Hoogvliet

What Hoogvliet does

Hoogvliet is a privately held Dutch supermarket chain headquartered in Bleiswijk, operating 71 physical stores across the Netherlands and employing 5,001-10,000 staff. The firm serves general Dutch consumers — households, families, and individuals — offering a full-line grocery assortment spanning fresh produce, meat and fish, dairy, frozen foods, bread, beverages, snacks, international cuisine, household non-food items, health and beauty, baby and child products, and specialty dietary ranges (gluten-free, lactose-free, sports nutrition). A vertically integrated in-house bakery (eigen bakkerij) supplies fresh bread in-store, and a dedicated subdomain (gebakshop.hoogvliet.com) extends this into online cake and pastry ordering.

The company's digital and technology footprint is built on the third-party INTERSHOP e-commerce platform, which powers a unified retail service combining in-store shopping with online ordering, scheduled home delivery, and click-and-collect. A proprietary mobile application (Hoogvliet app) and a personalized account system (Mijn Hoogvliet) sit on top of this stack alongside a recipes section that links meal inspiration to product discovery. Marketing is multi-channel: physical and digital weekly promotional flyers, email newsletters, and active presence on Facebook, Twitter/X, Instagram, and TikTok. The leadership is led by CEO Fred van Heyningen.

Hoogvliet's business model is standard omnichannel grocery retail: revenue is generated through one-time point-of-sale and online purchases of grocery and household goods, with weekly promotions used as the primary pricing lever (no public pricing tiers or subscription model disclosed). The customer base is horizontal — Dutch end-consumers — with no disclosed B2B contracts, enterprise customers, or external funding. The company operates as an independent entity with no disclosed parent company, M&A activity, or public listing, and customer concentration is low by virtue of serving the mass-market Dutch consumer base.

Name

Hoogvliet

Website

https://hoogvliet.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hoogvliet is a privately held Dutch supermarket chain operating 71 stores across the Netherlands, serving general consumers with a full-line grocery assortment, in-house bakery, and omnichannel online ordering, home delivery, and click-and-collect services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bleiswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Grocery Sales: Revenue generated from selling grocery products and household goods through physical supermarket locations and online ordering channels. Customers purchase products at point of sale in stores or through the e-commerce platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hoogvliet operates a Dutch supermarket chain selling groceries, fresh produce, meat, dairy, frozen foods, beverages, household, personal care, baby, and pet products through 71 physical stores across the Netherlands. The retail operation is complemented by an online shopping platform offering scheduled home delivery and click-and-collect services, plus an in-house bakery producing fresh bread and a dedicated cake/pastry ordering service.

Product overview

Hoogvliet is a Dutch supermarket chain offering a comprehensive grocery retail platform. The core offering is a unified retail service combining in-store shopping with online ordering and home delivery. The product portfolio centers on a full-range grocery assortment organized into distinct departments: fresh produce (Aardappelen, groente, fruit), meat and fish (Vlees, vis, vegetarisch), dairy and plant-based alternatives (Zuivel, plantaardig, eieren), frozen foods (Diepvries), bread and bakery (Brood), beverages (Frisdrank, sappen; Koffie, thee; Bier, wijn, alcoholvrij), snacks and treats (Chips, zoutjes, noten; Koek, chocolade, snoep), international cuisine (Internationale keuken, pasta, rijst), household and non-food items (Huishoud, non-food), health and beauty (Gezondheid, cosmetica), baby and child products (Baby, kind), and conscious/specialty nutrition (Bewuste voeding including glutenvrij, lactosevrij, sportvoeding). The supermarket also provides a mobile app for shopping convenience, and specialty services such as a bakery (Vers brood uit eigen bakkerij - fresh bread from own bakery), a cake/pastry ordering service (Gebak bestellen via gebakshop.hoogvliet.com), and a recipes section.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoogvliet Physical Supermarket Stores
• Hoogvliet Online Grocery Shopping with Home Delivery
• Hoogvliet Click and Collect
• Hoogvliet Gebakshop (Cake/Pastry Ordering)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sligro Food Group: Dutch foodservice wholesaler and cash-and-carry operator. Adjacent rather than directly competitive, but operates in the same Dutch food-supply value chain and offers relevant benchmarking on Dutch consumer food spend and logistics.

Direct peers

• Albert Heijn: The market-leading supermarket chain in the Netherlands (part of Ahold Delhaize) with nationwide store coverage and a full omnichannel offering — directly comparable to Hoogvliet's grocery retail and online-delivery model, but at significantly larger scale.
• Jumbo: Second-largest Dutch supermarket chain operating hundreds of stores plus online grocery and home delivery. Directly competes with Hoogvliet for Dutch household grocery baskets and overlaps heavily in product assortment and omnichannel proposition.
• Lidl Nederland: Hard-discount grocery chain in the Netherlands with hundreds of stores and a growing online offering. Competes with Hoogvliet on price-sensitive staples and is the primary discount threat to mid-market Dutch supermarket positioning.
• Aldi Nederland: German hard-discount grocer with a large Dutch store base. Competes with Hoogvliet on everyday price and increasingly on private-label assortment, pressuring Hoogvliet's value-tier baskets.
• Dirk van den Broek: Mid-sized Dutch supermarket chain with similar regional, value-oriented positioning to Hoogvliet. Comparable in store-format breadth and Dutch household target segment.
• Coop Nederland: Dutch supermarket cooperative operating stores under the Coop and Plus banners. Comparable grocery assortment and mid-market positioning to Hoogvliet.
• SPAR Nederland: Dutch franchise arm of SPAR International operating grocery stores across the Netherlands with neighborhood convenience focus. Comparable on assortment breadth and local community positioning.
• Vomar Voordeelmarkt: Regional Dutch supermarket chain concentrated in North Holland with similar mid-market, value-promotional positioning to Hoogvliet. Comparable in scale and shopper demographic.

Emerging players

• Picnic: Dutch online-only grocery deliverer using hub-and-spoke EV fleets. Comparable to Hoogvliet's online-grocery proposition but digital-native, representing the disruptive edge in Dutch grocery delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hoogvlietsuper
• Facebookfacebook.com/hoogvliet.supermarkten
• Instagraminstagram.com/hoogvlietsupermarkten
• TikToktiktok.com/@hoogvlietsupermarkten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoogvliet