Full Throttle Technologies

What Full Throttle Technologies does

Full Throttle Technologies (operating as FullThrottle Technologies LLC, DBA fullthrottle.ai) is a marketing technology company headquartered in Janesville, United States, founded in 2000. The company operates a self-service marketing platform that serves auto dealers and automotive marketers, providing identity-powered campaign management that combines real-time digital behavior data with household-level identity resolution. Its core products include the FullThrottle Self-Service Marketing Platform and SmartMail, an identity-powered direct mail capability that unifies physical mail campaigns with digital advertising within a single workflow.

The company's underlying technology integrates first-party data with third-party automotive audience data through a strategic partnership with Experian Automotive, enabling access to curated in-market automotive audiences for improved campaign targeting and measurement. This positioning is specifically designed to help auto marketers transition away from third-party cookies by bridging gaps between bought and owned audiences through identity-based targeting across both digital and direct mail channels. The platform is delivered as a self-service tool accessible to enterprise and SMB buyers in the automotive vertical.

Full Throttle Technologies generates revenue through subscription/recurring platform access and campaign activation fees, supplemented by data monetization through audience insights services. The go-to-market motion is sales-led, combining direct sales with partnership-driven distribution (notably through Experian). Marketing relies on public relations and earned media channels. The company maintains a small team of 11-50 employees and is led by founder and CEO Anders Jenski. No institutional venture capital backing beyond a 2020 gbeta accelerator participation is disclosed, and the company operates as an independent private LLC with no parent company or subsidiary structure.

Name

Full Throttle Technologies

Legal name

FullThrottle Technologies LLC

Website

https://fullthrottletechnologies.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Throttle Technologies operates fullthrottle.ai, a self-service marketing platform that provides identity-powered direct mail and digital campaign activation for auto dealers and automotive marketers, integrating Experian Automotive audience data for cookie-less targeting.

Ownership category

akta.pro rank

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Access and Campaign Activation: Self-service marketing platform where marketers activate personalized direct mail and digital campaigns. Revenue generated through platform usage and campaign activation fees
2. Data Services and Audience Insights: Provides automotive audience data integration, combining first-party and third-party insights to improve campaign targeting and measurement for auto marketers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Full Throttle Technologies operates the fullthrottle.ai self-service marketing platform, which enables auto dealers and marketers to activate personalized, identity-powered campaigns by combining direct mail with digital advertising in a unified workflow. The platform leverages real-time digital behavior data, household-level identity resolution, and an integration with Experian Automotive's curated in-market audience data to improve campaign targeting and measurement as the industry moves away from third-party cookies.

Product overview

Full Throttle Technologies offers a unified marketing platform combining identity-based campaign management with automated direct mail activation. The core offering consists of the FullThrottle Self-Service Marketing Platform (an integrated platform for advertisers and auto marketers) with SmartMail capabilities that enable personalized physical mail campaigns alongside digital ads within a single workflow. The platform leverages real-time digital behavior and household-level identity resolution for targeting, and integrates Experian automotive audience data to improve campaign targeting and measurement.

Differentiator

Problem solved

Functional benefit

Brands

• SmartMail: Identity-powered direct mail platform that integrates personalized physical mail campaigns with digital advertising within a unified workflow

Products and services

• FullThrottle Self-Service Marketing Platform (fullthrottle.ai) A self-service marketing platform for auto dealers and automotive marketers that activates personalized campaigns by combining Experian Automotive audience data with identity resolution across digital and direct-mail channels.
• SmartMail Identity-powered direct mail product built into the fullthrottle.ai platform that unifies personalized physical mail campaigns with digital advertising inside a single workflow, using real-time digital behavior and household-level identity resolution.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Experian AutomotivecoreTechnology or Integration · 11 March 2026FullThrottle Technologies LLC collaborated with Experian Automotive to integrate Experian's automotive audience data into the FullThrottle self-service marketing platform. The integration allows advertisers to access Experian's curated in-market automotive audiences and combines first-party data with third-party insights to improve campaign targeting and measurement. This partnership helps auto marketers bridge gaps between bought and owned audiences as the industry transitions away from third-party cookies.

Recent moves3 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Throttle Technologies