures, street/roadway lights, step lighting, string lighting, and underwater lighting for exterior commercial applications including area lighting, parking lots, and site illumination.
• Ballasts and LED Drivers Comprehensive range of ballasts including CFL, circline, metal halide, high pressure sodium, T5, T8, T12, and specialty ballasts, plus A/C drivers, constant current, and constant voltage LED drivers from manufacturers including GE, Advance, Fulham, and Lutron.
• Lighting Controls and Dimmers Dimmer switches and lighting control components from Lutron, WattStopper, Lithonia, and other manufacturers, including occupancy sensors, photocell controls, timer switches, and USB charger receptacles for commercial lighting control systems.
• Exit and Emergency Lighting Exit signs and emergency lighting including combination units, emergency ballasts, emergency light fixtures, and exit sign accessories from brands such as Lithonia, Sure-Lites, and Exitronix, designed for commercial code-compliance and safety applications.
• Metalux LED Flat Panel (MX-24CGT4535C) 2x4 LED flat panel fixture delivering 4268 lumens at 3500K color temperature and 80 CRI. Available in multiple sizes (1x4, 2x2, 2x4) with surface or suspended mounting options for commercial indoor applications.
• GE LED T8 Tube (LED14BDT8/G4/835) 14W T8 LED Type B lamp providing 1750 lumens at 3500K, ballast bypass (Type B), double-ended, suitable for damp locations with 50,000 hour average life and 80 CRI for commercial retrofit and replacement applications.
• Elite LED Surface Mount Troffer (OSMT Series) 2x4 LED surface mount fixture delivering up to 8000 lumens with 0-10V dimming driver, emergency battery pack option, frosted acrylic lens, C-ETL and ETL certified for indoor commercial applications.
• McGraw-Edison Galleon LED Area Light (GLEON Series) LED area light with AccuLED Optics offering 4,200 to 80,800 lumens (34W to 640W), multiple CCT options (2200K-5700K), IP66 rated housing, suitable for pole, mast-arm, or wall mounting for outdoor commercial applications.
• Juno LED Downlight (TC22LED Series) 6-inch recessed LED downlight with 900 lumens, 3500K color temperature, and 90 CRI minimum, non-IC rated for non-insulated areas, compatible with 0-10V dimmers, 50,000 hour LED life with universal voltage drivers for commercial indoor use.
• Sure-Lites Exit Sign (SX-APX7R) Self-powered LED exit sign with red legend, 120/277V operation, thermoplastic housing suitable for ceiling, wall, or end mounting, with integrated backup battery system for commercial code-compliance applications.
• Design Services Conceptual lighting design, product consultation, code compliance design, photometric studies, computer visualizations, and lighting controls specification focused on sustainable design using LED and green technologies for commercial, retail, hospitality, healthcare, and architectural projects.
• Turnkey Programs Comprehensive energy-efficiency project management including free energy assessment, lighting product and controls procurement, installation partnering, rebate processing, and product warranty administration for commercial customers seeking LED retrofits and energy-saving lighting upgrades.
• Rebate Assistance and Recycling Services Utility rebate incentive assistance including identifying qualifying projects, evaluating options, calculating payback periods, and assisting with rebate filing, plus recycling services for linear fluorescent and other lamp types through Veolia.
• Germicidal Ultra Violet (GUV) Disinfection Lighting Solutions Germicidal Ultra Violet (GUV) enabled fixtures for disinfecting surfaces, air, and spaces, offered in partnership with Cooper Lighting Solutions as Fail-Safe Disinfection Solutions for commercial customers seeking pathogen control and validated disinfection technology.

Quantifiable outcome

• Over $250 million in annual sales
• +2 more outcomes

Named customers35 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cooper Lighting SolutionscoreStrategic or Co-development Partner · 1 August 2020Strategic partnership with Cooper Lighting Solutions to offer Fail-Safe Disinfection Solutions featuring Germicidal UV (GUV) enabled fixtures for disinfecting surfaces, air, and spaces. Villa Lighting works closely with Cooper to customize GUV solutions for various industries to combat Covid-19 and other pathogens. Cooper's insistence on testing has ensured product effectiveness validated by Boston University studies.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WESCO International: Major US-based electrical, communications, and utility distribution company with a meaningful lighting and controls portfolio for commercial and industrial customers. Comparable in serving enterprise lighting projects but with far broader electrical and data communications breadth.
• Graybar: One of the largest US electrical, lighting, and data communications distributors. Competes with Villa across commercial lighting, controls, and electrical distribution but at far greater scale and with a much broader product portfolio including industrial and data infrastructure.
• Rexel: Global electrical and lighting distributor with significant US presence through Rexel USA. Directly comparable in serving commercial contractors and end-users for lighting, controls, and electrical supplies, but with broader energy-services offerings and international reach.
• Consolidated Electrical Distributors (CED): Large US electrical and lighting distributor serving contractors, industrials, and commercial customers. Overlaps directly with Villa in commercial lighting fixtures, lamps, ballasts, and controls distribution.
• Sonepar: World's largest B2B electrical distributor with extensive US footprint (including Springfield Electric, Cooper Electric, and others). Competes head-to-head with Villa in commercial lighting specification, project fulfillment, and energy-efficiency solutions.

Direct peers

• Werner Electric: Midwestern US electrical and lighting distributor serving commercial and industrial customers. Closely comparable to Villa in scale, regional focus, and project-based lighting and controls distribution.
• Capital Electric: Regional US electrical and lighting distributor with project-focused commercial accounts. Directly comparable to Villa in stocking breadth, contractor relationships, and project lighting fulfillment.

Emerging players

• 1000Bulbs.com: Large online-first lighting retailer/distributor serving commercial and residential customers. Comparable as a multi-SKU lighting distributor with national shipping, but differentiated by an e-commerce-led model rather than Villa's regional-office enterprise-sales approach.
• EarthLED: Online commercial lighting distributor specializing in LED products and energy-efficient retrofits. Comparable to Villa's retrofit/energy-efficiency segment but with a pure e-commerce go-to-market.

Others

• Cooper Lighting Solutions (a Signify business): Major lighting manufacturer that is both a Villa supply partner and a potential competitor as OEMs expand direct enterprise sales. Comparable because Villa's GUV offering rides on Cooper's validated product platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/villalighting
• Facebookfacebook.com/villa-lighting-supply-220703714641786
• LinkedInlinkedin.com/company/villa-lighting-supply-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Lighting Supply, Inc.