Shaner Hotels
Shaner Hotels is a private, founder-controlled hospitality management company operating 75-plus hotels across 13 U.S. states and four countries under Marriott, Hilton, IHG, and Choice franchise agreements, serving hotel property owners with end-to-end management, development, and investment services.
- Company typePrivate
- Founded1979
- HeadquartersState College, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Shaner Hotels does
Shaner Hotels is a private, founder-controlled hospitality management company headquartered in State College, Pennsylvania, founded in 1979 by Lance T. Shaner. It operates as an approved management company for all four major U.S. hotel franchisors — Marriott International, Hilton, InterContinental Hotels Group, and Choice Hotels — managing a portfolio of more than 75 hotels and resorts across 13 states and 4 countries (United States, Italy, Bahamas, and India), totaling over 8,000 rooms and approximately 4,000 associates. The portfolio spans full-service, select-service, extended-stay, and luxury resort property types, including the Prestige Luxury Collection in international and Florida Keys markets.
Shaner generates revenue through a mix of hotel management fees from third-party property owners, ownership stakes in hotel and residential developments held through Shaner Capital L.P., and ancillary services including accounting via Shaner Solutions and international operations via Shaner Global. The company has invested more than $250 million in its portfolio since 1996 across 30+ product conversions and improvement projects, with $300 million in recent portfolio financing facilitated by its in-house legal team. Vertical integration is unusually deep for an operator of its size: Shaner maintains in-house functions across revenue management, e-commerce and digital marketing, sales & marketing, acquisition & development, design & construction (with procurement relationships), finance & accounting (approximately 60 staff), human resources, legal (75+ years of internal experience), IT, risk management, and food & beverage operations.
The go-to-market blends enterprise field sales targeting hotel owners and developers for new management contracts, channel partnerships with the major franchisors under approved-operator arrangements, and direct-to-consumer booking through brand websites and OTAs. In 2025, the portfolio earned the Marriott Partnership Circle Award and 18 Hospitality Excellence Awards across 12 properties, reinforcing franchisor relationships critical to growth. An active fraud lawsuit (R-Hotel LLC, concerning the Fairfield Inn & Suites Harrisburg) introduces unresolved governance and owner-relations risk.
Shaner Hotels firmographics
Firmographics- Name
- Shaner Hotels
- Legal name
- Shaner
- Website
- https://shanercorp.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Shaner Hotels is a private, founder-controlled hospitality management company operating 75-plus hotels across 13 U.S. states and four countries under Marriott, Hilton, IHG, and Choice franchise agreements, serving hotel property owners with end-to-end management, development, and investment services.
- Ownership category
- akta.pro rank
Where Shaner Hotels is headquartered
LocationHeadquarters
- HQ city
- State College
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shaner Hotels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Management Fees: Revenue from managing hotels for property owners, including full-service hotels, select-service hotels, extended-stay properties, and luxury resorts under franchise agreements with major hospitality brands.
- Property Ownership & Investment Returns: Ownership stakes in hotel properties and developments including 50% ownership in Courtyard St. Petersburg/Madeira Beach and Playa Largo Resort, 33% in ONE DAYTONA, and various other joint ventures. Returns generated through hotel operations and property appreciation.
- Acquisition & Development Services: Due diligence, franchise-agreement negotiation, PIP management, revenue strategy implementation, pre-opening procurement and marketing, repositioning and rebranding services for hotel acquisitions.
- Accounting & Operational Support Services: Shaner Solutions provides accounting services to hospitality industry clients as well as commercial and residential real estate management, retail operations, and food and beverage industry clients.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Shaner Hotels product offering
Product offeringCore offering
Shaner Hotels is a hospitality management company that develops, owns, and operates a portfolio of more than 75 hotels and resorts spanning 13 states and four countries, with over 8,000 rooms. The firm provides full-service hotel management for properties franchised under Marriott, Hilton, IHG, and Choice Hotels brands, along with acquisition and development, revenue management, e-commerce and digital marketing, design and construction, and back-office finance and accounting services for hotel property owners and investors.
Product overview
Shaner Hotels is a hospitality management company operating a diverse portfolio of more than 75 hotels and numerous restaurants across 13 states and four countries. The company offers a comprehensive suite of hotel management services covering operations, revenue management, e-commerce, sales & marketing, acquisition & development, design & construction, finance & accounting, human resources, legal, IT, risk management, and food & beverage operations. The portfolio includes properties managed under major brands (Marriott, Hilton, IHG, Choice Hotels) as well as independent hotels. Key sub-brands include Shaner Solutions (accounting services), Shaner Capital (investment fund), Shaner Global (international operations), Prestige Luxury Collection (luxury properties), and Restaurant Portfolio (dining venues). The company supports over 4,000 associates and has invested over $250 million into its portfolio since 1996.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Management Services Full-service hotel property management covering operations, revenue management, sales and marketing, e-commerce, design and construction, finance and accounting, human resources, legal, IT, and risk management for full-service, select-service, extended-stay, and resort properties under Marriott, Hilton, IHG, and Choice Hotels franchises.
- Hotel Acquisition and Development Services End-to-end advisory and execution services for hotel property owners and investors pursuing acquisitions, brand conversions, repositioning, or new development, leveraging Shaner's relationships with major hospitality brands and decades of transaction experience.
- Shaner Solutions Outsourced accounting and operational support services for hospitality industry clients as well as commercial and residential real estate management, retail operations, and food and beverage businesses.
- Shaner Capital $100 million investment fund providing preferred equity, senior or subordinated debt, credit enhancement, and balance sheet restructuring to mature companies across hospitality, water treatment, heavy construction, finance, property development, hotels, and condominiums.
- Shaner Global International hotel management and operations division covering properties in Italy, Bahamas, and India with expertise in development, hotel operations, food and beverage, revenue management, and branding for global hospitality ventures.
- Prestige Luxury Collection Luxury portfolio of resort and full-service boutique hotels featuring properties in Italy, Bahamas, Florida Keys, and the US Northeast positioned for upscale leisure and experiential stays.
- Restaurant Portfolio Collection of hotel restaurants and bars operated across Shaner properties under concepts including Vaso, Panorama on Seven, The Field Burger & Tap, Grace Restaurant, and La Marea, providing dining venues for hotel guests and local patrons.
- TownePlace Suites Lebanon, Pennsylvania Newly opened all-suites extended-stay hotel under the Marriott TownePlace Suites brand located in Lebanon, Pennsylvania, featuring in-room kitchens, an outdoor pool, patio with Weber grills, and an on-site self-serve beer wall showcasing local breweries.
Quantifiable outcome
- 12 hotels earned 18 Marriott Hospitality Excellence Awards in 2025
- +3 more outcomes
Companies that use Shaner Hotels
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Shaner Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shaner Hotels partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- The First Group (TFG)majorStrategic alliance leveraging Shaner's extensive expertise in hotel management and development with TFG's innovative vision and investment prowess. This collaboration identifies and capitalizes on unique opportunities within the hospitality sector, driving exceptional guest experiences and delivering strong returns for stakeholders.
- Marriott InternationalcoreApproved management company status for Marriott-branded hotels including AC Hotels, Courtyard, Fairfield Inn & Suites, Residence Inn, SpringHill Suites, TownePlace Suites, Renaissance, and Autograph Collection properties.
- Hilton Hotels CorporationcoreApproved management company status for Hilton-branded hotels including Hampton Inn & Suites, Homewood Suites, DoubleTree, Hilton, and Curio Collection properties.
- InterContinental Hotels Group (IHG)coreApproved management company status for IHG-branded hotels including Holiday Inn and related brands.
- Choice HotelscoreApproved management company status for Choice-branded hotels including Sleep Inn and related brands.
Scale indicators7 records
Recent moves13 records
Expansion highlights5 records
Shaner Hotels competitors and assessment
Company assessmentDirect peers
- Aimbridge Hospitality: Largest independent hotel management company in North America, managing over 1,500 hotels across virtually every major brand. Direct competitor to Shaner in the third-party management space with similar multi-brand franchise relationships and full-service operational offerings.
- Pyramid Global Hospitality: Hotel management company operating full-service, lifestyle, luxury, and resort properties across the US, Caribbean, and Europe. Direct peer to Shaner's diversified brand portfolio and international footprint via Shaner Global.
- Driftwood Hospitality Management: Hotel management company operating full-service, select-service, and resort properties under major franchise brands. Similar multi-brand, multi-segment portfolio strategy to Shaner's 75+ hotel operation.
- Sage Hospitality Group: Hotel management, development, and investment firm operating full-service, lifestyle, and food & beverage-led properties across the US. Comparable to Shaner in combining operational management with development and F&B expertise.
- HEI Hotels & Resorts: Owner and operator of premium and luxury full-service and select-service hotels under major brand families (Marriott, Hilton, IHG). Comparable to Shaner in combining ownership and third-party management across multiple franchisor systems.
- Crescent Hotels & Resorts: Hotel and resort management company with a portfolio of upscale, lifestyle, and luxury properties across North America. Operates under similar Marriott, Hilton, and IHG franchise systems, comparable to Shaner's multi-brand strategy.
- Hersha Hospitality Trust: Former REIT and owner-operator of boutique and lifestyle hotels under Marriott, Hilton, and Hyatt brands. Comparable to Shaner as a multi-brand operator/owner, though more concentrated in urban upscale/lifestyle segments.
- Highgate Hotels: Major hotel management, investment, and development firm operating luxury, full-service, select-service, and extended-stay properties across the US. Highly comparable to Shaner given similar scale, multi-brand approach, and owner-management business model.
Broad incumbents
- Marriott International: World's largest hotel company and Shaner's largest franchisor, operating across luxury, premium, select-service, and longer-stay tiers. While not a direct competitor (Shaner is an approved operator of Marriott brands), Marriott's franchise standards and PIPs directly shape Shaner's operating model and growth ceiling.
- Hilton Worldwide: Global hotel franchisor across luxury, full-service, focused-service, and all-suites categories. Hilton sets the franchise relationship dynamics that govern Shaner's Hilton-branded portfolio (Hampton, Homewood, DoubleTree, Curio) and competes for management contract opportunities through its owned-and-managed brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Shaner Hotels social profiles
Digital presenceShaner Hotels compliance and trust
Trust signalCompliance1 record
Shaner Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shaner Hotels leadership team
Management profileNumber of profiles
Profiles2 records
Shaner Hotels subsidiaries and ownership
Company hierarchySubsidiaries8 records
Shaner Hotels funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shaner Hotels M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shaner Hotels
What does Shaner Hotels do?
Shaner Hotels is a hospitality management company that develops, owns, and operates a portfolio of more than 75 hotels and resorts spanning 13 states and four countries, with over 8,000 rooms. The firm provides full-service hotel management for properties franchised under Marriott, Hilton, IHG, and Choice Hotels brands, along with acquisition and development, revenue management, e-commerce and digital marketing, design and construction, and back-office finance and accounting services for hotel property owners and investors.
Is Shaner Hotels a public or private company?
Shaner Hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shaner Hotels founded?
Shaner Hotels was founded in 1979. It employs 1,001 to 5,000 people.
Where is Shaner Hotels based?
Shaner Hotels is headquartered in State College, United States, in the North America region.
How does Shaner Hotels make money?
Four revenue lines are on record. Hotel Management Fees are the primary driver. The others are property Ownership & Investment Returns, acquisition & Development Services and accounting & Operational Support Services.
Who are Shaner Hotels's main competitors?
Direct peers on record are Aimbridge Hospitality, Pyramid Global Hospitality, Driftwood Hospitality Management, Sage Hospitality Group, HEI Hotels & Resorts, Crescent Hotels & Resorts, Hersha Hospitality Trust and Highgate Hotels. Broad incumbents are Marriott International and Hilton Worldwide.
Does Shaner Hotels have an API?
No public API is recorded for Shaner Hotels.