Klaussner

What Klaussner does

Klaussner is a US-based home furniture manufacturer, retailer, and wholesaler offering upholstered seating, case goods, dining furniture, and bedroom furnishings. Founded in 1963 as Stuart Furniture and rebranded under Hans Klaussner after a 1979 acquisition, the company built a vertically integrated manufacturing operation reaching approximately $500 million in annual revenue by 2009-2013, supported by a 130,000 sq ft Casegoods Distribution Center, a 90,000 sq ft showroom at High Point Market, and a domestic Cozy Series production line. The product portfolio spans sofas, sectionals, loveseats, accent chairs, recliners (power and manual), sleeper sofas, beds, nightstands, dining tables, dining chairs, buffets, and entertainment centers, organized into sub-brands including Skyline (premium imported leather), Cozy (Made in USA), Elan Signature (luxury), Everyday, American, and Modern Classic. Core technical differentiators include whisper-quiet power reclining mechanisms, motorized power sliding seat sofas, easy-open sleeper sofa bed conversions, and performance fabrics, all configurable through 200+ fabric and 75+ leather upholstery options with a 21-day custom-order turnaround.

The business operates through three channels: direct-to-consumer e-commerce via klaussner.com, a B2B Trade Program serving furniture retailers and interior designers with wholesale pricing and volume discounts, and a retail store partner network searchable through an online retailer locator. Pricing spans roughly $1,000 to $13,000 per piece across fabric sofas (up to $11,110), leather sofas (up to $8,120), sectionals (up to $13,851), and power reclining models (up to $7,871). Customer segments are split between residential consumers (primary) and trade professionals (furniture retailers, interior designers, hospitality/commercial buyers), approached as a horizontal segmentation strategy.

After operating for six decades, Klaussner faced challenges that led to a temporary shutdown in 2023; the company was acquired by Jennifer Furniture in 2024 under CEO John Garg and has since relaunched with a new 2026 collection. Current ownership is Jennifer Furniture (strategic operating parent), and the company is actively operating under the Klaussner brand.

Name

Klaussner

Legal name

Klaussner

Website

https://klaussner.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Klaussner is a US-based upholstered furniture manufacturer, wholesaler, and DTC retailer offering customizable sofas, sectionals, recliners, sleeper sofas, beds, and dining furniture to residential consumers and trade professionals, now operating under Jennifer Furniture ownership after a 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Asheboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture Product Sales: One-time sales of upholstered furniture including sofas, sectionals, recliners, chairs, beds, and dining furniture. Products are sold at various price points ranging from approximately $1,000 to $13,000 depending on product type, materials (leather vs fabric), and features (power reclining, sleeper functionality).
2. Custom/Built-to-Order Furniture: Custom furniture orders where customers select from 200+ fabrics, 75+ leather options, frame styles, and configurations. Custom-order upholstery can ship within 21 days for some product lines.
3. Trade/Wholesale B2B Sales: Wholesale pricing and volume-based sales to furniture retailers and interior design professionals through the Klaussner Trade Program with exclusive discounts and margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Klaussner manufactures and sells residential home furniture, led by upholstered seating such as sofas, sectionals, loveseats, recliners, and sleeper sofas. The portfolio also includes beds, nightstands, dining tables and chairs, living-room tables, media cabinets, buffets, and coordinated furniture collections. It offers stationary and motion furniture, built-to-order configurations, and upholstery customization across fabric and leather.

Product overview

Klaussner is a US-based home furniture manufacturer and retailer offering a comprehensive portfolio of upholstered furniture, case goods, and dining pieces. The core offering includes sofas, sectional sofas, loveseats, accent chairs, recliners (both power and manual), and sleeper sofas, supplemented by bedroom furniture (beds, nightstands), dining furniture (tables, chairs), and accent pieces (coffee tables, entertainment centers, buffets). The product line is organized into distinct series/sub-brands: Skyline (premium imported leather), Cozy (domestic-made), Elan Signature (luxury modern), Everyday (practical daily use), American (American craftsmanship), and Modern Classic (contemporary-traditional blend). A key differentiator is extensive customization with 200+ fabric and 75+ leather upholstery options across product lines. The company also operates a Trade Program for B2B wholesale customers. The brand was acquired by Jennifer Furniture in 2024 following a temporary closure in 2023, and has relaunched with new collections for 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas Upholstered seating offered in stationary, leather, fabric, and compression variants and multiple configurations for residential living rooms.
• 1 Seater Sofa Single-seat sofa options, including stationary and leather variants, for residential living spaces.
• Loveseat Two-seat seating offered in fabric, leather, and power-reclining variants for residential living rooms.
• Sectional Sofas Multi-piece modular seating offered in L-shaped, U-shaped, and curved configurations, with reclining, storage, and charging features.
• Accent Chairs Single-seat statement chairs intended for visual impact and flexible placement in residential living spaces.
• Leisure Chairs Comfort-focused seating for extended sitting, with soft contours and fabric upholstery.
• Power Sliding Seat Sofa A motorized sofa with electrically adjustable seat depth for personalized comfort positioning.
• Coffee Tables and Side Tables Living-room accent tables offered in materials and finishes including marble and wood.
• Entertainment Centre TV stands and media cabinets, including models with Golden Macassar veneer and high-gloss finishes.
• Living Room Set Coordinated furniture groupings that include traditional-frame sofas and matching living-room pieces.
• Beds Bed frames, including king-size models, offered in upholstered, wood, and mixed-material designs.
• Night Stands Bedside tables with drawers or open shelves for bedroom use.
• Dining Tables Dining tables offered in marble finishes and wood construction.
• Dining Chairs Upholstered and wooden dining chairs designed to complement Klaussner dining tables.
• Buffet Buffet tables and sideboards for dining-room storage and serving use.
• Power Reclining Set Coordinated reclining furniture sets that include power-recliner sofas and loveseats.
• Power Reclining Sofa Electrically operated reclining sofas with power headrest and footrest options.
• Power Reclining Loveseat A two-seat power-reclining loveseat with individual seat operation.
• Reclining Chairs Single- and multi-seat reclining chairs offered in power and manual configurations.
• Sleeper Sofa Convertible sofas that transform into beds, with fabric and leather upholstery and multiple mattress options.
• Skyline Series A premium imported leather collection featuring top-grain and full-grain recliners, sectionals, and accent chairs.
• Elan Signature Series A furniture collection including buffets, side cabinets, benches, and seating with modern designs and finishes.
• Cozy Series American-made upholstered furniture with deep cushions and performance fabrics.
• EveryDay Series A furniture collection designed for daily residential use with practical features and durable construction.
• American Collection A furniture collection emphasizing American craftsmanship and manufacturing.
• Modern Classic Collection A furniture collection that combines contemporary and traditional design elements.
• Trade Program A B2B wholesale program offering competitive pricing, exclusive discounts, marketing support, and dedicated sales assistance to furniture retailers and interior designers.
• New Collection 2026 A 2026 furniture collection featuring new fabric sofa models, including KLA-DAY-F26321, KLA-DAY-F26323, and KLA-DAY-F26325, and related products.

Quantifiable outcome

• Custom-order upholstery ships within 21 days
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Jennifer FurniturecoreOthers · 1 January 2024Acquired by Jennifer Furniture in 2024, led by CEO John Garg, marking a new era for Klaussner as the company strives to be the leading 'solutions provider' in the home furnishings industry. This acquisition followed a temporary closure in 2023 after 60 years in business.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bassett Furniture: Bassett is a vertically integrated U.S. furniture maker and retailer offering upholstered seating, bedroom, dining, and case goods through company stores and independent retailers. Its product breadth, customization, and omnichannel model closely match Klaussner.
• Flexsteel: Flexsteel designs and markets upholstered and motion furniture, including reclining sofas, sectionals, and other residential seating. Its focus on motion mechanisms and upholstered product directly overlaps Klaussner's core offering.
• La-Z-Boy: La-Z-Boy is an integrated furniture manufacturer and retailer with a major emphasis on reclining and motion upholstery. Its branded retail network and power-reclining products are highly comparable to Klaussner's motion-seating strategy.
• American Leather: American Leather specializes in customizable upholstered furniture, including sofas, sectionals, recliners, and sleeper sofas for residential and contract customers. Its made-to-order positioning and premium upholstery are closely comparable to Klaussner.
• Palliser Furniture: Palliser manufactures upholstered seating, sectionals, recliners, and home-theater furniture for residential markets. Its motion-furniture portfolio and wholesale customer base create strong product and channel overlap with Klaussner.
• Best Home Furnishings: Best Home Furnishings produces upholstered furniture with a particular emphasis on recliners, motion sofas, and domestic manufacturing. Its product specialization and value-oriented positioning are directly comparable to Klaussner's Cozy and motion lines.
• Man Wah Holdings: Man Wah is a large global manufacturer of upholstered motion furniture, recliners, and sofas supplied under multiple brands. Its manufacturing scale and motion-seating specialization make it a relevant operating peer despite its broader geographic footprint.
• Natuzzi: Natuzzi is a global furniture manufacturer and retailer centered on upholstered sofas, sectionals, recliners, and leather seating. Its branded retail operations and premium upholstery portfolio materially overlap Klaussner.
• Ethan Allen: Ethan Allen is a vertically integrated home-furnishings brand offering customizable furniture through an established retail and designer network. Its multi-category assortment, customization, and consumer-direct distribution closely resemble Klaussner's model.

Broad incumbents

• Ashley Furniture Industries: Ashley is a scaled furniture manufacturer and retailer with a broad home-furnishings assortment and extensive wholesale and consumer distribution. It competes with Klaussner across many of the same categories but operates at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/klaussner
• YouTubeyoutube.com/shopify
• Instagraminstagram.com/shopify
• TikToktiktok.com/@shopify
• Facebookfacebook.com/Klaussner
• LinkedInlinkedin.com/company/klaussner-furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klaussner