Trend Offset Printing
Trend Offset Printing, operating as Mittera, is a U.S. integrated marketing services company offering print, creative, technology, and data services to enterprise and mid-market clients across 16 verticals via a nationally distributed manufacturing platform and direct field sales.
- Company typePrivate
- Founded1986
- HeadquartersLos Alamitos, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Trend Offset Printing does
Trend Offset Printing, now operating as Mittera, is a private integrated marketing services company headquartered in Des Moines, Iowa. Founded in 1986 by Anthony and Robert Lienau, the company operates a national manufacturing platform strategically distributed across the United States, with supplier-diversity-certified production facilities including minority-owned, veteran-owned, woman-owned, and LGBTQ-owned locations. It delivers four integrated service lines: Print Services (short-run market-specific jobs through high-volume mailings), Creative & Marketing Services (photography, videography, design, marketing, and writing), Technology Solutions (strategy-first workflow automation), and Data Services (demographic, behavioral, and statistical-model-based targeting). It targets enterprise and mid-market clients across 16 verticals including higher education, finance, healthcare, political campaigns, quick-service restaurants, automotive and travel, telecom, advertising and agencies, entertainment and gaming, manufacturing, media and publishing, technology, non-profit, retail, pharma, and government.
Mittera generates revenue through four streams: transaction fees for print and mail production; project-based fees and retainers for creative services; professional service fees for technology consulting and workflow configuration; and recurring subscription and data licensing fees for analytics. Pricing is quote-based and tailored to client scope, volume, and complexity, with no public pricing disclosure. The go-to-market is direct enterprise field sales targeting procurement and marketing departments for multi-year service agreements, supplemented by digital presence across LinkedIn, Facebook, Instagram, and Vimeo and inbound inquiries via the company website and email. The company employs 501 to 1,000 staff nationally.
The company's competitive positioning rests on its nationally distributed manufacturing footprint, in-house integrated creative capabilities, and supplier-diversity certifications that satisfy enterprise procurement requirements. On 2018-05-02 Mittera (then Trend Offset Printing) acquired LSC - Catalog and Retail to expand its catalog and retail production capabilities, and has subsequently repositioned the brand toward an integrated marketing services platform spanning print, creative, technology, and data.
Trend Offset Printing firmographics
Firmographics- Name
- Trend Offset Printing
- Legal name
- Mittera
- Website
- https://trendoffset.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trend Offset Printing, operating as Mittera, is a U.S. integrated marketing services company offering print, creative, technology, and data services to enterprise and mid-market clients across 16 verticals via a nationally distributed manufacturing platform and direct field sales.
- Ownership category
- akta.pro rank
Trend Offset Printing industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Direct Mail Advertising (54186), Direct Mail Advertising (541860)
- SIC
- Commercial Printing (2750), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)
- akta.pro primary industry
- Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)
- akta.pro secondary industries
- Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Promotional Product Distribution & Fulfillment (BPAFAMAB)
Keywords
Where Trend Offset Printing is headquartered
LocationHeadquarters
- HQ city
- Los Alamitos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trend Offset Printing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Print and Mail Services: Provides comprehensive print and mail services through a national manufacturing platform, handling projects from short-run market-specific versions to high-volume mailings. Revenue is generated through service fees for print production, finishing, and distribution.
- Creative and Marketing Services: Integrated creative solutions including photography, videography, design, marketing, and writing services provided by specialists under one roof. Revenue generated through project-based fees and retainer arrangements for creative services.
- Technology Solutions: Technology services focused on workflow automation and efficiency-driven solutions. Provided as part of integrated service packages or standalone technology consulting.
- Data Services: Data targeting and analytics services that help clients target customers based on demographic breakouts, behavioral surveys, and statistical models. Revenue generated through data licensing and analytics service fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Trend Offset Printing product offering
Product offeringCore offering
Trend Offset Printing (operating as Mittera) is a full-service commercial printing company providing integrated marketing services including print manufacturing, direct mail, creative and marketing services, technology-enabled workflow solutions, and data-driven customer targeting. The company operates a national manufacturing platform strategically distributed across the United States, enabling both short-run market-specific print projects and high-volume mailings for enterprise and mid-market clients across multiple industries.
Product overview
Mittera is an integrated marketing services platform combining print manufacturing, creative/marketing services, technology solutions, and data analytics. The company operates four core service offerings: Print Services (national distributed manufacturing for high-volume mailings), Creative & Marketing Services (photography, videography, design, and writing), Technology Solutions (workflow automation and efficiency tools), and Data Services (customer targeting using demographic and behavioral data). These services work together to provide integrated solutions for business challenges, brand awareness, and marketing goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Services National manufacturing platform for print and mail services, handling short-run market-specific versions through high-volume mailings with volume, speed, and attention to detail. Built for enterprise and mid-market clients across multiple verticals.
- Creative & Marketing Services Integrated creative services including photography, videography, design, marketing, and writing delivered by in-house specialists to provide dynamic, multi-disciplinary creative solutions for client campaigns.
- Technology Solutions Technology-enabled workflow solutions applying a strategy-first, technology-second approach, with light-touch, automated, and efficiency-driven workflows configured to deliver measurable timesaving advantages.
- Data Services Customer targeting and engagement strategy services using demographic breakouts, behavioral surveys, and statistical models that combine client first-party data with the company's own data assets to direct messages to optimal customer segments.
Companies that use Trend Offset Printing
Customer profileSegments16 records
Ideal customer profiles6 records
Trend Offset Printing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trend Offset Printing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Trend Offset Printing competitors and assessment
Company assessmentDirect peers
- Cenveo: U.S. commercial printing and packaging services provider. Comparable to Mittera in commercial print offerings for enterprise and marketing services customers.
- Quad/Graphics: Large U.S. commercial printer offering integrated marketing solutions including print, mail, and data services. Directly comparable to Mittera in scale, national footprint, and integrated services model serving similar enterprise verticals.
- R.R. Donnelley (RRD): One of the largest U.S. commercial printers with a broad portfolio across commercial print, labels, packaging, and direct mail. Competes with Mittera across enterprise verticals and the integrated marketing services market.
- IWCO Direct: Major U.S. direct mail and marketing services provider specializing in data-driven direct mail campaigns. Highly comparable to Mittera's print and direct mail offering for financial services, insurance, and healthcare clients.
- Taylor Corporation: Large private commercial printing and marketing services company with national footprint. Closely comparable to Mittera in scale, private ownership, vertical specialization, and integrated print/data/marketing services.
- SourceLink Midwest: Direct mail, print, and marketing fulfillment provider serving enterprise clients across multiple verticals. Comparable mid-market integrated marketing services competitor to Mittera.
Regional players
- Transcontinental Inc. Canadian-headquartered packaging and print services provider with growing U.S. footprint. Comparable commercial printing and direct mail offerings, though primarily Canada-based with expanding U.S. operations.
Emerging players
- Cimpress (Vistaprint): Mass-customization printing platform with U.S. production operations. Adjacent competitor in commercial print space with stronger digital-direct-to-customer model than Mittera's enterprise B2B focus.
- Multi-Color Corporation (now part of Platinum Equity): Large label and packaging printing company. Comparable in industrial printing capabilities though more specialized in labels/packaging than Mittera's broader commercial print focus.
Broad incumbents
- Donnelley Financial Solutions (DFIN): Spun off from R.R. Donnelley, focused on financial communications, print and digital solutions. Comparable to Mittera in serving financial services and regulated industries for print and mail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trend Offset Printing social profiles
Digital presenceTrend Offset Printing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trend Offset Printing leadership team
Management profileNumber of profiles
Profiles2 records
Trend Offset Printing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trend Offset Printing M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trend Offset Printing
What does Trend Offset Printing do?
Trend Offset Printing (operating as Mittera) is a full-service commercial printing company providing integrated marketing services including print manufacturing, direct mail, creative and marketing services, technology-enabled workflow solutions, and data-driven customer targeting. The company operates a national manufacturing platform strategically distributed across the United States, enabling both short-run market-specific print projects and high-volume mailings for enterprise and mid-market clients across multiple industries.
Is Trend Offset Printing a public or private company?
Trend Offset Printing is a private company. It is classified as unknown and is currently operating.
When was Trend Offset Printing founded?
Trend Offset Printing was founded in 1986. It employs 501 to 1,000 people.
Where is Trend Offset Printing based?
Trend Offset Printing is headquartered in Los Alamitos, United States, in the North America region.
How does Trend Offset Printing make money?
Four revenue lines are on record. Print and Mail Services are the primary driver. The others are creative and Marketing Services, technology Solutions and data Services.
Who are Trend Offset Printing's main competitors?
Direct peers on record are Cenveo, Quad/Graphics, R.R. Donnelley (RRD), IWCO Direct, Taylor Corporation and SourceLink Midwest. Transcontinental Inc. is listed as a regional player. Emerging players are Cimpress (Vistaprint) and Multi-Color Corporation (now part of Platinum Equity). Donnelley Financial Solutions (DFIN) is listed as a broad incumbent.
Does Trend Offset Printing have an API?
No public API is recorded for Trend Offset Printing.
What industry is Trend Offset Printing in?
Trend Offset Printing's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAB, Commercial & Offset Printing (Sheetfed/Web), with a secondary code of MPAJALAH, Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting). Its NAICS code is 323111 and its SIC code is 2750.