Synne Cellars

What Synne Cellars does

Synne Cellars is a Woodinville, Washington-based boutique winery founded in 2016 by owner and winemaker Isaac Schmid, with Nova Chamberlain as owner and operations manager. The company produces premium small-batch wines from fruit sourced via three core Washington vineyard partnerships — Elephant Mt. Vineyards (Rattlesnake Hills), Aria Vineyards (Walla Walla), and Strand & Conley Vineyards (Naches Heights, USDA Organic) — and applies a proprietary additive-free winemaking protocol designed to eliminate inflammatory compounds (molds, myco-toxins, histamines, glyphosates, PFAS, heavy metals) without added sugars, animal products, or chemical augmentation.

Synne Cellars operates a direct-to-consumer distribution model exclusively, anchored by a flagship tasting room in the historic Hollywood Schoolhouse in Woodinville and supported by direct shipping to most US states. Revenue is generated through one-time wine sales, five distinct wine-club/membership products (seasonal Helios and Lunere, shipping-focused Voyager Circle, flexible Synne Select, and tasting-room-credit Synne Society), ticketed events (live music, themed parties, winemaker tastings), and rental income from the Alpine Lodge vacation property in Leavenworth, WA, which is offered to club members at preferential rates.

The target customer base spans health-conscious wine consumers seeking additive-free options (positioned to address wine-related headaches and allergic reactions), traditional wine enthusiasts and collectors, club members seeking recurring access and benefits, and tasting-room visitors. Marketing is content- and event-led, leveraging a 6-part educational blog series, social media (Facebook, Instagram), podcast appearances, and Chamber-of-Commerce community presence; the company holds no patents, no external funding, and is founder-owned.

Name

Synne Cellars

Legal name

Synne Cellars

Website

https://synnecellars.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Synne Cellars is a Woodinville, Washington boutique winery producing additive-free, health-focused wines from three sustainable Washington vineyard partners and selling exclusively direct-to-consumer via tasting room, e-commerce, five wine-club tiers, events, and a member-only vacation rental.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Additive-free wines
• Wine club memberships
• Winery tasting room
• Sustainable vineyard sourcing
• Direct-to-consumer wine

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct wine sales through the tasting room and e-commerce website. Sales include bottles, glass pours, and tasting flights. Customers can purchase wines for immediate consumption or take-home.
2. Traditional Wine Club Memberships: Seasonal wine club memberships (Helios, Lunere, Voyager tiers) with recurring shipments 2-3 times per year, offering 12-36 bottles per shipment with member discounts ranging from 15-20%.
3. Synne Select Subscription: Flexible subscription-based wine club delivering 3 bottles per release on monthly, bi-monthly, or quarterly schedules with automatic billing and 10% member discount.
4. Synne Society Membership: Monthly membership with wine credit for in-tasting room use, offering 10% off wine, merchandise, and event rentals with no commitment.
5. Event Revenue: Revenue from ticketed events including live music performances, themed parties (e.g., Blanc & Beats White Party at $49 general admission), and winemaker tasting experiences ($25 per person).
6. Alpine Lodge Rental: Vacation rental property in Leavenworth, WA offering exclusive accommodations to wine club members with special discounts. Bookings include directions and rental agreements communicated upon booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Synne Cellars manufactures and sells small-batch, additive-free wines sourced from sustainably and organically farmed Washington vineyards, using a natural winemaking protocol designed to eliminate inflammatory compounds such as molds, myco-toxins, histamines, and contaminants like glyphosate, PFAS, and heavy metals. The winery sells wines directly to consumers through its Hollywood Schoolhouse tasting room in Woodinville, an e-commerce website, direct shipping to most US states, and five tiers of recurring wine club memberships (Helios, Lunere, Voyager Circle, Synne Select, Synne Society). Supplementary revenue comes from paid tasting room experiences, live music and themed events, and the Alpine Lodge Leavenworth vacation rental offered to wine club members.

Product overview

Synne Cellars is a Washington State winery producing award-winning, additive-free wines through a health-conscious winemaking protocol. The core product is their wine collection sourced from sustainable and organic vineyards. The company operates a multi-tier wine club membership program (Helios, Lunere, Voyager Circle, Synne Select, and Synne Society) offering various shipment frequencies and benefits. They also operate a vacation rental property (Alpine Lodge Leavenworth) and a tasting room at the historic Hollywood Schoolhouse in Woodinville, offering tastings, live music events, and winemaker-guided experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Synne Cellars Wine Collection Award-winning, additive-free wines produced using a health-conscious winemaking protocol designed to be physiologically less inflammatory, sourced from sustainably and organically farmed Washington vineyards and crafted free of added sugars, animal products, and inflammatory compounds; sold to wine drinkers and collectors through the winery's e-commerce, tasting room, and direct shipping.
• Helios Club The highest-tier seasonal wine club membership delivering 12 bottles per release, three times per year (Winter, Summer, Fall); members receive 20% savings, complimentary tastings, exclusive event access, priority access to limited wines, complimentary shipping on qualifying shipments, and a 20% venue rental discount; targeted at premium wine enthusiasts seeking the largest allocations and exclusive benefits.
• Lunere Club Mid-tier seasonal wine club membership delivering 6 bottles per release, three times per year (Winter, Summer, Fall); members receive 15% savings on shipments and purchases, complimentary monthly tastings, and priority event access; targeted at wine drinkers seeking recurring seasonal shipments with moderate volume and member benefits.
• Voyager Circle National wine club membership for out-of-state guests shipping 6 bottles every 2, 4, or 6 months with complimentary shipping on qualifying shipments, no term commitment, and skip-ship options; targeted at wine enthusiasts outside the Pacific Northwest who want flexible recurring delivery.
• Synne Select Subscription Flexible subscription-based wine club delivering 3 bottles per release on a customizable frequency (monthly, every 2 months, or every 3 months) with automatic billing, a 10% wine purchase discount, same-day pickup availability, and the ability to cancel anytime; targeted at consumers who want low-commitment recurring wine access.
• Synne Society Monthly tasting-room-centric membership at $75/month providing a wine credit usable in the tasting room with no wine shipped home, plus 10% off wine, merchandise, and event rentals, with no commitment; targeted at local Woodinville-area customers who value the tasting room experience over shipment.
• Alpine Lodge Leavenworth A whole-house vacation rental property in Leavenworth, WA, located 2.5 miles from downtown with 4 bedrooms sleeping 10, mountain views, hot tub, full kitchen, 70" living room TV with Apple TV, fast internet, and workspace; available with exclusive discounts to wine club members; targeted at club members seeking a Pacific Northwest getaway bundled with their wine memberships.
• Tasting Room Experiences Paid wine tasting and experience offerings at the Hollywood Schoolhouse tasting room in Woodinville, including rotating wine tastings ($20-$25), live music events, winemaker-guided tastings ($25, with fee waived on $49+ wine purchase), and private event bookings; targeted at visiting and local wine consumers, private event hosts, and large parties of 10 or more.

Quantifiable outcome

• Elimination of inflammatory compounds including molds, myco-toxins, histamines, glyphosates, PFAS, and heavy metals through proprietary protocols
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Elephant Mt. VineyardscoreOthersOwned and farmed by Joe and Susan Hattrup since 1995. Located on southern slopes of Rattlesnake Ridge at base of Elephant Mountain, elevation reaches 1460 feet. Approximately 90 acres planted to Cabernet Franc, Grenache, Mourvedre, Petit Verdot, Petite Sirah, Syrah, Sangiovese, and Riesling. Site accumulates around 3500 GDDs annually with 30 additional frost-free days compared to lower sites.
• Aria VineyardscoreOthersLocated in Walla Walla Valley on Southside, formerly part of Pheasant Run Vineyard. 11.5-acre vineyard planted in 1996 with unique terroir known for high-quality Merlot and Cabernet Sauvignon. Soil consists of Spofford Loam, fine and silty. Rows oriented North to South, spaced ten feet apart.
• Strand & Conley VineyardscoreOthersLocated in Naches Heights at elevations of 1500ft to 1900ft, among Washington's highest elevation fruit sites. Sustainable, organic, and bio-dynamic grape cultivation. Strand Vineyard is Live Certified; Conley Vineyard is 100% USDA Certified Organic. Cooler district offers longer, more even growing season with better development and more complex aromas and flavors.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Woodward Canyon Winery: Long-standing Washington boutique winery with wine club, mailing list, and DTC focus on terroir-driven premium wines. Comparable size, premium positioning, and DTC club model to Synne.
• Fitvine Wine: Health-positioned wine brand marketed on low sugar, low calorie, and clean ingredient attributes via DTC and select retail. Comparable target consumer (wellness-minded wine drinker) and additive-reduced formulation to Synne.
• Januik Winery: Woodinville-based boutique Washington winery with tasting room and wine club focus. Comparable location, scale, and DTC operating model to Synne Cellars.
• Dry Farm Wines: Subscription-based DTC wine club focused on organic, biodynamic, low-intervention wines with rigorous purity standards and lab testing. Closely comparable business model and consumer target to Synne Cellars.
• Scout & Cellar: DTC 'clean wine' brand selling wines made without added sugars, chemical additives, or excess sulfites through a similar consultant-driven subscription model. Directly comparable to Synne's health-conscious, additive-free positioning.
• Willamette Valley Vineyards: Oregon publicly-traded DTC winery with wine club, tasting room, and direct-to-consumer focus. Comparable DTC club economics and small-batch premium model to Synne.
• DeLille Cellars: Woodinville-based Washington winery operating a tasting room with wine club and DTC focus. Direct geographic and channel peer to Synne's Woodinville tasting room and club-driven model.

Broad incumbents

• Bonterra Organic Vineyards: Largest US organic wine brand, owned by Fetzer, sold through DTC, retail, and wholesale with organic, additive-conscious positioning. Comparable clean-input story at much larger scale.
• Charles Smith Wines (Wines of Substance): Major Washington wine brand with broad DTC, retail, and restaurant distribution across multiple labels. Provides benchmark for scaling a Washington-origin wine brand beyond tasting room sales.
• Chateau Ste. Michelle: Largest and most established Washington winery, headquartered in Woodinville with broad DTC, retail, and wholesale distribution. Relevant incumbent comp for the same wine country market and consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SynneWinery
• Instagraminstagram.com/synnecellars
• Xx.com/synne_cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synne Cellars