iiMedia Research Group
iiMedia Research Group is a Guangzhou-based third-party data mining and analysis institution founded in 2007 that provides market intelligence, consumer insights, and market position verification services to government agencies, enterprises, and IPO candidates across China's new economy sectors.
- Company typePrivate
- Founded2007
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount—
- GTM typeB2B
- OfferingServices
What iiMedia Research Group does
iiMedia Research Group (艾媒咨询集团) is a Guangzhou-headquartered, privately held data mining and analysis institution founded in 2007 that provides third-party market intelligence, consumer insights, and market position verification services to government agencies, corporations, and industry associations. The company targets China's new economy sectors and operates a multi-platform product ecosystem anchored by the proprietary CMDAS (China Mobile Internet Big Data Mining and Analysis System) and the iiMeval big data evaluation model — a provincial-level major science and technology special project (No. 2016B010110001) that has programmatically processed over 800 million data records. Supporting platforms include iiMedia.cn (a content portal), iiMedia Report (research library), iiMedia Ranking (brand evaluation), Strawberry Pie Survey (20M+ consumer sample database), Beijixing (mobile app analytics), and a public opinion monitoring system.
The company's service portfolio is organized into three core modules: business trend research (商业趋势), consumer insights (消费洞察), and market position confirmation (市场地位), supplemented by IPO/listed company advisory services, M&A and ESG consulting, and executive education through the New Consumption Masterclass program. Revenue is generated through quote-based custom consulting engagements, standardized industry reports, market position verification, IPO research support (e.g., DiDi's Hong Kong listing 2559.HK), and training programs. The company serves a diversified customer base spanning major internet platforms (Huawei, Tencent, Alibaba, Baidu, ByteDance), consumer brands (Meituan, Yili, Mengniu), financial institutions (China Bank, Ping An), conglomerates (China Resources), and various government and industry association clients.
iiMedia holds a rare Foreign-related Survey Permit from China's National Bureau of Statistics (November 2024), National High-Tech Enterprise status, ISO9001 certification, and at least four national invention patents covering text sentiment analysis, knowledge-based recommendation, public opinion topic clustering, and vocabulary relationship chain analysis. The company is founder-led by CEO Dr. Zhang Yi, with a research team comprising PhD researchers from Harbin Institute of Technology, Sun Yat-sen University, Columbia University, and IPAG, and an advisory board of nearly 100 economists and industry executives. Its go-to-market motion is enterprise field sales targeting government and large corporate clients, complemented by self-service digital channels for standardized report purchases and survey services.
iiMedia Research Group firmographics
Firmographics- Name
- iiMedia Research Group
- Legal name
- 艾媒咨询集团
- Website
- https://iimedia.com.cn
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- iiMedia Research Group is a Guangzhou-based third-party data mining and analysis institution founded in 2007 that provides market intelligence, consumer insights, and market position verification services to government agencies, enterprises, and IPO candidates across China's new economy sectors.
- Ownership category
- akta.pro rank
iiMedia Research Group industry classification
Industry- Product category
- Market Research and Big Data Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industries
- Competitive Intelligence & Benchmarking (BPAHALAB), Due Diligence & Investigative Research (BPAHALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where iiMedia Research Group is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
iiMedia Research Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Customized Research Reports: Annual big data consulting services providing custom industry reports, consumer behavior studies, and strategic research tailored to individual client needs. Clients include government agencies, corporations, and industry associations seeking market intelligence, competitive analysis, and growth strategy guidance.
- Standard Industry Reports: Annual production of over 2,000 publicly available and customized new economy frontier reports covering traditional industries (food, beverages, automotive, electronics, pharmaceuticals, cosmetics) and emerging sectors (new consumption, cross-border e-commerce, AI, low-altitude economy, commercial aerospace).
- Market Position Confirmation Services: Data-backed market position verification services helping enterprises confirm their competitive standing, market share, and industry rankings for brand endorsement and consumer decision-making support.
- IPO and Listed Company Services: Services including IPO industry research reports, listed company strategic consulting, investor relations research, M&A advisory, and ESG reporting for publicly listed and pre-IPO companies.
- New Consumption Lecture Series: Training and education services including the 'New Consumption Lecture Hall' (新消费大讲堂) providing executive education on consumer trends and data-driven decision making for enterprise leadership.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
iiMedia Research Group product offering
Product offeringCore offering
iiMedia Research Group operates a big data-driven market research and consulting practice built around three product lines: business trend research, consumer insights, and market position confirmation. It delivers annual and customized industry reports (over 2,000 per year), large-scale consumer surveys, and data-backed brand/market position endorsements, powered by its proprietary CMDAS big data monitoring system and iiMeval evaluation model. Clients include government agencies, corporations, industry associations, IPO candidates, and listed companies across China and selected global markets.
Product overview
iiMedia Research Group is a global new economy industry data挖掘与分析机构 (data mining and analysis institution) offering a multi-platform product ecosystem centered on big data research and analysis services. The core platform includes 艾媒网 (industry news portal), 艾媒智库 (research report platform), 艾媒金榜 (brand evaluation system), 草莓派问卷 (consumer survey platform), 北极星 (mobile app analytics), and 舆情监测 (public opinion monitoring). These products are powered by proprietary technologies including the CMDAS big data system and iiMeval evaluation model. The company provides three main service modules: 商业趋势 (business trend research), 消费洞察 (consumer insights), and 市场地位 (market position confirmation), serving over 10,000 government and enterprise clients across industries including AI, healthcare, retail, finance, and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- 艾媒网: iiMedia.cn - China's first mobile internet portal launched in 2007, positioned as mobile internet venture capital and new media platform
- 艾媒智库
- 艾媒金榜
- 草莓派问卷
- 北极星
- 舆情监测
Products and services
- iiMedia.cn (艾媒网) Mobile Internet Portal
- iiMedia Report Portal / iiMedia Zhiku (艾媒智库)
- iiMedia Ranking / Jinbang (艾媒金榜)
- Strawberry Pie Survey Platform (草莓派问卷)
- Beijixing / Polaris (北极星) Mobile App Analytics
- Public Opinion Monitoring (舆情监测)
- CMDAS (China Mobile Internet Big Data Mining and Analysis System)
- Business Trend Research (商业趋势研究)
- Consumer Insights (消费洞察)
- Market Position Confirmation (市场地位)
- IPO and Listed Company Advisory Services
- New Consumption Lecture Hall (新消费大讲堂)
Quantifiable outcome
- Over 3,800 government and enterprise clients served with annual big data consulting services
- +4 more outcomes
Companies that use iiMedia Research Group
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
iiMedia Research Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
iiMedia Research Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- China Brand Magazine (中国品牌)coreStrategic cooperation with China Brand magazine, supervised by the State Administration for Market Regulation. Jointly released big data reports and established a strategic cooperation relationship for brand research and evaluation.
- Focus Media (分众传媒)coreStrategic partnership with Focus Media, China's leading elevator advertising company, to jointly create a new chapter in media innovation. The partnership combines iiMedia's big data analytics capabilities with Focus Media's extensive offline media network for comprehensive market research and media effectiveness measurement.
- Chinese Institute of Food Science and Technology (中国食品科学技术学会)coreStrategic cooperation agreement signed with CIFST to jointly promote food industry research, white paper publication, and industry standard development in the food science and technology sector.
- China Council for the Promotion of International Trade Commercial Industry Committee (中国贸促会商业行业委员会)coreStrategic cooperation agreement signed with CCPIT Commercial Industry Committee for joint industry research, standard development, and international business promotion.
- China Unicom Wo Music (联通沃音乐)coreJoint establishment of '5G Digital Brand Monitoring Joint Laboratory' with China Unicom's Wo Music subsidiary to develop 5G-enabled digital brand monitoring and analytics capabilities.
- Guangdong Credit Association (广东省信用协会)minorJointly released China's first enterprise credit brand monitoring system in partnership with Guangdong Credit Association, Guangdong Advertising Association, and Huaxia Dun & Bradstreet.
- China Unicom (中国联通)coreBig data strategic cooperation agreement signed with China Unicom for data sharing, joint research, and telecommunications big data analytics applications.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
iiMedia Research Group competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
iiMedia Research Group compliance and trust
Trust signalCompliance3 records
iiMedia Research Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
iiMedia Research Group leadership team
Management profileNumber of profiles
Profiles1 record
iiMedia Research Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iiMedia Research Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iiMedia Research Group
What does iiMedia Research Group do?
iiMedia Research Group operates a big data-driven market research and consulting practice built around three product lines: business trend research, consumer insights, and market position confirmation. It delivers annual and customized industry reports (over 2,000 per year), large-scale consumer surveys, and data-backed brand/market position endorsements, powered by its proprietary CMDAS big data monitoring system and iiMeval evaluation model. Clients include government agencies, corporations, industry associations, IPO candidates, and listed companies across China and selected global markets.
Is iiMedia Research Group a public or private company?
iiMedia Research Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iiMedia Research Group founded?
iiMedia Research Group was founded in 2007.
Where is iiMedia Research Group based?
iiMedia Research Group is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does iiMedia Research Group make money?
Five revenue lines are on record. Customized Research Reports are the primary driver. The others are standard Industry Reports, market Position Confirmation Services, IPO and Listed Company Services and new Consumption Lecture Series.
Does iiMedia Research Group have an API?
No public API is recorded for iiMedia Research Group.
What industry is iiMedia Research Group in?
iiMedia Research Group's product category is Market Research and Big Data Consulting. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of BPAHALAB, Competitive Intelligence & Benchmarking. Its NAICS code is 541910 and its SIC code is 8742.