The Morel Company

What The Morel Company does

The Morel Company, LLC is a privately held medical device manufacturer founded in 2011 and headquartered at 300 Winding Way, Batesville, Indiana, where its products are hand-assembled. The company designs, produces, and sells the Hercules Patient Repositioner, an automated patient repositioning system consisting of a motorized Hercules Drive Unit that attaches to virtually any hospital bed and a proprietary Hercules Dream Sheet available in launderable and single-patient-use disposable variants. Optional compatible Dream-series mattresses (Dream Gel, Dream Air, Dream Therapy) extend the product surface. A single nurse can boost patients weighing up to 750 pounds with the push of a button in approximately 10 seconds, eliminating manual boosting and the associated nurse-injury and Hospital-Acquired Pressure Injury (HAPI) risk.

The company sells directly to US acute care hospitals, rehabilitation facilities, and healthcare systems through an enterprise field-sales motion centered on in-person demonstrations, with pricing determined facility-by-facility under multi-year contracts. Over 500 US hospitals have deployed Hercules, and the company holds an extensive patent portfolio of 13+ granted US utility patents, 5 US design patents, and granted patents in Canada, China, Australia, and Europe. Documented customer outcomes include 57-79% HAPI reduction (Reid Health), zero boosting-related injuries in deployed accounts, payback periods under 7 months (Shepherd Center), and 77 minutes of nursing time saved per shift per nurse. Named reference customers include Roper St. Francis Healthcare, Mercy Health Fairfield, Bon Secours Mercy Health, Reid Health, Memorial Hospital, and Shepherd Center.

The company is led by founder Bill Hillenbrand II (President & CEO), representing the third generation of the Hillenbrand family healthcare innovation lineage originating with William A. Hillenbrand, who founded Hillrom Company in 1927. The Morel Company has not raised disclosed institutional funding and operates as an independent, founder-controlled private LLC.

Name

The Morel Company

Legal name

The Morel Company LLC

Website

https://morelcompany.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Morel Company manufactures the Hercules Patient Repositioner, an automated hospital-bed-attached device that lets a single nurse boost patients up to 750 pounds with a button press. It sells directly to 500+ US acute care and rehabilitation hospitals.

Ownership category

akta.pro rank

Product category

Medical Devices – Hospital Patient Repositioning Equipment

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Healthcare & Assistive Robotics (HDAAAIAC)

Keywords

• Patient repositioning systems
• Automated hospital boosting
• Medical device manufacturing
• Nurse injury prevention
• Hospital bed accessories

Headquarters

HQ city

Batesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Hercules Patient Repositioner: One-time sale of the Hercules Drive Unit and Dream Sheet system to hospitals and healthcare facilities. The product is sold directly to healthcare institutions as capital equipment. Additional revenue likely comes from replacement Dream Sheets (launderable and disposable options) and potential service/support contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Morel Company manufactures and sells the Hercules Patient Repositioner, an automated patient repositioning system that attaches to virtually any hospital bed and allows a single caregiver to boost patients weighing up to 750 pounds with the push of a button in approximately 10 seconds. The system consists of the motorized Hercules Drive Unit and a proprietary Hercules Dream Sheet (available in launderable and disposable variants), with optional Dream Gel, Dream Air, and Dream Therapy mattresses. Products are sold directly to hospitals and healthcare facilities via enterprise field sales with on-site demonstrations.

Product overview

The Morel Company offers a single unified product system called the Hercules Patient Repositioner, consisting of the Hercules Drive Unit (the motorized boosting mechanism), the Hercules Dream Sheet (specialized repositioning sheet in launderable or disposable variants), and optional Dream-series mattresses (Dream Gel, Dream Air, Dream Therapy). The system is an automated patient repositioning solution that attaches to virtually any hospital bed and enables a single nurse to boost patients weighing up to 750 pounds with the push of a button, eliminating boosting-related injuries and saving nursing time.

Differentiator

Problem solved

Functional benefit

Brands

• Hercules: Automated patient repositioning system that allows a single nurse to boost patients weighing up to 750 pounds with the push of a button. Fits virtually any hospital bed and eliminates boosting-related injuries.

Products and services

• Hercules Patient Repositioner Automated patient repositioning system that attaches to virtually any hospital bed (regular or bariatric) and allows a single caregiver to boost patients weighing up to 750 pounds with the push of a button in approximately 10 seconds. Sold as capital equipment directly to hospitals and healthcare facilities to eliminate boosting-related caregiver injuries and save nurses up to 77 minutes per shift.
• Hercules Dream Sheet Specialized repositioning sheet used with the Hercules Patient Repositioner, available in launderable (100% synthetic, high breathable fabric) and single-patient-use disposable (100% recyclable, non-woven fabric) options. Developed with wound care nursing input to keep the sheet in place, remove wrinkles from underneath patients, and provide a comfortable patient environment. Functions as a recurring consumable product sold to Hercules customers.
• Dream Gel Mattress Optional gel mattress compatible with the Hercules Patient Repositioner system, offered to facilities that need new mattress surfaces alongside Hercules deployment.
• Dream Air Mattress Optional air mattress compatible with the Hercules Patient Repositioner system, offered to facilities that need new mattress surfaces alongside Hercules deployment.
• Dream Therapy Mattress Optional therapy mattress compatible with the Hercules Patient Repositioner system, offered to facilities that need new mattress surfaces alongside Hercules deployment.

Quantifiable outcome

• Eliminates 100% of boosting-related injuries
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hillrom (Baxter International): Hillrom, now part of Baxter, manufactures hospital beds, patient lifts, and nurse communication systems and is the incumbent leader in the categories adjacent to Hercules. The Hillenbrand family founded Hillrom in 1927, making this a particularly relevant incumbent given Morel's lineage.
• Getinge: Getinge is a broad medical technology incumbent with hospital beds, surgical workflows, and patient handling products (including the Arjo spin-off heritage). They compete in the same hospital infrastructure category where Hercules is sold.
• Medline Industries: Medline is one of the largest private manufacturers and distributors of medical supplies with extensive hospital relationships and GPO contracts. They compete in adjacent patient care categories and could leverage distribution scale to challenge Hercules in similar accounts.
• Stryker: Stryker is a global medical device leader with a significant hospital bed, patient handling, and med-surg portfolio (including Sage Products and other patient care lines). Their scale, GPO contracts, and bundled offerings represent both competition and a potential acquisition path for Morel.

Regional players

• Invacare: Invacare manufactures patient handling equipment including lifts and transfer devices primarily for the post-acute and home care markets. While more focused on non-acute settings, they represent the broader patient transfer/lift category that Hercules addresses in hospitals.
• Handicare (now part of Savaria): Handicare, now part of Savaria, manufactures patient lifts, transfer aids, and accessibility equipment with a strong presence in Europe and North America. They overlap with Hercules in the broader patient handling and caregiver injury prevention category.

Emerging players

• Wellsense Technologies: Wellsense develops pressure monitoring and patient repositioning technologies aimed at HAPI prevention — a closely adjacent clinical use case to Hercules. They target similar nursing leadership buyers with continuous pressure monitoring that complements automated repositioning workflows.

Direct peers

• HoverTech International: HoverTech manufactures air-assisted patient transfer and repositioning devices (HoverMatt, HoverJack) used by hospitals to reduce caregiver injuries during boosting and lateral transfers. They are the closest direct competitor to Hercules in addressing manual patient handling injuries.
• Sizewise: Sizewise manufactures specialty hospital beds, mattresses, and patient handling equipment including bariatric solutions and transfer devices. They overlap with Hercules in bariatric patient repositioning and the broader acute care patient handling category.
• Arjo: Arjo is a direct peer in patient handling and repositioning equipment for hospitals and long-term care, offering lifts, transfer aids, and beds. They compete with Hercules in the same nurse-safety and patient-handling category, though their portfolio is broader and includes non-automated repositioning solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsirHWkpEs5eg7Q6j5NkB7g
• LinkedInlinkedin.com/company/the-morel-company
• Xx.com/herculesrepo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Morel Company