LENDME

What LENDME does

LendMe ApS, headquartered in Valby, Copenhagen, is a privately held Danish fintech founded in May 2017 that operates Denmark's largest online loan comparison and brokerage platform. The company enables Danish consumers to submit a single application and receive competing loan offers from 17-18 partner banks, with products spanning new consumer loans, debt consolidation (Samlelån), quick loans (Kviklån), and purpose-specific loans for boats, motorcycles, campervans, allotment houses, and home renovation. Loan tickets range from DKK 10,000 to DKK 500,000 with terms of 1-15 years and interest bands of 3.6%-20.95% depending on credit assessment.

The platform is built as a standard self-serve web application augmented with phone-based customer service during Danish business hours. Underlying technology relies on conventional web analytics infrastructure — Google Analytics, Facebook tracking pixels, and session cookies — rather than proprietary ML or underwriting engines. The platform owns no credit risk and operates exclusively within Denmark, with no disclosed international presence or API/SDK surface.

The business model is a pure affiliate/referral commission model: the service is free and non-binding for consumers, and LendMe is paid by partner banks only when a loan is ultimately funded through the platform. Customer acquisition is driven primarily by SEO-optimized landing pages for each loan vertical, supported by educational content (e.g., tax-return guides) and Trustpilot-driven trust signals. The company is founder-controlled, with Frederik Murmann (CEO), Peter Grunnet Wang, and Christoffer Nylandsted retaining ownership; no institutional investors, funding rounds, or parent-company relationships are disclosed.

Name

LENDME

Legal name

LendMe ApS

Website

https://lendme.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

LendMe ApS is Denmark's largest online loan broker, founded in 2017 and headquartered in Copenhagen. It lets Danish consumers submit a single application and receive competing loan offers from 17-18 partner banks, earning commission per funded loan.

Ownership category

akta.pro rank

Product category

Loan Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Multi-Loan / Multi-Creditor Consolidation Loans (FSAKAIAD)

akta.pro secondary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

Keywords

• Loan comparison platform
• Consumer loan brokerage
• Debt consolidation loans
• Online loan broker
• Personal loan matching

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Bank Commission: LendMe earns commission directly from partner banks when a customer takes a loan through the platform. The service is free for consumers - banks pay LendMe for directing qualified loan applicants to them.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

LendMe operates Denmark's largest online loan comparison and brokerage platform, allowing consumers to submit a single application and receive personalized loan offers from 17-18 partner banks. The service is free for consumers; LendMe earns referral commissions from partner banks when a loan is finalized. Loan amounts range from 10,000 to 500,000 DKK across consumer loans, debt consolidation, vehicle, home, and renovation financing.

Product overview

LendMe is Denmark's largest digital loan comparison platform that aggregates personal loan offers from 17-18 partner banks through a single application. The core offering consists of the comparison platform enabling users to receive multiple loan offers for free, supplemented by various loan product categories including new loans (Nyt Lån), debt consolidation loans (Samlelån), quick loans (Kviklån), and purpose-specific loans for boats, motorcycles, camping vehicles, home purchases, and renovations. The platform also provides supplementary tools like a loan calculator and tax guidance resources. Founded in May 2017, LendMe has helped over 300,000 Danes find better loan terms.

Differentiator

Problem solved

Functional benefit

Products and services

• Loan Comparison Platform Digital platform that compares personal loan offers from 17-18 Danish banks, enabling users to receive up to 18 loan offers through a single free, non-binding application.
• Nyt Lån (New Loan) New personal loans for various purposes including home improvements, car purchases, and other consumer needs.
• Samlelån (Consolidation Loan) Debt consolidation loans that combine multiple existing debts into a single loan with potentially lower interest rates, helping borrowers save money and gain better financial overview.
• Kviklån (Quick Loans) Unsecured consumer loans offered by partner banks with credit assessment, with interest rates starting at 3.49%.
• Lån til båd (Boat Loans) Loans specifically designed for boat financing, available as secured loans (with collateral in the boat) and unsecured loans, with interest rates starting from 3.49%.
• Lån til kolonihavehus (Allotment House Loans) Unsecured loans for financing allotment/cottage house purchases, with loan amounts typically ranging from 10,000 to 400,000 DKK.
• Lån til motorcykel (Motorcycle Loans) Loans for motorcycle financing, available as both secured loans (requiring 20% down payment) and unsecured options, with up to 18 bank offers.
• Lån til campingvogn (Campervan Loans) Loans for camping vehicle financing, with loan amounts up to 400,000 DKK and repayment terms up to 12 years.
• Boliglån (Home Loans) Bank loans for housing purposes, typically covering 15% of property purchase price beyond mortgage financing, with loan amounts up to 500,000 DKK.
• Lån til renovering (Renovation Loans) Loans for home renovation projects, including secured options such as pre-loans, construction credit, and supplementary loans, as well as unsecured building loans up to 500,000 DKK.
• Lån uden sikkerhed (Unsecured Loans) Unsecured loans without collateral requirements, available from 25,000 to 500,000 DKK, with rates starting at 3.6%.

Quantifiable outcome

• Customers save an average of 18,000 kr on loans
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 17-18 Danish BankscoreChannel Partner/ Reseller/ Distributor · 1 May 2017LendMe partners with 17-18 Danish banks that provide loan offers to customers who apply through the platform. Banks compete to offer the best terms to customers, creating a bidding environment that benefits consumers. LendMe receives commission from banks when loans are finalized.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sambla: Sweden's leading online loan broker, founded in 2014 and backed by Nordic Capital. Operates the same consumer-facing loan comparison and brokering model LendMe uses in Denmark, distributing a single application across multiple Swedish banks for commission-based revenue.
• Lendo: Originally a Swedish loan broker now operating across multiple European markets, Lendo offers the same free-to-consumer, bank-commissioned loan comparison service that LendMe offers, making it one of the most direct comparables.
• Compricer: Swedish price-comparison platform covering loans, insurance, and banking products. Competes in the same loan comparison category as LendMe in a neighboring Nordic market with an analogous affiliate/lead-gen revenue model.
• Kompar: Danish online comparison platform aggregating financial products including loans, insurance, and utilities. Directly competes with LendMe in the Danish loan comparison vertical with an adjacent multi-product comparison model.

Broad incumbents

• Resurs Bank: Nordic specialist consumer and retail finance lender. Functions both as a potential partner bank for aggregators like LendMe and as a direct competitor acquiring consumer borrowers through its own channels.
• Bank Norwegian: A Nordic consumer finance bank offering direct personal loans and credit cards across Scandinavia. Operates as a counterparty bank inside platforms like LendMe while also competing for the same end borrower via direct digital channels.

Regional players

• Axo Finans: Norwegian loan broker aggregating offers from multiple banks for Norwegian consumers. Mirrors LendMe's model in a different Nordic geography and is a relevant template and competitor if LendMe expands beyond Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LendmeDK
• Facebookfacebook.com/lendmedk
• LinkedInlinkedin.com/company/lendme.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LENDME