Loring Smart Roast

What Loring Smart Roast does

Loring Smart Roast is a U.S.-based manufacturer of commercial coffee roasting equipment, founded in 2008 by Mark Ludwig and headquartered in Santa Rosa, California, with 51-100 employees. The company designs, engineers, assembles, tests, and inspects its roasters at an ISO 9001-certified facility in Northern California and sells through direct sales, a global trade show circuit, and a worldwide network of factory-authorized service technicians.

Loring's product platform is built on a patented single-burner convection architecture (the Flavor-Lock Roast Process) that simultaneously roasts beans and incinerates smoke, eliminating the external afterburner required by conventional roasters. The hardware line spans four capacities — S7 Nighthawk (7 kg), S15 Falcon (15 kg), S35 Kestrel (35 kg), and S70 Peregrine (70 kg, flagship) — complemented by accessories (D35/D70 Destoners, Bean Carts, Cooling System Cyclone, W70 Weigh System, ColorTrack), Beijer Electronics EXTER T100 HMI integration, and Roast Architect software for profile design with import support from Cropster and Artisan. Patents are granted in the U.S. (5,944,512; 8,679,561), Europe (EP 1105680), and Japan (4355105), with additional applications pending.

The business model is hardware-led and quote-based, with revenue generated primarily through one-time commercial equipment sales, aftermarket accessories and spare parts, the Loring Master Class training program priced at $1,500 per attendee, and an emerging software/upgrade stream. Customers are independent artisan and specialty coffee roasters globally, reached through a sales-led motion across North America, Europe, Asia, the Middle East, South America, and Oceania.

Name

Loring Smart Roast

Legal name

Loring Smart Roast, Inc.

Website

https://loring.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Loring Smart Roast is a U.S. manufacturer of commercial coffee roasters whose patented single-burner convection system eliminates external afterburners, cutting fuel use by up to 80%. It sells four roaster models (7–70 kg), accessories, and Roast Architect software to artisan specialty coffee roasters worldwide.

Ownership category

akta.pro rank

Product category

Commercial Coffee Roasting Equipment

NAICS

Industrial Process Furnace and Oven Manufacturing (333994), Coffee and Tea Manufacturing (31192)

SIC

Industrial Process Furnaces & Ovens (3567)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

Keywords

• Commercial coffee roasters
• Coffee roasting equipment
• Specialty coffee roasting
• Coffee roaster manufacturers
• Automated coffee roasting

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Coffee Roaster Sales: Loring manufactures and sells commercial coffee roasters in four sizes (S7 Nighthawk 7kg, S15 Falcon 15kg, S35 Kestrel 35kg, S70 Peregrine 70kg). Revenue is generated through direct sales of roasting equipment. Accessories include bean carts, destoners, cooling system cyclones, weighing systems, and software.
2. Education and Training: Loring Master Class is a 2-day hands-on training event held at Loring HQ in Santa Rosa, CA, taught by Loring Certified Trainers. Priced at $1,500 USD per attendee, with class sizes limited to 12 participants.
3. Accessories and Spare Parts: Loring sells accessories including bean carts with built-in scales and lifting mechanisms, D35 and D70 destoners, cooling system cyclones, W70 weigh systems, ColorTrack systems, and replacement parts through their support portal and parts international program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Loring Smart Roast manufactures and sells commercial coffee roasting equipment built around its patented single-burner convection system (Flavor-Lock Roast Process) that roasts beans and incinerates smoke without an external afterburner. The portfolio spans four roaster capacities (7kg S7 Nighthawk, 15kg S15 Falcon, 35kg S35 Kestrel, 70kg S70 Peregrine) plus accessories (destoners, bean carts, cooling system cyclones, weighing systems, ColorTrack) and the Roast Architect roast-profile design software.

Product overview

Loring Smart Roast is a manufacturer of commercial coffee roasting equipment featuring a single unified technology platform: the proprietary Flavor-Lock Roast Process. This patented single-burner convection system eliminates the need for external afterburners by incinerating smoke during roasting. The product portfolio consists of four core roaster models scaled by capacity (S7 Nighthawk 7 kg, S15 Falcon 15 kg, S35 Kestrel 35 kg, and S70 Peregrine 70 kg), complemented by a suite of accessories (Bean Carts, Destoners, Cooling System Cyclone, W70 Weigh System, ColorTrack), and Roast Architect software for profile design and management. All roasters share common features including touchscreen controls, programmable roast profiles, stainless steel construction, and integration with the Beijer Electronics EXTER T100 HMI. The system is designed and built in Northern California with ISO 9001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• S7 Nighthawk 7 kg Coffee Roaster Automated 7 kg coffee roaster featuring Loring's patented single-burner convection system that roasts beans and incinerates smoke without an external afterburner, with touchscreen controls, programmable roast profiles, and a high-speed cooling tray, designed for artisan coffee roasting operations.
• S15 Falcon 15 kg Coffee Roaster Automated 15 kg coffee roaster featuring Loring's patented single-burner convection system with paddle stirring, touch screen controls, programmable roast profiles, high-speed cooling, and approximately 80% reduction in energy usage compared to traditional roasters with afterburners.
• S35 Kestrel 35 kg Coffee Roaster Automated 35 kg coffee roaster featuring Loring's patented single-burner convection system for simultaneous roasting and smoke incineration, with stainless steel construction, touchscreen controls, programmable roast profiles, and a self-cleaning hot stack, intended for higher-volume artisan roasting operations.
• S70 Peregrine 70 kg Coffee Roaster Automated 70 kg (full bag capacity) flagship coffee roaster incorporating Loring's proprietary Flavor-Lock roast process with patented single smokeless design, touchscreen computer controls, programmable roast profiles, and high-speed cooling, designed for high-volume artisan coffee roasters handling up to 600 tons of yearly production.
• D35 and D70 Destoners Roasted coffee destoners that remove stones and other heavy foreign objects from roasted coffee. The D35 (35 kg batch) integrates with the S35 Kestrel roaster, and the D70 (70 kg batch) integrates with the S70 Peregrine roaster, supporting quality control in artisan roasting operations.
• Bean Carts Rolling green bean carts with built-in scales and lifting mechanism that assist with weighing and transporting green coffee beans and loading them into Loring roasters during commercial roasting operations.
• Cooling System Cyclone High-speed cooling tray with paddle stirring that reduces cooling time and vents/protects roasted beans during the post-roast cooling phase of commercial coffee roasting operations.
• W70 Weigh System Weighing system for the S70 Peregrine roaster that assists with batch measurement and portion control in higher-volume artisan coffee roasting operations.
• ColorTrack by Loring Color tracking system for monitoring and controlling coffee roast color development during the roasting process, supporting consistency and quality control for artisan coffee roasters.
• Roast Architect Software Windows-based software application that enhances control and display of roast data for Loring roaster owners, with point-and-click profile curve editor, network-ready auto-discovery of Loring roasters, file upload/download, and roast profile import from Cropster and Artisan historian programs, sold to artisan coffee roaster operators using Loring equipment.
• Loring Master Class (2-Day Hands-On Training) A 2-day hands-on artisan coffee roasting training event held at Loring HQ in Santa Rosa, CA, taught by Loring Certified Trainers, priced at $1,500 USD per attendee with class sizes limited to 12 participants, designed for owners and head roasters of Loring-equipped roasteries.

Quantifiable outcome

• Up to 80% reduction in fuel use and greenhouse gas emissions compared to traditional multi-burner systems with external afterburners
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• Beijer ElectronicscoreTechnology or Integration · 6 June 2014Loring Smart Roast partnered with Beijer Electronics to integrate the EXTER T100 HMI (Human Machine Interface) panel into all three of its roaster models (A15 Merlin, S35 Kestrel, S70 Peregrine). The EXTER T100 provides SCADA-like software capabilities, remote real-time control of roasting chambers, and automated roast data emails at the end of each roast. Beijer Electronics has over 30 years of experience developing HMI solutions and is listed on NASDAQ OMX Nordic Exchange Stockholm.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM9QbzMArmgLXWsrVDNPD7w
• Facebookfacebook.com/LoringRoasters
• LinkedInlinkedin.com/company/2820867
• Instagraminstagram.com/loringroasters
• Xx.com/LoringRoasters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loring Smart Roast