ASIS

What ASIS does

ASIS International is a private, non-profit professional membership association founded in 1955 and headquartered in Alexandria, Virginia, that serves 34,000+ security practitioners across 240+ global chapters. The organization's core offering is a portfolio of four ANAB-accredited (ISO 17024) board certifications — APP (entry-level), CPP (the 'gold standard' for senior security managers), PCI (investigations), and PSP (physical security) — supplemented by self-paced certificate courses (ESRM, Crisis Management, Convergence, Facility Security Design, Project Management), the ASIS Upskill business-skills series delivered via American Management Association, and ANSI-developed Standards & Guidelines (e.g., Security Risk Assessment, Executive Protection, Workplace Violence Prevention).

Distribution is delivered through a conventional digital stack — the ASIS website and store for membership applications and purchases, the ASIS Connects online community platform, the ASIS Learning LMS, the eWeb certification portal, Credly-powered digital badges, and Prometric-operated test centers with remote proctoring — and through an in-person layer comprising the GSX (Global Security Exchange) flagship conference plus regional events in Asia Pacific, Europe, Latin America/Caribbean, North America, and Sub-Saharan Africa. A gated CSO Center tier ($650/year) provides premium peer networking, benchmarking, and executive education to senior security leaders, supported by partnerships with Wharton (University of Pennsylvania), IE Business School, and the Aspen Institute, and public-sector engagements with DHS, FBI, and ODNI.

The business model runs on six recurring and transactional streams: membership dues ($20 student, $100–$130 emerging market, $250 regular, $650 CSO Center); one-time certification application and exam fees (APP $300 member / $620 non-member; PCI $580 / $910); 3-year recertification fees; certificate and Upskill course fees; event registration and sponsorship; and a Preferred CPE Provider Program ($250–$950 annually plus $250/event) that monetizes the B2B education-provider ecosystem. Customer segments are horizontally segmented across Early Career, Advancing, and Seasoned Leader personas, with a secondary Military-to-Civilian transition segment and a B2B CPE Provider business unit; named logos span Airbnb, Radisson Hotel Group, KPMG, CGI, Owens & Minor, AMAROK, COFRA Holding, and Lares Risk Management — drawn primarily from CSO Center board representation rather than concentration risk.

Name

ASIS

Legal name

ASIS International

Website

https://asisonline.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

ASIS International is a 70-year-old, private non-profit professional association serving 34,000+ security practitioners globally through accredited certifications (APP, CPP, PCI, PSP), standards development, conferences (GSX and regional), and the CSO Center executive tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees ranging from $20 (student) to $250 (regular) to $650 (CSO Center), with emerging market discounts. Multi-year options available with savings.
2. Certification and Exam Fees: Application and exam fees for APP, CPP, PCI, and PSP certifications. Recertification fees every 3 years. Member discounts available.
3. Education and Training: Certificate courses ($175 members, $225 non-members), ASIS Upskill ($25 non-members, free for members), webinar content, and executive education programs.
4. Events and Conferences: Registration fees for GSX, regional conferences, and CSO Center events. Sponsor and exhibitor revenue from large events.
5. Store and Publications: Sale of standards, guidelines, study materials, Protection of Assets publications, flash cards, practice exams, and merchandise.
6. Preferred CPE Provider Program: Annual fees for organizations to become preferred providers ($950 corporation, $450 nonprofit, $250 chapter) and one-time event fees ($250).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

ASIS International is a global professional membership association for security practitioners that issues four ANSI National Accreditation Board (ANAB) accredited board certifications (CPP, APP, PCI, PSP), delivers certificate courses and executive education, hosts global conferences including GSX, and publishes ANSI-accredited industry standards and guidelines. Its offerings are distributed through 240+ local chapters, the ASIS Connects online community, the ASIS Learning platform, and partnerships with Wharton, IE Business School, Prometric, and Credly.

Product overview

ASIS International is a global professional association for security practitioners, not a software product company. The organization's offerings consist of a comprehensive portfolio of professional credentials, educational programs, industry events, and publications. The core offerings include four globally-recognized board certifications: CPP (gold standard for senior managers), APP (entry-level), PCI (investigations), and PSP (physical security). Supporting these are 12+ certificate courses covering specialized topics including ESRM, crisis management, convergence, facility security design, and workplace violence prevention. The events portfolio includes the annual Global Security Exchange (GSX), regional conferences (Asia Pacific, Europe, Latin America, North America), and exclusive executive programs like Secure Horizons. The organization also provides Standards & Guidelines developed through its ANSI-accredited Standards Developing Organization role, the ASIS Connects online community, Career HQ job resources, Security Management Magazine, and mentorship programs. ASIS Upskill offers free business skills courses via American Management Association partnership. The CSO Center provides exclusive membership for senior executives.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Protection Professional (CPP) The gold-standard ASIS board certification for senior-level security managers, validating expertise across security principles and practices, business principles, investigations, personnel security, physical security, information security, and crisis management. Requires 5-7 years of experience with 3 years in responsible charge. ANAB accredited to ISO 17024.
• Associate Protection Professional (APP) Entry-level ASIS board certification for security professionals with 1+ years of experience, measuring knowledge of security fundamentals, business operations, risk management, and response management.
• Professional Certified Investigator (PCI) ASIS board certification validating expertise in case management, evidence collection, and preparation of reports and testimony. Requires 3-5 years of investigations experience with at least 2 years in case management.
• Physical Security Professional (PSP) ASIS board certification demonstrating expertise in physical security assessments, application, design, and integration of physical security systems, and implementation of security measures. Requires 3-5 years of relevant experience.
• Essentials of Security Project Management Certificate Self-paced online certificate course providing comprehensive overview of project management processes for security professionals, covering all phases from initiation to closure.
• Essentials of Crisis Management Certificate Self-paced certificate course covering crisis management lifecycle, crisis identification and evaluation, team structures and roles, and alignment of strategies with organizational values.
• Essentials of Convergence Certificate Certificate program focusing on bridging physical security and cybersecurity to provide holistic, multi-layered protection for organizations.
• Essentials of Facility Security Design Certificate Self-paced online course covering risk/threat/vulnerability assessments, functional requirements, construction drawings, system training, and maintenance tasks for facility security.
• Enterprise Security Risk Management (ESRM) Certificate Self-paced online certificate covering ESRM principles and cycle components, designed to advance ESRM practice and partner with executive teams for security risk management.
• Global Security Exchange (GSX) Premier annual ASIS conference for security professionals featuring CPE-eligible education, technology showcases, and networking opportunities. Held annually in September in different locations.
• ASIS Asia Pacific Conference Regional ASIS conference for security professionals across the Asia Pacific region, featuring threat intelligence, hands-on training, and networking.
• ASIS Europe Regional European security conference bringing together practitioners from across the continent.
• Secure Horizons Exclusive two-day intensive GSX pre-conference program for senior security executives featuring immersive educational offerings, collaboration, and networking.
• Security Risk Assessment (SRA) Standard ANSI-accredited ASIS standard providing framework for conducting comprehensive security risk assessments in organizations.
• Executive Protection Standard ANSI-accredited ASIS standard providing structured framework for designing, managing, and enhancing executive protection programs.
• Workplace Violence and Active Assailant Prevention Standard (WVPI) ANSI-accredited ASIS standard providing requirements and guidance for developing and implementing workplace violence prevention and intervention programs.
• ASIS Upskill Free on-demand learning series developed in partnership with the American Management Association (AMA), designed to sharpen business, communication, and leadership skills for security professionals while earning CPE credits.
• ASIS Membership Annual membership tiered at $20 (student), $100-$130 (emerging market), $250 (regular), and $650 (CSO Center), providing access to ASIS Connects, member discounts on certifications and courses, Security Management Magazine, local chapter programming, and Standards & Guidelines.
• CSO Center Membership Exclusive peer community for senior security executives providing benchmarking tools, leadership resources, strategic insights, and high-level networking opportunities. Requires qualifying position and organization criteria; sponsored by Ontic.
• ASIS Connects Members-only online community platform connecting 34,000+ security professionals for knowledge sharing, collaboration, and networking across subject area communities.
• Security Management Magazine Award-winning digital content hub offering industry news, emerging threat information, and practical security solutions for security professionals.
• Preferred CPE Provider Program Annual program for organizations to become preferred providers of pre-approved CPE credits toward ASIS recertification, with annual fees of $950 (corporation), $450 (nonprofit), $250 (ASIS chapter), and one-time event fees of $250.
• ASIS Career Center Job board for security industry job postings and employer recruitment services with paid job listing packages available for purchase.

Quantifiable outcome

• ASIS certificants earn an average of 20% higher salaries than those without an ASIS certification
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• OnticcoreStrategic or Co-development PartnerOntic serves as the sponsor for the CSO Center, supporting exclusive resources and programming for senior security executives including benchmarking tools, leadership resources, and strategic insights.
• Wharton School, University of PennsylvaniacoreStrategic or Co-development PartnerJoint executive education program 'Wharton/ASIS Program for Security Executives: Making the Business Case for Security' - a five-day learning program equipping CSOs with strategic toolbox to advance security priorities.
• IE Business SchoolcoreStrategic or Co-development PartnerPartnership for 'Effective Management for Security Professionals' program held annually in Madrid, Spain. Designed in conjunction with ASIS International to help security professionals refine business acumen.
• PrometriccoreTechnology or IntegrationExclusive exam administration partner for all ASIS certification exams (APP, CPP, PCI, PSP). Provides both test center and remote proctoring options globally.
• American Management Association (AMA)coreStrategic or Co-development PartnerPartnership powering ASIS Upskill online learning series - content designed for security professionals to sharpen business skills while earning CPE credits.
• Aspen InstitutecoreStrategic or Co-development PartnerPublic-private partnership for sharing information and resources. ASIS and CSO Center maintain relationships with influential organizations to represent the security profession.
• Department of Homeland Security Office of Intelligence & AnalysiscoreStrategic or Co-development PartnerKey government partnership providing depth of understanding and critical opportunities for ASIS members to engage on security issues affecting the profession.
• Federal Bureau of Investigation (FBI)coreStrategic or Co-development PartnerKey government partnership for intelligence sharing and professional engagement on national security issues relevant to ASIS membership.
• Office of the Director of National Intelligence (ODNI)coreStrategic or Co-development PartnerKey government partnership facilitating intelligence community engagement with security professionals.
• Department of Homeland Security Science & Technology DirectoratecoreStrategic or Co-development PartnerPartnership for research and technology initiatives supporting security profession advancement.
• U.S. Chamber of CommercecoreStrategic or Co-development PartnerPartnership with major business advocacy organization to advance security profession visibility and influence.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• EC-Council: EC-Council is a global certification body best known for the Certified Ethical Hacker (CEH) credential. It competes with ASIS at the entry-level certification tier (analogous to APP) and increasingly in cybersecurity/physical security convergence content for upskilling professionals.
• IAPSC (International Association of Professional Security Consultants): IAPSC is a membership organization for independent security consultants, providing credentialing, networking, and member resources. Comparable to ASIS's CSO Center in serving senior security professionals, though focused on consulting practitioners rather than in-house CSOs.

Direct peers

• ISACA: ISACA is a global professional association for IT governance, risk, and cybersecurity professionals, offering CISA, CISM, CRISC, and CGEIT certifications. It is a direct peer to ASIS because both run credentialing programs, chapters, conferences, and member education for overlapping security and risk audiences.
• ISSA (Information Systems Security Association): ISSA is an international membership organization for cybersecurity professionals with local chapters worldwide. Comparable to ASIS as a competing professional society offering networking, education, and credentials to security practitioners.
• IFPO (International Foundation for Protection Officers): IFPO is a membership organization providing certifications (CPO, CSSM) and training for protection officers and security managers. Directly comparable to ASIS's PSP and CPP offerings, with similar target audience of frontline-to-mid security professionals.
• (ISC)² (International Information System Security Certification Consortium): (ISC)² is the leading global cybersecurity certification body, administering CISSP and a portfolio of credentials. ASIS and (ISC)² directly compete for security professionals' credentialing dollars and continuing education, with overlapping membership across physical and cybersecurity domains.

Regional players

• The Security Institute: The Security Institute is a UK-based professional body for security professionals offering Chartered Security Professional registration and continuing education. Comparable to ASIS as a credentialing and membership body, but with primary UK/European focus rather than global reach.
• ASIS UK Chapter: The ASIS UK Chapter is a regional chapter network of ASIS International serving UK and Ireland security professionals. Comparable as a regional peer carrying ASIS's brand, certifications, and event programming at a local level; noted here for the regional chapter ecosystem analog.

Broad incumbents

• SIA (Security Industry Association): SIA is a trade association for security product and service vendors, operating ISC West and ISC East events. It is a broad incumbent peer to ASIS because it competes for security industry mindshare, sponsorships, and event revenue, though its focus is vendor-facing rather than individual practitioner certifications.
• SANS Institute: SANS is the leading provider of cybersecurity training and GIAC certifications, with substantial conference and member education programs. It competes with ASIS for cybersecurity training dollars and increasingly for generalist security practitioner education, particularly in the technical/cyber convergence space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ASISInternational
• LinkedInlinkedin.com/company/30614
• Instagraminstagram.com/asisinternational/?hl=en
• Xx.com/ASIS_Intl
• Facebookfacebook.com/ASISInternational

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ASIS